Name Section

W2 Learning Area Empowerment Technology Grade Level 11

Quarter Second/fourth Date
I. LESSON TITLE ICT as a tool, medium, and force for change
II. MOST ESSENTIAL LEARNING Share anecdotes of how he/she has used ICTs to be part of a social movement,
COMPETENCIES (MELCs) change, or cause to illustrate aspects of digital citizenship.
(CS_ICT11/12-ICTPT-IIl-15)
III. CONTENT/CORE CONTENT ICTs as platform for change covering the topics of:
1. ICT as medium for advocacy and developmental communication
2. The social power of social media
3. Digital citizenship and the Filipino people
IV. LEARNING PHASES AND LEARNING ACTIVITIES
I. Introduction (Time Frame: 10 minutes)
Without a question, information and communication technology (ICT) has had a major effect on societal
developments. The impact of ICT on our climate and culture can be seen everywhere, and it will continue to rise. This
lesson would concentrate on ICT as a tool for activism and growth collaboration. By the end of the lecture, you will be
able to articulate individually how ICT technologies and networks have transformed the way people interact, as well as
how the application of ICTs has resulted in social change.

D. Development (Time Frame: 1 hour)

ICT as Medium for Advocacy and Developmental Communication

Advocacy is more than just providing a single program that addresses the cause on a small scale. Instead, it
attempts to dissect the larger causes that are causing the problems in the first place. Advocacy is the act of assisting and
encouraging individuals to share their concerns and understandings. One of the most effective means of enforcing this
activism is through the use of ICT, including social media accessible online. With the used of ICT the target audience will
meet and informed. ICT will aid in the protection and promotion of their rights and obligations. It helps in the spread of
understanding of key issues that surround our climate, world, and people.

6 Steps for Planning an Advocacy Campaign:

Step 1: Set a goal. To begin with, the organization must recognize the purpose of the advocacy, as well as the reasons why
they must push the advocacy and have a clear understanding of the cause.
Step 2: Assess your resources. The organization should ask the following questions which involve on the resources.
 Do we have sufficient advocates to assist us reach our objectives?
 Are there other organizations or groups that can team up with the advocacy?
 Do we have enough time to make it possible?
 Do we have means of communication tools available to raise awareness of our cause and campaign?
Step 3: Identify influential people. Identify those people or group that might have an impact on your campaign.
Step 4: Define your message and build awareness. The organization should standardize the information so that everyone will
understand.
Step 5: Set your strategies and start implementing them. The heart of your advocacy campaign is the cause and mission,
while the campaign tactics are the body that can move them along. Set the methods for implementing the activism. Prior to
that, the implementation provision must define a series of action plans or perhaps set up a contingency strategy such that
there are other options if the first solutions do not succeed.
Step 6: Track your goals. Keep track of the entire advocacy process and find areas for change. Tracking the success of the
tasks that will serve as a guideline for improvement is needed.

The Social Power of Social Media

The effect of social media does not end online; it is part of a much larger scope of influence, and while social media may
initially generate a certain amount of hype about a cause, its ultimate power can generate word-of-mouth advocacy.
The recruiting landscape is rapidly evolving, and it is more important than ever to do business with the ever-expanding and
ever- changing ‘social network.'
It is widely acknowledged that social media is a compelling and commanding drive that will support the growth of
so many recruiters every week, month, and year, but as a recruitment firm, we are well aware of the many
considerations to weigh, such as a company's time, priorities, the result of hiring the wrong people, and the various risks
involved, and so on. As a result, if an organization is hiring via social media, it should approach its plan pragmatically.
We have a long history of recruiting workers and matching them to the right position. However, we are mindful that
applicants have become savvier to the recruiting process, owing primarily to social media, and can now more easily approach
potential employers directly.
Digital Citizenship
Refers to the capacity to participate positively, intellectually, and competently in the modern world, building on
constructive engagement and development capabilities to engage in modes of social participation that uphold human
rights and equality through the conscientious use of technology.
Citizenship of the Digital Age Training is the process of empowering children through education or the development
of competencies for learning and successful inclusion in the digital society. As a result, the Philippine government has invested
heavily in developing all government agencies' digital technologies in order to better represent constituents. The department
of education has incorporated ICT into the curriculum to help young people become more proficient in the modern world.
The young Filipinos will gain commitment and innovation, as well as an understanding of the legal consequences of their
online operation.

