group 1

Text Media and Information

and Visual Information and
Media
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 How traditional media has affected
Filipinos in the past, throughout the
different eras
A. Pre-Spanish Era E. Martial Law Era
B. Spanish Era F. Post-EDSA Era
C. American and Japanese Era G. Modern Era
D. Post-war Era
 A. PRE-SPANISH ERA
– knowledge was passed on through folk media and indigenous
forms of media.
Careers: Town crier, messenger, community scribe

B. SPANISH ERA
-while education was limited to the elite, publication of books
(i.e., Noli Me Tangere and El Filibusterismo) and newspapers (La
Solidaridad) advanced the Propaganda movement

Careers: book writers, newspaper writer, editor, publisher,

copyreader, artist.
 C. AMERICAN AND JAPANESE ERA
- During this era, major newspaper (i.e. Manila Times and Manila
Bulletin), radio broadcasting and movies became available.
Careers: book writers, newspaper writer, editor, publisher, copyreader,
artist, cartoonist, reporter, producer, broadcaster.
D. POST-WAR ERA
-the golden age of Philippine Journalism. Advertising,
Communication Education, and press freedom flourished in this era.

Careers: book writers, newspaper writer, editor, publisher, copyreader,

artist, cartoonist, reporter, producer, media technicians, advertisers.
 E. MARTIAL LAW ERA
-Highlights of this era include the government takeover of media
and the press and the image engineering of the Marcoses in the
name of nationalism.
F. POST-EDSA ERA
- People Power brought greater freedom for Philippine media.
During this era, the new Constitution recognized the vital role of
communication and information in nation building. Press freedom
influenced the growth in media careers.
G. MODERN ERA
Careers: web designer, online instructors, digital producers, bloggers,
animators, programmer, archivist, metadata analyst, data miner, user
experience designer, call center agents, virtual assistants.
Text information
and media
 Text
A sIimple and flexible format of presenting information or
conveying ideas whether hand-written, printed or
displayed on-screen.
 TWO TYPES OF TEXT
Formal text
1.
based materials are created and distributed by established institutions
and go through a rigorous process of editing or evaluation and
are usually governed by censorship of the state.

Informal text
2. based materials, on the other hand, come from personal
opinions or views on different issues, processes, etc.
 Typeface
- (also called font, font type, or type) refers to the
representation or style of a text in the digital format
- usually comprised of alphabets, numbers,
punctuation marks, symbols and other special
characters.
- text is the easiest way of communicating to your
audience
TYPES OF
TYPEFACES
Serif
- connotes formality and readability in large amount of
texts.
Examples: Times New Roman, Garamond, Baskerville

Sans Serif
- brings a clean or minimalist look to the text.
Examples: Arial, Helvetica, Tahoma, Verdana, Calibr
Slab Serif
- carries a solid or heavy look to text. This font can be used
for large advertising sign on billboards.
Examples: Rockwell, Playbill, Blackoak

Script
- draws much attention to itself because of its brush-like
strokes
Examples: Edwardian, Vladimir, Kunstle
Decorative

- caters to a wide variety of emotions

Examples: Chiller, Jokerman, Curlz MT
Design principles
and elements
 Emphasis
1. - refers to the importance or value given to a part
of the textbased content.

Appropriateness
2. - refers to how fitting or suitable the text is used
for a specific audience, purpose, or event.
 Proximity
3. - refers to how near or how far are the text
elements from each other.

Alignment
4. - refers to how the text is positioned in the page.
This can be left, right, center or justified.
 Organization
5. - refers to a conscious effort to organize the
different text elements in a page.

6. Repetition
- concerns consistency of elements and the unity
of the entire design.

7. Contrast
- creates visual interest to text elements.
 Visual
Information and
Media
Visual media and information
– materials, programs, applications and the like that teachers
and students use to formulate new information to aid learning
through the use, analysis, evaluation and production of visual
images

Types of visual media

-photography, video, screenshots, infographics, data
visualization (charts and graphs), comic strips/cartoons, memes,
visual notetaking, etc.
Formally and informally produced visual media
– visual media produced by formal organizations such as
schools, government, and established media/publishing outfits
are considered formally produced. Other visual media are
considered informally produced.
Purpose of visual information
-to gain attention, create meaning, and facilitate retention.
Visual design elements
- the building blocks or basic units in the construction of a visual
image.
 The Design Elements
a. Line describes a shape or outline.
b. Shape usually a geometric area that stands out from the
space next to or around it.
c. Value the degree of light and dark in a design
d. Texture the way a surface feels or is perceived to feel.
e. Color may be used for emphasis or may elicit emotions
from viewers.
f. Form a figure having volume and thickness.
 Visual Design Principles

1. Consistency of margins 5. Contrast

2. Center of interest 6. Directional Movement
3. Balance 7. Rhythm
4. Harmony 8. Perspective