Republic of the Philippines

Department of Education
REGION VII – CENTRAL VISAYAS
DIVISION OF CEBU PROVINCE

SELF LEARNERNING HOME TASK IN MAPEH

ARTS 10
3rd Quarter Week 3 - 5
Section:
Name:
District:
School:

I. MELC COMPTENCY CODE:

 identifies art elements in the various media- A10EL-IIIb-1
based arts in the Philippines
 A10EL-IIIb-2
 identifies representative artists as well as
distinct characteristics of media-based arts
and design in the Philippines
 A10PL-IIIh-2
 determines the role or function of artworks
by evaluating their utilization and
combination of art elements and principles

II. OBJECTIVES
A. recognize famous Filipino designers

B. display appreciation with our country’s natural beauty and creation of
Filipino artists
C. demonstrate innovation and resourcefulness in creating artworks

III. SUBJECT MATTER

Media – Based Arts and design in the Philippines
Animation
Print and Digital Media
Innovation in Product and Industrial Design

IV. REFERENCES
Sunico, Raul., Cabanban, EvelynF., and Moran,Melissa Y. Horizons, Music and Arts
Apprecitation for young Filipinos Grade 10, Quezon City,Philippines: Tawid Publications 2015.

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V. PROCEDURE
A. Readings/discussions

ANIMATION is the process of creating the illusion of motion and shape change by meansof the
rapid display of a sequence of static images that minimally differ from each other.

The Philippine animation industry traces its origins back to the 1980s. Being one of the earlier
players in the industry, with the local Philippine animation industry scene being around for already
twenty years, the Philippines is considered one of the stronger Asian players in the realm of
animation globally.

A Look into Philippine Animation

However, Philippine animation actually emerged during the 1920s when local artists began
working on comic books, also known as komiks. These comic books are the basis of today's
animation.

What is the contribution of animation in film making?

It brings life to the characters and elements that help to effectively communicate the viewer.
Animation strengthens advertising as it helps data to clearly be shown to other individuals outside
the company, as well as an easier way to display information.

Benefits of Using Animated Video

 You can bring any concept to life. Animation allows you to slide scales and bend thelaws of
nature.
 You can give context to your ideas.
 You can strike the right tone.
 You can visually represent abstract ideas.

PRINT MEDIA is one of the oldest forms of media. It is the product of using ink on paperto show
images or information.

What are the 6 types of print media?

 Newspapers and Weeklies

 Consumer and Trade Magazines
 Billboards and Posters
 Direct Mail: Letters and Postcards
 Print Media Selection

What is print media in advertising?

Print advertising is a widely used form of advertising. These advertisements appear in

newspapers or magazines and are sometimes included as brochures or fliers. Anything written in
the print media to grab the attention of the specific target audience comes underthe purview of print
advertising.

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 What is the importance of print media?

Print media is important is because it creates credibility. Investing in printed material signals to
customers that you are serious about your business and that you offer a worthwhile product or
service. Printed materials can also create engagement between the customer and the brand.

COMIC BOOKS

Another field of print media that highlights the artistic gifts of

Filipinos is that of comic books, or komiks as they are referred to
locally.

The popularity of Philippine comics began in the 1920s when

Liwayway magazine started featuringcomic strips, such as Mga
Kabalbalan ni Kenkoy (The Misadventures of Kenkoy) created by
Tony Velasquez. Velasquez went on to be recognized as the
“Father of Filipino Comics.”

With the coming of the Americans

to the country, local comics were
clearly
influenced by popular U.S. comics
with superheroes as the main
characters— resulting in local
counterparts such as Darna and
Captain Barbell.

Even decades before, however, komiks creators had

already introduced characters, themes, and story lines from
Philippine folklore, mythology, and history. With books and
libraries not yet readily accessible to amajority of the Filipino
public, comics became a major form of reading material
around the country, avidly read and shared by young and
old alike.

Pilipino Komiks, Lapu-lapu cover

By Francisco V. Coching (1954)

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 Tagalog Klasiks

Filipino comics artists also became recognized for their

talents, both locally and overseas. Thus, from the 1960s to
the 1980s, Filipino artists were recruited to work for foreign
comics publishers—among them the highly popular DC
Comics.

A more recent development in the Philippine comics scene

has been the rise of comics series reflecting or
commenting on current political and social issues or on the
Filipino character in a humorous way. One such series is
the longrunning Pugad Baboy, created by Pol Medina, Jr

DIGITAL MEDIA “Media” refers to a method of broadcasting or communicating information.

So, in layman's terms, digital media refers to any kind of information broadcast to us through a
screen. This information might be found on websites or in applications, software packages, video
games, and more. It uses electronic devices for distribution. This form of media can be created,
viewed, modified, and distributed via electronic devices. Digital media is commonly used
software, video games, videos, websites, social media, and online advertising.

