YOUR NATURAL

FASCINATION STRENGTH

THE AVANT-GARDE
PRESTIGE  +  REBELLION

CUSTOM
REPORT FOR CYLE MOORE
PRESTIGE
MYSTIQUE POWER

TRUST
ALARM

PASSION
REBELLION

FASCINATE PROFESSIONAL ASSESSMENT. Copyright © 2013 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the
case of brief quotations embodied in critical articles and reviews. For information, contact Hello@HowToFascinate.com.
AT-A-GLANCE

MY ARCHETYPE
Your ARCHETYPE is a combination of your
primary and secondary TRIGGERS.
MY TRIGGERS
Your PRIMARY trigger is how you are most likely to fascinate others.
Of all 7 triggers, this is the one in which you score highest. Your
SECONDARY trigger is the trigger you are next most likely to use.
Your DORMANT trigger is the one you are least likely to use.

THE AVANT-GARDE
ORIGINAL
ENTERPRISING
FORWARD-THINKING

WATCH SALLY EXPLAIN YOUR ARCHETYPE VIEW MY REPORT

CYLE, you're about to find out how
your personality is uniquely
hardwired to fascinate customers,
co-workers, and colleagues. You'll
also find out how your score
compares to our studies of 130,000
participants.

Log into your account to watch the

video on the left, in which Sally
describes your unique personality
advantage. Turn the page view your
Fascination Advantage Report.

YOUR “FASCINATION ADVANTAGE” IS THE WAY IN WHICH YOUR PERSONALITY IS

MOST LIKELY TO ADD DISTINCT VALUE.

WHEN YOU COMMUNICATE USING YOUR FASCINATION ADVANTAGE, YOU’RE

OPERATING AT YOUR PEAK PERFORMANCE-- AND YOU’RE DOING IT EFFORTLESSLY.

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TABLE OF CONTENTS

WELCOME FROM SALLY HOGSHEAD

3
A quick introduction on the research behind your Fascination Advantage Report

MY ARCHETYPE: THE AVANT-GARDE

4 Your archetype is the combination of your primary and secondary triggers. This is
your personality’s greatest competitive advantage. There are 49 potential archetypes,
and each embodies a different form of influence.

5 MATRIX OF 49 ARCHETYPES

6 MY PRIMARY TRIGGER
Your primary and secondary triggers are your 2 main personality advantages.

7 MY SECONDARY TRIGGER
Your primary and secondary triggers are your 2 main personality advantages.

8 MY DORMANT TRIGGER
Your dormant trigger is the one you are least likely to use in your personal brand.

9 ADVANTAGES & PITFALLS

Learn how you’re uniquely suited to succeed at work, and how you could unwittingly be
hindering your chances of success.

10 ACTION PLAN
A fast, 3-step action plan for utilizing your archetype at work.

11 ANALYTICS
Find out how your results compare to the 130,000 others who have taken this
test.

12 NEXT STEPS
Improve your results with Fascinate training on first impressions, building teams, hiring
more effectively, and identifying your customers’ personality triggers.

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 HELLOCYLE,
HELLO SALLY,
You’re about to find out your personality’s greatest advantage… your
Fascination Advantage.

Other tests measure how you see the world.

This one measures how the world sees you.

YOU ARE
THE
AVANT-GARDE
Your report will describe how you’re most likely to add distinct value.
You’ll discover what makes your personal brand different— and better.

The 28 questions you’ve answered were not

based on psychology, but on branding. Each
one has been carefully calibrated according
to our national market studies, and results from
over 140,000 participants. Our findings also
include research in neurology, linguistics, and
marketing.

When you understand your natural personality traits, you can grow your
business around these strengths. You can be operating at your peak
performance, and do it effortlessly.

The greatest value you can add is to become more of yourself.

Now, let’s get started. I look forward to sharing your results with you!

