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Combat HIV and AIDS and other diseases
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January 2006
R
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Voices of Change:
Strategic radio
support for achieving
the Millennium
Development Goals
M
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Voices o! Change.
5IraIegic radio supporI !or achieving
Ihe MiIIennium DeveIopmenI GoaIs
1ahuary 2006
Acknowledgements
1his paper was wriIIeh ahd ediIed by Dr. Ahdrew Skuse o! Ihe School o! Social
Sciehces, UhiversiIy o! Adelaide. Nicola Woods o! Ihe Ih!ormaIioh ahd CommuhicaIioh
!or DevelopmehI Ieam o! Ihe UK's DeparImehI !or IhIerhaIiohal DevelopmehI (DFID)
commissiohed Ihe work ahd provided criIical commehIary ahd supporI. Mary Myers,
Fioha Power ahd Lamoihh 1aylor o! DFID provided commehIs !or revisioh.
Desighed by Cruhdy & NorIhedge
Acquired Immuhe De!ciehcy Syhdrome
World AssociaIioh o! CommuhiIy Radio 8roadcasIers
8riIish 8roadcasIihg CorporaIioh
88C A!ghah LducaIioh Pro|ecIs
88C World Service 1rusI
DeparImehI !or IhIerhaIiohal DevelopmehI
DirecIly Observed 1reaImehI ShorI-course (18)
Food ahd AgriculIure OrgahisaIioh
Frequehcy ModulaIioh
Humah Immuhode!ciehcy Virus
Ih!ormaIioh ahd CommuhicaIioh !or DevelopmehI
ih!ormaIioh CommuhicaIioh 1echhologies
IhIerhaIiohal Fuhd !or AgriculIural DevelopmehI
MohiIorihg ahd LvaluaIioh
Millehhium DevelopmehI Coal
Noh-goverhmehI OrgahisaIioh
1uberculosis
Uhiversal DeclaraIioh o! Humah righIs
UhiIed NaIiohs
1oihI UN Programme oh HIV/AIDS
UN DevelopmehI Programme
UN LducaIiohal SciehIi!c ahd CulIural OrgahisaIioh
World Health Organisation
AlD5
ANARC
BBC
BBC AEP
BBC W5I
DFlD
DOI5
FAO
FN
HlV
lCD
lCI
lFAD
N&E
NDG
NGO
IB
UDHR
UN
UNAlD5
UNDP
UNE5CO
WHO
Acronyms and abbreviations
3
Contents Page number
Acronyms and abbreviations
Executive 5ummary
1. lnformation and communication for development (lCD) and the
Nillennium Development Goals
2. Promoting the NDGs and creating an enabling environment for
lCD initiatives
3. Realising human rights and equality: claiming a voice and
getting heard
4. Realising human development: radio support for better health
and education
5. Realising sustainable livelihoods: radio support for agriculture
and enterprise
6. Radio's role in preventing or mitigating conHict and
natural disasters
7. Where next? DeHning the need for an lCD evidence base and
increased donor support to the radio sector
Appendix 1: Ihe Nillennium Development Goals
Appendix 2: References
2
4-5
6-11
12-14
15-17
18-19
20-23
24
25-26
27
28
Contents
4
lCD VOICLS OF CHANCL
1his paper provides a summary o! Ihe scope o! radio's
ihvolvemehI ih uhderpihhihg susIaihable livelihoods,
realisihg righIs, humah developmehI ahd Ihe broader
goals ahd IargeIs o! Ihe UhiIed NaIiohs Millehhium
DeclaraIioh. II challehges DFID ahd oIher dohors Io
ihcrease supporI Io Ihe radio secIor, which !or mahy
poor meh, womeh ahd childreh ih Ihe developihg
world cohIihues Io provide the essehIial ih!ormaIioh
li!elihe. 1he paper highlighIs Ihe relevahce o! radio ih
poor commuhiIies, iIs broad applicabiliIy Io a rahge
o! secIoral acIiviIies such as healIh, righIs, educaIioh,
livelihoods, ahd coh!icI prevehIioh, ahd idehIi!es Ihe
heed Io deepeh Ihe capaciIy o! radio broadcasIers
aI all levels Io cohducI e!!ecIive mohiIorihg ahd
evaluaIioh, so as Io begih Ihe process o! developihg
a rigorous ih!ormaIioh ahd commuhicaIioh !or
developmehI evidehce base which highlighIs radio's
- ahd oIher commuhicaIiohs mediums - sIraIegic
cohIribuIioh Io Ihe realisaIioh o! Ihe Millehhium
DevelopmehI Coals. 1he Iable below summarises Ihe
IhemaIic secIiohs o! Ihis paper ahd seIs ouI whaI DFID
cah acIively do ih supporI o! ehhahcihg radio's role ih
humah developmehI.
Executive 5ummary
VOICLS OF CHANCL lCD
5
SupporI civil socieIy ahd
hoh-goverhmehI orgahisaIiohs Io
advocaIe !or media deregulaIioh
ahd pluraliIy aI commuhiIy ahd
haIiohal level.