Statistics:
Based on the findings of a survey conducted nationwide in late 2019 by the Department of Information
and Communications Technology (DICT) on the first-ever National ICT Household Survey (NICTHS) in collaboration with the
Philippine Statistical Research and Training Institute (PSRTI) and the Philippine Statistics Authority (PSA), which used the PSA's
2013 Master Sample of 43,838 sample househods. The NICTHS provides the most up-to-date information on ICT access and
use. The following are few noteworthy highlights: Less than half (47.1%) of the households have communal radios
 Around 82.7% of households have television at home
 About 17.7% of households have their own internet access
at home
 Only 8.2% of households have their own fixed telephone line
 There are 24.0% of households have communal cellphones
 About 23.8% of households have communal computers
The release of the NICTHS results is timely as it gives an
accurate picture of the state of ICT development in the country, as
the nation and its citizens transition to the New Normal, and the
needs for ICTs and digital technologies increase.
The findings include statistical data considered necessary for
monitoring related aspects of ICT use in households and by
persons, including data on household access to ICT, internet use,
and ICT goods and services. The NICTHS also collects
information on ICT operations, ICT expertise, e-commerce
engagement, e-government program use, and human cybersecurity
and privacy knowledge.
According to a Statista poll, Filipinos spend almost four hours
per day on social media. In addition, the Philippines spent the most
time
linked to social networks, devoting nearly four hours a day to the "internet social realm," based on data from a Global Web
Index survey conducted in 46
Based on data from Global Web Index through DataReportal, the following is the average time spent by internet
users connecting to social networks during a typical day:

Element of Digital Citizenship:

Digital citizenship can be defined as the norms of appropriate, responsible behavior with regard to technology use.
1. Digital access. Internet access is the basic element to becoming a digital citizen. This could be at home, in school and
in internet cafes.
2. Digital Commerce (D-commerce). It is the purchase and sale of goods and services via digital platforms such as the
Internet, mobile networks, and commerce infrastructure. Marketing operations to support these transactions, such as
personnel, systems, and software that conduct the offering of development content, analytics, advertising, pricing,
customer acquisition, and retention, are examples of this.
3. Digital Communication. It is any data exchange that transmits data in digital form. Previously, we used mail to connect
with other people, and it took a long time for the letter to be answered by the receiver, but now it is quicker, easier, and
you can do it wherever you want across the internet. You can also communicate with others in real time.
4. Digital Literacy. Deals with the learning and then sharing of teaching about the technology available online. As a tool, the
digital realm has a lot of possibilities that will help in the learning process of student and their ability to access
needed information in their research activity. Digital technology is changing so fast and options are overwhelming. Digital
citizens must be able to learn and properly select appropriate applications for continuous learning process.
5. Digital Etiquette. A simple collection of rules pertaining to actions that must be followed to ensure the Internet is better
for all users, also known as digital netiquette, is a basic set of rules pertaining to behavior that must be followed to ensure
the Internet is better for all users. Essentially, it refers to "the usage of proper etiquette in online contact channels such
as e-mail, forums, blogs, and social networking sites."
6. Digital Law. It is concerned with the rules and ethics of society as a whole. Various countries have enacted
legislation governing how digital people can conduct themselves. Criminal acts are detected, and effective discipline
is meted out
 to those who commit crimes. To maintain legal procedure and to prevent potential illegal acts on
the internet, all digital users must be aware of these rules. In the Philippines, several laws have
been enacted in this regard. The Cybercrime Prevention Act of 2012, formally known as Republic
Act No. 10175, is a Philippine bill that was passed on September 12, 2012.
7. Digital rights and responsibilities. In the digital age, it is the right to privacy and free speech.
However, policing and enforcing these protections remains a problem. As a result, digital people
must recognize the obligations that come with these rights, as well as how to value others' rights
and use technology appropriately.
8. Digital Health and Wellness. In a technological environment, it corresponds to physical and
psychosocial well-being. Given the and extent at which students use technology, especially in
their personal lives, health and wellbeing are areas that must be tackled in order to grow well-
rounded future people.
9. Digital Security. Digital protection takes the requisite steps to ensure the highest level of safety and
security. This must be discussed in terms of both student learning and the protection of teachers,
staff, facilities, and the institution. While there are various technological solutions for achieving
successful digital defense, the need for leadership to direct technical applications across policy
is paramount.
The Data Protection Act of 2012, for example, is robust and stringent privacy law aimed at
“protecting the basic human right to privacy and contact while maintaining the free flow of information
to foster creativity and growth.” (Republic Act No. 10173, Chapter 1, Section 2) This expansive privacy
legislation has created a National Privacy Commission, which enforces and regulates the law and has
rulemaking authority. The final implementing rules and regulations went into effect on September 9,
2016, applying clarity to the Privacy Act.

Learning Task 1:
Directions: List down five (5) words or phrases connected with the word
“advocacy”.
 E. Engagement (Time Frame: 30 minutes)
Learning Task 2: Practicum
Directions: In your own words, explain the three faces of social media.

