YOUR FASCINATION ADVANTAGE® REPORT

DISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATION

THE SUBTLE TOUCH

MYSTIQUE + PASSION

CUSTOM
REPORT FOR JANE
PEDRODOE
SOUSA

DISCOVER YOURSELF THROUGH

T H E S C I E N C E O F FA S C I N AT I O N

FASCINATION ADVANTAGE® ASSESSMENT. Copyright © 2012-2014 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in
the case of brief quotations embodied in critical articles and reviews. For information contact Hello@HowToFascinate.com.
GETTING STARTED
WHAT’S INSIDE YOUR FASCINATION ADVANTAGE REPORT?
If you don’t know your Advantages, no one else will either. This report will describe how you are most
likely to impress and influence others, so that you can focus on what you’re already doing right.

FIRST LOOK: PRESTIGE

POWER TRUST

A quick summary of how the world sees you at your best

Welcome Letter PASSION MYSTIQUE

At-a-Glance
Meet Your Archetype INNOVATION
ALERT
nn Your Top 5 Speciality Adjectives: words
to describe how you add value

Archetype Matrix

DEEPER UNDERSTANDING:
Increase your perceived value by understanding how you communicate most confidently
and authentically

Your Advantages: When you communicate using your natural Advantages, you’re more
authentic and confident, and that helps you make a positive impression. Find out your
most valuable traits, so you can be rewarded for what you’re already doing right.

Primary and Secondary Advantages: Your most effective and efficient modes of
communication
Dormant Advantage: Your least effective and efficient mode of communication
Your Analytics: The data and detail behind how your personality already
stands apart

NEXT STEPS:
Create Your Own Anthem
Optimize Your Team’s Advantages
Fascinate Your Followers

2 / 16 THE SUBTLE TOUCH : FIRST LOOK PEDRO SOUSA Hello@HowToFascinate.com | 855.973.2663

 HELLO JANE,
PEDRO ,

You’re about to discover the best of yourself

through the science of fascination.

Other assessments measure how you see the world.

This one measures how the world sees you.

If you’ve already done a test such as

Myers-Briggs® assessment, DISC or Clifton
StrengthsFinder®, you already know how you see
the world. This is different. Now you can find out
how others perceive your communication, so you
can focus on your Advantages.

When you communicate using your natural Advantages, you’ll be perceived as more authentic
and confident — and this helps you make a positive impression.

How? That’s where this report comes in. The Fascination Advantage assessment is built upon
my two decades of leadership with some of the world’s most loved brands, and my team’s
proprietary research on the science of fascination.

Here’s how the world sees you at your best:

YOU ARE
THE
SUBTLE TOUCH
Inside this report, you’ll learn the cues and signals that you’re intentionally or unintentionally
sending to the world, and the pros and cons of each. You’ll find out what you’re already doing
right, so you can do more of it. And, you’ll find out which situations could put you at
a disadvantage.

To be more successful, don’t change who you are. Become more of who you are.

Read on, and I’ll show you how.

Sally Hogshead
Creator of the Fascination Advantage®
CEO and Founder of How to Fascinate
Hello@HowToFascinate.com
Twitter: @SallyHogshead

3 / 16 THE SUBTLE TOUCH : FIRST LOOK PEDRO SOUSA Hello@HowToFascinate.com | 855.973.2663

AT-A-GLANCE
YOUR ARCHETYPE
Your Archetype is a combination of your
PRIMARY and SECONDARY Advantages.
THREE ADJECTIVES THAT DESCRIBE
HOW THE WORLD SEES YOU
1. TACTFUL
2. SELF-SUFFICIENT
3. MINDFUL
SALLY EXPLAINS YOUR ARCHETYPE
VIEW THIS VIDEO ONLINE IN YOUR REPORT
Your Fascination Advantage is the way in which your personality is most likely to add distinct value.
When you communicate using your Fascination Advantage, you’re operating at your peak performance — and you’re
doing it effortlessly.
4 / 16 THE SUBTLE TOUCH : FIRST LOOK
YOUR FASCINATION ADVANTAGES
YOUR PRIMARY ADVANTAGE MYSTIQUE 01
Your PRIMARY Advantage is your most effective mode of communication. When you
communicate with this Advantage, you are your most fascinating and influential.
YOUR SECONDARY ADVANTAGE PASSION 02
Your SECONDARY Advantage describes your second-highest mode of communication.
Like your PRIMARY Advantage, it describes how your personality is most likely to add
value.
When you communicate with your primary and secondary Advantages, you come
across as more confident and authentic.
Your PRIMARY and SECONDARY Advantages combine to form your Archetype. Your
Archetype indicates how the world sees you.
YOUR DORMANT ADVANTAGE POWER
Your DORMANT Advantage is the one that holds the least potential for you in
fascinating others. It’s how you are least likely to influence and impress others.
Want to learn more about your Archetype, and how it helps you stand out? Read on to
find out more about your personality’s most valuable differences.
VIEW MY REPORT
PEDRO , you're about to find out how
your personality is uniquely
hardwired to fascinate customers,
co-workers, and colleagues. You'll
also find out how your score
compares to our studies of hundreds
of thousands of participants.
Log into your account to watch the
video on the left, in which Sally
describes your unique personality
advantage. Turn the page to view
your Fascination Advantage Report.
PEDRO SOUSA Hello@HowToFascinate.com | 855.973.2663
MEET YOUR ARCHETYPE