SupporI civil socieIy ahd
hoh-goverhmehI orgahisaIiohs
Io make commuhiIy radio
licehce applicaIiohs.
CohIihue supporI !or buildihg
media ehvirohmehIs ih which
Ihere is a clear separaIioh o! sIaIe
ahd haIiohal media ahd which is
based oh regulaIory !rameworks
IhaI emphasize Ihe righIs as well
as Ihe respohsibiliIies o!
|ourhalisIs ahd broadcasIers.
Lhhahce Ihe abiliIy o! poor
people Io owh or access radio
Iechhology ahd ihvesI ih cheap
ahd susIaihable rehewable
ehergy sources (i.e. solar) Io
provide power.
SIrehgIheh ihvesIigaIive
|ourhalism ahd radio-based
advocacy work wiIhih commuhiIy
ahd haIiohal broadcasIers.
SupporI radio ihiIiaIives IhaI
improve womeh's access Io radio,
such as lisIehihg groups, ahd
Iraihihg !or womeh broadcasIers.
Deepeh Ihe cohIehI relevahI Io
humah developmehI issues
Ihrough direcI Iraihihg !or public
radio sIa!! ih pro-poor cohIehI
creaIioh ahd Ihrough supporI Io
NCOs who are developihg cohIehI
ihdepehdehIly o! Ihe secIor.
SIrehgIheh ahd deepeh Ihe
developmehI o! radio-based
educaIiohal opporIuhiIies !or
childreh currehIly excluded !rom a
!ormal learhihg experiehce.
SIrehgIheh ahd deepeh Ihe
developmehI o! radio (advocacy,
prevehIioh ahd cohIrol) cohIehI
relaIihg Io child morIaliIy, maIerhal
healIh ahd commuhicable disease.
What can DFlD do to support
radio's role in promoting
sustainable livelihoods?
Ihcrease supporI Io moderhise ahd
sIrehgIheh haIiohal broadcasIers'
approach Io !arm broadcasIihg.
SIrehgIheh ahd deepeh Ihe
developmehI o! radio cohIehI !or
susIaihable ehvirohmehIal
mahagemehI, hygiehe ahd
sahiIaIioh.
SIrehgIheh ahd deepeh Ihe
developmehI o! radio cohIehI
supporIive o! small ehIerprise ahd
IrahsiIioh ecohomies.
What can DFlD do to support
radio's role in conHict and disaster
prevention and mitigation?
SIrehgIheh Ihe imparIialiIy o!
public, commercial ahd commuhiIy
broadcasIers Ihrough Ihe provisioh
o! Iraihihg ih coh!icI prevehIioh,
miIigaIioh ahd ihIer-eIhhic
dialogue ahd reporIihg.
SupporI Ihe sIrehgIhehihg o!
humahiIariah ih!ormaIioh
Ihrough Ihe provisioh o! !uhds
Io esIablish emergehcy
broadcasIihg ihIervehIiohs ahd
Ihe disIribuIioh o! radios Io Ihe
vulherable ahd displaced.
SupporI Ihe developmehI o!
disasIer preparedhess ahd
miIigaIioh broadcasIihg ih
vulherable cohIexIs.
What can DFlD do to enhance our
knowledge of radio's role in the
realisation of the NDGs?
SIrehgIheh work oh M&L ih
regiohal, haIiohal or secIoral ICD
ihiIiaIives Ihrough Ihe
developmehI o! simple M&L
resource Iools ahd guides.
Develop guidelihes !or !ormaIive
research Io ih!orm ICD ihiIiaIives aI
all levels, buI especially simple Io
use social research Iools !or
commuhiIy radio pracIiIiohers.
AssisI parIher goverhmehIs
(haIiohal public media) ahd Ihe
ihdepehdehI ICD secIor ih
developihg !ormaIive research ahd
impacI evaluaIioh sIraIegies.
What can DFlD do to increase
equality of access to radio and
support the realisation of rights?
What can DFlD do to stimulate
a vibrant media environment?
What can DFlD do to
strengthen radio's health
and educational content?
1.1
1.2
1.3
1.4
6
1
lnformation and communication
for development (lCD) and the
Nillennium Development Goals
1his paper asserIs IhaI ih!ormaIioh ahd commuhicaIioh
are locaIed aI Ihe very core o! poverIy alleviaIioh
processes, !rom processes o! commuhiIy parIicpaIioh
ahd empowermehI, Io raisihg broad awarehess
o! public healIh issues, Io providihg humahiIariah
ih!ormaIioh durihg Iimes o! coh!icI, Io promoIihg
good goverhahce ahd accouhIabiliIy, Io complex
debI relie! processes or Ihe promoIioh o! Ihe UhiIed
NaIiohs Millehhium DevelopmehI Coals (MDCs). 1his is
re!ecIed ih Ihe speci!c righIs a!!orded Io ihdividuals ih
regard Io ih!ormaIioh, commuhicaIioh ahd associaIioh.
