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    Search engine optimization

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    5 views2 pages

    Search Engine Optimization

    Uploaded by

    Veya

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Search engine optimization (SEO) is often about making small modifications to parts of your website.

    When
    viewed individually, these changes might seem like incremental improvements, but when combined with
    other optimizations, they could have a noticeable impact on your site's user experience and performance in
    organic search results.

    Google stores all web pages that it knows about in its index. The index entry for each page dewscribes the content
    and location (URL) of that page. To index is when Google fetches a page, reads it, and adds it to the index

    Crawling : the process of looking for new or updated web pages. Google discovers URLs by following links, by reading
    sitemaps, and by many other means.

    Help Google find your content


    The first step to getting your site on Google is to be sure that Google can find it. The best way to do that is to submit a
    sitemap. A sitemap is a file on your site that tells search engines about new or changed pages on your site. Learn
    more about how to build and submit a sitemap.

    Tell Google which pages you don't want crawled


    For non-sensitive information, block unwanted crawling by using robots.txt

    A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which
    must be named robots.txt, is placed in the root directory of your site. It is possible that pages blocked by robots.txt
    can still be crawled, so for sensitive pages, use a more secure method.

    Its for users, they might not be useful to users if found in search engines’ search results

    A robots.txt file is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs
    well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those
    pages to a browser that requests them. One reason is that search engines could still reference the URLs you block
    (showing just the URL, no title link or snippet) if there happen to be links to those URLs somewhere on the Internet
    (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion
    Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or
    subdirectories in your robots.txt file and guess the URL of the content that you don't want seen.

    In these cases, use the noindex tag if you just want the page not to appear in Google, but don't mind if any user with
    a link can reach the page. For real security, use proper authorization methods, like requiring a user password, or
    taking the page off your site entirely.

    Create unique, accurate page titles


    A <title> element tells both users and search engines what the topic of a particular page is. Place the <title> element
    within the <head> element of the HTML document, and create unique title text for each page on your site.

    Control your title links and snippets in search results


    If your document appears in a search results page, the contents of the <title> element may appear as the title link for
    the search result (if you're unfamiliar with the different parts of a Google Search result, you might want to check out
    the anatomy of a search result video).

    What are the merits of meta description tags?


    Meta description tags are important because Google might use them as snippets for your pages in Google Search
    results. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it
    does a good job of matching up with a user's query. Adding meta description tags to each of your pages is always a
    good practice in case Google cannot find a good selection of text to use in the snippet. Learn more about how to
    create quality meta descriptions.

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