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10
Arts
Quarter 3 - Module 2
MEDIA – BASED ARTS AND DESIGN IN THE
PHILIPPINES

Department of Education ● Republic of the Philippines

 After going through this module,
you are expected to:
1. create artworks that can be
assembled with local materials
2. explain Print Media, Digital
Media and Innovation in
Product and Industrial Design
in the Philippines

PUZZLE!!!
Directions: Hidden in the puzzle are words related to our previous and recent discussion,
find the words and create a short explanation about its relation and
importance. Write your answers in your activity notebook.

A N I M A T I O N N
B L I G T H C V B L
A E U R D U J A O O
C O M I C B O O K S
S D R E A L A R T L
T G A N I M E E D A
U H H E R O I C N E
D A A N G E L O E R
O T A R T I S T W O

1
 THINK!!!!THINK!!!

Directions: Read the

conversation of the comic
sample given. Identify the
message of the story and
write your answers on the
activity notebook.

READ ME!!!

PRINT MEDIA
Alongside the digital media forms discussed above, there remains the more
conventional form known as print media. Included here are large-scale publications
such as newspapers, magazines, journals, books of all kinds, as well as smaller-
scale posters, brochures, flyers, menus, and the like. Of course, all of these now
have their digital counterparts that may be accessed and read on the internet.
However, there continues to be a demand and a purpose for the actual printed forms
of these materials. And whether printed on paper or viewed on the web, these
materials once again involve and showcase Filipino artistry.

ADVERTISING
Along with the advertising copywriters who provide the text for titles, taglines,
and body copy, an entire team of modern-day art professionals creates the look of
each ad. These range from art directors to photographers to graphic designers to
illustrators. If the ad subject requires it, the team may further include food and
product stylists, fashion stylists, hair and makeup artists, set and lighting designers.
All for the purpose of creating an advertisement that will appear on a printed page or
in a format that will be handed out to potential customers.
 2

COMIC BOOKS

Another field of print media that highlights the artistic gifts of Filipinos is that of
comic books, or komiksas they are referred to locally. The
popularity of Philippine comics began in the1920s when
Liwayway magazine started featuring comic strips, such as
Mga Kabalbalan ni Kenkoy (The Misadventures of
Kenkoy)created by Tony Velasquez. Velasquez went on to
be recognized as the “Father of Filipino Comics

Mga Kabalbalan ni Kenkoy

With the coming of the Americans to the country,
local comics were clearly influenced by popular U.S.
comics with superheroes as the main characters—
resulting in local counterparts such as Darna and
Captain Barbell.

Darna Captain Barbell

Even decades before, however, komiks creators had already introduced

characters, themes, and story lines from Philippine folklore, mythology, and
history. With books and libraries not yet readily accessible to a majority of the
Filipino public, comics became a major form of reading material around the
country, avidly read and shared by young and old alike.

3
 Pilipino Komiks, Lapu-lapu cover Tagalog Klasiks
By Francisco V. Coching (1954)

Filipino comics’ artists also became recognized for their talents, both locally
and overseas. Thus, from the 1960s to the 1980s, Filipino artists were recruited to
work for foreign comic publishers—among them the highly popular DC Comics.

A more recent development in the Philippine comic scene

has been the rise of comics series reflecting or
commenting on current political and social issues or on the
Filipino character in a humorous way. One such series is
the long- running Pugad Baboy, created by Pol Medina, Jr.

PUGAD BABOY

Filipino Heroes League

With the phenomenal rise of digital media in recent

decades, however, the local comics industry seemed to
take a backseat. But there is a current resurgence of
interest, not only among comic readers and collectors,
but among Filipino artists and illustrators creating original
concepts and experimenting with exciting newstyles.
 4
There is now an entire range of subjects, characters, formats, and artistic
treatments to life. The following are just a sampling of the possibilities.
Trese, created by Budjette Tan and Kajo Baldisimo

Kuting Magiting, created by Robert Magnus

Kuting Magiting, created by Robert Magnus

5
 AlpabetongFilipino The Mats
By: NicanorG.Tiongson By Francisco Arcellana Illustrated by
CrispinDayao,Jr. Illustrated by HermesAlegre
Published byTahananBooks Published by Tahanan Books
for Young Readers for YoungReaders

LET’S TRY!!
Directions: Choose the letter of the correct answer. Write your answers on the blank
provided. 3 points each.

