TRIMESTER III S.No.

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Code No.
HMPRBA 301 HMPRBA 302 HMPRBA 303 HMPRBA 304

Title of the Course

Strategic Management Entrepreneurship Development Corporate Governance Management of Public & Private Participation

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HMPRBA 305 HMPRBA 306 HMPRBA 307 HMPRBA 308 HMPRBA 309 HMPRBA 310

Marketing Research Financial Management Operations & Supply Chain Management Innovation Management Current Business Affairs & Soft Skills Minor Project (8 weeks) & Viva - Voce

HMPRBA-301: STRATEGIC MANAGEMENT

The objective of this course is to acquaint students with the concepts, methods and tools of strategic management and their application in industry.

UNIT I: Strategic Management-Basic process of strategic management; Benefits and limitations of strategic management; Goals and objectives, Business Vision, Mission and Objectives.
UNIT II: Environment and Resources Analysis: Environmental Analysis, Industry and Competitive Analysis, the External Factor Evaluation (EFE) Matrix, Competitive Profile Matrix (CPM), Internal Analysis; Internal Factor Evaluation (IFE) Matrix, Porters Five Forces Model, SWOT Analysis and VRIO framework.

UNIT III: Strategy Formulation: Porters Value chain - Generic competitive strategies Portfolio Analysis and its limitation - BCG matrix and GE matrix - Building competitive advantage for a firm - Strategy versus tactics and making a Strategic Choice - Blue Ocean Strategy. UNIT IV: Strategy Implementation and Control: Corporate Strategy - Business Strategy Functional Strategy and Global Strategy - Issues in Strategy Implementation and Balanced Score Card. UNIT V: Corporate Governance and Corporate Social Responsibility in Strategic Management.
Caselet (Not Exceeding 200 Words) Activity: Formulate the goals, objectives, vision and mission of the company you wish to start in

the near future, Apply the Porters five force model to an Indian Business, Apply the BCG matrix for the products of an Indian company, Prepare a Balanced Scorecard for the organization of your choice and A study on the CSR initiatives taken by some major corporates.
Text Book

Azhar Kazmi., Business Policy and Strategic Management. Tata McGraw Hill. 2008.
Reference Books 1. Fred R. David., Strategic Management. Prentice Hall. New Delhi: 2007. 2. Michel Porter., Competitive Strategy. Harvard University Press. New York: 2007. 3. Tom Wheelen., David Hunger, Strategic Management & Business Policy: Achieving Sustainability. 12/E, Prentice Hall. 2010. 4. Upendra Kachru., Strategic Management Concepts & Cases. 1st Edition, Excel Books. 2009.

5. C. Appa Rao, B. Parvathiswara Rao and K. Sivaramakrishna. Strategic Management and Business Policy - Text and Cases. Excel Books. New Delhi. 2008.

HMPRBA-302: ENTREPRENEURSHIP DEVELOPMENT

The objective of this course is to acquaint students with different dimensions and skills of entrepreneurship. The course also throws light on the opportunities and financial resources available for the establishment of business enterprises. UNIT-I: Entrepreneurship: Introduction Concepts Characteristics Factors Theories of Entrepreneurship - Development of Entrepreneurship in India. UNIT-II: Business Plan- Sources of New Ideas-Identification of opportunities and preparation of business plan - Product Planning and development process - Preparation of feasibility report Significance of sunrise industries in developing economy like India. UNIT-III: Opportunities available under promotional schemes for SME sector for new entrepreneursPromotional schemes of NABARD and SIDBI for starting new enterprises-Analysis and appraisal of promotional schemes and preparation of MOU for sanction. UNIT-IV: Financing and Promotion: Government Financial Support State and Central Government Financial Institutions - Role of central and state government institutions in promoting Entrepreneurship in India-EDP. UNIT-V: MSME: Importance -Opportunities - Issues - Role of RBI, and other Developmental Financial Institutions - NABARD, SIDBI, SFC, SIDCs, SISDCS - in promotion of MSMEs. Caselet (Not Exceeding 200 Words) Activity: Preparation of Feasibility Report on selected industries, Development of New Business Ideas. Text Book Vasanth Desai. Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House. Mumbai: 2011. Reference Books 1. 2. 3. 4. 5. A.Sahay, V Sharma, Entrepreneurship and New Venture Creation. Excel Books. New Delhi:2008 Hisrich, Peters, Shepherd, Entrepreneurship. Tata Mc Graw Hill. New Delhi: 2007 Kuratko and Hodgetts, Entrepreneurship Theory, Process, Practice. Thomson. Haryana: 2007 Madhurima Lall, Shikha Sahai., Entrepreneurship. Excel Books. New Delhi :2008 S.S.Khanka., Entrepreneurial Development. S.Chand& company. New Delhi: 2007.

