Review and Planning Workshop on

Advocacy, Communication and Awareness

AHM. Bazlur Rahman-S21BR
Building for Children and Women Chief Executive Officer
(5th Phase) Bangladesh NGOs Network for Radio and
Communication (BNNRC)
National Institute of Mass Communication &
Ministry of Information and Broadcasting Policy Research Fellow
9 June 2022 Shaping the Future of Media, Information &
Entertainment in the Era of the Fourth Industrial
Revolution (4th IR)
 Uphold the Universal Rights of the
Children and Women Build
Awareness and Bring About
Project Necessary Change in Favour of
Goal Them
 To bring about social and behavioural changes in
the mindset of the people about children and
women’s rights through improved survival,
development, protection and participation within
the framework of CRC, CEDAW

Adolescent girls and boys, especially the most

disadvantaged, utilize quality basic social services
Project in a safe and protected environment and are
empowered and resilient as active agents of
Purpose: change

Develop the capacity of eight media

organizations/networks to actively advocate and
communicate for the rights of the children and
women – NIMC has covered CRS/Private Radio TV
and Online

To achieve the target of SDGs, the 7th five-year plan

and vision 2021 on children and women issues
Project Outputs:
Advocacy and knowledge for children and women will be increased
in the community, Media communication with a special campaign
will advocate children and women issues for overall development

The capacity of media organizations/networks to actively advocate

and communicate for children and women enhanced

Knowledge and skills of media personnel for communicating

information on the situation of children and women issues enhanced

Adolescent boys and girls from selected communities are engaged to

develop desired behaviours and facilitate action to eliminate harmful
social norms and practices with a focus on ending child marriage.

Implementation of the articles of CRC, CEDAW and the targets of

SDGs and Vision 2021 will be achieved.
Project Outcomes
Infants and young children and their mothers, especially
the most disadvantaged, utilize quality and sustainable
social services in a safe environment and their families are
empowered to practice positive behaviour(C4D)

Boys and girls of primary school age, especially the most

disadvantaged, life and are learning equitably in an
inclusive, healthy, safe and resilient environment(C4D)

Adolescent girls and boys, especially the most

disadvantaged, utilize quality basic social services in a
safe and protected environment and are empowered and
resilient as active agents of change(C4D)

An enhanced policy environment and national and sub-

national systems are in place for the realization of child
rights, with a focus on equity and resilience, guided by
knowledge and evidence
Making social and behavioural changes in the mindset of the people
about children and women’s rights through improved survival,
development, protection and participation within the framework of
CRC, CEDAW

Conduct effective communication programs through media for

advocacy, and social mobilization with a special focus on a
disadvantaged, marginalized group

Media communication with special campaigns, advocacy and

knowledge for children and women will increase in the community

More children, especially vulnerable and marginalized children will

be supported to participate in the media
 Program
1. CRC, CEDAW, Meena and Girl’s Education
2. Facts for life with Field Practice
3. Techniques of News Writing

4. Issue-based workshop for Media

5. Issue-based workshop for Community Radio professional
6. Techniques of Adolescent child participation in electronic media

NIMC
7. Follow up training and mentoring of children participation in in electronic media

Intervention 8. Impact of new media: children perspective / women perspective

09. Safe use of the internet of children
Training & 10. Training for women reporters of community radio

Workshop 11. Training on Internet Broadcasting: Internet use and application for adolescent child
journalist
12. Techniques of program production on child and women issues for new broadcasters

13. Techniques of program production on Reproductive Health pre and post mother health for
betterment of child and women

14. Training for adolescent children on issue-based reporting techniques

 Intervention Year Participants Male/Female

NIMC Workshop/Training July 2017- June 2018 579 Male: 326

Female: 253

Intervention:
Training and
capacity
Workshop/Training July 2018 – June 2019 854 Male : 611
Female: 243

building is one Workshop/Training July 2019 – June 2020 569 Male : 337
of the unique Female: 232

programs of Workshop/Training July 2020- June 2021 493 Male: 301

NIMC Female : 192

Workshop/Training July 2021 – June 2022 689 Male: 489

Female: 200

Grand Total: 3184 Male: 1120

Female: 2064
Contribution of Advocacy, Communication
and Awareness Building for Children and
Women project to the achievement of
following
- Sustainable Development
Goals(SDGs) directly 06 goals
- 10 Special Initiatives of PM
- 7th Five Year Plan
 Project Results:

Project Contribute to achieve

Media and journalists, as independent players in society, constitute a diverse and professional media landscape and
function as change catalysts in line with children and Women.
The establishment of an enabling environment for the media, conducive to children and Women.
Media serve the interests of the children and women and act as a watchdog on their behalf
Journalists and media experts work professionally for the interests of the children and women / Coverage of diversity
and gender issues.
Strengthened professionalism and sustainability of media house and improved people’s participation in media
development and content.
Useful knowledge and improved skills for covering children and women’s issues
Enhancing the cooperation between the media and children and women’s issues, and thereby giving a voice to the most
vulnerable groups in the rural area
 Project Contribute to get Awards

Name of the Community Radio Quantity Name of the Awards

Radio Padma 05 PIB- A2I Media Award, PIB & A2i Project /Community Radio -RTI Award
BNNRC and FNF Bangladesh   
Community Radio -RTI Award, BNNRC and FNF Bangladesh
Lokobetar 02
Radio Pollikontho 21 Family Planning Media Award, ABU, UNFPA, Meena Media Award, Climate Change Award of ABU

Radio Mahananda 03 Meena Media Award, UNICEF

Radio Chilmari 04 Meena Media Award, UNICEF, Family Planning Award, RTI Award, BNNRC & FNF Bangladesh

Radio Jhenuk 12 Meena Media Award, UNICEF, Family Planning Award, RTI Award, BNNRC & FNF Bangladesh

Krishi Radio 01 Meena Media Award, UNICEF

Radio Bikrampur 06 Meena Media Award, UNICEF, Family Planning Award, RTI Award
BNNRC & FNF Bangladesh

Borendro Radio 07 Meena Media Award, UNICEF, Family Planning Award, RTI Award, BNNRC & FNF Bangladesh

Radio Meghna 01 Meena Media Award

Radio Sarabela 05 Meena Media Award/ ABU
The way forward: In the era of the Fourth Industrial
Revolution
Media Literacy for
Children and Women in Social media techniques Reskilling and Upskilling
Introduce Road Safety
line with misinformation for Children and for the Community Radio
Journalism
and disinformation/ Fake Women / Safer Internet Broadcasters
News

Fact-Checking and Mobile journalism /

Training for online - Training about Internet
verification /Digital Drone Journalism / Using
portal/ Internet TV and governance and
Security and Safety / AI in Journalism
Internet Governance Journalism
Data-driven journalism /Infographics

Media Management Provide equipment and

Children and Women
[ 5/6 areas ] Basics of Multimedia technical support to the
Centered Responsive
Monetization with Social reporting Community Radio
Digital Story Telling
Media / Industries Broadcasters

Dialogue with Children

and Women Page
Editor / Introducing
Fellowship program
Research: conduct training needs assessment (desk study, focus
group discussions, consultations)

Develop monitoring and evaluation tools to assess the impact of

the training/workshop.

Establish Digital Lab: Using AI, Blockchain, IoT & Bigdata in

Journalism

Organize Training of Facilitator (s) for addressing the Mid-level

Journalists

Upholding journalism Ethics in the Age of Social Media

Develop the capacity of SDGs Reporting