Warm regards,

Sally Hogshead

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CYLE MOORE Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
WHERE PRESTIGE MEETS REBELLION

ENTER:

THE AVANT-GARDE

YOU ARE THE AVANT-GARDE. YOU EMBODY A FRESH

THE AVANT-GARDE INTERPRETATION OF THE DETAILS, TWEAKING THE GAME TO
INFLUENCE DIRECTION. YOUR CUSTOMERS AND CO-WORKERS
ARE FASCINATED BY YOUR ABILITY TO BE TAPPED INTO “THE NEXT
BIG THING” IN BUSINESS AND IN POP CULTURE.

•• Your distinctive thinking and perspective earns you

immediate respect from employees, clients and
colleagues.

•• You are perceived as being “in the know,” and an

expert in making recommendations to others.

•• Your inventive thinking inspires others to join you in

the pursuit of your goals.

•• You constantly seek ways change the status quo.

•• You have a dramatic communication style, which

keeps your audience engaged and delighted.
PRIMARY TRIGGER SECONDARY TRIGGER
PRESTIGE REBELLION

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 Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
SECONDARY TRIGGER
PASSION TRUST MYSTIQUE PRESTIGE POWER ALARM REBELLION
You connect with You build loyalty with You communicate with You earn respect with You lead You prevent problems You change the game
emotion consistency substance higher standards with command with care with creativity
PASSION THE THE THE THE THE THE THE
You connect with DRAMA BELOVED INTRIGUE TALENT ADVOCATE ORCHESTRATOR CATALYST
emotion
Theatrical • Emotive Nurturing • Loyal Perceptive • Nuanced Expressive • Stylish Dynamic • Inclusive Attentive • Dedicated Outgoing • Experimental
Sensitive Sincere Selective Emotionally Intelligent Engaging Detail-Oriented Out-of-the-Box
TRUST THE THE THE THE THE THE THE
You build loyalty with
consistency AUTHENTIC OLD GUARD VAULT DIPLOMAT GRAVITAS GOOD CITIZEN EVOLUTIONARY
Agreeable • Accessible Predictable • Safe Analytical • Discreet Impeccable • Subtle Dignified • Stable Conscientious • Modest Curious • Open-Minded
Dependable Unmovable Understated Capable Hardworking Preventative Developing over Time
MYSTIQUE THE THE THE THE THE VEILED THE THE SECRET
PRIMARY TRIGGER

You communicate with

substance
SUBTLE TOUCH WISE OWL STOIC ROYAL GUARD STRENGTH BULLSEYE WEAPON
Profound • Discerning Observant • Assured Unemotional • Introverted Elegant • Astute Rational •Intentional Precise • Sharp Clever • Unassuming
Self-Sufficient Unruffled Concentrated Reserved Substantive Under-the-Radar Independent
PRESTIGE THE THE THE THE THE THE THE
You earn respect with CONNOISSEUR BLUE CHIP ARCHITECT LAST WORD VICTOR PERFECTIONIST AVANT-GARDE
higher standards
Astute • Discriminating Classic • Timeless Sterling • Skillful Deliberate • Crisp Respected • Competitive Driven • Disciplined Original • Enterprising
In-the-Know “Best-in-Class” Restrained Uncompromising Results-Oriented Standard-Bearer Forward-Thinking
THE THE THE THE THE THE THE
POWER

COHEN
CYLE MOORE
You lead
RINGLEADER GUARDIAN MASTERMIND MAESTRO AGGRESSOR WATCHDOG CHANGE AGENT
with command
Motivating • Vigorous Established • Genuine Methodical • Intense Ambitious • Admired Dominant • Forceful Proactive • Alert Inventive • Vivid
Compelling Sure-Footed Self-Reliant Focused Emphatic Cautionary Quick-Witted