Journals 1. 2. 3. 4. 5. Business India, New Delhi. Businesses Today, The India Today Group, New Delhi. Economic and Political Weekly Mumbai. The Journal of Entrepreneurship, Ahmedabad GITAM Journal of Management, GIM, GITAM University, Visakhapatnam

HMPRBA-303: CORPORATE GOVERNANCE

The objective of this course is to make the students understand the various issues relating to the governance and protecting the interests of the stakeholders. UNIT I: Introduction - Corporation - Definition and Characteristics - History of Corporate form and models -- Corporate Objectives - Corporations and Government - Governance - Corporate Governance Definition Perspectives. UNIT II: Theoretical Foundations of Corporate Governance: Notion of Conflict of Interest - Property Rights Theory - Nexus of Contracts - Agency Theory - Berle and Means' Theory - Concept of separation of ownership and control -Shareholder-Stakeholder Debate. UNIT III: Pillars of Governance in Organizations: Owners - Ownership Structure Types of Owners Ownership vs. Control - Board of Directors - Types of Directors Board Roles and Board Attributes -Board Committees --- Executive Management - Role of CEO - Succession Planning - Managerial Myopia -- Institutional Investors - Types, Categories, Features and Role. UNIT IV: Emergence of Corporate Governance in India: Systemic Development Argument - Three stages of Systemic Evolution --- Relationship-based evolution argument - Examples of IndustryGovernment nexus - Kumaramangalam Birla Committee Report - Serious Fraud Office UNIT V: Business Ethics and CSR: Corporation as a Social Institution - Accountability and Sustainability - Relevance of Triple Bottom Line Reporting to CSR - Codes of Conduct; Ethical Theories -Teleological, Deontological, Virtue Ethics - Applications of ethical theories to decision making - Ethical issues related to employment, healthcare, and advertisement. Caselet (Not Exceeding 200 words) Activity: Explore the various models of Corporate Governance - Anglo-Saxonic or Market-oriented model - Germano-Nippon or Relationship-oriented model - Transition Economy model Emerging Economy Model and select the company of your choice and submit a write up on their Corporate Governance Practices. Text Book Praveen B Malla, Corporate Governance: Concept, Evolution and India Story, Routledge, 2010. Reference Books 1. 2. 3. 4. 5. 6. Robert Monks and Nell Minow, Corporate Governance, Wiley Publications Bob Tricker, Corporate Governance: Principles, Policies and Practices, Oxford University Press Monks, R. Minow, N., Corporate Governance. Blackwell 2008. Banks, Eric. Corporate Governance. John Wiley. Fernando, A C. Corporate Governance Pearson Education 2006 Business Ethics & Corporate Governance, ICMR

HMPRBA-304: MANAGEMENT OF PUBLIC & PRIVATE PARTICIPATION

The objective of the course is to provide the students with an overview of the Public and Private participation, and enable them to appreciate its impact on economy. UNIT I: Rationale Kinds of PPP - Regulation UNIT II: Tendering Process Negotiations for property acquisition Procurement Project financing UNIT III: Service Pricing Social Costs Welfare Implications Government Concessions. UNIT IV: Monitoring and Evaluating PPP PPP Disputes and Dispute Resolution Mechanisms. UNIT V: Sectoral Studies of PPP Electricity Telecommunication, Roads, Infrastructure Projects India and Global experience. Caselet (not exceeding 200 words) Activity: Study and prepare a report on PPP model in any sector of your choice. Text

