MARKETING TOOLS VINAMILK USED:

1. Advertising: This involves promoting products or the brand through various media
channels such as television, radio, print, online platforms, and social media.
2. Social Media Marketing: Engaging with consumers through platforms like
Facebook, Instagram, Twitter, and other social media channels to build brand
awareness and connect with the target audience.
3. Content Marketing: Creating and sharing valuable content, such as articles, videos,
and infographics, to inform and engage consumers. This can be done through
blogs, websites, and social media.
PUBLIC FACE:
Vinamilk, a famous Vietnamese dairy brand, has established itself as a symbol of quality
and sustainability in the dairy industry. Vinamilk, also known as Vietnam Dairy Products
JSC, is one of the largest dairy companies in Vietnam. In 1976, when first established,
Vietnam Dairy Products Company (Vinamilk) was named Southern Milk - Coffee
Company, directly under the General Department of Food. In March 1992, the Milk -
Coffee - Confectionery Union Enterprise I officially changed its name to Vietnam Dairy
Company (Vinamilk). In 1994, Vietnam Dairy Company (Vinamilk) built an additional
dairy factory in Hanoi to develop the market in the North. 2000: Can Tho Dairy Factory
was built in Tra Noc Industrial Park, Can Tho City. And then, we will focus on
Vinamilk’s Website.
First, when we enter the website, we will see that the website is very professional, and we
will see more clearly the products that more than 96% of customers trust in Vinamilk's
children's products. The first pages of the website will introduce outstanding products of
Vinamilk such as: Vinamilk Green Farm, Vinamilk Organic and advertisements about
dairy farms. At the top is a toolbar that helps people save time because they do not have
to search outside but can search directly by clicking on the toolbar and selecting toolbars.
In addition, above will be some other information such as An Khang Clinic, customers,
shareholders, recruitment, ... Below will be news and events of Vinamilk, especially
information explaining Prefer qualified beverage factory in Vietnam. Immediately
following will be outstanding activities as well as advertising of Vinamilk. Finally, there
is information about Vinamilk as well as contact information. Vinamilk's Core Values are
integrity and transparency in actions and transactions clearly shown on the company's
website. All information about the company is displayed on the website for customers to
see and recognize.