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THE THE THE THE THE THE THE
ALARM
You prevent problems COORDINATOR SUSTAINER INSPECTOR EDITOR-IN-CHIEF SHERIFF HIGH ALERT CRAFTSMAN
with care
Organized • Practical Steadfast • Composed Private • Efficient Productive • Detailed Tireless • Decisive Vigilant • Exacting Strategic • Fine-Tuned
Protective By-the-Book Meticulous Skilled Goal-Oriented Prepared Judicious
REBELLION THE THE THE THE THE MAVERICK THE THE
You change the game ROCKSTAR ARTISAN PROVOCATEUR TRENDSETTER LEADER
with creativity
QUICK-START ANARCHIST
Bold • Artistic Measured • Thoughtful Innovative • Witty Elite • Progressive Pioneering • Irreverent Thorough • Diligent Startling • Unpredictable
Unorthodox Craftsman-Like Unconventional Advanced Entrepreneurial Imaginative Intensely Creative
 Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
SECONDARY TRIGGER
PASSION TRUST MYSTIQUE PRESTIGE POWER ALARM REBELLION
You connect with You build loyalty with You communicate with You earn respect with You lead You prevent problems You change the game
emotion consistency substance higher standards with command with care with creativity
PASSION THE THE THE THE THE THE THE
You connect with DRAMA BELOVED INTRIGUE TALENT ADVOCATE ORCHESTRATOR CATALYST
emotion
Theatrical • Emotive Nurturing • Loyal Perceptive • Nuanced Expressive • Stylish Dynamic • Inclusive Attentive • Dedicated Outgoing • Experimental
Sensitive Sincere Selective Emotionally Intelligent Engaging Detail-Oriented Out-of-the-Box
TRUST THE THE THE THE THE THE THE
You build loyalty with
consistency AUTHENTIC OLD GUARD VAULT DIPLOMAT GRAVITAS GOOD CITIZEN EVOLUTIONARY
Agreeable • Accessible Predictable • Safe Analytical • Discreet Impeccable • Subtle Dignified • Stable Conscientious • Modest Curious • Open-Minded
Dependable Unmovable Understated Capable Hardworking Preventative Developing over Time
MYSTIQUE THE THE THE THE THE VEILED THE THE SECRET
PRIMARY TRIGGER

You communicate with

substance
SUBTLE TOUCH WISE OWL STOIC ROYAL GUARD STRENGTH BULLSEYE WEAPON
Profound • Discerning Observant • Assured Unemotional • Introverted Elegant • Astute Rational •Intentional Precise • Sharp Clever • Unassuming
Self-Sufficient Unruffled Concentrated Reserved Substantive Under-the-Radar Independent
PRESTIGE THE THE THE THE THE THE THE
You earn respect with CONNOISSEUR BLUE CHIP ARCHITECT LAST WORD VICTOR PERFECTIONIST AVANT-GARDE
higher standards
Astute • Discriminating Classic • Timeless Sterling • Skillful Deliberate • Crisp Respected • Competitive Driven • Disciplined Original • Enterprising
In-the-Know “Best-in-Class” Restrained Uncompromising Results-Oriented Standard-Bearer Forward-Thinking
THE THE THE THE THE THE THE
POWER

COHEN
CYLE MOORE
You lead
RINGLEADER GUARDIAN MASTERMIND MAESTRO AGGRESSOR WATCHDOG CHANGE AGENT
with command
Motivating • Vigorous Established • Genuine Methodical • Intense Ambitious • Admired Dominant • Forceful Proactive • Alert Inventive • Vivid
Compelling Sure-Footed Self-Reliant Focused Emphatic Cautionary Quick-Witted

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THE THE THE THE THE THE THE
ALARM
You prevent problems COORDINATOR SUSTAINER INSPECTOR EDITOR-IN-CHIEF SHERIFF HIGH ALERT CRAFTSMAN
with care
Organized • Practical Steadfast • Composed Private • Efficient Productive • Detailed Tireless • Decisive Vigilant • Exacting Strategic • Fine-Tuned
Protective By-the-Book Meticulous Skilled Goal-Oriented Prepared Judicious
REBELLION THE THE THE THE THE MAVERICK THE THE
You change the game ROCKSTAR ARTISAN PROVOCATEUR TRENDSETTER LEADER
with creativity
QUICK-START ANARCHIST
Bold • Artistic Measured • Thoughtful Innovative • Witty Elite • Progressive Pioneering • Irreverent Thorough • Diligent Startling • Unpredictable
Unorthodox Craftsman-Like Unconventional Advanced Entrepreneurial Imaginative Intensely Creative
 1 MY PRIMARY TRIGGER PRESTIGE

PRIMARY PERSONALITY DESCRIPTORS: PRESTIGE

• Rapidly earns respect
• Focuses on adding value through better
execution
• Conscientious of the smallest details
• Motivated by a competitive spirit and
determined outlook
• Expects highest quality deliverables from self
and others

You earn respect for your higher standards.