______1. What do you call with the oldest and basic form of communication?
A. Print MediaFacebook C. Radio
B. Print Media D. Television
______2. What magazine does the popularity of comics began in the Philippines?
A. Guide Magazine C. Liwayway Magazine
B. Ilustracion Filipina D. Newsbreak
______3. Who is known as the father of Filipino Comics?
A. Antonio “Tony “ C. Paolo Chikiamco
Velasques D. Robert Magnuson
B. Borg Siraban
______4. With the limited access to books and libraries in the 1960’s, what role did comics
play?
A. Became a major form of reading material around the country.
B. Bring forth arguments
C. Scattered reliable reports
D. Source of unimportant topics and issues.
______ 5. How early Filipino comics’ creators influence by Americans?
A. By having Superheroes as the main Character
B. Creating multiple Genres
C. Having wide range of subjects in their comics.
D. Introducing mythical Characters and long story lines

6-10 What do you think is the Impact of Comics into the life of Filipinos? Explain. 10points.
Write this on a sheet of paper.
 6

ANSWER ME!!
Directions: Answer the following Questions. 2 points each. Use a sheet of paper for all
the questions below under this icon.

1. The popularity of comics began in the Philippines through

what magazine?

2. What was one of the first comic strips that appeared there?

3. Who became known as the “Father of Filipino Comics”?

4. What popular U.S. comic’s publisher hired many Filipino

illustrators in the 1960s to the1980s?

5. How were early Filipino comics creators influenced by

American comics?

10-15 What is the greatest Impact of Comics towards Filipino lives? Explain.

LET’S DO THIS!

Directions: Create a short story Comic Book related to our current situation.
Use your creativity and artistry upon doing it. Use a sheet of long bond
paper.

7
 Lesson
DIGITAL MEDIA
2
Digital media are any media that are encoded in machine-readable formats.
Digital media can be created, viewed, distributed, modified and preserved on digital
electronics devices. Digital can be defined as any data represented with a series of digits,
and Media refers to a method of broadcasting or communicating information together
digital media refers to any information that is broadcasted to us through a screen.[1] This
includes text, audio, video, and graphics that is transmitted over the internet, for viewing
on the internet.

After going through this module, you are expected to:

1. apply different media techniques and processes to communicate ideas,
experiences, and stories.

Directions: Identify how digital media work in this art. Write a short insight about
your observations. Write it in your activity notebook.

LET’S DO IT!!
Directions: Use the DIGITAL word as an acronym. Use it to formulate words or
sentences associated with digital media. Write your answers in your
activity notebook.
D-
I-
 G-
I-
8
T-
A-
L-

READ ME!!
Another extremely rich and promising area for young Filipino artists is the field of
book design and illustration. Thanks to the visionary mindsets of progressive
Philippine book publishers such as Bookmark, Anvil Publishing, Adarna Books, and
Tahanan Books for Young Readers (now Ilaw ngTahanan Publishing), local book
designers and illustrators have been given the professional stature they deserve and
the creative freedom they need to truly showcase their talents.

AngTuta ni Noe, How Long Till September,

By Virgilio S. Almario, by Tanya Sevilla-Simon,
illustrated by Illustrated by
Sergio Bumatay III Jill Arwen Posadas

Mahabang-
Mahabang-Mahaba, But That Won’t Wake
by Genaro Gojo Cruz, Me Up!,
illustrated by by Annie Dennise
Ghani Madueño Lumbao and Anelka
Lumbao,
Illustrated by
Liza Flores
Whuush!
by Glenda Oris,
illustrated by
Aldy Aguirre

9
Published by Adarna Books

A Sea of Stories Why the Piña Has a

By Carla M. Pacis Hundred Eyes
Illustrated by By Neni Sta. Romana-Cruz
Ruben de Jesus Illustrated by
Published by Felix Mago Miguel
Bookmark Published by Bookmark

Gotita de Dragon &

other stories Ningning
By: Nick Joaqin By Gilda Cordero-Fernando
Illustrated by Published by Bookman
Beth Parrocha
Published by
Anvil Publishing

DIGITAL MEDIA

All the artistic skills and techniques that go into producing books like those just
presented, of course have their counterpart in the ever-growing world of digital
media. This means that books that were originally available only in print are being
gradually converted to digital format, while new books are now conceptualized,
written, designed, and illustrated precisely for these online media.
This also means that the manner by which today’s readers can find, access, and
enjoy these electronic books (or ‘ebooks’) is via digital media tablets, ebook readers,
and other handheld reading devices. One such device that is available locally is the
ebook reader called Kobo, which features international as well as Philippine titles.
Likewise gaining in popularity are social media-based publishing sites, like
Wattpad, that serve as communities for millions of budding writers to share their
original stories online. This phenomenon, along with the rise of electronic distribution
platforms, such as Flipreads, which provide access to the works of Filipino authors
and publishers, is also opening up exciting new opportunities for young artists to do
the digital design and illustrations for all these upcomingtitles.

