A STUDY ON ONLINE RETAILING CHALLENGES AND OPPOTUNITIS AT

NETTYFISH NETWORKS PVT.,LTD,.

INTRODUCTION:

Indian market is dominated by unorganized players but there is a huge potential in the area of
organized retail as well. Entry of bigger players such as Big Bazar, More, Metro etc., to even the
rural areas has paved the way for growth in this sector. There has been rise in the earnings of
Indian middle class due to rapid economic growth. Indians disposable income is expected to
increase at an average of 8.5 % per annum until 2015. The two giants of Asia i.e. India and
China are leading the way. India has seen some dramatic changes in the way internet has affected
the lives of the people. Though the internet using population in India is low in terms of overall
percentage of total population but, in absolute numbers it is very high. This gives great
opportunities for various e-retailing sites to reach this segment.

MEANING OF ONLINE RETAILING:

Online or electronic retailing is the sale of goods and services through the internet. E-tailing, can
include business-to-business (B2B) and business-to-consumer (B2C) sales of products and
services, through subscriptions to website content, or through advertising.

DEFINITION:

The Electronic Retailing also called as e-tailing or internet retailing, is the process of selling

the goods and services through electronic media, particularly the internet. Simply, the sale of
retail goods and services online is called as electronic retailing.
COMPANY PROFILE:

NETTYFISH NETWORKS PRIVATE LIMITED

They provide International SMS and have connectivity with international operators.
MULTILINGUAL. UNICODE SMS

 Bulk SMS
 Smart SMS
 2 way SMS
 Voice call
 International SMS
 Missed call
 IVR
 Label Panel

Nettyfish Networks Private Limited is a Private incorporated on 05 February 2016. It is

classified as Non-govt company and is registered at Registrar of Companies, Chennai. Its
authorized share capital is Rs. 100,000 and its paid up capital is Rs. 100,000. It is involved in
Business activities n.e.c.

Nettyfish Networks Private Limited's Annual General Meeting (AGM) was last held on N/A and
as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last filed on
N/A.

Directors of Nettyfish Networks Private Limited are Rajendran Gunasekaran and Sekher
Durgalakshmi.

Nettyfish Networks Private Limited's Corporate Identification Number is (CIN)

U74900TN2016PTC103979 and its registration number is 103979.Its Email address is
guna.nettyfish@gmail.com and its registered address is NO.10, VENKATRATHNAM NAGAR,
EXTENSION 2ND STREET, ADYAR CHENNAI Chennai TN 600020 IN , - , .

.
OBJECTIVES OF THE STUDY:

 To understand the online retail market in India.

 To analysis the opportunities for online retailing in India.
 To study the major challenges for online retailers in India.
 To identify the key drivers responsible for growth of e-retailing in India
 In provide for SWOT analysis of e-retailing in India

NEED OF THE STUDY:

 This study aims to identify certain essential components for an e-retaling business to
be successful. Before setting up an electronic storefront, one must consider these
components well in advance.
 The important essentials of e-retailing are E-Catalog, Search Engine, Shopping Cart,
Distribution of Digital goods, Online customer sales person, An order status checking
facilities, Create consumer community.
SCOPE OF THE STUDY:

 The study of e-retailing can include BUSINESS TO BUSINESS and BUSINESS

TO CONSUMER sales.
 The study looks into the online retail market and how it had impacted the Indian retail
industry.
 The study is limited to online retail market, the opportunities and challenges for the
evolving online retail market in India
 The study is e-retailing revenue can come from the sale of products and services,
through subscriptions to website content or through advertising.
 The study helps in Rapid development of mobile technology which has given way to
Mobile Commerce with many e-retailing companies shifting to App.
 The study e-retailing includes the entire online process of developing, marketing,
selling, delivering, servicing and paying for products and services.

IMPORTANCE OF ONLINE RETAILING:

1. TO BUSINESS:
 Global reach
2. TO THE CUSTOMER:
 Convenience
 Better information
 Competitive pricing
 Customization
 Shopping anywhere, anytime.

CHALLENGES OF ONLINE RETAILING:

 Customers Have High Expectations. ...

 Cultivating Multiple Channels of Communication.
 Online Retailers Need to Pay Attention to International Customers.
 Maintaining Loyal Customer Relationships.
 An Increase in Online Shopping and Returns.
 Customers Still Desire In-Store Shopping Experiences.
 Staying Competitive.
OPPORTUNITIES OF ONLINE RETAILING:

 Increase in the number of internet users and online buyers.

 Smart Phone revolution and Mobile internet's.
 Increase in transactions by Debit Cards, Credit Cards, Net Banking to pay via
internet.
 Rising in disposable income and rapid urbanization.
REVIEW OF LITERATURE:
 AT Kearney's (2013)-Global Retail internet business record expressed that India has
unharnessed online retail potential. The development of online retail can enhance diverse
partners of Indian retail division. The development prospects of online retail are high in
India, however alongside the development openings there are challenges which should be
tended.
 Arora , J.(2013), in the title Of Prospect Of e-retailing in India .Said that the online
retailing in India will get growth of e-retailing and increase the consumer satisfaction.
 Alba ,J.W and a Hutchinson J.W(1987) in the title Of “Dimension Of consumer
expertise” told in that in online shopping the consumer will be expertise to buy the
products as soon as quick and cognitive effort.
 CRISIL (2014) – e-retail eats into retail, CRISIL research,P1-14 had finds that logistics
in online shopping for shipping and delivery service is good but also there is no proper
handle.
 ED and Y and Rai (2014)- Pulse Of Indian retail, market, has find that there is better
working capital management and balance growth and profitability in online products.
 E and Y(2013) -Rebirth Of e-commerce in India, Ernst and young LLP Publications(P 1-
8) Says about payment infrastructure and challenges faced by Shareholders.
 M.Levy and B.A.Weitz(2006) “Retailing Management” Richard D.Irwin Massachusetts
Explains about third market positing in online and zero inventory policy.
 D.Grewal ,G.R.Iyer “Internet Retailing” In journal of Business Research volume 57,PP
(703-713) says that reaching out to a wider audience and improving operational
efficiency.
 M.K.C. Chevng W.G.Chan “ A critical review of online consumer behaviour empirical
research” In journal of e-commerce Volume no 3 No.4 PP 1-19 explains about dynamic
inventory policy and technology capability.
 D.Q.Yao and J.J.Liu “Channel redistribution with direct selling” In European journal of
operational research. Volume no 144 No.3 PP (646- 658) says about that glorious success
mixed with pathetic failure and steady state distribution between two channels.