THE SUBTLE TOUCH

TACTFUL | SELF-SUFFICIENT | MINDFUL | PROFOUND | UNEXPECTED

THE SUBTLE TOUCH

HOW THE WORLD SEES YOU
nn You intrigue others with understated
communication
nn You possess a unique combination of
talents: rational thinking and a warm
personal style
nn At times you easily connect with people
with an affectionate, friendly approach. Yet
at other times you don’t show your inner
emotions
nn You’re discreet — you tend to be a quiet
PRIMARY ADVANTAGE SECONDARY ADVANTAGE worker who gets on with your job
MYSTIQUE PASSION

“HIGHEST AND BEST VALUE” OF THE SUBTLE TOUCH

»» The Subtle Touch blends both rational thinking, and emotional feeling.
»» Your Mystique Advantage keeps you grounded, and focused on facts.
»» Your secondary Passion Advantage provides you with an understanding of human nature.
»» You select your words carefully. You won’t waste your time when you speak or write. You only
convey relevant information. Everything you say has a purpose.

WHAT IS NOT THE “HIGHEST AND BEST VALUE” OF THE SUBTLE TOUCH?
»» If others want theatrical expression or an over-the-top presentation, they should think twice
before hiring you.
»» You prefer not to draw attention to yourself, but to focus on the task at hand, and on the
others around you.
»» You keep your own opinions under wraps and you take your time to allow others to get to
know you.

5 / 16 THE SUBTLE TOUCH : FIRST LOOK PEDRO SOUSA Hello@HowToFascinate.com | 855.973.2663

 THE SUBTLE TOUCH’S
WELLSPRING
TOP 5 SPECIALTY ADJECTIVES
They enjoy gaining an in-depth understanding of a situation or topic before making a choice. When
1. TACTFUL
faced with a difficult decision, such as should they appoint John or Matt, they systematically analyze the
achievements, skills, and experience of the two candidates before making a choice. They tend to make
decisions based on rational facts, but they can let their emotions play a role, too.

2. SELF- They’re independent and self-directed. You may find them sneaking out of a conference to have some quiet
time on their own and to process the day’s impressions. They may feel smothered by too much contact, but
SUFFICIENT
you can always rely on them to take their responsibilities seriously.

They captivate audiences because they don’t explain all details. In negotiations, for instance, you won’t
3. MINDFUL
be able to read their mind. But then during lunch-time, you’ll be feeling close and connected as you’re
discussing the latest movies you’ve watched. Everything they say is carefully considered because they’re
always attentive and aware of their surroundings.

4. PROFOUND They see beyond the obvious. They rarely draw conclusions at a superficial level. For instance: They’re able
to analyze competitors’ behavior and predict their next steps. When they read press releases and blog posts,
they notice the subtle signs of a change in direction between the lines – something most other readers will
miss. They understand things at a deeper level than most.

5. UNEXPECTED They hold their cards close, so others may have no idea what they’re thinking. Even when you think you
might know a Subtle Touch, you can be surprised by their quiet and deliberate decision-making, because
they don’t belabor their choices. Their ability to hide their feelings is a distinct advantage in maintaining
their cool, even under pressure.

