STATISTICS PROJECT THE INVESTIGATION OF GIRLS GENERATIONS POPULARITY

Minh Vu Jacob Roethel

OBJECTIVE OF THE STUDY

Girls Generation is a 9 member girls group from South Korea They are currently among the most successful Girls Group in South Korea with large sales volumes, numerous awards won However, there are hints that the members in the group are not equally liked by fans

OBJECTIVE OF THE STUDY (CONT.)

Individual Members Thread Message sent on Soshified.com (as of 9:30pm April 25th 2010) (1) Taeyeon: 115,551 (2) Sooyoung: 45,947 (3) Sunny: 47,135 (4) Tiffany: 78,327 (5) Yuri: 70,430 (6) Hyoyeon: 30,697 (7) Jessica: 70,856 (8) Seohyun: 42,437 (9) Yoona: 77,616

OBJECTIVE OF THE STUDY (CONT.)

Daum Fan Caf Ranking of Individual Korean Pop artists (as of April 5th 2010) (1) Taeyeon: #5 (2) Sooyoung: #50 (3) Sunny: #44 (4) Tiffany: #16 (5) Yuri: #26 (6) Hyoyeon: #63 (7) Jessica: #12 (8) Seohyun: #34 (9) Yoona: #8

OBJECTIVE OF THE STUDY (CONT.)

There are quite a difference between the above numbers. Objective: Determine whether or not the members of Girls Generation are equally like by fans.

STATEMENTS OF NULL AND ALTERNATE HYPOTHESES

Each member is a treatment Fans are asked to grade each member in Girls Generation We are interested in comparing the 9 mean scores of the 9 members Ho: u1=u2=u3=u4=u5=u6=u7=u8=u9 H1: The mean scores are not equal

DEFINITION & IMPACT OF TYPE 1 & 2 ERRORS

Type 1 Error: Rejecting the Null Hypothesis Ho when it is true

Impact: Might put some members into unnecessary extra training session, pressure.

Type 2 Error: Accepting the Null Hypothesis when it is false

Unspoken Conflict

SELECTION OF SIGNIFICANCE LEVEL

Since this is a Market Research project => Level of significance of 0.05

IDENTIFICATION OF POPULATION
The collection of all Scores that all fans in the world give to (1) Taeyeon is Population 1 The collection of all Scores that all fans in the world give to (2) Sooyoung is Population 2 And so on..

SAMPLE SIZE CALCULATION

At Least 30 in order to satisfy the Normal Distribution Assumption for ANOVA Each respondents are required to give score for each individual member

=> Same group of people grading each member results in same Standard Deviation for each members set of score => Respondent As score for (1) Taeyeon has nothing to do with his/her score to (2) Sooyoung and so on. => Each members set of score is independent.

DATA COLLECTION METHOD

Survey:
Ask each respondent to grade each member in terms of 4 attribute: Singing, Dancing, Look, Charisma Each attribute is worth 10 points. The Total score is then added up from single attribute and has a maximum value of 40 This total score is what constitutes the population for each treatment.

DATA COLLECTION METHOD (CONT.)

DATA COLLECTION METHOD (CONT.)

Survey is designed using monkeysurvey.com. The survey is also hosted by monkeysurvey.com Use Soshified.com, Allkpop.com, Thaisoshi.com and our personal networking to distribute the survey. We have 197 respondents from US, Korea, Canada, Hong Kong, Thailand, Vietnam, China, Philippines, Malaysia, Indonesia, Singapore, Australia, Peru, Germany, Russia, Netherlands, New Zealand, Switzerland

SELECTION OF STATISTICAL TECHNIQUE

Since we are comparing 9 population means and we have single factor, we are going to use One-way ANOVA which involves the use of F-statistics Using Excel/Data/Data Analysis/

ANOVA TABLE

F critical

F observe

RESULT/CONCLUSION
0.9604648 < 1.9600385 => F observe < F Crit => at level of significance of 0.05, we do not reject the Null Hypothesis We can conclude that all Girls Generation member are equally liked by all the fans in the world. The number at the fan forum is misleading.

RECOMMENDATION

The company is on the right track. Keep on promoting each member equally (have relatively equal screen time, equal solo dance, equal singing line, equal appearance on TV Shows)