Web Page: http://www.colombiancoal.

com/
 [Website Audit]
Website Audit is useful process which tells exactly how well any website is working and will assist with
repairing the areas that are not working correctly. I have done depth analysis of the website considering
different factors such as: On-page, social media presence and crucial off-page factors. The whole idea of
analyzing the website is to get insight of the website from every point of view and achieve better
performance for SEO results as well as for Google exposure.

1. Basic SEO Friendly Factors Analysis: On Page

Title Tags Present (Needs to be optimized)

Meta Description Missing

Heading Tags Missing

XML Sitemap Present

Robots.xml Present

301 Page Redirection Resolved

404 Error Page Present

Website Loading Time 10 seconds( It should be 0.3 to 0.5 seconds)

Google Analytics Code Not Installed

Website Speed Mobile: 83 out of 100

Desktop: 90 out of 100

Title Tag
The title element of a web page is meant to be an accurate and concise description of a page's content.
This element is critical to both user experience and search engine optimization. It creates value in three
specific areas: relevancy, browsing, and in the search engine results pages.

Meta Keywords
Meta tags are missing. A keyword, in the context of search engine optimization, is a particular word or
phrase that describes the contents of a Web page. Keywords form part of a Web page’s meta data and
help search engines match a page to with an appropriate search query. If I repeat a word too many times,
website will be penalized for "spamming" or keyword stuffing.

Meta Description
Meta description is an attribute within a Meta tag that helps describe the website page to search
engines. The description should be between 150-160 characters. The Search engines show the Meta
description in search results mostly when the searched for phrase is contained in the description.

Robots.TXT
A robots.txt file is a file at the root of our site that indicates those parts of our site you don’t want
accessed by search engine crawlers.

XML SITEMAP
XML Sitemap is very useful file in SEO. Through this Search Engine’s crawler get information about how
many web pages exist in the website.

Google Webmasters Code

Google Webmaster Tools Code is a service that Google offers to help domain owners optimize their
sites for search engine rankings as well as detecting issues and unknown errors that may be present
on the site.

Bing Webmaster Code

Bing Webmaster Tools provides you with detailed reports about your websites visibility on Bing.

Google Analytics
Web analytics let you measure visitor activity on your website. It also tells you about the traffic
reports of the website.
2. Website Quality Score: %
This section determines the quality score of the website in search engine.

3. Website Speed:
This section determines what is the website opening speed on internet.

Mobile Speed

Desktop Speed

I found your website has low web page speed in mobile and desktop; please contact to your developer
for resolve this issue. Check the status: https://developers.google.com/speed/pagespeed/insights/

Fast and optimized pages lead to higher visitor engagement. The Page Speed family of tools is designed
to help you optimize the performance of your website. As per latest Google norms Google give more
preference to high page speed website.
4. Content Analysis
Content Plagiarism http://bit.ly/2aFTX1v 3% Duplicate Content

Invisible text No

Website has some duplicate content, need to add unique and fresh content in the website.

5. Usability & Quality Analysis

Image Alt Tags Present(Needs to be optimized)

Image Title Tag Present

Image Title Tags are missing. Image alt Tags are important as the crawler crawls the image of our website
through alt tags. These are present in our website in some of the images, so I need to work on Alt Tags
and Title Tags for the images.

6. Site Linking & Links

External linking Zero

Broken links No

EXTERNAL LINKS
External Links are hyperlinks that point at (target) any domain other than the domain the link exists on
(source). In layman's terms, if another website links to you, this is considered an external link to your site.
Similarly, if you link out to another website, this is also considered an external link.

Underscore in the URL

When it comes to URL structure, using underscores as word separators is not recommended because
search engines may not interpret them correctly and may consider them to be a part of a word. Using
hyphens instead of underscores makes it easier for search engines to understand what your page is
about. Although using underscores doesn’t have a huge impact on webpage visibility, it decreases your
page’s chances of appearing in search results, as opposed to when hyphens are used.
BROKEN LINK
A broken link is a link that doesn't work, often resulting in an error page. A broken link happens when the
link points to a web page that has been deleted or moved. Why is it important to fix a broken link? Links
that are broken will effectively stop search engines from completely indexing your website.

7. VALIDATOR
HTML validation https://validator.w3.org No Warning(s), 13 Errors

HTML VALIDATION
An HTML Validator is a quality assurance program used to check Hypertext Markup Language (HTML)
markup elements for syntax errors. A validator can be a useful tool for an HTML user who receives data
electronically from a variety of input sources.

8. Mobile Friendly Website (Mobile Response Check)

Mobile Friendly Yes

While doing analysis I have found that your website is mobile friendly. A mobile-friendly website is one
that displays correctly on hand-held devices such as smart phones, iPhones, iPads, and tablets. It also has
these features: Loads fast – bloated sites cost more money to access. Easy to read – mobile phone
screens are 1/5th the size of desktop computers. Mobile users have now become a critical part of online
visits. Making the website mobile friendly is no longer an option but rather necessity.

9. Canonicalization
URL Canonicalization Test Pass

10. Back links

I will work for back link and also work for high quality websites back link generation which will increase
the presence of our website.

11. Identification
 Company Logo Present

Company & Contact Information Not Present(Address and contact no is missing)

Favicon Not Present

A logo is a visual representation that appears on company signs, paper and advertisements that
customers use to identify your company.

12. CONCLUSION
The whole idea is to get insight of the website in terms of On Page. I will optimize the website (On Page
issue) to achieve better performance for the SEO campaign and enhance the visibility in Google SERP. I
will do social media for the website, with actively participating in social media and proper SEO activities
on daily basis will increase traffic towards the website.

13. SEO Point of View Recommendations

These are few most important things from SEO point of view which need to correct.

1. Title Tags
2. Meta Keywords
3. Improve Website Speed
4. Google Analytics
5. Social Media engagements