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Creativity : ' a project that is too well planned lacks opportunities for spontaneity and creativity - agree

"Media producers can learn nothing from studying the conventions of old texts" Disagree

Research and Planning: DIKW Triangle

' a project that is too well planned lacks opportunities for spontaneity and creativity

Using conventions from real media texts: Irony, Parody, pastiche, bricolage, intertexuality Media producers can learn nothing from studying the conventions of old texts The making of the new and the re-aranging of the old (changing and developing conventions) Bentley 1997

Digital Technology: DIWK triangle Data, information, Knowledge, wisdom Technology has taken all the creativity out of media production Disagree Postproduction: The creation of taking something old into new existence Media language (terminology), representation, audiences, institutions

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