Professional Documents
Culture Documents
Factors Personal business contacts in a particular region Good communication & / or transport facilities Availability of sufficient infrastructure Market research indicating size or other benefits of local market Availability of skilled labour Regions promotion efforts Particular local/regionalpolicies to attract business Lack of information on other potential areas
Unimportant % 24 53 47 58 70 83 81 78
Neutral % 11 21 20 16 15 13 09 14
Important % 45 26 33 26 15 04 10 08
5 Compute the sum of the product of ratings for each location Decision: Select the location alternative which has the maximum sum of the product rating as the choice
Product Rating
Location A 32 6 18 10 3 20 4 30 14 12 149 Location B 24 9 15 20 3 15 8 24 18 8 144
Factor Rating
4 3 3 5 1 5 4 3 2 2
Location A 8 2 6 2 3 4 1 10 7 6
Location B 6 3 5 4 3 3 2 8 9 4
Total score
From above it may be seen that location B has slight advantage over location A