APPLY YOUR TOP 5 ADJECTIVES

You can use these adjectives to create your Anthem. Your Anthem is the tagline for AT MY HIGHEST
your personality. An Anthem is a very short phrase, only two or three words. Just like an
advertising tagline, your Anthem pinpoints what makes you most valuable. VALUE I DELIVER:
SAMPLE ANTHEM FOR THE SUBTLE TOUCH: TACTFUL METHOD
HERE’S AN EXAMPLE: MEET KATHY TACTFUL
Kathy frequently has to deal with difficult people, and diffuse METHOD
awkward situations. She’s mindful of how others around her are
feeling, and how she can accomplish her projects. Because she’s
self-sufficient, she likes to have all the facts close at hand, so she Learn more about creating
does her legwork ahead of time. When working with a chaotic or your own Anthem on page
volatile assignment, Kathy helps everyone in the situation stay cool 14 of your report.
and focused.

You don’t share a lot about yourself, but you’ve become a valued member of our team. You have
ONE-MINUTE a coolheaded exterior, which sometimes can be interpreted as standoffishness or disinterest to
those who don’t know you, such as new customers or new colleagues.
COACHING TO
THE SUBTLE Try tapping into your Passion Advantage to build immediate rapport. Show your enthusiasm about
making new connections. You have a subtle ability to engage, but sometimes you need to up the
T O U C H ante to draw attention to yourself and captivate your listeners in a more expressive way.

6 / 16 THE SUBTLE TOUCH : FIRST LOOK PEDRO SOUSA Hello@HowToFascinate.com | 855.973.2663

 CREATED BY SALLY HOGSHEAD

7 / 16
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©2014 FASCINATE, INC.
ALL RIGHTS RESERVED
SECONDARY FASCINATION ADVANTAGE®

INNOVATION PASSION POWER PRESTIGE TRUST MYSTIQUE ALERT

You change the You connect You lead You earn respect with You build loyalty You communicate You prevent
game with creativity with emotion with command higher standards with consistency with substance problems with care

THE THE THE MAVERICK THE THE THE THE

INNOVATION ANARCHY ROCKSTAR LEADER TRENDSETTER ARTISAN PROVOCATEUR QUICK-START
You change the
game with creativity Volatile • Startling Bold • Artistic Pioneering • Irreverent Cutting-Edge • Elite Deliberate • Thoughtful Clever • Adept Prolific • Thorough
Chaotic Unorthodox Entrepreneurial Progressive Flexible Contemporary Diligent

THE SUBTLE TOUCH : FIRST LOOK

THE THE THE PEOPLE’S THE THE THE THE
PASSION CATALYST DRAMA CHAMPION TALENT BELOVED INTRIGUE ORCHESTRATOR
You connect
with emotion Out-of-the-Box • Social Theatrical • Emotive Dynamic • Inclusive Expressive • Stylish Nurturing • Loyal Discerning • Perceptive Attentive • Dedicated
Energizing Sensitive Engaging Emotionally-Intelligent Sincere Considerate Efficient

THE CHANGE THE THE THE THE THE THE

POWER AGENT RINGLEADER AGGRESSOR MAESTRO GUARDIAN MASTERMIND DEFENDER
You lead
with command Inventive • Untraditional Motivating • Spirited Dominant • Overbearing Ambitious • Focused Prominent • Genuine Methodical • Intense Proactive • Cautionary
Self-Propelled Compelling Dogmatic Confident Sure-Footed Self-Reliant Strong-Willed

THE THE THE THE THE THE THE

PEDRO SOUSA
PRESTIGE AVANT-GARDE CONNOISSEUR VICTOR IMPERIAL BLUE CHIP ARCHITECT SCHOLAR
You earn respect with
higher standards Original • Enterprising Insightful • Distinguished Respected • Competitive Arrogant • Cold Classic • Established Skillful • Restrained Intellectual • Disciplined
Forward-Thinking In-the-Know Results-Oriented Superior Best-In-Class Polished Systematic

PRIMARY FASCINATION ADVANTAGE®

THE THE THE THE THE THE THE
TRUST EVOLUTIONARY AUTHENTIC GRAVITAS DIPLOMAT OLD GUARD ANCHOR GOOD CITIZEN
You build loyalty
with consistency Curious • Adaptable Approachable • Dependable Dignified • Stable Levelheaded • Subtle Predictable • Safe Protective • Purposeful Principled • Prepared
Open-Minded Trustworthy Hardworking Capable Unmovable Analytical Conscientious

THE SECRET THE SUBTLE THE VEILED THE THE THE THE
MYSTIQUE WEAPON TOUCH STRENGTH ROYAL GUARD WISE OWL DEADBOLT ARCHER
You communicate
with substance Nimble • Unassuming Tactful • Self-Sufficient Realistic • Intentional Elegant • Astute Observant • Assured Unemotional • Introverted On-Target • Reasoned
Independent Mindful To-the-Point Discreet Unruffled Concentrated Pragmatic