THINK!! THINK!!!
Directions: Choose the letter of the correct answer. Write your answer in your activity
notebook.
 1. Looking at the sample book covers nowadays; would you consider book design
and illustration an art form?

10
A. Yes. Because it comes from the creative and concrete ideas of artists.
B. No. Because it is simple written work.
C. Yes. Because it looks amazing.
D. No. it looks likes simple designs.
2. What is the importance of digital media to the young artists nowadays?
A. Gives array of opportunities for young artist to do digital designs and
illustration.
B. One of the sources of popularity.
C. Give variety forms of leisure anytime they wanted.
D. Offers the young artist to promote digital media forms.
3. As a writer and artist nowadays, in what way digital media provide self-
development?
A. As a young artist and writer, it gives multiple opportunities in
developing self- knowledge in artistry and writing skills.
B. Provide trendy creations that promote self-independency.
C. Acknowledgement of one’s artwork and masterpiece.
D. Develop self-realization of best ways to create own art and written
works.

4. __________is a media that convert books available in print media into digital
format.
A. Ebooks C. Digital Media
B. Wattpad D. Print media

5. The following are examples of digital media devices except

A. Tablets C. Cellphones
B. Magazine D. Laptop

MAKE IT!!!
Directions: Answer and explain your answers. Write your answer on a sheet of
paper.

1. Briefly explain the digital counterpart of print media now

available to authors and publishers?
_______________________________________________________________________________
_______________________________________________________________________________
________________

2. Describe how this affects the publishing and printing industry.

__________________________________________________________________
__________________________________________________________________
____________

11
 3. Explain the importance of digital media towards this generation?
________________________________________________________________________________
________________________________________________________________________________

LET’S DO THIS!
Directions: Create a short story book. With the topic digital media you may use
media devices to improve your work if available. Do it on your activity
notebook.
These are the things that you need to do and consider:
a. conceptualizing and writing the storyline
b. encoding the text of the story into a word processing
or book layout program
c. rendering the artwork for the book cover using an illustration
software
d. Rendering the illustrations using illustration software, and
incorporating these into the booklayout.
e. Outputting the finished cover and inside pages of the book.
 12

Lesson
Innovation in Product and
3 Industrial Design

The breakthrough arena for Filipino imagination, ingenuity, and

innovativeness in recent decades has been that of design. Specifically, this
encompasses product and industrial design as applied to furniture, lighting, and
interior accessories, as well as fashion from haute couture to bridal ensembles
to casual wear. As a result, a number of Filipino designers have risen to
superstardom both locally and internationally.

After going through this module, you are expected to:

1. evaluate works of art in terms of artistic concepts and ideas using criteria
appropriate for the style or form of design: and
2. mount a media based exhibit of completed artworks

DO IT!!
Directions: Define the words below. Create a new realization about their
importance and connection. Do this on a sheet of paper.

13
PICTURE GRAPHIC IDEA!
Directions: Analyze the given image and generate ideas related to animation.
Write your answer in your activity notebook.

14
READ ME!!!
Another breakthrough arena for Filipino imagination, ingenuity, and
innovativeness in recent decades has been that of design. Specifically, this
encompasses product and industrial design as applied to furniture,
lighting, and interior accessories, as well as fashion from haute couture to
bridal ensembles to casual wear. As a result, a number of Filipino designers
have risen to superstardom both locally and internationally.

KENNETH COBONPUE

Cebu-based Kenneth Cobonpue is a multi-

awarded designer and the creative director of Hive, a
design and manufacturing facility for designers of
interior accessories and lighting. Cobonpue’s fresh
and exciting concepts and excellent craftsmanship
have earned him the acclaim and the patronage of
discerning clientele the world over—including
prominent Hollywood celebrities

LAMPCAIR

YODA CHAIRS
15
 TRAME CHAIR

MONIQUE LHUILLIER

Also hailing from Cebu City, Filipina

fashion designer Monique Lhuillier
first rose to prominence for her
exquisite wedding gowns. But she
has since become one of the
darlings of the Hollywood celebrity
set, with several A-list stars having
worn her couture creations to gala
events and award shows, as well as
to their own weddings.
Lhuillier studied at the Fashion Institute of Design & Merchandising in
Los Angeles, and now has her own retail boutiques in that city and in New
York. Her collections include bridal and bridesmaids’ dresses, ready-to-wear,
evening gowns, linens, tableware, stationery, and home fragrances.

