CHAPTER 9

ICT AND THE SOCIAL

MEDIA

GROUP 6
 LEARNING
OUTCOMES
Describe the nature of information
Communication technology

Explain the purpose of ICT

Appraise the significance and impact

of varied social privacy

Design ways to significantly mitigate the

impact of social media domination
Technology is essential in carrying out day-to-day tasks.
Technology has indeed enhanced communication and
operations in almost all organizations. The absence of the
same has become unimaginable for many. In fact, an
estimate 4 billion people through their mobile devices
across the globe is hooked onto the internet on a daily
basis. Thousands of websites are designed and developed
every day while around 4 million searches over search
engines are made every day on Google alone.
People have become largely reliant on technology in the
information age. The rapid advancements in
communication technology have made people highly
connected. It is revealed how digital advancements have
highly influenced every area pf human life and lifestyle.
NATURE OF INFORMATION COMMUNICATION
TECHNOLOGY
The digital revolution, which happened in how people communicate, allowed processing of
data with more precision and accuracy as computers became an integral part of human life.
Information communication technology involves the systematic application of computing,
the internet and varied digital technologies in the capturing, data processing data storage,
information retrieval and manipulation of information.

ICT and its process have revolutionized human life in every level. Pure developments
allowed greater productivity among organizations through faster and more convenient
delivery of messages through the internet, mobile devices, satellite and other forms of
technological resources. Carrying out its processes involves software development, web
design, networking analysis, system software development, intranet as well as internet
protocols. (IP)
 THE NATURE OF SOCIAL
MEDIA
Social media are primarily for social interactions. It is highly accessible among active
participants through communication technology, mobile technology and web-based
applications. Online experience is made profound through social media. The ability to
constantly being in touch has become a necessity. People are intensely affected by the
fear of being isolated because of the hype created by social media. ‘FOMO” or the
‘Fear of missing out’ has resulted to severe anxiety among individuals who felt like
they are being left out pertaining to events happening elsewhere. ICT has provided
humanity a powerful tool to stay connected with the world.

Social media is an online medium, which is convergence of online channels for not
only interaction but also content sharing. It allowed users to create and participate in
collaborating with online users in virtual communities. In addition, in order to engage
there is a need for computer-mediated using mobile technologies.
 WHAT ARE SOME OF THE POPULAR SOCIAL MEDIA
There are several social media networking sites that have earned much popularity based on their user’s experience.
NETWORKS?
• Facebook founded in 2004 is a popular free social networking website that allows registered user to create
profiles, upload pictures and video, send messages and keep in touch with friends, family and colleagues.
• Twitter founded in 2006 is a free micro-blogging service that allows registered members to broadcast short post
called tweets.
• Wikipedia founded in 2001 is a free, open content online encyclopedia created through the collaborative effort
of a community of users known as Wikipedians.
• LinkedIn created in 2003 is a social networking site designed specifically for the business community.
• Reddit was founded in 2005 according to Alexa rankings is one of the top most visited social media site
• Pinterest developed and launched in 2010 is a social curation website for sharing and categorizing images
founded online.
• Tumblr Created in 2007 is a microblogging, social networking website. Here users can post multimedia as well
as short blog post and follow those with similar interests.
• Snapchat founded in 2011 is a place for content, videos, sale offers, and even influencer takeovers.
• Instagram or IG is also owned by facebook Inc. it was launched in 2010 in the US provide eye-catching visuals
and inspiring creativity.
• Youtube which was created in 2005 was acquired by google on 2006. this platform developed in the US as a
video sharing platform.
CT AND THE SOCIAL MEDIA INTERTWINED.

Information and communications technology (ICT) stresses the role and integration of
information technology (IT) in communication networks, which allows users to success and
transmit stored information in varied platforms that include social media. The relationship
between the two is the source of social and cultural transformation as it gave rise to new
trends of media. A diversified content and format have formed a new way to express freedom,
which highly stimulated a high degree of interaction, and collaboration among users from
varied statuses of life. His is largely a result of the progress in mobile devices, the internet,
GPS and all applications, which facilitated instantaneous and synchronous communication
between users.

