History of Mass Media in the Philippines

1301-BAYBAYIN
Baybayin, is an ancient script used primarily by the Tagalog people. Baybayin is an indigenous Indic
script that has been widely used in traditional Tagalog domains. It is one of the many suyat scripts in the
Philippines.

‘Educate first’: Filipinos react to Baybayin as national writing system The House committee on basic
education and culture has approved a bill seeking to make the pre-Hispanic script the Philippines'
national writing system April 27, 2018

1811-DEL SUPERIOR GOVERNO

The discovery of books, magazines and newspapers were brought to the Philippines. Del Superior
Governo was the very first newspaper established in the Philippines which was intended for the
Spaniards only.

JOURNALISM IN THE SPANISH PERIOD

•Marked by censorship by the church and state
•Characterized by financial instability
•Published in Spanish w/ limited circulation, reaching only Spaniards in the Phils. & Spanish-speaking
Filipino elite
•By contemporary standards, newspapers in this period were more of literary organs; had literary style
but faulty news writing; lacked sense of news values

REVOLUTIONARY PRESS

Kalayaan
Secretly put out by Andres Bonifacio &Emilio Jacinto, leaders of the secret revolutionary society
Katipunan

1889-LA SOLIDARIDAD
The very first newspapers in the country sprouted during the time when Filipinos were beginning to free
themselves from the colonial masters. La Solidaridad was considered the most popular nationalistic
newspaper

La Independencia
• Edited by Antonio Luna
• Became mouthpiece of Filipino rebels in the war against the Spanish and Americans

1890-INTRODUCTION OF THE TELEGRAPH AND TELEPHONE SYSTEM

The first telephone system of information began its operations and the whole archipelago enjoyed this
system of information.
1900-LIWAYWAY MAGAZINE
A notable magazine composed of serialized novels and short stories, essays, news items, photos,
lifetstyle, entertainment features, and comic strip section. Today, Liwayway is still alive under the
publication of Manila Bulletin.

1920-The Philippine Herald

• Pro-American papers in the American period
• Pro-Filipino newspaper; nationalistic
• Founded at the suggestion of Manuel L. Quezon, who became a Philippine president
• One of the early editors was Carlos P. Romulo

1940-AMERICAN COMICS
Comics became widespread in Filipino Society. When American Comics arrived, it became a combined
art form that many Filipinos loved. Moreover, Tony Velasquez, the Father of Philippine Komiks; Mars
Ravelo, Larry Alcala and other talented Filipino visual artists made a name for themselves.

1953-DZAQ-TV Channel 3
The very first television broadcast established in the Philippines by Judge Antonio Quirino with the help
of the leading broadcast company in the United States, Radio Corporation of America(RCA).

1970-JINGLE SONGHITS
A smaller version of magazine was published which catered the various interests of Filipino for being
inclined to music. It featured some popular songs during that era

1990-EMAIL COMMUNICATIONS STARTED

Email communications were introduced in several sectors, primarily within multinational companies
operating in the country like IBM, Motorola and Texas Instrument.

1994-PHILIPPINE NETWORK FOUNDATION

It is a consortium of various academic institutions, private companies, and government agencies which
made the Philippines become officially connected to the world of Internet.

Period: 1990 to 2000-FILM PRODUCTION COMPANIES STARTED

After the 1986 Philippine EdsaRevolution, the Philippine film industry became freer and early
independent studio producers blossomed into the leaders of film production today. ABS-CBN and GMA
started their own production company.