What is the use of digital media?

Digital media are the tools (websites, apps, etc.) that establish digital presence. The public wants
to see digital media used to facilitate more effective business interactions and communication
with government. Digital media is a transformative technology that is dramatically changing the
face of government.

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 What are the 3 types of digital media?

 Earned Media -is publicity or exposure gained from methods other than paidadvertising.

- Customer reviews and testimonials.

- Mentions on any social media platforms.
- Word-of-mouth recommendations both in person and digital.
- Shares/retweets of your content or any content about your brand or business.
- Blog posts about your business or product.
- Magazine and newspaper articles

 Owned Media - is any web property that you can control and is unique to your brand.

- Email marketing campaigns such as company newsletters.

- Blogs and other owned content. Content marketing efforts can be eitherowned
or earned, and sometimes a combination of both.
- Social media posts including Facebook, Instagram, and Twitter.

 Paid Media - is marketing you pay for. Holistically, it is used to promote content inorder to
drive earned media, as well as direct traffic to owned media properties.

- Display ads are one of the founding fathers of online paid media
- Social media advertising
- Search engine marketing (SEM)
- Offline ads
- Radio ads
- Video ads
- Podcast ads. ...
- Word-of-mouth marketing

INDUSTRIAL DESIGN

Yet another breakthrough arena for Filipino imagination, ingenuity, and innovativeness in recent
decades has been that of design. Specifically, this encompasses product and industrial design as
applied to furniture, lighting, and interior accessories, as well as fashion from haute couture to
bridal ensembles to casual wear. As a result, a number of Filipino designers have risen to
superstardom both locally and internationally.

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Kenneth Cobonpue

Cebu-based Kenneth Cobonpue is a multi-awarded

designer and the creative director of Hive, a design and
manufacturing facility for designers of interior accessories and
lighting. Cobonpue’s fresh and exciting
concepts and excellent
craftsmanship have earned YODA
him the acclaim and the
patronage of discerning
clientele the world over—
including prominent
Hollywood celebrities.

CAROUSEL
LAMP

FASHION DESIGN

Fashion design is the art of applying design, aesthetics,

clothing construction and natural beauty to
clothing and its accessories. It is influenced by cultural and social attitudes and has variedover time and
place.

Monique Lhuillier

Also hailing from Cebu City, Filipina fashion

designer Monique Lhuillier first rose to prominence for her
exquisite wedding gowns. But she has since

become one of the darlings of the

Hollywood celebrity set, withseveral A-
list stars having worn her couture
shorturl.at/qIW04
creations to gala events and award
shows, as well as to

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their own weddings. Lhuillier studied at the Fashion Institute of Design &
Merchandising in Los Angeles, and now

has her own retail boutiques inthat city

and in New York. Her collections
include bridal and bridesmaids’
dresses, ready-to- wear, evening
gowns, linens, tableware, stationery,
and home fragrances.

Josie Natori

Another name that has a prestigious place in the New

York fashion industry is that of Josie Natori. Born Josephina
Almeda Cruz in Manila, this Filipino- American fashion
designer began her career as an investment banker, before
she made the dramatic shift to creating her own lines of
lingerie, resort and
lounge wear, as well as semi-formal and casual attire.

She went on to establish The Natori Company that has built

up a lifestyle brand that today includes fourlingerie lines,
the Josie Natori ready-to-wear collection, home
accessories, fragrance, and eyewear.

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Rajo Laurel

Probably best known tothe

general public as ajudge
on the television
series Project Runway
Philippines, Rajo Laurel isa
much-admired Filipino
fashion designer with a
number of national and
international awards to
his name.
He trained at New York’s
Fashion Institute of
Technology and at Central
Saint Martin’s in London.

Laurel is also a savvy

entrepreneur, establishing House
of Laurel and Rajo Laurel
Enterprise. His creations maintain
a Filipino

sensibility, incorporating embroidery, beadwork, and hand-painted

prints, while also offering the prestige of limited- edition pieces.
Thus, he has gained a loyal local following and the attention of
the international market.

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Lulu Tan Gan

Known for her fashionable knitwear lines since

1985, Lulu Tan-Gan had been dubbed“The
Queen of Knitwear” in the country.
That specialty has since evolved into a new
hand-woven line, called Indigenous Couture,that
blends Philippine
artisan crafts, fabrics, fibers,
and other local
materials with Tan-
Gan’s signature
Photo by Vito Studios
contemporary lifestyle
dressing.

The designer’s vision is to encourage the use of stylized

indigenous and traditional wear, as she drawsinspiration
from the rich textile and embroidery traditions of the
Philippines and interprets these in modern styles and
silhouettes. Further, each Tan-Gancreation is 95%
handmade—hand-loomed (knitted andwoven) by Philippine
artisans.