WHO YOU ARE: My primary trigger is PRESTIGE.

17% of the people who took the
• Ambitious Fascination Advantage test also use
• Detail-oriented PRESTIGE as their primary trigger.
• Recognized
• Uncompromising
• Focused
COMBINE PRESTIGE WITH:
HOW YOU ADD VALUE:
• People recognize you as an achiever and/or POWER to sharpen admiration
expert.
MYSTIQUE to hint at hidden benefits
• You influence people through your high
expectations of yourself and others. REBELLION to set the rules on your terms
• You constantly envision ways to improve and
ALARM to heighten demand for luxury
upgrade.
PASSION to increase the value of irrational
EXAMPLES OF LEADERS WHO USE purchase
PRESTIGE: TRUST to embody timeless fine living
Ralph Lauren, Lady Diana, James Bond,
Anderson Cooper, Enzo Ferrari,
MIchael Bloomberg, Wolfgang Puck
MY PRIMARY TRIGGER: PRESTIGE
HOW TO APPLY PRESTIGE AT WORK:
Your primary PRESTIGE trigger means that you
naturally seek the next level of accomplishment.
Develop your talent for using PRESTIGE to
persuade and encourage others to support your
vision at work.

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CYLE MOORE Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
 2 MY SECONDARY TRIGGER REBELLION

SECONDARY PERSONALITY REBELLION

DESCRIPTORS:
• Embraces opportunities for change and
exploration
• Driven by a profound sense of adventure and
creativity
• Captivates with spontaneity and a quick wit
• Values innovation and cutting-edge thinking
• Inspires brainstorming and inventive problem
solving

You attract attention because you change the

game. My secondary trigger is REBELLION.
17% of the people who took the
WHO YOU ARE: Fascination Advantage test also use
REBELLION as their secondary trigger.
• Innovative
• Independent
• Entrepreneurial
• Edgy MY SECONDARY TRIGGER: REBELLION
• Unpredictable

HOW YOU ADD VALUE:

• You quickly solve problems with fresh
solutions.
• You’re able to generate ideas that surprise
people with a new perspective.
• People watch to see what you’ll do next,
because you thwart tradition.

EXAMPLES OF LEADERS WHO USE

REBELLION:
Richard Branson, Don Draper, David Letterman,
Amelia Earhart, Jeff Bezos, Albert Einstein

HOW TO APPLY REBELLION AT WORK:

You are curious, unconventional, and seek new
options. Want to channel these uncommon
talents to reach your ultimate career potential?
Once you tap into your natural REBELLION
strengths, you can better persuade and captivate
your co-workers, your boss, and your customers.

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 D MY DORMANT TRIGGER ALARM

WHAT IT MEANS TO HAVE A DORMANT ALARM ALARM

TRIGGER:
You are an optimistic and “big picture” thinker, and eager
to start new projects. As a result, you are less likely to earn
attention by focusing on negative consequences. ALARM
personalities pay attention to deadlines and details in
order to avoid potential problems. By focusing more on
the bigger picture, you tend to be less concerned with the
nuts and bolts about how to get something done and the
milestones involved. You prefer to lock in on a goal and
use your instincts to move forward, not fearing missteps.

HOW THIS AFFECTS YOUR PERSONALITY My dormant trigger is ALARM.