Mirjam Bult-Speiring and Geert Dewulf, Strategic Issues in Public-Private Partnerships: An International Perspective, Wiley-Blackwell, 2007.
Reference Books

1. E R Yescombe, Public-Private Partnerships: Principles of Policy and Finance, Butterworth-Heinemann, 2007. 2. Darrin Grimsey and Mervyn K Lewis, Public Private Partnerships: The Worldwide Revolution in Infrastructure Provision and Project Finance, Edward Elgar Publishing, 2007. Journals 1. The European Public Private Partnership Law Review, Lexxion Publishers, Berlin. 2. Journal on Public and Private Partnerships, International Finance Corporation, World Bank Group. 3. The International Journal of Public-Private Partnerships, U.K.
4. The PPP Journal, U.K.

HMPRBA-305: MARKETING RESEARCH

The objective of this course is to familiarize the students with the concepts and techniques of Marketing Research applicable to business arena. UNIT-I: The Nature of Marketing Research The Managerial Value of Marketing Research for Strategic Decision Making Need for Marketing Research Types of Research - The Characteristics of Valuable Information The Internet and Research. UNITII: Organizational Structure of Marketing Research-Ethical Issues in Marketing Research-The Nature of Marketing Problems-Qualitative Research Tools. UNITIII: Testing of Hypothesis: Null Hypothesis Alternative hypothesis procedure of testing of hypothesis, large sample test with single mean, proportion, difference between means & proportions ,Type-I Error & Type-II Error. UNIT-IV: Small Samples analysis: small sample test; t-Test, Chi-square, F test, ANOVA- one-way classification and two-way classification. UNITV: Multivariate statistical analysis: Nature Classification Interpretation - Discriminating analysis - Factor analysis - Cluster analysis. Caselet (not exceeding 200 words) Text Book Zikmund & Babin, Market Research. South - Western Cengage Learning, New Delhi, 2007 Reference Books 1. Levine, Stephan, Krehbiel & Berebson., Statistics for Managers-using Microsoft Excell. PrenticeHall of India Private Limited, New Delhi;2007 2. Richard I. Levin., David S. Rubin., Statistics for Management. Prentice-Hall of India Private Limited, New Delhi;2007 3. T.N. Srivastava & Shailaja rego., Statistics for Management. Tata Mc Graw-Hill Publishing Company Limited. New Delhi:2008 4. U.K. Srivastava, G.V. Shenoy & S.C. Sharma., Quantitative Techniques for Managerial Decisions. New Age International (P) Limited. New Delhi:2005 Journals 1. Electronic Journal of Business Research Methods, Cass School of Business, City University London, UK. 2. International Journal of Social Research Methodology, Thomas Coram Research Unit, Institute of Education, London, UK 3. Journal of Management Research, Faculty of Management Studies, University of Delhi, New Delhi. 4. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam

HMPRBA-306: FINANCIAL MANAGEMENT

The objective of this course is to familiarize the students with the basic concepts of Financial Management and to enhance their decision making skills. UNIT I: Nature of Financial Management: Nature Objectives Scope- Functions of Financial Management Financial forecasting Financial Planning Time Value of Money. UNIT II: Financing Decisions: Sources of Finance - Cost of Different Sources of Finance - Capital structure Cost of Debt - Cost of Preference Capital - Cost of Equity Share - Cost of Retained Earnings Weighted Average Cost of Capital Leverages - financial and operational Leverage. UNIT III: Investment Decision: Basics of Capital Budgeting - Appraisal and Evaluation of Long Term Investment Proposals Methods of Capital Budgeting- Traditional methods: Pay Back Method Accounting Rate of Return Discounting Methods - Internal Rate of Return - Net Present Value Profitability Index. UNIT IV: Working Capital Management: Concept of Working Capital - Determinants of Working Capital - Operating Cycle Computation of Working Capital Requirements UNIT V: Dividend Policy: Stable Dividend Dividend Theories - Factors Influencing Dividend Policy Issues in Dividend Policy - Bonus Shares. Caselet (Not Exceeding 200 words) Activity: Select a company and observe capital structure Text Book J.C. Van Horne., Fundamentals of Financial Management. Pearson Education. New Delhi: 2010.

