LIVING

LIVING
IN
IN THE
THE
Name: Paligutan, Rialyn Mae M. Date: October 08, 2021
Course & Section: BSCE – 1A
Instructor/Professor: Ladiao, Laarni Cemat M.

MODULE 1
MEDIA ENVIRONMENTS

Activity 1: On a separate sheet of paper write your answer to following activity:

1. Below are two sets of pictures, what can you observed about the picture in set A and
B?
 The images in set A are a mix of modern and classic media. Traditional media
refers to previous types of media such as radio, television, newspapers,
magazines, movies, and books, whereas new media refers to all internet-
enabled platforms heralded by the arrival of new information and
communication technology. The images in set B, on the other hand, depict
both current and old fashion.

2. In set A name a gadget from the past and to its equivalent present form and describe
the difference of its appearance and usage.
 A typewriter and its equivalent form is a computer.

The typewriter is a mechanical device, whereas the computer is an electronic

device. A keyboard is a device that allows users to enter information; on the
other hand, typewriters are mechanical devices. On a typewriter, the typing
is done on paper. When using a desktop, a keyboard is typically used. The
typewriter does not have memory for storing information, whereas the
 computer does. A typewriter is not as automated as a computer. It is softer
and easier to type on the computer. When you're pounding away at a
keyboard, it's easy to lose track of your thoughts. Manual typewriters, on the
other hand, lack a backspace key, forcing you to consider your next words
more carefully. The computer is well known, whereas a typewriter has never
been seen by some of the younger generation.

Assessment: Write your answer on a separate sheet of paper

Test I: Enumerate the following;

1. Give five (5) the characteristics of millennials.

 Millenials are ambitious.
 Millenials embrace the concept of being authentic and true to oneself.
 Millennials can balance the beauty of technological advancements while
remaining grounded in the reality of the living world that surrounds them,
the future looks very positive, bright, and exciting.
 Millennials, understand how much sharing is too much sharing, the better all
levels of social interaction will be.
 Millennials will strategically choose what they post in order to shape how
they are perceived on social media.
2. State what are the advantages and disadvantages of millennials against the older
generations when it comes to technological advancement and adaptability?
 Adaptation is essential when practically everything becomes digital and
technology improvements speed up. Because of their exposure to gadgets
and smartphones, millennials have this skill by default. Instant satisfaction is
commonly linked with millennials. Having an instant answer is so simple since
the internet and society's adored Google are so easily accessible with a short
search on any device. This quick enjoyment comes with impatience and
boredom. A disadvantage of this technology immersion is that interpersonal
skills are harmed. Although millennials are more accepting of the world
(thanks to multiple social media platforms), it can be difficult for them to
connect with the person standing five feet away. Constantly hiding behind a
device, whether it's a computer, tablet, or smartphone, has harmed a
previously mastered social skill. Millennials will strategically choose what
they post in order to shape how they are perceived on social media. Rather
than having in-person conversations, they share snippets of their lives online.
At the end of the day, millennials' intimate relationship with technology is
irreversible. Having a generation raised in an age of technology has a number
of advantages and disadvantages, but each generation brings something
 unique. Despite the negative connotations attached to millennials,
technology reveals new positive attributes.

3. The benefits and implications of media convergence.

The Benefits of Media Convergence

 Convergence is beneficial because of the role it can play in national economic

and social development growth. It has the potential to impact on all
segments of society. It can shape the delivery of government services
(education and health included) and redefine the way businesses operate.
 Media Convergence has greatly impacted circulation outreach; this has a
great impact on media and contributes to high degree of appreciation of
news stories. This has further empowered producers and media
entrepreneurs towards reaching out to wider audiences.
 This growing trend of communication has an edge over the previous
ways of circulating news and information strictly on hard copies for an
information. Media firms have now gained stronger circulation power. This is
made possible as people can assess information by visiting various websites
from anywhere in the world.

Implications of Convergence

1. Media Organization Changes

2. Media Type Changes
3. Media Content Changes
4. Media Use Changes
5. Media Distribution Changes
6. Media Profession Changes
7. Attitude and Value Changes

Test II: Essay; explain briefly

1. Explain how mediamorphosis enables us to see the inextricable and dynamic

relationship between new media and traditional media formats.
 Mediamorphosis is a word that describes the gradual emergence of new
media from earlier forms. Mediamorphosis is a unified way of thinking about
the technological evolution of communication media, rather than a theory. It
urges us to investigate all forms as members of an interconnected system,
noting the similarities and relationships between past, current, and
developing forms, rather than analyzing each form alone. We can see that
 new media do not originate spontaneously and independently from the
communication system; rather, they emerge progressively from the
metamorphosis of existing media. And that older types of communication
media usually do not perish when newer forms of communication media
develop. They have a tendency to adapt and evolve through time. The
delayed success of FM is one example, whereas radio's transition from a
mass-audience to a niche-audience medium shows this fundamental principle
of mediamorphosis. While television was on the rise, general-audience radio
was in decline, prompting some pundits to predict the medium's doom. The
radio, on the other hand, was spared. Neither AM nor FM were totally
absorbed by either other. Instead, AM has continuously improved its
competition with FM by adopting new technologies and marketing methods.
The fast growth of television impacted the newspaper, magazine, and cinema
industries significantly. Each was deemed a dying medium, unable to
compete with television's immediacy and captivating graphics, yet both
proved to be more robust and adaptive than expected. This also shows an
important corollary of the metamorphosis principle: conventional modes of
communication must evolve in response to the introduction of a new
medium, or they will perish. The metamorphosis principle, like several other
fundamental mediamorphosis principles, is derived from three concepts:
coevolution, convergence, and complexity.
2. What is media convergence?
 The term "media convergence" is used to describe its use in the
communication industry. It also comprises ways for describing, expressing,
analyzing, and interpreting the digital creative economy that are practical.
The communication and digital creative industries include sub-sectors such as
publishing, music, radio, advertising, movies, and games.
3. Explain how media convergence leads to interactivity.
 The development of mediated interactive communication is a major
structural change brought about by the communications revolution, made
possible by the convergence or integration of telecommunications, data
communications, and mass communications into a single medium.
Interactivity appears to be at the heart of modern media technologies, and
understanding it in the context of networked communication has far-
reaching ramifications for society. Interactive media's goal is to engage and
interact with the user in a way that non-interactive media cannot. Traditional
media such as television and radio did not require active participation at first.
Consumers become more passive as a result of these types of media, with no
meaningful method to move through their experiences other than changing
the channel.