Media-Based Arts and

Design in the
Philippines: Print Media
Print- based Media is any written or
pictorial form of communication
produced mechanically or
electronically using printing,
photocopying, or digital methods from
which multiple copies can be made
through automated processes
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03
Functions:
The primary use It may be
of print media is it
magazines or
to spread provides a newspapers that
information about lot of cover all the stories
daily events and entertain and articles that
news as it is ment to generate a lot of
the fastest way to the interest in the
reach the public. readers. minds of the public.
Advertising
- is one major field that still relies heavily on
print media that appear in newspapers, magazines,
posters, brochures, and flyers—each with their
specific target readerships and markets, and
highly-specialized approaches for reaching these
target groups. The advertising copywriters provide
the text for titles, taglines, and body copy, the
team of modern day art professionals creates the
look of each ad. These are the directors,
photographers, graphic designers, and illustrators.
The team may further include food and product
stylists, fashion stylists, hair, and makeup artists,
set and lighting designers if the ad subject requires
it.
Book Design and Illustration
Another remarkably rich and promising area
for young Filipino artist is the field of book
design and illustration. The visionary
mindset of progressive Philippine book
Introduction
publishers such as Bookmark, Anvil
Publishing, Adarna Books, and Tahanan
Books for young Readers (now Ilaw ng
Tahanan Publishing) should be credited.
Nowadays local book designers and
illustrators have been given recognition they
deserve and the creative freedom they need
to truly showcase their talents.
DIGITAL MEDIA
The books that were originally
available only in print are being
gradually converted to digital
format. Readers can now find,
access, and enjoy these
electronic books (or “e-books”)
via digital media tablets, e-book
readers and other handheld
reading devices. Kobo is an
e-book that features not only
international but Philippine
titles.
Wattpad
is a social
media – based
trendy
publishing
sites. Flip reads
provide access
to the works of
Filipino
authors and
publishers.
 Media-Based Arts and
Design in the
Philippines: Comic Books
67%
Comic Books

➔ Another field of print media that

highlights the artistic gifts of
Filipinos is that of Comic Books, or
komiks as they are referred to locally
➔ The popularity of Philippine comics
began in the 1920s when Liwayway
magazine started featuring comic strips
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such as Mga Kabalbalan ni Kenkoy ( The
Misadventures of Kenkoy) created by
Tony Velasquez.
➔ Tony Velasquez was recognized as the
“Father of Filipino Comics”
 y V e la s q u e z w a s
➔ Ton
co g n iz e d a s t h e
re
o
“Father of Filipin
Comics”
With the upcoming of
the Americans to the
country, local comics
were clearly influenced
by popular U.S comics
with superheroes as the
main characters-
resulting in local
counterparts such
Darna and Captain
Barbell
Komiks creators
had already
introduced
characters, themes
and storylines
from Philippine
folklore, mythology
and history.
-Filipino komiks by
Francisco Coching
In 1960s to
1970s,D.C Comics
in US hired many
Filipino illustrators.
A more recent development
in the Philippine comics
scene has been the rise of
comics series reflecting or
commenting on current
political and social issues or
on the Filipino character in a
humorous way One such
series is the long-running
Pugad Baboy
Filipino Comics Artists:
Mars Ravelo- Creator of Darna, Lastikman, Captain
Barbel
Francisco Coching- Creator of Pedro Penduko, Hagibis.
Alfredo Alcala- Recruited to work in DC Comics
Jim Fernadez- Creator of Anak ni Zuma
Pol Medina Jr.- Creator of Pugad Baboy
Pugad Baboy- a comics series that commenting on
current political and social - issue in a humorous way.
 Media-Based Arts and
Design in the
Philippines: Book Design
and Illustration
 Book Design and Illustration
Book designers and illustrators have been given
the professional stature they deserve and
creative freedom they need to truly showcase
their talents.
Media-Based Arts and Design in the
Philippines:
Innovation in Product and Industrial
Design
INDUSTRIAL DESIGN
➢ is both a branch of art and science that deals with the creative
and analytical planning applied in the building of products. It is
almost all consumer products.

INDUSTRIAL DESIGNER
➢ a person in charge of the industrial design of an item, they
make sure that a product is aesthetically pleasing or attractive,
functional or useful, and ergonomic.

FASHION DESIGN
➢ deals with the aesthetics and functionality of clothes. The
person who designs clothes is called a fashion designer.
 3 TYPES OF FASHION DESIGN

1. Haute couture- are garments designed and

created for a single client.

2. Mass market- these ara mass-produced garments

that are manufactured in large
quantities and come in different sizes.

3. Pret-a-porter- known as “readu-to-wear” made

with limited number of quantities.
as
Thank you!