Reference Books 1. 2. 3. 4. 5. I.M. Pandey., Financial Management. Vikas Publications Print. New Delhi: 2009. M.Y. Khan & P.K. Jain., Financial Management. Tata McGraw Hill. New Delhi: 2010 S.N. Maheswari., Financial Management. Sultan Publications. New Delhi: 2006 Y.K. Bhalla., Financial Management & Policy. Anmol Publications (P) Ltd. New Delhi: 2006. R.K. Sharma & Shashi K. Gupta., Financial Management. Kalyani Publications. Ludhiana, Reprint: 2010

Journals 1. 2. 3. 4. Chartered Financial Analyst - ICFAI - Hyderabad. GITAM Journal of Management, Visakhapatnam. Journal of Accounting and Finance - Research Development Association, Jaipur. Journal of Financial Management and Analysis - Centre for Financial Management Research.

HMPRBA-307: OPERATIONS & SUPPLY CHAIN MANAGEMENT

The objective of this course is to enable the student to understand the basic principles and techniques of Operations Management and Supply chain Management. UNIT I: Production and Operations management - Scope of Production and Operations managementEvolutionary Milestones- Types of Manufacturing systems- Services operations. UNIT II: Production planning and control (PPC) -Stages in PPC- Aggregate planning Basics of Project Management- Concept of Maintenance Management and Industrial Safety - Network techniques Developing project plan PERT/CPM Other techniques. UNIT III: Plant Location and Layout Planning-Plant Location -Factors affecting Plant location- Plant capacity - Types of Layouts. Productivity- Basic concepts of Productivity- Work Study- Method StudyWork Measurement - Quality Management-TQM. UNIT IV: Supply Chain Management-Process View of Supply Chain. Competitive and Supply Chain Strategies, Achieving Strategic Fit. Logistical operations, Supply chain Synchronization, Supply Chain Drivers and Metrics. Facilities, inventory, transportation, information, sourcing and pricing in SCM. UNIT V: Logistics and Supply chain relationships- Identifying logistics performance indicators The Global supply chains, Supply Chain Management in Global environmentGlobal strategy Global purchasing Global logisticsGlobal alliances Issues and Challenges in Global supply chain Management Cases involving problems Activity: Write a report on the production system of the company visited during the industrial visit. Text Book Sunil Chopra and Peter Meindl: Supply Chain Management: Strategy, Planning and edition, Pearson, 2009. Reference Books 1. Adam, E, Everette, Ebert, J, Ronald, Jr., Production and Operation Management. Prentice Hall of India Pvt Ltd. New Delhi: 2007 2. Buffa, S.Elewood, Sarin, K, Rakesh., Modern Production. John Wiley & Sons. 2006 3. Gaither, Norman., Production and Operation Management. The Dryden Press. Chicago: 2006. 4. Mhulemann, Alan, Oakland, John, Lockery, Keith., Production and Operation Management . Macmillan India Ltd. 2007. 5. Nair, N.G., Production and Operation Management. Tata Mc-Graw Hill. NewDelhi: 2007 6. R. Panner Selvam., Production and Operation Management. Prentice-Hall of India (P) Ltd. New Delhi: 2007 7. S.N.Chary., Production and Operations Management. Tata Mc-Graw Hill Publishing Co Ltd. NewDelhi: 2007. Operation, 3rd

