•1.

What is a group of online communication options that

allow users to participate, offer feedback, receive
information and share ideas?
•Audience
•Mass Media
•Word of Mouth
• Social Media
•Feedback
•2.Which of the following would NOT be a form of social
media?
•Twitter
•Facebook
•YouTube
•Instagram
•Textbooks
•3.When a customer tweets a question about the safety of
giving her drink to kids, another customer or the moderator
can respond immediately. This is an example of what role
social media can have?
•Cost Savings
•Customer Communication
•Helps Target Consumers
•Loyalty
•Feedback
 Introduction

What is Social Media?

Importance of Social Media

Connection with Business Communication

CONTENT Facebook

Twitter

Linkedin

Skype

Youtube
Why Business Communication?

COMMUNICATION IS OFTEN IT PLAYS AN INTEGRAL ROLE IN THE EXCHANGE OF INFORMATION,

REFERRED TO AS THE LIFEBLOOD OF HELPING BUILD A POWERFUL IDEAS, PLANS AND A LOT MORE,
A BUSINESS, GIVEN THE HIGH VALUE RELATIONSHIP WITH CUSTOMERS SOLELY RELIES ON COMMUNICATING
IT HOLDS. AND CLIENTS. WITH ONE ANOTHER
Contd.

The present dynamic and competitive market requires impactful

mediums from which organisations can build a relationship with
consumers and clients.

It is only through communicating that a business understands what its

customers want and if there are any issues.
The importance of business communications

To understand how social media has transformed business communication, we

need to first understand why business communication is so important.

For any organisation, profitability revolves around its customer base and
clients.

If a business can effectively communicate with its consumers, it can persuade

them to try out their goods and services.

Organisations can create campaigns and articulate themselves in a convincing

and competent way.
Contd.

Social media for business

Effective communication helps
purposes helps form alliances This, in turn, helps them get a
a business to tap into the pulse
with prospective partners and positive reputation in the
of the market in order to retain
helps firms communicate their market, which attracts further
their existing customers and
visions and goals successfully clients. 
connect with potential ones. 
to the outside world.
 Introduction

Social media can be leveraged to

Companies are successfully using
Role of Media in business
social media to drive sales, build
communication is basically about
traffic, find employees, build
building a conversation with one’s
community and create a positive
client and consumers.
well -known brand
create a wonderful marketing
masterpiece. Big brands like
Skittles and Dell have successfully
used social media to increase
their sales, brand and community
around their product
 • Social media is a powerful form of business
Social communication that has transformed the
Media way the exchange of information takes
place.
 • A fusion of sociology and technology,
transforming monologues ( one to many)
SOCIAL into dialogues( many to many) and is
MEDIA democratization of information,
transforming people from content readers
into publishers
 Social Media is online content created
by people using high scalable and
accessible publishing technologies .

What is Social In its basic sense, it is shift in how

people discover, read and share news,
Media? information and content.

Social Media allows people to connect

in the online world to form
relationship for personal, pol
Why is • Social media is a global platform through
which one can reach out to the world.
social media Millions of people access social media daily,
important which means brands can find the majority of
their customer base in one single place.
for business?
Social medias Benifits

COST SAVINGS CUSTOMER HELPS TARGET

COMMUNICATION CONSUMERS
 MERCEDES BENZ – One of the best Instagram marketing
campaigns to date.
• Wanted to reach out te younger audience .
• 87000000 organic Instagram impressions

5 outstanding • 2000000 Instagram likes

DOVE -target audience women..Twitter
examples NUTELLA- Lot of people take photo of the food before they
eat.
OREO- Known for creative social marketing.
AIRBNB – Visual travel blog on Instagram
 Popular Social Media Tools

Facebook Instagram Twitter Google

Youtube Skype Pintrest

The largest Social Network

FACEBOOK
Why use Facebook for business?

Amplify of your
Its where your message/ brand- Use it for customer Humanise your
customer are. reach more service. business
people.

Boosts your online

Measure your ROI. Its free.
visibility.
INSTAGRAM
It increases the artistic ability by
taking the pictures, It improves
the communication with people,
Friend lists get increased, the
professional network also
increases which is helpful, and
you can exchange the information
with friends and the family in an
INSTAGRAM

Instagram is a great show-and-tell social media

tool

Like Twitter it utilizes hashtag to make it easier

for like-minded people to discover and follow
your business.

This social media platform is great in the retail

business because you can use it to show off new
arrival.

The more you use hashtag , the more you will be

able to find people with similar interest
 Customers Expect It

It’s a Trust Signal

Your Customers & Users Can Tag You

REASONS TO You Can Tag and Sell Your Products

USE Point Back to Your Site

INSTAGRAM Online Reputation Management

Your Competitors Are on Instagram

Networking

You Can Attract Talent

 • LinkedIn is a social network that focuses
LINKEDIN on professional networking and career
development. You can use LinkedIn to
display your resume, search for jobs, and
enhance your professional reputation by
posting updates and interacting with
other people
Although many social sites are available, like:
FaceBook, twitter, LinkedIn, etc., LinkedIn is the
most powerful tool for marketing. LinkedIn is
more effective social media platform than
others for digital marketing. Some reasons
are: It is a professional social media network
rather than an entertaining platform.
LinkedIn is a professional network. It can be used by
professionals who are looking to grow their professional
network. One in every three professionals in the world is on
LinkedIn, which makes it a perfect social media platform for
professional networking.
Instagram is owned by Facebook, LinkedIn is parents by
Microsoft. LinkedIn is involved in B2B marketing, whereas,
Instagram is involved in B2C marketing. Instagram has more
user count than LinkedIn. People post Job opportunities,
Resumes on LinkedIn and Photos, videos, promotional things
on Instagram.
TWITTER

Rapidly build a
loyal following
and connect with
customers
YOUTUBE

•YouTube provides a simple way for

people to store videos online and share
them with others. YouTube videos cover
any topic anyone cares to upload a video
about. These videos are easy to share via
other forms of social media, email and
websites and can also be embedded in
other websites.