Project 7: Email Marketing

Joel Hovell
 Email Part 1
Plan Your Email Content
Target Persona: DMND
Background and Demographics Target Persona Name Needs

Age: 30s Victor/Victoria* 1.) Better work/life balance

Gender: Male or Female 2.) What’s best for their family
Location: North America 3.) Projects to practice digital marketing
Education: Bachelor’s Degree skills
4.) Videos to learn digital marketing

Hobbies Goals Barriers

1.) Sailing 1.) A more fulfilling job 1.) Lack of time

2.) Crocheting 2.) See the kids more often 2.) Too many responsibilities
3.) Writing 3.) Work as a digital marketer 3.) Work over 40 hours weekly
4.)Watching football 4.) Learn the skills to become a digital 4.) Cost of Udacity Digital Marketing
marketer Nanodegree
5.) Is this Nanodegree right for me?

• Target persona is both male and female

Email Content:

Email Content Plan

Email Topic Marketing Objective KPI

Want to learn digital

Email #1 Engagement Number of opens
marketing?

Careers in digital Number of views on a

Email #2 Engagement video
marketing

Start taking digital Number of signups

Email #3 Conversion
marketing courses
Email #1
Email Content Plan

Subject Line Body Summary Visual CTA Link

To have
individuals click
A person using To click on the
on the link to
• Show that learning digital a laptop landing page
Always Wanted the Udacity
marketing with Udacity is very computer with link to take them
To Learn Digital Digital
easy digital to the Udacity
Marketing? Marketing
marketing stuff Digital
landing page
on the monitor Marketing
“Learn More”
Email #2

Email Content Plan

Marketing Objective Subject Line CTA

Have the email subscribers click

on a link that will take them to
the ‘Coffee & Croissants:
Engagement Careers in Digital Marketing
Careers in Digital Marketing’
videos on the Udacity YouTube
channel
Email #3

Email Content Plan

Marketing Objective Subject Line CTA

The number of people who

signup for the Udacity Digital
Sign up today to start your
Conversion Marketing Nanodegree
journey as a digital marketer
“Sign up”
Email Part 2
Calendar
Email Campaign Calendar Key
Key

Planning Phase

Testing Phase

Send Phase

Analyze Phase

Notice: I’ve changed the colors from the original document

 Email Campaign Calendar
Week 1 Week 2 Week 3

M T W Th F M T W Th F M T W Th F

Email
#1

Email
#2

Email
#3

KEY PHASES

Planning Tests Send Analyze

 Email Part 2
Craft Your Email
Email Copy: Email #1
Subject Line: Always Wanted To Learn Digital Marketing?

Body: Need to learn digital marketing using a real-world approach through live projects?
There are many ways to gain the skills necessary to run, for example, ad campaigns and
display ads, but only one way stands above the rest. With a Nanodegree in Digital
Marketing, new opportunities become available wherever you look.

CTA: The number of clicks to the landing page

Link for CTA: http://dmnd.udacity.com/

Email
Screenshot: Email #1
A/B Testing Email
A/B Testing Email
A/B Testing

Subject Line CTA

The number of views on the Udacity Digital

Marketing Nanodegree trailer found on
Email #1 Not Sure How To Learn Digital Marketing? Udacity’s YouTube channel

“Learn More”

•A/B testing is important because it allows you to see how your emails are performing, which allows
you to continue sending those with positive results, and to discontinue those with negative results.

•To do A/B testing for email marketing. I would create two campaigns, splitting my subscriber list in
two to use equal halves of my list for the campaigns. This would allow for running different
campaigns with similar goals to better understand which one performs better.
Sending and Analyzing Results
Results Email #1
Results and Analysis

Sent Delivered Opened Opened Rate Bounced

2500 2250 495 22% 225

Results Continued Email #1

Results and Analysis

Clicked CTR Take Action Conversion Unsubscribed

180 8% 75 3.33% 30

• It is important to remove unsubscribes from your email list as this will not only annoy
the unsubscribed users, but it is against the law and you could face criminal charges
as a result. Don’t email users if they’ve unsubscribed, it’s not worth the hassle for both
parties.
Final Recommendations
• For email number two, I would have A/B testing such as a different video produced
by Udacity that is on digital marketing and compare the number of views with the one
I already selected.

• For email number three, I would change the visual by using a different image related
to digital marketing where it had a large banner with “Sign Up” written across the
bottom.