16
JOSIE NATORI
Another name that has a prestigious place in the New York
fashion industry is that of Josie Natori. Born Josephina
Almeda Cruz in Manila, this Filipino- American fashion
designer began her career as an investment banker, before
she made the dramatic shift to creating her own lines of
lingerie, resort and lounge wear, as well as semi-formal and
casual attire.

She went on to establish The Natori Company that has built up a lifestyle
brand that today includes four lingerie lines, the Josie Natori ready-to-wear
collection, home accessories, fragrance, and eyewear.

RAJO LAUREL
Probably best known to the general public as
a judge on the television series Project Runway
Philippines, Rajo Laurel is a much-admired Filipino
fashion designer with a number of national and
international awards to his name. He trained at New
York’s Fashion Institute of Technology and at Central
Saint Martin’s in London. Laurel is also a savvy
entrepreneur, establishing House of Laurel and Rajo
Laurel Enterprise. His creations maintain a Filipino
sensibility, incorporating embroidery, beadwork, and
hand-painted prints, while also offering the prestige of limited edition pieces.
Thus, he has gained a loyal local following and the attention of the international
market.

17
 Rajo Laurel’s 2014
“Palawan” collection
Laurel also co-pioneered the social enterprise known as Rags2Riches. This
organization enables women from poor communities across the country to earn
through creating fashion and home accessories out of up-cycled scrap cloth,
organic materials, and indigenous fabrics. Today, Rags2Riches has evolved into
an eco- ethical lifestyle brand.

LULU TAN GAN

Known for her fashionable knitwear lines
since 1985, Lulu Tan-Gan had been dubbed
“The Queen of Knitwear” in the country. That
specialty has since evolved into a new hand-
woven line, called Indigenous Couture, that
blends
Philippine
artisan crafts,
fabrics, fibers,
and other local
materials with Tan- Gan’s signature contemporary
lifestyle dressing. The designer’s vision is to
encourage the use of stylized indigenous and
traditional wear, as she draws inspiration from the rich
textile and embroidery traditions of the Philippines and
interprets these in modern styles and silhouettes.
Further, each Tan-Gan creation is 95% hand-made—
hand-loomed (knitted and woven) by Philippine
artisans.

Photo by VitoStudios
 18
DITA SANDICO-ONG

Another Philippine designer

who has been advocating
the use of local weaving
techniques and natural
fibers is Dita Sandico-Ong.
Known as the “Wrap
Artiste” of the Philippines
for her famous bold-colored
wraps, Sandico-Ong first
experimented with the local
weave of Ilocos Sur, known
as inabel, as well as with pineapple fibers blended with
Irish linen, dubbed piñalino.

Photo: Philippine Embassy, Rome

From there, she tried other local fibers, particularly abaca which she was
introduced to by weaver and entrepreneur Virgilio Apanti. Sandico-Ong has since
been working with a multipurpose cooperative in Catanduanes, training them in
natural dye extraction and advanced weaving techniques for abaca. Today, her
collection includes wraps or panuelos, as well as boleros, jackets, and long tunics of
banana fiber and abaca. Her designs are presented in are sold in high-end shops in
major around the world and international cities fashion shows.

LET’S TRY!

Directions: Encircle the letter of the correct answer. Write your answer on your activity
notebook.
1. Who is the Filipino investment banker before she made a dramatic shift as fashion
designer, world- renowned for luxury lingerie and loungewear?
A. Josie Natori C. Monique Lhuillier
B. Kenneth Cobonpue D. Rajo Laurel
2. Which Filipino fashion designer is popularly recognized for being a judge on the TV
series Project Runway Philippines and a major name in the local and international
fashion scene?
A. Josie Natori C. Monique Lhuillier
B. Kenneth Cobonpue D. Rajo Laurel
3. What is the new fashion line of designer Lulu Tan-Gan, known as “The Queen of
Knitwear”?
A. Exquisite Wedding gowns C. Interior accessories and lightning
B. Fashionable Knitwear lines D. Project Runway Philippines
 19

4. What makes the creation of Lulu Tan-Gan interesting and unique?

A. It is a social enterprise known as Rags2riches.
B. It contains its own Lingerie
C. The specialty is evolved and based on hand-woven line called Indigenous
Couture.
D. Uses bamboo as one of its major material
5. Who is the Cebu-born Filipina designer who has become the darling of the
international celebrity set from her beginnings as a wedding dress designer?
A. Josie Natori C. Monique Lhuillier
B. Kenneth Cobonpue D. Rajo Laurel

6-15 Enumerate 5 Filipino Designers and include their masterpiece. Write your
answer on your activity notebook.