BRAND: 14% of the people who took the
Fascination Advantage test also use ALARM
• Rather than focusing on deadlines and structure, you as their dormant trigger.
enthusiastically pursue opportunities. You tend to steer
toward a goal rather than become mired in the details
of how to get there.
MY DORMANT TRIGGER: ALARM
• You are perceived as optimistic. Your ‘can do’ attitude
invigorates those around you and makes them want to
follow you. You usually don’t look at how something can
fail but, rather, tend to focus on how it can succeed.
Although you recognize that failure is a part of life, it
doesn’t keep you from pursuing your goals. This is
unlike ALARM personalities, who are practical and
cautious.
• You bring an open and adventurous spirit to your work.
You tend to embrace ambiguous assignments and
unknown challenges. Your quest for variety and new
experience usually means you move head-on into areas
and ideas that ALARM personalities, might avoid.

SHOULD YOU LEARN HOW TO ACTIVATE YOUR

ALARM TRIGGER?
• In certain situations, you’ll want to ramp up your
use of the ALARM trigger in order to add a sense of
structure and predictability. For instance, imagine you
have a nervous new client. You’ll want to spell out all
the specifics of your process, including the budgets,
timelines and deliverables.
• You thrive in situations that allow you to design your
own path. Avoid jobs that are highly regimented or
tightly controlled. You’re unlikely to be your most
successful if forced to constantly measure and manage
each meticulous detail.

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 THE AVANT-GARDE’S
TOP 5 UNIQUE
ADVANTAGES COMPETITIVE ADVANTAGES

1. ORIGINAL Your innovative approach has given you the reputation of

being one-of-a-kind.

You are always looking to create the next great thing. You
2. ENTERPRISING have an uncanny ability to spot opportunity and turn it into
success.

You inspire others to see the way forward. They look to you
3. FORWARD- for ideas about what they should be doing, what they should
THINKING be wearing, and how they should be acting.

4. EXPRESSIVE Your demonstrative style and boldly creative thinking make

people take notice. Customers and employees are eager to
incorporate your ideas.

You are a strong leader in your organization. You are physi-

5. ADMIRED cally and mentally competitive and successful. People
watch your actions and thinking carefully, in order to learn
and imitate.

THE AVANT-GARDE’S
PERSONALITY PITFALLS
PITFALLS POTENTIAL AREAS OF WEAKNESS

1. CONNECTION You might have the tendency to become so wrapped up in

your vision for the future that you miss the opportunity to
connect in a real and consistent way. In this case others
might perceive you as superficial or frivolous. Take time to
be in the moment, and focus on connecting with the people
around you.

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ACTION PLAN
LEVERAGING THE STRENGTHS OF THE AVANT-GARDE FOR PROFESSIONAL SUCCESS

IN THIS REPORT, YOU’VE DISCOVERED HOW YOUR PERSONALITY NATURALLY

FASCINATES OTHERS. NOW IT’S TIME TO PUT THIS LEARNING INTO ACTION. THESE
ARE YOUR FIRST 3 ACTION STEPS TO START BUILDING IMMEDIATE INFLUENCE.

KNOW WHEN TO RECOGNIZE A SHARE YOUR VISION CLEARLY STAY GROUNDED

CLOSING OPPORTUNITY

People often respond to your creative
ideas with the reaction, “Wow, I’ve
never thought about it that way, but
I love it.” Capture their energy, and
use it to your immediate advantage,
because it can be difficult to maintain
such an enthusiastic response over
time. Plan for this flash of inspiration.
Build the drama around your reveal.
And whenever possible, close the sale
immediately afterwards.
Your best ideas often come to you
quickly. You also know instantly what
you like, and don’t like. Therefore,
create a system that allows you to
quickly vet your employees’ ideas so no
one wastes time pursuing something
that doesn’t match your vision.
You are naturally plugged in to new
business prospects, trends and
opportunities to meet new people.
However, it’s important to also stay
grounded. Use the TRUST trigger to
balance curiosity with consistency.

ADDING VALUE:
UNDERSTANDING HOW YOUR PERSONALITY ADDS DISTINCT VALUE
The more that you can understand how your personality adds distinct and unique value,
the more you can control and replicate your successes.

The goal is to make success an intentional and controllable act, rather than a series of
lucky breaks.This all starts with identifying and applying your Fascination Advantage.