For example, ArIicle 19 o! Ihe Uhiversal DeclaraIioh o!
Humah RighIs
1
sIaIes IhaI:
Upholdihg Ihe righIs o! poor people Io receive
ahd imparI ih!ormaIioh lies aI Ihe core o! poverIy
reducIioh e!!orIs. Ih!ormaIioh ahd commuhicaIioh
!or developmehI (ICD) ihiIiaIives Ihere!ore cah
play a sIraIegic role ih cohhecIihg secIoral ahd
mulIi-secIoral developmehI processes Io Ihe poor,
by allowihg poor meh, womeh ahd childreh Io be
heard ahd sIake a claim ih policy developmehI,
plahhihg ahd implemehIaIioh.
1akihg |usI ohe ICD secIor as ah example, Ihis
paper examihes Ihe sIraIegic commuhicaIiohs
supporI IhaI radio broadcasIihg a!!ords
Io processes o! humah developmehI. II is
cohcepIualised wiIhih Ihe !ramework o! Ihe
Millehhium DevelopmehI Coals ahd 1argeIs
(MDCs) ahd global e!!orIs Io reduce poverIy ahd
ihequaliIy (see Appehdix 1).
2
Ih lihe wiIh Ihe
breadIh o! Ihe MDCs a mulIi-secIoral approach is
Iakeh wiIhih Ihis paper IhaI highlighIs imporIahI
examples o! radio-based ihiIiaIives ih healIh,
educaIioh, haIural resource mahagemehI, coh!icI
prevehIioh, reducIioh ahd disasIer miIigaIioh,
small ehIerprise developmehI, beIIer goverhahce,
Irahsparehcy ahd accouhIabiliIy.
CehIral Io Ihe spiriI o! Ihe MDCs is recoghiIioh
o! Ihe mulIi-dimehsiohal haIure o! poverIy ahd
!uhdamehIal ihIercohhecIioh o! key !aceIs o!
humah developmehI, combihed wiIh Ihe urgehI
heed Io prioriIise Ihose couhIries experiehcihg
rapid declihes ih Iheir Humah DevelopmehI Ihdex
(UNDP 2003: 51-58). 1his sehse o! ihIercohhecIioh
is well-capIured by susIaihable livelihoods
!rameworks
3
ahd Ihe recehI UNDP Humah
DevelopmehI ReporI (2003), which ih !ocusihg
upoh Ihe MDCs shows how simple ihIervehIiohs
may yield developmehI ouIcomes ih relaIed areas.
For example, a simple radio-based ihIervehIioh
workihg Iowards a reducIioh ih waIer-borhe
diseases may yield behe!Is ih beIIer hygiehe
pracIice ahd healIh services up Iake, as well as ih
educaIiohal ouIcomes.
4
VOICLS OF CHANCL lCD
Lveryohe has Ihe righI Io !reedom o! opihioh
ahd expressioh, Ihis righI ihcludes !reedom
Io hold opihiohs wiIhouI ihIer!erehce ahd Io
seek, receive ahd imparI ih!ormaIioh ahd ideas
Ihrough ahy media ahd regardless o! !rohIiers.
(ArIicle 19 UDHR 1948)
ligure ! lnterlocking human development outcomes
Education and
information on
water-borne disease
Better hygiene,
increased access
and use of health
services
Reduction in
infectious disease,
improved nutritional
status of children
and increased
learning abilities
(AdapIed !rom UNDP 2003: 85)
SILRRA LLONL
Kids lisIehihg Io Ihe radio.
Clive Shirley
1.5
1.6
1.7
1.8
1.9
1.10
8
lCD
What are lCD initiatives?
1o daIe, !ew expliciI lihks have beeh drawh beIweeh
ICD ihiIiaIives ahd Ihe achievemehI o! Ihe MDCs. 1he
prihcipal !ocus has beeh upoh: (i) commuhicaIihg
Ihe cohIehI ahd spiriI o! Ihe MDCs ih Ihe shape o!
advocacy (see UN CommuhicaIiohs Croup
5
) Io build
haIiohal ahd commuhiIy owhership o! Ihe goals, ahd
(ii) exIehdihg Iechhical ih!rasIrucIure ahd khowledge
o! IC1 heeds ahd cohsIraihIs (see Ihe DFID supporIed
siIes Ih!rasIrucIure CohhecI ahd i-cohhecI).
6
However,
applied ICD ihiIiaIives have broad diversiIy ahd
cuI across humerous commuhicaIioh Iechhologies
ahd Iechhiques, which are uIilised ih humerous
developmehI secIors. 1his diversiIy ihcludes:
HumahiIariah ih!ormaIioh
HealIh
Ih!ormal educaIioh
AgriculIure
LhIerprise
Coh!icI reducIioh
DeserIi!caIioh
Re!oresIaIioh
LhvirohmehIal mahagemehI
Family plahhihg
promoIioh
HealIh seekihg behaviour
SIigma
lmpact