Radio Sector in the era of the

Fourth Industrial Revolution

Radio for the Future in Bangladesh
27 January | National Institute of Mass Communication
Dhaka

AHM Bazlur Rahman

Policy Research Fellow
Media, Entertainment & Information
in the Fourth Industrial Revolution
&
CEO, Bangladesh NGOs Network for
Radio & Communication
 protecting
human rights

freedom of
expression

universal access to
information and
knowledge

respect for
cultural and linguistic
diversity; and
quality education
for all
 Radio for the future: Key Challenges

Multi- generation reach

A sustainable
Serving the Radio sector for a Multi-
public interest platform
sustainable society presence
requires

Editorial
independence

6
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Radio for the Future:
- New actors | New technologies | New strategies
Radio broadcasters on how to adapt to the rapidly changing
multimedia environment

- Audio program available via dedicated terrestrial networks

broadcasting to radio receivers. Now Mobile Phone set/
Computer

- Typically, operated on AM and FM terrestrial platforms but, with

the move to digital broadcasting, audio program are also
available today via DAB, DRM (e.g. HD Radio). / OTT
Visual Radio & Internet Radio:
Radio broadcasters in adopting digital technology in radio broadcasting
- Internet opened new possibilities for radio broadcasting

- Internet Radio has become a mature medium with its

distinctive characteristics.
[ Audio, text, Visual, Using Camara and Infographic ]

- There are many tens of thousands of Internet Radio stations

worldwide, ranging from big portals down to small local and
community streaming stations ( Content on Demand ) like video
on demand
- Internet Radio are its low entry costs, Local Regional & global reach, interactivity and
personalization

- It allows listeners to listen to a wide selection of audio/video contents when and where it is
convenient

- On demand radio services dramatically affect the pattern of listening and

listening habits.

-It allows monetization with Social Media | New Advertiser

-Internet Radio useful platform for collecting data and for building communities
of dedicated listeners.

-Internet Radio redefines radio content and Radio Format

- It allows creating a listeners profile for audience research & maintain data
for advertisement.
- Internet Radio is also a useful platform for collecting data and for building
communities of dedicated listeners.
- Message boards and chat rooms create communities, with the added benefit
that in order to register, listeners must fill out radio stations profile forms
and give their contact details.
- Information gathered in online competitions can also contribute to listeners
databases for the purposes of market research.
- According to Nielsen Audio: RRP vs TTSL - Total Time Spent Listening
- TTSL is the sum total of hours that listeners tune in to a given station or
portal (network).
A Sustainable Radio Sector for a Sustainable Society Requires:

Focus on enhanced capabilities of Broadcasters & Stakeholders for exercising new normal
(Traditional & New )

Re-skilling, Up-skilling & De-skilling | Interface with Social Media & Building a dedicated
Dynamic website

[Up: is improving the skills | Re: is “the process of learning new skills so you can do a different job, De is the process by which
skilled manpower within an industry or economy is eliminated by the introduction of technologies

How can we maximize the benefits of technology but avoid all potential risks inline with
Programs , News production, broadcasting and management.

Accelerate of ICT applications for benefitting community people in all aspects of life

Use of ICT applications: e-government, e-business, e-learning, e-health, e-employment, e-

environment and e-agriculture
Program should be given on Science, Technology, Engineering, Arts,
and Mathematics (STEAM) with the participation of the listeners through multi-
generation reach and multi-media presence

Effective public access to reliable and timely information through

Radio stations for countering Misinformation, Disinformation and
Misinformation and keeping lives & livelihood easy

Rethinking new Radio Format and Introducing Massive Open Online Courses (
MOOC) / Fact checking & verification

Introducing Mobile Journalism and Infographics/Emerging Technologies/ New

Format

Develop a new strategy inline with new context