What is Media ?

• is the means of
communication that
reaches or influences
people, such as radio
and television,
newspapers, and
magazines.
Mass Media
• means technology that
is intended to reach a
mass audience. It is the
primary means of
communication used to
reach the vast majority
of the general public.
 Media Literacy
• is the ability to access, enjoy, interpret,
analyze, produce, and evaluate messages in al
varieties and combinations of print, visual, and
digital formats.
 Media Multitasking
•which involves simultaneous
contact with two or more other
forms of media.
Information Literacy
According to
the American Library
Association,
"Information literacy is
a set of abilities
requiring individuals to
'recognize when
information is needed
and have the ability to
locate, evaluate, and
use effectively the
needed information.'"
 Technology Literacy

•is the ability to effectively use technology

to access, evaluate, integrate, create and
communicate information to enhance the
learning process through problem-solving
and critical thinking.
 Media Information Literacy
(MIL)

The ability to access, analyze, and

create media, is a prerequisite for
citizens to realize their rights to
freedom of information and
expression.
How Information is Transmitted
8 Elements that Constitute the creation of a messages

1. Source: is where the message came from.

2. Encoding: the process by which a message is

translated so it can be transmitted and communicated
to another party. It is how you composed your
sentences as you communicate.
 How Information is Transmitted

3. Transmitting: the actual act of sending the message. It can

either be through the person’s vocal cords and facial muscles
complemented with hand gestures, if we mean the act of
speaking. It could also be the posting administrative letters on
the bulletin board so everybody can see

4. Channel: technologies are the line that enables the act

of sending or transmitting, it could be the telephone, the
internet for voice operated applications the television or
the print media to communicate more complex messages.
 How information is transmitted

5. Decoding: the transmitted impulses are converted to signs

as the brain perceives and processes it. The reverse of
encoding, decoding is the process by which the receiver
translated the sources thoughts and ideas so they can have a
meaning. The process can be physiological, as when the brain
through its own process, interprets the message.

6. Receiver: as discussed above, the receiver is the one who

gets the message that was transmitted through and ideas so
they can have meaning.
 How Information is Transmitted

7 Feedback: response generated by the message that was

sent to the receiver, which can either be immediate or
delayed.

8. Noise interference: most of the times there is something

that interfaces in the transmittal process. This interference is
known as noise. Noise maybe treated both literally and
figuratively. Literally it is a mechanical sound that is perhaps
more resonant than the message drowning it. IT can also mean
other messages with conflicting tones drowning the original
message
END
 ACTIVIY #2 : CREATOR OF MEDIA
INFORMATION
INSTRUCTION:
❑ Below is the list of Creators of media
information. For your activity, you have to
research the field of specialization of every
creators of media or the nature of their work in
the field of creating Media Information.
❑Form a group of 5 members only.
❑Use any Apps for your activity.
 Creator of media information
1. Writers and Journalist
2. Editors
3. Directors
4. Performers
5. Visual Artist
• . How communication is affected by Media and information

• Relevance of Media and Information Literacy to the

students
SEE YOU NEXT
MEETING
 CREATOR OF
MEDIA
AND
INFORMATION
 Creator of Media and Information

Writers and Journalists

• They work in publishing houses, news agencies, or

advertising firms.

• Their primary role is to translate relevant and

meaningful information into printed materials, such as
book, newspaper and magazine.
Nicomedes "Nick" Márquez Joaquín
(May 4, 1917 – April 29, 2004)

• was a Filipino writer and

journalist best known for his
short stories and novels in the
English language.

• wrote using the pen name Quijano

de Manila

• conferred the rank and title of

National Artist of the Philippines for
Literature.

Writers and Journalist

Creator of Media and Information
Benigno "Ninoy" Simeon Aquino Jr.
(November 27, 1932 – August 21, 1983)

Profession Journalist

• Because of his journalistic feats, he

received the Philippine Legion of Honor
award from President Elpidio Quirino
when aged 18.

• Because of his journalistic feats, he

received the Philippine Legion of Honor
award from President Elpidio Quirino
when aged 18.

