High Quality
Open the downloaded document, and select print from the file menu (PDF reader required).
Importance of SEO and the IISSEO Toolkit
This session will help you understand the basics of SearchEngine Optimization(SEO) and the usage of the IIS SEO Toolkit to optimize your websites.By Sandeep Aparajit
What is a Search Engine?
A
Web search engine
is a tool designed to search forinformation on the World Wide Web. The search results areusually presented in a list and are commonly called
hits
. The information may consist of web pages, images,information and other types of files.
Web search engines work by storing information aboutmany web pages, which they retrieve from the WWWitself. These pages are retrieved by a Web crawler(sometimes also known as a spider) — an automated Webbrowser which follows every link it sees. Exclusions can bemade by the use of
robots.txt
.
The contents of each page are then analyzed to determinehow it should be indexed (for example, words areextracted from the
titles
,
headings
, or special fieldscalled
meta tags
).
Web site structure
Root folder for the websiteFolders and files in the web siteWeb.config file for the web siteRobots.txt is a file used torestrict search engine fromindexing the site pagesSitemap provides the website’s map to the searchengine. Which makes it easyto crawl the pages
Add a Comment