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2009 Economic Outlook for the Global Food and Beverage Market - Apr09

2009 Economic Outlook for the Global Food and Beverage Market - Apr09

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Published by Steve Lee

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Published by: Steve Lee on Jun 16, 2009
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02/03/2013

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2009 Economic Outlookfor the Global Food andBeverage Market
Christopher Shanahan
Food Industry Research AnalystGlobal Chemicals, Materials and FoodSan Antonio, Texas USAApril 23
rd
, 2009
 
2
Agenda
The economic recession and itsimpact of economy on the food andbeverage industryWhat will catalyze the turnaround?Emerging trends in food & beverageindustryBest practices for staying resilient tothe recession
 
3
Taking a Step Back and Reviewing the Recession Genesis
From Financial Sector to Real Sector
DefaultsLack of Trust in Financial InstitutionsTightening Credit MarketsBanks Slow Lending DownSlower GrowthFinancial InstitutionsLossesLack of Lending forSmall Business
Lack of RetailCredit
Consumers Reduce SpendingEconomy Slows Down/ContractsSub-Prime Mortgages
$
Lack of Capitalfor CompaniesSuspension ofInterbank Lending
$
$
$
$
DefaultsLack of Trust in Financial InstitutionsTightening Credit MarketsBanks Slow Lending DownSlower GrowthFinancial InstitutionsLossesLack of Lending forSmall Business
Lack of RetailCredit
Consumers Reduce SpendingEconomy Slows Down/ContractsSub-Prime Mortgages
$
Lack of Capitalfor CompaniesSuspension ofInterbank Lending
$
$
$
$
Fear has a maelstrom affect on economic activity.Most economists argue that the primary catalyst of the economic downturn was the sub-prime mortgagecrisis and the associated collapse of the financial derivatives markets.This in turn drove mistrust in financial institutions and the economy as a whole began to unravel.Commercial banks began to slow consumer lending to both large and small companies and consumers.Job creation stopped and businesses shrunk, which spurred job losses.Thus, with declines in both industrial production and consumer demand, total economic activity regressedand the current global recession had begun.

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