• Aquino became known as a constant critic

of the Marcos regime, as his flamboyant
rhetoric had made him a darling of the
media.

Writers and Journalist

Creator of Media and Information
Maria Angelita Ressa
born (October 2, 1963)

Occupation Journalist, author

• is a Filipino-American journalist and
author, best known for co-founding
Rappler as its chief executive officer.
• She previously spent nearly two decades
working as a lead investigative reporter
in Southeast Asia for CNN.
• included in Time's Person of the Year
2018 as one of a collection of journalists
from around the world combating fake
news.
• she was arrested for "cyberlibel" due to
accusations that Rappler published a
false news story concerning
businessman Wilfredo Keng.
Writers and Journalist
Creator of Media and Information
 Writers and Journalist
Creator of Media and Information
 Creator of Media and Information

Editors

Writers and journalists work hand in hand

with editors to ensure that manuscript or
articles submitted by the former are high in
standard and are fit to print.
Virgilio Senadrin Almario
(born March 9, 1944)

Occupation Poet, literary critic,

lecturer, editor

• He is a National Artist of the Philippines

and currently serves as the chairman of
the Komisyon sa Wikang Filipino (KWF),
the government agency mandated to
promote and standardize the use of the
Filipino language.
• As a critic, his critical works deal with the
issue of national language.

• Aside from being a critic, Almario

engaged in translating and editing. He
has translated the best contemporary
poets of the world.

Editor
Creator of Media and Information
Stanley Martin Lieber (Stan Lee)
(December 28, 1922 – November 12, 2018)

Area(s) Comic book writer, editor,

publisher, producer

• He rose through the ranks of a family-run

business to become Marvel Comics'
primary creative leader for two decades,
leading its expansion from a small division
of a publishing house to a multimedia
corporation that dominated the comics
industry.

• The superheroes he created seemed more

meaningful and realistic.[2] In doing so, he
pioneered a more naturalistic approach to
writing superhero comics in the 1960s,

Editor
Creator of Media and Information
 Editor
Creator of Media and Information
 Creator of Media and Information

Directors

Also known a filmmakers, directors

creates movies, shows program and plays
that are seen on theaters, televisions
channel, or theaters respectively.
Catalino Ortiz Brocka
(April 3, 1939 – May 22, 1991)

Occupation Film director

• He is widely regarded as one of the most
influential and significant Filipino
filmmakers in the history of Philippine
cinema.
Landmark films :

1. Tinimbang Ka Ngunit Kulang (1974)

2. Maynila sa mga Kuko ng Liwanag (1975),
3. Bayan Ko: Kapit sa Patalim (1984),
4. Orapronobis (1989).
5. Insiang (1976) was the first Philippine
film ever shown at the Cannes Film
Festival

Director
Creator of Media and Information
Steven Allan Spielberg
born (December 18, 1946)

Occupation : Director, Producer, Writer

• He is considered one of the founding pioneers of the
New Hollywood era and one of the most popular
directors and producers in film history.
• He became a household name as the director of Jaws
(1975), which was critically and commercially
successful and is considered the first summer
blockbuster
• His subsequent releases focused typically on
science fiction/adventure films
1. Close Encounters of the Third Kind (1977),
2. Raiders of the Lost Ark (1981)
3. Indiana Jones franchise,
4. E.T. the Extra-Terrestrial (1982)
5. Jurassic Park (1993)
6. The Post (2017),
7. A.I.: Artificial Intelligence (2001),
Director
Creator of Media and Information
 Creator of Media and Information

Performers

The actors who portray the

characters in movies, shows, or
programs
Angelina Jolie
born (June 4, 1975)

Occupation •Actress
•filmmaker
•humanitarian

• The recipient of numerous accolades, including an

Academy Award and three Golden Globe Awards
• She has been named Hollywood's highest-paid
actress multiple times.
• As a public figure, Jolie has been cited as one of the
most influential and powerful people in the
American entertainment industry. For a number of
years, she was cited as the world's most beautiful
woman by various media outlets, and her personal
life,
1. Tomb Raider (2001)
2. Mr. & Mrs. Smith (2005),
3. A Mighty Heart (2007)
4. Salt (2010),
5. Maleficent (2014). Performers
Creator of Media and Information
Ronald Allan Kelley Poe (Fernando Poe Jr.)
(August 20, 1939 – December 14, 2004)

was a Filipino actor, director and politician

His long career as an action film star earned

him the nickname "King of Philippine Movies"
n 1953, Poe finished his primary education at
San Beda College, Lepanto. For high school,
he went to San Sebastian College. He
continued his education at Mapua Institute of
Technology and University of the East and
took the course theater arts.

