Vinamilk's advertising campaign?

With the aim of bringing products to many consumers, Vinamilk has used advertising
channels through tools such as radio, television, newspapers, outdoor advertising, etc.

Với mục đích đưa sản phẩm của mình tới đại bộ phận người tiêu dùng, Vinamilk
đã sử dụng mọi hình thức quảng cáo như phương tiện phát thanh truyền hình, báo
chí, quảng cáo ngoài trời, truyển hình…

Figure 1 Billboards Advertising Figure 2 Quảng cáo xe di động

Figure 3 newspapers Advertising

Figure 1Figure 1 Brochures Advertising

But TV ads really create emphasis for Vinamilk's products. It can be said that about 10
years ago, Vinamilk's television advertising campaign was really successful and
popular

Vinamilk had 2 TV ads topping the list of "10 most successful TV commercials in
2012."

The image of cows is considered a featured image in each advertisement of Vinamilk's

products.
• Vinamilk's advertising objectives:

1.1. Create awareness

1.2. Create interest

1.3. Provide information to consumers

1.4. Create product demand

1.5. Brand strengthening

With the advertising message "100% Pure Vinamilk Fresh Milk" to attract and regain
the trust of customers after a series of articles about fresh milk products with a very
high ratio of powdered milk to water. State the meaning that the happiest cows will
produce the freshest milk.

The message "100%" is repeated over and over to inculcate in the customer's mind.
With the image of dancing cows very funny and accompanied by cute lyrics, easy to
remember and more successful, it is especially attractive to children, they memorize
those funny lyrics and the main element. That has affected the parents' milk buying
behavior, especially the mother's psychology.

In order to have a Vietnamese brand reach the international level, Vinamilk has
constantly invested money to advertise to consumers. That investment has brought
Vinamilk many benefits:

How effective is minamilk's advertising strategy?

Brand recognition of Vinamilk: Vinamilk fresh milk is positioned deeper in the minds
of customers. The success in advertising of Vinamilk helps increase the brand
awareness of this business to a new level to become one of the most powerful
enterprises in Asia.

In 2011, Vinamilk made a spectacular breakthrough, exporting dairy products to 15

countries around the world

Stimulate sales: With funny images, funny melodies will help penetrate into customers'
minds, increasing brand awareness and priorities. Since then, converting sales from
those ads helps Vinamilk become even more successful.