A. Assimilation (Time Frame: 30 minutes)

Learning Task 3:
1. How have ICT technologies and networks changed the way people interact, and how has the application of
ICTs resulted in social change?

2. How do ICT technologies and websites assist us in being mindful of and educated about the pandemic? Explain your
answer.

Performance Score
4 3 2 1
Areas
Content The complete idea is The ideas are vague, lack The idea lacks supporting No supporting points.
clearly stated of focus. points.
Relevance/ The answers are aligned to The answers are The answers have a little No relevance at all.
Appropriateness what is needed. somewhat misleading. relevance to what is asked
for.
Mechanics and Written answers have no Written answers are Written answers have Written answers have
Grammar errors in word relatively free of errors in several errors in word serious errors in
selection and use, word selection and use, selection and use, word selection and
sentence use,
structure, spelling and sentence structure, sentence structure, sentence structure,
capitalization. spelling and capitalization. spelling and capitalization. spelling and capitalization.
(1-2 errors) (3-4 errors)
Learning Task 4: Formative Assessment Time Frame: 30 minutes)
Quizizz Version: Click the link for quizzes version: https://quizizz.com/join?gc=55820060
*The teacher may modify the quiz in the quizizz.

INSTRUCTIONS: Read everything comprehensively; Choose the letter of your best answer;
On your answer sheet, shade the circle that corresponds the letter of your answer; No
erasures
1. It is any exchange of data that transmits the data in a digital form.
A Digital Access B Digital Communication C Digital Commerce D. Digital Literacy
2. It is the buying and selling of goods and services using digital channels such as
Internet, mobile networks and commerce infrastructure.
(a) Digital access (b) Digital Communication (c) Digital Commerce (d) Digital Literacy
3. Deals with the learning and then sharing of teaching about the technology available
online.
(a) Digital access (b) Digital Communication (c) Digital Commerce (d) Digital
Literacy
4. Also known as digital netiquette, is a basic set of rules pertaining to behavior that needs
to be followed to ensure the Internet is better for all users
(a) Digital Law. (b) Digital Etiquette (c) Digital Access (d) Digital Literacy
5. Digital Law. Deals with the laws and ethics in society as a whole. Example of this is
Cybercrime Prevention Act of 2012.
(a) Digital Law (b) Digital Etiquette (c) Digital Access (d) Digital Literacy
6. It is a process of supporting and enabling people to express their understandings and
concern
(a) Digital Access (b) Digital Literacy (c) Advocacy (d) ICT Platform
7. It provides the necessary precautions to best guarantee safety and security.
(a) Digital Law. (b) Digital Etiquette (c) Digital security (d) Digital Literacy
8. It can be an environment to inspire, encourage, connect, share stories, get opinion, and
exercise the freedom to say what people want.
(a) Television (b) Social Media (c) Digital Community (d) Digital Citizenship
9. It refers to the ability to engage positively, critically and competently in the digital
environment.
(a) Television (b) Social Media (c) Digital Community (d) Digital Citizenship
10. The following are the step of planning an advocacy campaign except .
(a) Set a goal (b) Assess your resources (c) Identify influential people.(d) Track your
people
VI.REFLECTION (Time Frame: 30 MINUTES)
 Communicate your personal assessment as indicated in the Learner’s Assessment Card.
Personal Assessment on Learner’s Level of Performance
Using the symbols below, choose one which best describes your experience in working on each given task. Draw it in
the column for Level of Performance (LP). Be guided by the descriptions below:
 - I was able to do/perform the task without any difficulty. The task helped me in understanding the target content/ lesson.
 - I was able to do/perform the task. It was quite challenging, but it still helped me in understanding the target
content/lesson.
? – I was not able to do/perform the task. It was extremely difficult. I need additional enrichment activities to be able to
do/perform this task.
Learning Task LP Learning Task LP Learning Task LP Learning Task LP
Number 1 Number 3 Number 5 N/A Number 7 N/A
Number 2 Number 4 Number 6 N/A Number 8 N/A

VII. REFERENCES AND REFERENCES:

KEY TO CORRECTION Republic Act No. 10175
https://www.slideshare.net/FrancineEspineda/ict-a-medium-for-advocacy-and-
development-communication
KEY TO CORRECTION: Learning Task 4: BCDBACCBDD
Prepared by: Alejandro D. Tatlonghari Checked by: ● Erlito B. Orlinga
Samson G. Melitante ●Delsife D. Canta
●Rizamia E. Calipay
● Joyce E. Advincula
● Evelyn J. Sublay
●Angelo Carlo Gulanes