MAKE IT!!!

Directions: Answer the following questions based on the previous topic.

Write your answer on your activity notebook.

1. How does technology drive the applied arts such as product

design, fashion design, and industrial design?

2. Who is an acclaimed Filipino designer who has become

known globally for his innovative furniture pieces, lighting
accessories, and interior accents?

3. Who is hailed as the “Wrap Artiste” of the Philippines? Why?

What unique materials did she use in her creations?

DO IT!
Directions: Imagine yourself as a designer, with the use of locally and readily-
available materials. Create in a very innovative and imaginative
ways your own masterpiece. Mount or draw it on your activity
notebook.
 20

Lesson
EXHIBIT ON MEDIA
4 BASED AND DESIGN

After going through this module, you are expected to:

1. evaluate works of art in terms of artistic concepts and ideas using criteria
appropriate for the style or form of design: and
2. mount a media based exhibit of completed artworks

CULMINATING ACTIVITY FOR QUARTER III:

“AN EXHIBIT OF MEDIA-BASED ARTS AND DESIGN”

The last session for Quarter III will be devoted to staging “An Exhibit of
Media- based Arts and Design” presenting the following categories:
A. Photography B. Film C. Animation
D. Advertising E. ComicsIllustration
F. Book Design andIllustration
G. Interior Design / Fashion / IndustrialDesign
You will be assigned to select from among your own works, as well
as source photos, magazine or calendar cut outs, Internet images.
Curating the Exhibit
Each artwork will be accompanied by a card briefly describing the work as follows:

Title
Artist/s
Artistic style and medium used
Date of creation

Invite the school Administration, other faculty members, and your

schoolmates to visit the exhibit Facebook page. Be prepared to explain the
works and how these present the characteristics, techniques, and trends of
media-based arts and design.
 21
Critiquing the Exhibit

Exhibit Rubric
Text and
Content Presentation Interactive Imagery
Graphs
Straightforward Straightforward Textual and
Content is rich, The display is theme is theme is graphic material
simple and clear. visually introduced conveyed is concise,
Content leads effective, through a simple, through a few purposeful, and
viewers to new drawing the eye creative and well finely crafted and highly legible.
Excellent discovery. to a logical designed detailed images. There is an
90-100 starting place interactive Significant opportunity for
followed by a device. Viewer creativity and discovery for the
sensible engagement and personal viewer.
sequence of curiosity are investment are
images and piqued. evident.
graphics.
Content is The display is A clear theme is A clear theme is Textual and
complete and visually sensible. introduced conveyed graphical
includes relevant The sequence is through a simple, through a few material is
detail. clearly laid out well designed well crafted concise, relevant
Very Good
for the viewer. interactive images. Personal to the central
80-89
device. Viewer investment is theme, and
engagement and clearly evident. legible.
curiosity is
evident.
There is The main theme A theme is Central theme is Textual and
adequate is still introduced evident in a few graphical
detail. Some discernible, but through a plainly plainly crafted material is too
extraneous the layout is designed images despite extensive and
information and visually interactive some lack of includes
Good
minor gaps are confusing. device. Viewers clarity. extraneous
70-79
included. take some notice. information.
Small print and
poor graphics
make material
hard to read.
There is Lacks visual An interactive Central theme is The designer
insufficient clarity. A central device is present, not evident, and relies too heavily
detail, or detail is theme is lacking but not clearly images are on printed
irrelevant and or not evident. linked to a poorly rendered information.
Below
extraneous. theme. Viewers and too Tests and
Expectations
fail to respond. numerous. graphics contain
60-69
irrelevant and
extraneous
information and
are illegible.
TOTAL SCORE
 22

ANSWER KEY FOR ANSWER KEY FOR

LESSON 1 ( WHAT I HAVE LESSON 1 (WHAT’S IN)
LEARNED ACTIVITY 1)

1. ANIMATION
1. B 2. COMIC BOOKS
2. C 3. HERO
3. A 4. ARTIST
4. A 5. ANIME
5. A

ANSWER KEY FOR ANSWER KEY FOR

LESSON 2 (WHAT’S MORE) LESSON 3 (WHAT’S MORE)
1. A
2. D
3. B
1. A 4. C
2. A 5. C
3. A 6. LULU TAN GAN
4. A 7. RAJO LAUREL
5. B 8. MONIQUE
LHUILLER
9. JOSIE NATORI
10. KENNETH
COBONPUE

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