THE THE THE THE THE THE THE CONTROL

ALERT COMPOSER COORDINATOR ACE EDITOR-IN-CHIEF MEDIATOR DETECTIVE FREAK
You prevent
problems with care Strategic • Fine-Tuned Constructive • Organized Decisive • Tireless Productive • Skilled Steadfast • Composed Clear-Cut • Accurate Compulsive • Driven
Judicious Practical Forthright Detailed Structured Meticulous Exacting

Hello@HowToFascinate.com | 855.973.2663
 CREATED BY SALLY HOGSHEAD

8 / 16
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©2014 FASCINATE, INC.
ALL RIGHTS RESERVED
SECONDARY FASCINATION ADVANTAGE®

INNOVATION PASSION POWER PRESTIGE TRUST MYSTIQUE ALERT

You change the You connect You lead You earn respect with You build loyalty You communicate You prevent
game with creativity with emotion with command higher standards with consistency with substance problems with care

THE THE THE MAVERICK THE THE THE THE

INNOVATION ANARCHY ROCKSTAR LEADER TRENDSETTER ARTISAN PROVOCATEUR QUICK-START
You change the
game with creativity Volatile • Startling Bold • Artistic Pioneering • Irreverent Cutting-Edge • Elite Deliberate • Thoughtful Clever • Adept Prolific • Thorough
Chaotic Unorthodox Entrepreneurial Progressive Flexible Contemporary Diligent

THE SUBTLE TOUCH : FIRST LOOK

THE THE THE PEOPLE’S THE THE THE THE
PASSION CATALYST DRAMA CHAMPION TALENT BELOVED INTRIGUE ORCHESTRATOR
You connect
with emotion Out-of-the-Box • Social Theatrical • Emotive Dynamic • Inclusive Expressive • Stylish Nurturing • Loyal Discerning • Perceptive Attentive • Dedicated
Energizing Sensitive Engaging Emotionally-Intelligent Sincere Considerate Efficient

THE CHANGE THE THE THE THE THE THE

POWER AGENT RINGLEADER AGGRESSOR MAESTRO GUARDIAN MASTERMIND DEFENDER
You lead
with command Inventive • Untraditional Motivating • Spirited Dominant • Overbearing Ambitious • Focused Prominent • Genuine Methodical • Intense Proactive • Cautionary
Self-Propelled Compelling Dogmatic Confident Sure-Footed Self-Reliant Strong-Willed

THE THE THE THE THE THE THE

PEDRO SOUSA
PRESTIGE AVANT-GARDE CONNOISSEUR VICTOR IMPERIAL BLUE CHIP ARCHITECT SCHOLAR
You earn respect with
higher standards Original • Enterprising Insightful • Distinguished Respected • Competitive Arrogant • Cold Classic • Established Skillful • Restrained Intellectual • Disciplined
Forward-Thinking In-the-Know Results-Oriented Superior Best-In-Class Polished Systematic

PRIMARY FASCINATION ADVANTAGE®

THE THE THE THE THE THE THE
TRUST EVOLUTIONARY AUTHENTIC GRAVITAS DIPLOMAT OLD GUARD ANCHOR GOOD CITIZEN
You build loyalty
with consistency Curious • Adaptable Approachable • Dependable Dignified • Stable Levelheaded • Subtle Predictable • Safe Protective • Purposeful Principled • Prepared
Open-Minded Trustworthy Hardworking Capable Unmovable Analytical Conscientious

THE SECRET THE SUBTLE THE VEILED THE THE THE THE
MYSTIQUE WEAPON TOUCH STRENGTH ROYAL GUARD WISE OWL DEADBOLT ARCHER
You communicate
with substance Nimble • Unassuming Tactful • Self-Sufficient Realistic • Intentional Elegant • Astute Observant • Assured Unemotional • Introverted On-Target • Reasoned
Independent Mindful To-the-Point Discreet Unruffled Concentrated Pragmatic

THE THE THE THE THE THE THE CONTROL

ALERT COMPOSER COORDINATOR ACE EDITOR-IN-CHIEF MEDIATOR DETECTIVE FREAK
You prevent
problems with care Strategic • Fine-Tuned Constructive • Organized Decisive • Tireless Productive • Skilled Steadfast • Composed Clear-Cut • Accurate Compulsive • Driven
Judicious Practical Forthright Detailed Structured Meticulous Exacting