HMPRBA-308: INNOHMPRBA-308: INNOVATION MANAGEMENT

The objective of this course is to familiarize the students with the basic concepts of Innovation Management and to enhance their knowledge on Innovation Management. UNIT I: Fundamentals of Innovation Drivers of Innovation Characteristics of Innovation Models of Innovation. UNIT II: Innovation Life Cycle Capturing Organizational Knowledge Knowledge Transfer Process Collaboration vs. Co-creation New Product/Service Development Executive Sponsorship. UNIT III: Measures of Innovation Factors Mediating Innovation Assessing Innovation Impact Innovation Diffusion. UNIT IV: Innovation and Entrepreneurship Financing Entrepreneurial Innovation Protection of Entrepreneurial Rents Strtegic Alliances and Networks IP issues UNIT V: Innovation Culture within Organizations Governments role in promoting Innovation Implementing Innovation. Caselet (Not Exceeding 200 words) Activity: Select a company and observe innovation management practices. Text Book

Joe Tidd and John Besant, Managing Innovation, Wiley, 2009. Reference Books 1. Allan Afuah, Innovation Management: Strategies, Implementation and Profits, Oxford University Press, 2003. 2. Shlomo Maital and D VR Seshadri, Innovation Management: Strategies, Concepts and Tools for Growth and Profit, Response Books, 2007. 3. J E Ettlie, Managing Technology Innovation, John Wiley & Sons, 2000. 4. C. Christensen, The Innovator's Dilemma, HBS, 1997.
Journals 1. European Journal of Innovation Management. 2. International Journal of Innovation Management. 3. Creativity and Innovation Management. 4. Economics of Innovation and New Technology. 5. Industry and Innovation.

HMPRBA-309: CURRENT BUSINESS AFFAIRS (CBA) & SOFT SKILLS (SS) CURRENT BUSINESS AFFAIRS (CBA)
Course Objectives The objective of the course is to create awareness on current business matters, improve reading habits and critical thinking on business issues, and equip students with knowledge and skills to succeed in job interviews Teaching Methods The student is required to read a Business magazine supplied by the Institution and appear for online quiz conducted on each issue. During the class session (two periods per week) Group Discussion is conducted (group of 6-8). Students who are absent for any of the Group Discussions will be losing a chance. Assessment Online assessments are conducted for calculating 60% of the overall grade. The remaining 40% is awarded on the performance in Group Discussion conducted. SOFT SKILLS (SS) Introduction This course is designed keeping in mind the industry expectations and with the aim to improve the chances of selection in the job interviews and also succeed in the first job. The first module on Soft Skills is focused on Communication, Creativity, Presentation Skills, Business Etiquette, Working in a team, selling skills etc., while the second phase focuses employability skills namely Group Discussions,. Resume Writing, Grooming, Interview skills etc. Course Objectives To provide students with 1) Skills required for effective functioning as manager/executive 2) Skills required for succeeding in job interviews. Teaching Methods Activity 1: The student is required to view select Video CDs, one per each week and make note of it. Activity 2: Workshop for three days conducted by external agencies on soft skills to train and assess in few selective areas of soft skills. Activity 3: Based on the scores in diagnostic test, the students will either appear for foundation course in English Language or Book Review. Class Sessions a. Two periods per week is scheduled to view the video CDs in the language Lab b. Three day Workshop will be organized during the trimester.

c. Two hours period for two days a week is arranged alternatively for item 3 mentioned above. Assessment Activity 1: Based on the content delivered through Video CD, objective test is conducted at the end of each session. There will be descriptive written test on any of the 10 CDs watched. Maximum score is 20 marks. The break-up for valuation is as follows: I. II. Test scores at the end of each session: Attendance: 25% 50% 25%Trimester end descriptive test:

Activity 2: Two best scores out of three scores awarded during three days of soft skills training program is considered. Maximum Marks awarded is 10. The evaluation may be subjective or objective on the skill that is being imparted. Activity 3: For Foundation course in English language, the assessment is for maximum marks 20. The break-up for valuation is as follows: 25% 50% 25% OR For Book review, the assessment is for maximum marks 20. The break-up for valuation is as follows: I. Written Assignment*: II.Oral Presentation: 75% 25% I. Class Participation: II. Written Test (3) scores: III.Oral test scores:

The student should submit the written assignment not exceeding 1500 words. The content should be typed and submitted before the due date. The oral presentation should be made using PPT (not exceeding 5-10 slides)