Rhyan WhiteDr. Erin Dietel-McLaughlinMultimedia Writing and Rhetoric3 December 2012Visual EssayThis visual piece was meant to provide electric car advertisers and marketers with amarketing strategy that could compete with regular gasoline car advertisements. In our currentenvironmental crisis electric cars have become more popular in the automobile industry,however, they are not becoming well known with public. People know car brand names andmodels of cars such as the Toyota corolla or the Ford fusion, but people are not as familiar with
brand names such as the Tesla Model S or SABA’s roadster.
For these companies becomingmore known to the public would increase consumers, but with the ordinary car driving on theroad commercial they would not impress many viewers. I suggest that these companies use anadvertisement spokesperson or spokes-animal such as the KIA soul to really attract the attentionof viewers.It is uncommon to see animals paired with cars, and especially electric cars, and I think
that using the iconic man’s best friend would attract the most attention from viewers, but what
dog to choose? Upon surveying my favorite dogs I was surprised to see that the Dachshund andelectric cars had some things in common. Both the Dachshund and electric cars were engineeredfor specific purposes. Even though one was developed by genetic engineers and the other byautomotive engineers they both were designed with a plan in mind (Adamson 27).