Project 7: Email Marketing

Email Part 1

Plan Your Email Content

 Target Persona
Background & Demographics Name and Image Needs

1. Female 25 to 35 year. Nancy 1. To know she’s not

2. Did Master’s in MBA. wasting her money
3. Interested in online. on a degree mill.
learning and Marketing. 2. To take a course that
4. Live in US. has positive review.
3. To obtain real
certificate.

Hobbies Goals Barriers

1. Games. 1. Become an expert in 1. Not having proper

2. Travelling. digital marketing. support of mentor.
3. Exercise. 2. Working in a healthy 2. The amount paying
team, friendly for this course is
environment where worth it or not.
she can be more 3. If there is nothing
creative. tangible to add to her
3. Working successfully existing portfolio.
on digital
projects/campaigns .
 Email Content

Email Content plan

S.No Email Topic Marketing KPI

Objective

Email #1 Digital marketing course Engagement Number of opens

by industry experts

Email #2 Become a successful Engagement Number of opens

digital marketer with
Udacity DMND program
Email #3 Avail 30% off on digital Conversion Number of
marketing course by enrolments
Udacity
 Email #1
Email Content Plan
Subject Body Summary Visual CTA Link
Line
Dear Learn the nitty gritty of digital A picture of Learn http://ww
Nancy, marketing and how to apply new marketing now w.dmnd.ud
Here’s a techniques, analyze results, professional acity .com
digital produce actionable insights, and presenting
marketing build a dynamic portfolio f work. a project.
course for
you by Gain real-world experience
industry running live campaigns as you
experts. learn from industry experts in
the field.
Launch your career with 360-
degree understanding of digital
marketing.
 Email #2

Email Content Plan

Marketing Objective Subject line CTA
Engagement Become a successful Learn more
digital marketer with
Udacity DMND program
 Email #3

Email Content Plan

Marketing Objective Subject Line CTA
Conversion Avail 30% off on Join Now
digital marketing
course by Udacity
Email Part 2
Calendar
 Email Campaign Calendar

Week 1 Week 2 Week 3

M T W Th F M T W Th F M T W Th F
Email
#1
Email
#2
Email
#3
 Email Part 2
Craft your Email
 Email Copy: Email #1

Subject Line : Digital marketing course by industry experts.

Body : Learn the nitty gritty of digital marketing and how to apply new
techniques, analyze results, produce actionable insights, and build a
dynamic portfolio work.

Gain real-world experience running live campaigns as you learn from

industry experts in the field.
Launch your career with 360-degree understanding of digital marketing.

CTA: Learn more

Link for CTA : http://dmnd.udacity.com/

Email Screenshot
A/B Testing Email
 A/B Testing
Subject Line CTA
Email Change your career with a Udacity Digital
#1 Marketing Nanodegree program! Sign Up Now

A/B testing is important for every campaign because, it’s a best way to
analyze which campaign is doing good or bad. A/B testing helps to improve
content engagement, reduce bounce rate, increase conversion rate etc.

A/B testing is comparing two types of an online or offline campaign such as

landing page, ad text, a headline, call to action or just about any other
element of a marketing campaign or ad.
Sending and Analyzing Results
 Calculate The Open Rate

Results and Analysis

Sent Delivered Opened Opened Rate Bounced

2500 2250 495 0.22 225

 Calculate the CTR and the Conversion Rate

Results and Analysis

Clicked CTR Take Action Conversion Unsubscribe

180 0.08 75 0.033 30

Here we see that 30 people have unsubscribed. We need to remove those

email id from our mailing list. If we don’t remove those email id’s then we
may be liable for financial penalties.
 Final Recommendations
I will campaign for both email #2 and 3 and will analyze the result for CTR,
Open rate and conversion rate. Will also do A/B test for both the campaigns.
This will help me determine which campaign fared better.