Media

Platforms
And
Globalization
Presentation by:
SBIE2G-Group 2
Module 6
 Table Of Content

1 What is Media and The digital Drive and it's 4

Globalization barriers to IC

Biggest/most used media

Types of Media and their
2 platforms today 5
examples

Advantage and disadvantages of

How media platform using media platforms 6
3 drives globalization
 Media Platforms

Media platforms are technologies and standards that allow

writers or other media “producers” and readers and other
“consumers” of media to interface more efficiently.
Readers and writers will benefit from a platform if it
solves the key challenges for disparate groups of readers
and writers today.
 Globalization

Globalization is the expansion of ideas, knowledge,

information, products, and services throughout the world.
In business, the word is used in an economic context to
define linked economies. It means free trade, open capital
movement among nations, and easy access to foreign
resources.
 TYPES OF MEDIA

PRINT BROADCASTING INTERNET

MEDIA MEDIA MEDIA
 Print Media

Print media is one of the oldest and basic

forms of mass communication. It includes
newspapers, weeklies, magazines, monthlies
and other forms of printed journals. A basic
understanding of the print media is essential
in the study of mass communication.
 NEWSPAPER MAGAZINES BOOKS

BANNERS BILLBOARDS BROCHURE FLYERS

 Broadcasting
Media
The term 'broadcast media' covers a wide
spectrum of different communication
methods such as television, radio,
newspapers, magazines and any other
materials supplied by the media and press.
TELEVISION RADIO MOVIES
 Internet Media

Internet media means webcasting, electronic

publishing, transmission, republication,
retransmission, utterance, dissemination,
distribution, serialization, creation, production,
organization, exhibition or displaying, of the
Insured's material over the internet.
SOCIAL NETWORKS OR PODCAST
WEBSITES

ONLINE FORUMS
How media platform drives Today, media organizations are becoming
globalization? more global, expanding their influence
beyond their individual boundaries in order
to attract a worldwide audience.
Broadcasting, television programming,
cinema, music, and new mobile
technologies all contribute considerably to
the advancement of globalization by
facilitating the flow of information and
cultural exchanges.
 Advantages and Disadvantages of using media platforms

Advantages
• Better Services
• Development of Infrastructure
• Standardization of Living
• Economic Growth
• Extensions of Market

Disadvantages
• It can get wrong informations
• It can affect to our human interactions
• It can gather wrong source of informations
• Addicting to used especially in the teenagers
BIGGEST/MOST USED
MEDIA PLATFORMS TODAY
• FACEBOOK
Despite a shifting demographic, no matter your industry, there’s a space 4. INSTAGRAM
for you on Facebook. Some of the leading industries on Facebook
include financial services, ecommerce, retail, gaming, entertainment,
Instagram is a social network where product-based
media, telecom, technology, consumer goods, and automotive
businesses, influencers, and coaches can thrive. If
businesses.
your target demographic is under 35, Instagram is a
gold mine: 75% of 18-24-year-olds use Instagram,
2. YOUTUBE with 67% Generation Z and 57% Millennials using the
app daily.
YouTube covers all genres from beauty, gaming, education to
DIY home improvements. This is the platform for most brands to
invest in, with video being the growing medium for content
marketing.
5. TIKTOK

If you want to connect with Generation Z, TikTok is

3. WHATSAPP the platform to check out. In the US, 25% of the
WhatsApp remains the most popular social messaging app, way out in
audience is a teenager or younger. Those users are
front of Facebook Messenger. The closed messaging app might not
highly engaged, too; as of January 2021, time per
seem the obvious choice for brands. But, consider that SMS has a 98%
user spent on TikTok exceeded that for Facebook.
open rate compared to 20% of email; you realize it’s a captive
audience. And, unlike SMS, WhatsApp messages are free to send.
The Digital Divide

* The term "digital divide" was coined in

the 1990s as a new title for an old notion
involving "haves and have-nots" in terms of
information.

* The Digital Divide - is a disparity in

technological access between countries,
regions, and demographic criteria such as
income, race, and age.
Two types of Barrier to Internet Connectivity

Political Barrier - refers to government policy or regulation to limit its constituents to

1 access the internet. Example countries are North Korea and Cuba.
Two types of Barrier to Internet Connectivity

Physical Barrier - refers to any physical elements that could hinder an individual from accessing
2 the internet.

• Infrastructure - refers to structures, facilities, or services that provide

internet access.
• Location - refers to a location where an individual can access the
internet.

• Electronic Devices - refers to any medium that an individual is

using to access the internet.
Thank You