Kristel Mae L. Fernandez Mr. Mark Lester RilleraBSBA
HDRM III Instructor
Is the activity of designing and producing the container or wrapper for theproducts.
In international marketing, good packing apart from better packaging, is a must.Indeed. Observations show that many goods arrive in the country of theirdestination without commercial value. Packaging materials in common use of domestic trade are of ten times unsatisfactory when used for subject both torough seas in their transport as well as rough handling by Pier Stevedores.
3 Packaging Principles must always be observed:
Good packing is “engineered” around the product itself;
It should protect the product against all reasonable hazards;3.
It is as economical as is consistent with safety.
Is also a part of packaging and consists of printed information appearingon or with the package.In the more industrialized economies such regulations have become increasinglydetailed and stringent in recent years. Before a package can be offered for sale in thesecountries its label must be legally acceptable, which means that the design andcontents of the label have to meet national, state and perhaps local laws. Many of theselaws are often not harmonized within the same country.