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 THE DYNAMICS BETWEEN THE SOCIAL MEDIA AND OTHER
• Social media are not just used for connectedness among its users in the micro level but largely it is being
NETWORKS
used by business groups and financial organizations as well as institutions in the macro level for
information dissemination, crowdsourcing, marketing and the like. Specifically, they include the following
according to the techtarget.com (2016)

• Social media marketing (SMM) takes advantage of social networking to help a company increase brand
exposure and broaden customer reach. The goal is usually to create content compelling enough that users
will share it with their social networks.

• One of the key components of SMM is Social Media Optimization (SMO). Like search engine optimization
(SEO), SMO is strategy for drawing new and unique visitors to a website. SMO can be done in two ways:
by adding social media links to content such as RSS feeds and sharing buttons, or by promoting activity
through social media via status updates, tweets or blog posts.

• Social CRM (Customer Relationship Marketing) can be a very powerful business tool. For example,
establishning a Facebook page allows people who like your brand and the way you conduct business to like
your page, which creates a venue for communication, marketing and networking. Through social media
sites, you can follow conversations about your brand for real-time market data and feedback.
• From the customer’s perspective, social media makes it easy to tell a company and everyone else
about their experiences with that company – wether those experiences are good or bad. The
business can also respond very quickly to both positive and negative feedback, attend to customer
problems and maintain, regain or rebuild customer confidence.
• Enterprise social networking allows a company to connect individuals who share similar business
interests or activities. Internally, social tools can help employees access information and resources
they need to work together effectively and solce an organization stay close to their customers and
make it easier to conduct research that they can use to improve business processes and operations.
• Social media is also often used for crowdsourcing. Customers can use social media networking
sites to offer ideas for future products or tweak current ones. In IT projects, crowdsourcing is
usually mix of internal and external providers, sometimes with input from customers and\or the
general public.
• On the other hand, the integration of social media in the business world can also pose challenges.
Social media policies are designed to set expectations for appropriate behavior and ensure that an
employee’s posts will not expose the company to legal problems or public embarrassment. Such
policies include directives for when an employee should identify himself as a representative of the
company of a social networking website, as well as rules for what types of information can be
shared.
 THE IMPACT OF SOCIAL
 Social media have revolutionized how people connect, however extreme use of these
platforms has MEDIA
negatively affected its users. It is important to identify the pros and cons
of social media platforms are they have greatly affected the everyday life of individuals.

DOMINATION CULTURE
 On one hand, where the whole world is globalized, it has helped one culture dominate another weaker
one. Where the tradition, religious beliefs, and lifestyle has been changed due to the influence of movies,
songs, etc. for example, it is now argued that the US influences how most young teenagers all over the
world act, speak, dress and behave.
 Languages, too have become overshadowed, with English becoming the primary mode of communication
for business and everything else. Our own language and culture are the aspects which makes us who we
are and losing it is never a good thing. So it is, therefore, down to people to retain their identity of culture
identity.
 SOCIAL DEPERSONALIZATION

People are feeling alone when the population is on a billion. Let alone the
lonely survivors but people are feeling alone when where are people to care
for them. Even in social context, everyone and everywhere people share their
feelings on social media, where communicating in social media with even
humans is not the same as doing it live.
People shop online, do their banking online, pay bills online, and
increasingly work online. You can see that some companies are now using
the automated phone answering machines despite the live receptionists. Such
simultaneous habitation in two worlds-real and cyber-blurs reality and
virtually, confusing the real self and virtual self.
 ANXIETY AND
DEPRESSION
Social media addiction as well as information overload is not good for
one’s mental health. The limitless well of choices on the internet results to
FOMO or the ‘fear of missing out’. A mobile device gives endless alerts
about the availability of so much information on products, services, posts
which results to great pressure. This leads to anxiety when one fails to
check and update on all of those alerts, which consequently affect one’s
mood. Constant exposure on social media sites were users post all that is
good, grandiose and glamorous. These results to companying one’s
achievement to what other are able to achieve and even acquire. This may
possibly trigger the onset of sadness and on the extreme, results to despair
about one’s kind of life.
THANK
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