Thank you for taking the time to respond to this survey regarding YOUR STORE NAME HERE.

We really appreciate your input!

1. When did you last visit our store? In the past 7 days More than a week ago but less than a month More than a month ago but less than six months More than six months ago Cant recall ever visiting your store 2. Please indicate your level of agreement with each of the following statements:
Disagree completely Somewhat disagree Neither agree nor disagree Somewhat agree Agree completely

The staff at this store is knowledgeable I can always find the products Im looking for at this store The atmosphere at this store is inviting I feel comfortable when I shop in this store I wish I could shop at this store more often This is my favorite place to purchase Christian products I feel like the staff is happy to see me when I walk in the door I shop here because I know Ill receive helpful recommendations 3. Did you make a purchase the last time you were in our store? Yes No Cant recall 4. Which of the following categories of Christian products are most likely to draw you to our store? (Check no more than three.) Apparel/jewelry Non-fiction books Fiction books Bibles Cards/stationery/calendars Childrens products Church supplies, including curriculum Gifts and collectibles Home decor/framed art Music Spanish language products Software DVDs Youth/teen products Other, please specify: 5. How frequently do you purchase Christian products from any source, including Christian bookstores, church, book clubs, general bookstores, gift stores, online stores, etc.? (Select the one best answer.) Weekly 2 - 4 times a month Monthly Several times a year Twice a year or less Rarely/never

6. Please indicate the importance of each of the following factors when deciding where to purchase a Christian product:
Completely unimportant Unimportant Neither important nor unimportant Important Very important

Low prices Immediate availability of product Option to speak with a knowledgeable sales associate Frequent shopper cards/program Wide selection of products Opportunity to physically look at/look through a product Comfortable shopping atmosphere Can make the purchase anytime, day or night 7. Indicate below any other factors that are important when deciding where to purchase Christian products. 8. Where do you shop for Christian products? (Check all that apply.) Christian bookstore(s) Church Direct mail/book club General bookstore, i.e. Barnes & Noble Gift store, i.e. Hallmark Internet, i.e., Amazon, CBD Mass merchandiser, i.e. Wal-Mart, Target Warehouse store, i.e. Sams, Costco Other, please specify: 9. Where is the one place you most often shop for Christian products? (Select the one best answer.) Christian bookstore(s) Church Direct mail/book club General bookstore, i.e. Barnes & Noble Gift store, i.e. Hallmark Internet, i.e., Amazon, CBD Mass merchandiser, i.e. Wal-Mart, Target Warehouse store, i.e. Sams, Costco Other, please specify: 10. Why do you prefer the above location when purchasing Christian products? 11. How often do you recommend our Christian bookstore to a friend/family member? Frequently Regularly Occasionally Rarely/Never 12. What could we do that would cause you to shop in our store more often?

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13. Which of the following electronic devices do you own? (Please select all that apply.) Smartphone iPad/tablet Computer Kindle Nook Kobo Other ebook reader Other electronic device, please specify: 14. In the past 6 months, what percentage of the books youve read have been ebooks? (If you havent read any books in the past 6 months, please select the first answer.) Zero I havent read any books in the past 6 months Zero I dont read books in ebook format 25% or less 26% 50% 51% 75% 76% - 99% 100% - I now read all book in ebook format 15. How do you find out about new Christian books and Bibles? (Please select all that apply.) Store flyers Radio ads Browsing in Christian bookstores Browsing in general bookstores Online browsing Recommendations from friends/family members Recommendations from pastor/small group leader Magazine ads Email ad Book reviews Other, please specify: 16. Do you think of our bookstore as a place to discover new to you books, Bibles, music, etc? Yes its a good place to discover new products Yes its an okay place to discover new products No 17. Please indicate your age: under 20 20 - 29 30 - 39 40 - 49 50 - 59 60 69 70+ years 18. Please indicate your gender: Male Female

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19. Does your household include (check all that apply): Children under age 6 Children age 7 11 Teens age 12 16 Teens age 17 - 20 20. What is your church denomination? (If youre not currently affiliated with a particular church denomination, please select that option.) Assembly of God Baptist Catholic Christian Reformed Church of God Congregational Episcopalian Evangelical Covenant Evangelical Free Jehovah's Witness Lutheran Methodist Mormon Nazarene Non-denominational Pentecostal/Holiness Presbyterian Reformed Seventh-Day Adventist Unsure Not currently affiliated with a particular church denomination Other, please specify 21. What is your current home church? 22. Please indicate your home zip code: 23. Other Comments:

Thanks so much for your help!

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