2011 – present PHILIPPINES AS SOCIAL MEDIA CAPITAL OF THE WORLD

Filipinos have been highlighted in the online world especiallywith its heavy usage of socialmedia.
Philippines was named "social media capital of theworld" as 93.9% of thepopulation area are heavy
Facebook users.
Journalism
Parts of a Newspaper
•Front Page
•News Page
•Editorial Page
•Sports Page
•Features Page

FRONT PAGE

Communication Models

Linear Model
KEY FEATURES
• One-way communication
• Used for mass communication
• Senders send message and receivers only receive
• No feedback

Transactional Model
KEY FEATURES
• Used for interpersonal communication
• Senders and receivers interchange roles
• Simultaneous feedback
• Feedback is taken

Interactional Model
KEY FEATURES
• Used for new communications like internet
• Slower feedback in turns
• Known as Convergence Model
• Communication becomes linear if receiver
does not respond
Duties and Responsibilities of the Staff
Responsibilities of the Editor in Chief
•The overall coordinator of all the actions taking place in
the press room.
•Meets the staff and delegates duties to the section
editors.
• Plans the contents and layout of the newspaper with the staff

A News Writer must have the following characteristics:

1. Genuine interest in people events
2. Ability to meet and talk with all kinds of people in any situation
3. Ability to speak and write well in the native tongue and in English
4. Knowledge about what news is and what it can do
5. Willingness to work with others
6. Resourcefulness
7. Integrity

Responsibilities of a News Writer

1. Gives accurate, complete, impartial, and timely information.
2. Makes sure that the news consists of all facts so that the readers can make correct and sound
judgment and actions
3. Writes clearly using simple words and in as few words as possible
4. Maintains the dignity of a news writer, that is, being objective and unyielding to personal views and
opinions
5. Does not withhold any information relevant to the story

Responsibilities of a Sportswriter
1. Must have the interest in all sports events.
2. Must have the knowledge of rules and regulations covering all sports events.
3. Must have the knowledge of the language or jargo of all sports events.

Plagiarism
According to Collins Dictionary, plagiarism is the practice of using or copying someone else’s idea or
work and pretending that you thought of it or created it.

Plagiarism is when you claim someone else’s work as your own by putting it in your story without
attribution or credit.

Types of Plagiarism

 Direct plagiarism is the word-for-word transcription of a section of someone else’s work,

without attribution and without quotation marks.

 Self-plagiarism occurs when a student submits his or her own previous work, or mixes parts of
previous works, without permission from all professors involved.
  Mosaic Plagiarism occurs when a student borrows phrases from a source without using
quotation marks, or finds synonyms for the author’s language while keeping to
the same general structure and meaning of the original.

 Accidental plagiarism- occurs when a person neglects to cite their sources, or misquotes their
sources, or unintentionally paraphrases a source by using similar words, groups of words,
and/or sentence structure without attribution

 Paying for someone else’s work the words- submitted are not yours and are therefore
plagiarized

Journalist’s Code of Ethics

I. I shall scrupulously report and interpret the news, taking care not to suppress essential facts nor to
distort the truth by omission or improper emphasis. I recognize the duty to air the other side and the
duty to correct substantive errors promptly.

II. I shall not violate confidential information on material given me in the exercise of my calling.

III. I shall resort only to fair and honest methods in my effort to obtain news, photographs and/or
documents, and shall

properly identify myself as a representative of the press when obtaining any personal interview intended
for publication.

IV. I shall refrain from writing reports that will adversely affect a private reputation unless the public
interest justifies it. At the same time, I shall fight vigorously for public access to information.

V. I shall not let personal motives or interests influence me in the performance of my duties, nor shall I
accept or offer any present, gift or other consideration of a nature that may cast doubt on my
professional integrity.

VII. I shall not, in any manner, ridicule, cast aspersions on, or degrade any person by reason of sex,
creed, religious belief, political conviction, cultural and ethnic origin.

VIII. I shall presume persons accused of crime of being innocent until proven otherwise. I shall exercise
caution in publishing names of minors and women involved in criminal cases so that they may not
unjustly lose their standing in society.

IX. I shall not take unfair advantage of a fellow journalist.

Fake news
Fake news consists of deliberate misinformation or hoaxes that spread via traditional print and
broadcast news media or online social media.

HOW TO SPOT FAKE NEWS

 Consider the Source

 Check the Author
 Read Beyond
 Check Supporting Sources
 Check the Date
 Is it a Joke?