Dita Sandico-Ong

Another Philippine designer who has been

advocating the use of local weaving techniques and natural
fibers is Dita Sandico-Ong. Known as the “Wrap Artiste” of
the Philippines for her famous bold- colored wraps,
Sandico-Ong first experimented with the local weave of
Ilocos Sur, known as
inabel, as well as with
pineapple fibers
blendedwithIrishlinen,
dubbed
Photo: Philippine piñalino.
Embassy, Rome

From there, she tried

other local fibers,
particularly abaca which she was introduced to by weaver and
entrepreneur Virgilio Apanti. Sandico-Ong has since been
working with a multipurpose cooperative in Catanduanes,
training them in natural dye extraction andadvanced weaving
techniques for abaca. Today, her collection includes wraps or
panuelos, as well as boleros, jackets, and long tunics ofbanana
fiber and abaca. Her designs are presented in fashion shows
around the world and are sold in high-end shops in major
international cities. Photo: Philippine International Aid

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B. EXERCISES:

Exercise 1: Let’s Shade it!

Directions: Read the statements carefully. Shade/blacken the circle of the correct answer.

1. Print Media includes large publication such as the following EXCEPT:

O a. Newspaper O c. Journal
O b. Fliers O d. Brochures
2. He is considered as the “Father of Filipino Comics”.
O a. Tony Velasquez O c. Ismael Bernal
O b. Pol Medina Jr. O d. Paolo Fabregas
3. It refers to a method of broadcasting or communicating information.
O a. Animation O c. Digital Media
O b. Industrial Design O d. Print Media
4. It’s the process of creating the illusion of motion and shape change.
O a. Animation O c. Digital Media
O b. Industrial Design O d. Print Media
5. It is the product of using ink on paper to show images or information.
O a. Animation O c. Digital Media
O b. Industrial Design O d. Print Media
6. Know for the trademark of sophistication and femininity also know for her bridalgowns.
O a. Dita Sandico-Ong O c. Lulu Tan Gan
O b. Josie Natori O d. Monique Lhuillier
7. His trademarks are the rattan, bamboo, and banana leaves in making furniture.
O a. Rajo Laurel O c. Lulu Tan Gan
O b. Kenneth Cobonpue O d. Monique Lhuillier
8. She loves to mix Asian & western look in terms of fashion, she’s fond of embroidery
among her works, she is also a designer and a musician.
O a. Dita Sandico-Ong O c. Lulu Tan Gan
O b. Josie Natori O d. Monique Lhuillier
9. Introduced the avant-garde concept of fashion his creations maintain a Filipino
sensibility, incorporating embroidery, beadwork, and hand-painted prints.
O a. Rajo Laurel O c. Lulu Tan Gan
O b. Kenneth Cobonpue O d. Monique Lhuillier

10. Her designs are drawn from nature she is known of her colorful wraps made fromabaca.
O a. Dita Sandico-Ong O c. Lulu Tan Gan
O b. Josie Natori O d. Monique Lhuillier

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C. ASSESSMENT/OUTPUTS

Output 1: ToonME!
Directions: HOW ARE YOU DOING THESE DAYS?
Based on the question given above, present your current standing by makinga
caricature of yourself in the box below.

Your output will be graded based on the following standards:

Creativity 15%
Illustrations 15%
Originality/Clarity of Thought 20%

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REFRENCES:
Sunico,Raul.,Cabanban,EvelynF.,and Moran,Melissa Y. Horizons, Music and Arts
Apprecitation for young Filipinos Grade 10, Quezon City,Philippines: Tawid
Ybanez, Myla. MEDIA-BASED ARTS AND DESIGN in the Philippines. Uploaded by
Zenaby, Tam Dauzaen on Jan 17, 2017 Retrieved from: www.scribd.com.
Sayson, Princess. MEDIA-BASED ARTS AND DESIGN in the Philippines. December 15,2015
Retrieved from: www.prezi.com

Prepared by: Edited by:

CHRISTINE L. ESTRELLA MILANIE M. PANIQUE

Teacher 1 Teacher 1
Looc Norte National High School Lipata National High School
South District – Asturias Minglanilla 2

Reviewed by:

NENITA G. JARALVE
EPS-MAPEH, Division of Cebu Province

GUIDE
For the Teacher: Advise the students to read the reading and discussion portion before they
attempt to answer the practice exercises. Going through the parts sequentially will help them
easily understand the topic.
For the Learners: Read through the self-learning home task from the first part to the lastpart. Doing so,
will help you understand better the topic.
For the Parent/Home Tutor: Assist your child and make sure that he/she reads the
self-learning home from beginning to end to ensure proper understanding of the concepts.

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