Think about your “Top 5 Unique Competitive Advantages” listed on the previous page.
Apply each adjective to your job, and how you add value at work.

When you look back upon your career successes, and see these successes not as isolated
incidences but as guideposts for your overall personality strengths, you can find the
consistent patterns in your achievements.

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ANALYTICS
INTENSITY OF MY TRIGGERS

How intense is your use of each trigger? This graph shows the strength of each trigger in your personality.
The scores have been normalized to a 10-point scale. The higher the score the more intense your use of that
trigger. You use all the triggers, but your top two triggers (your Primary and Secondary triggers) are the ones
that most shape your personal brand.

MY TRIGGER PERCENTAGES
This chart shows the
percentage of each trigger in
your personality.

Take note: Do you have a

very high percentage of one
trigger? A high percentage
indicates a more consistent
and concentrated use of one
certain strength. A more
balanced distribution of
triggers means that you use
different triggers in different
situations.

MY TRIGGERS, COMPARED TO AVERAGE

POPULATION

This graph shows how your personality compares with the thousands of others who have taken Fascination
Advantage test. (For more in-depth information on your primary, secondary, and dormant triggers, see the
“TRIGGERS” section of this report.)

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NEXT STEPS
BUILD THE BEST TEAM WITH THE FASCINATON ADVANTAGE

You’ve just identified your own Fascination Advantage. You’ve seen the ways in which your personality is
hardwired to add value.

Now, the next question is this:

What’s the hidden value of each person on your team?

What is your team’s Fascination Advantage? How do each of the people on your team earn respect and trust from
eachother? From key decision-makers?

A few reasons to share The Fascination Advantage with your team:

1. FIND THE HIGHEST POTENTIAL IN EACH PERSON

Each personality in your company has their own Fascination Advantage. Understanding them is essential. There
is no “right” or “wrong” archetype, but there are smart choices for particular needs.

Someone whose primary personality trait is PASSION will distinguish herself in roles that include face-to-face
conversations. She will also require more in-person contact with a manager in order to stay motivated, and she
will bond quickly with customers and decision-makers.

In contrast, someone with a TRUST personality will build bonds more gradually, yet will more consistently earn
loyalty.

When you know how employees are perceived by others, you can nurture each person’s most valuable traits.

2. HELP PEOPLE PLAY TO THEIR STRENGTHS

Once you know an individual’s archetype, you can help each employee play to her strengths. Find out which
person relishes the adrenaline rush of new business prospecting, and which could be happier to oversee day-to-
day details. You may discover that you have a natural coach in front of you with a knack for helping co-workers
invent fresh solutions.

3. RECRUIT BETTER TALENT

There’s no shortage of candidates out there- but there is a shortage of great ones! How can you focus your
resources on the personalities that are most likely to deliver what you need within a particular role? We can help
provide a clearer picture for your hiring decisions, including how to:
• Motivate a candidate to join your company
• Keep employees engaged over time
• Choose which personalities is a better long-term fit

4. BUILD A CULTURE YOUR EMPLOYEES WILL LOVE

When employees understand each other’s Personality Brand, they can more easily collaborate and communicate.
For instance, someone with a Mystique primary trigger will respond very differently to an unplanned performance
review or unforeseen deadline than someone with a Passion trigger.

Knowing your employees’ Fascination Advantage- and helping them understand each other’s- helps everyone
improve performance.

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HOW YOUR
HOW YOURCO-WORKERS
CO-WORKERSFASCINATE
FASCINATE

POWER A LEADER WHO MAKES DECISIONS

PASSION RELATIONSHIP-BUILDER WITH

STRONG PEOPLE SKILLS

MYSTIQUE SOLO INTELLECT BEHIND-THE-SCENES

PRESTIGE OVERACHIEVER WITH HIGHER STANDARDS

ALARM PRECISE DETAIL MANAGER

REBELLION INNOVATIVE PROBLEM-SOLVER

TRUST STABLE, RELIABLE PARTNER

FACEBOOK
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@SallyHogshead
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A step-by-step method to immediately communicate
EMAIL your highest value.

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