Performers
Creator of Media and Information
Ryan Cayabyab
(May 4, 1954)

Occupation Conductor,
composer, arranger,
pianist, singer

• also known as Mr. C, is a Filipino

musician, composer and conductor. He
was the Executive and Artistic Director
for several years for the defunct San
Miguel Foundation for the Performing
Arts. He was named as National Artist
of the Philippines for Music in 2018.

Performers
Creator of Media and Information
 Performers
Creator of Media and Information
 Creator of Media and Information

Visual Artists

Painting and sculptures are some

of the masterpieces that visual artist
will create.
Fernando Amorsolo y Cueto
(May 30, 1892 – April 24, 1972)

was one of the most important artists in the

history of painting in the Philippines.

Amorsolo was a portraitist and painter of rural

Philippine landscapes. He is popularly known
for his craftsmanship and mastery in the use of
light

Visual Artist
Creator of Media and Information
AMORSOLO’S
PAINTING
Visual Artist
Creator of Media and Information
Leonardo da Vinci
April 1452 – 2 May 1519)

was an Italian polymath of the High

Renaissance who is widely considered one of
the greatest painters of all time

The Mona Lisa is the most famous of

Leonardo's works and the most famous
portrait ever made.

The Last Supper is the most reproduced

religious painting of all time

Visual Artist
Creator of Media and Information
 DA VINCI’S
ART WORKS

Visual Artist
Creator of Media and Information
 Visual Artist
Creator of Media and Information
 CHARACTERISTICS
OF A GOOD
MEDIA PRACTISIONERS
 Media Practitioners

should exhibit good values and observe the proper code of

conduct when carrying out their job.

Primarily, people trust media practitioners because they provide

information and deliver powerful message to the public.

Responsible and competent media practitioners should possess

the following characteristics.
 Characteristic of a Good Media Practitioner

Truthfulness

• should convey a message or information that is accurate,

factual, and truthful

Fairness and objectivity

• The information or message disseminated by media

practitioners should be objective and based on grounded
evidence.
 Characteristic of a Good Media Practitioner

Responsibility and Integrity

• Media practitioners are expected to show professionalism

regardless of the situation they are in.

• They should not compromise their integrity by showing

partiality or partisanship.

• They should also possess a sense of responsibility and

accountability when acquiring information. Media
practitioners should not compromise their reputations and
credibility just for the sake of popularity or power
 Characteristic of a Good Media Practitioner

Empathy and Sympathy

• being in the media does not give practitioners the right to use their
job for personal gains. Media practitioners should be sensitive to
the needs of others. They should show their respect to the privacy
of others too.

Hard working

• The public depends on the information media practitioners

deliver that is why they are expected to work hard in sourcing
accurate information.
 ACTIVITY #3 : Characteristics of a Media
Practitioner
INSTRUCTION:

• Research/Find a posted article/video from

different medias that shows examples of
characteristics of a good Media Practitioner
• Create a InfoGraphic
• 3 members in a group

• DUE DATE : OCTOBER 3, 2020

 RUBRICS

40%

30%

30%

TOTAL 100%
 Media Practitioners should exhibit good values and observe the proper
code of conduct when carrying out their job. Primarily, people trust
media practitioners because they provide information and deliver
powerful message to the public. Responsible and competent media
practitioners should possess the following characteristics.

Below is the list of the characteristics of good media practitioners.

1. TRUTHFULLNESS 4. EMPHATY AND SYMPHATY

2. FAIRNESS AND OBJECTIVITY

5. HARD WORKING
3. RESPONSIBILITY AND INTEGRITY
SEE YOU NEXT
MEETING