Shaping the Future of the

Media, Information & Entertainment

in the era of the Fourth Industrial Revolution

Preparedness, Challenges & Way forward

Review and Planning Workshop-2021

National Institute of Mass Communication (NIMC)
Ministry of Information

AHM Bazlur Rahman | Chief Executive Officer

Bangladesh NGOs Network for Radio & Communication
www.bnnrc.net
Media, Information & Entertainment
in the era of the Fourth Industrial Revolution

The digital revolution has radically altered the ways in which we communicate with
each other and gather information
Social media platforms have created a complex information ecosystem
Digital technologies have created unprecedented opportunities for reporting and
distributing journalistic content
For many, digital innovations hold enormous potential to remake the media
landscape
Media, Information & Entertainment
in the era of the Fourth Industrial Revolution

Destruction of traditional business models

Free and independent media outlets are now struggling to survive
New age of misinformation and disinformation,
Traditional media outlets are increasingly under threat
Preparedness, Challenges & Way forward

How can media, information and entertainment succeed in this context?

What are the most pressing challenges?

What new approaches look promising?

Where should media, information and entertainment be innovating?

Where should it focus on continuity?

Rethink Media, Information & Entertainment from three different
perspectives:

New actors | New technologies | New strategies

New actors:
A huge number of new players. [ Facebook, Google & OTT ] Social Media
The media has lost its position as a only gatekeeper
New actors have begun to influence freedom of expression in the digital space, for good
and for ill.
In a network society, a variety of players perform the basic functions of journalism.
Rethink Media, Information & Entertainment from three different
perspectives:
New technologies:

Digital technologies have become one of the main drivers of Media, Information &
Entertainment

New technologies have become a double-edged sword

Potential rewards of the latest Media, Information & Entertainment technologies

like;  artificial intelligence, blockchain, internet of things, big data & XR, AR & VR and drone
Extended Reality (XR) Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR).
Rethink Media, Information & Entertainment from three different
perspectives:
New strategies, new issues:
Need to adapt to new times, update strategies and open themselves up to new issues.

How have Media, Information & Entertainment organizations prepared for these changes?

What are the new strategic priorities?

How does Media, Information & Entertainment create opportunities for collaborative action
and learning?

Same old, same old is not good enough anymore

 Way forward:
Improving skills : [Upskilling, Deskilling and Reskilling]
Upskilling:
Upskilling is improving the skills

Reskilling:
Reskilling is “the process of learning new skills so you can do a different job

Deskilling
Deskilling is the process by which skilled manpower within an industry or
economy is eliminated by the introduction of technologies
Way forward:
What are major technological trends and projections in the Media,
Information & Entertainment in Bangladesh ?
What new skills will be required? Journalism and Management
Which skills levels will be most impacted by job losses in Media,
Information & Entertainment sector
How can we maximize the benefits of technology but avoid all potential
risks inline with Newsgathering, News production, News distribution
and management.
Way forward:
Re visit Curriculum(s)
Organize Training of Facilitator (s)
Introduce new courses:
Artificial intelligence, blockchain, internet of things, big data & XR, AR & VR and drone in Journalism and
Management
Data Driven Journalism with Infographic
Fact checking & verification
Journalist digital security and safety
Media Management [ 5/6 areas ] Monetization with Social Media / Industries
Mobile Reporting / video reporting
Emerging Technologies/ New Format
Using Social Media Technique for investigating Journalism