Hello@HowToFascinate.com | 855.973.2663
 MY PRIMARY ADVANTAGE MYSTIQUE 01
PRIMARY PERSONALITY DESCRIPTORS: MYSTIQUE IN THE POPULATION
nn Intrigues others with understatement
nn Communicates selectively and purposefully,
with a minimalist approach
nn Rarely shows inner emotions
nn Remains calm in situations of pressure
nn Works independently without disclosing
insider process
nn Subtle style makes every detail more
influential
My primary Advantage is MYSTIQUE.
WHO YOU ARE: 19% of the people who took the
nn Independent Fascination Advantage test also use
MYSTIQUE as their primary Advantage.
nn Logical
nn Observant
PRI MARY S ECONDARY ARC HE TYPE
HOW YOU ADD VALUE: MYSTIQUE INNOVATION T HE S EC RE T WE A P O N
»» You persuade others by selectively culling
your words and actions. MYSTIQUE PASSION T HE S UBT LE TO UCH

»» You make careful decisions, usually MYSTIQUE POWER T HE VE I LE D STR E N GTH

thinking before acting. MYSTIQUE PRESTIGE T HE ROYAL G UA R D
»» When you do share an idea or opinion, it MYSTIQUE TRUST T HE WI S E OWL
carries more influence than it would for MYSTIQUE MYSTIQUE T HE DE ADBOLT
those who tend to “over-share.”
MYSTIQUE ALERT T HE ARC HE R
EXAMPLES OF LEADERS WHO USE MYSTIQUE:
Tina Fey, Johnny Depp, Malcolm Gladwell, MY PRIMARY ADVANTAGE: MYSTIQUE
Stephen Hawking, Michael Crichton

HOW TO APPLY MYSTIQUE AT WORK: THE

Your primary MYSTIQUE Advantage means you
have a complex mind and reserved demeanor.
MYSTIQUE
These natural strengths are perfectly suited
for certain professional scenarios. By
PERSONALITY
understanding and applying your MYSTIQUE
Advantage, you can become more persuasive INDEPENDENT . LOGICAL . OBSERVANT
and influential in the workplace.

VIEW THIS VIDEO ONLINE IN YOUR REPORT

9 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING PEDRO SOUSA Hello@HowToFascinate.com | 855.973.2663

 MY SECONDARY ADVANTAGE PASSION 02
SECONDARY PERSONALITY DESCRIPTORS: PASSION IN THE POPULATION
nnCreates strong and immediate emotional
connections
nnCommunicates expressively (such as
colorful language and humor)
nnAttractive personal and professional style of
interaction
nnInspires people to become involved
advocates
nnAttuned to the 5 senses: taste, touch, scent,
sound and sight
My secondary Advantage is PASSION.
nnQuickly creates warm emotional 15% of the people who took the
connections Fascination Advantage test also use
WHO YOU ARE: PASSION as their secondary Advantage.

nnExpressive
MY SECONDARY ADVANTAGE: PASSION
nnIntuitive
nnEngaging

HOW YOU ADD VALUE: THE

»» You captivate others with your vibrant and
attractive style of communication.
PASSION
»» Your approachable and transparent style PERSONALITY
makes you an “open book.”
»» You intuitively understand ideas and EXPRESSIVE . INTUITIVE . ENGAGING
feelings of others.

EXAMPLES OF LEADERS WHO USE PASSION:

Leonardo Da Vinci, Ronald Reagan, Audrey VIEW THIS VIDEO ONLINE IN YOUR REPORT
Hepburn, Oprah Winfrey, George Lucas

HOW TO APPLY PASSION AT WORK: INNOVATION is the language of CREATIVITY

PASSION is one of the most immediately
PASSION is the language of RELATIONSHIPS
fascinating Advantages. With PASSION as
your secondary Advantage, you capture POWER is the language of CONFIDENCE
widespread attention through colorful
words, ideas, and actions. Now it’s time to PRESTIGE is the language of EXCELLENCE
understand how to develop and apply that TRUST is the language of STABILITY
style of communication, so that you can more
strategically persuade and inspire people MYSTIQUE is the language of LISTENING
throughout your job and career.
ALERT is the language of DETAILS

10 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING PEDRO SOUSA Hello@HowToFascinate.com | 855.973.2663

 MY DORMANT ADVANTAGE POWER
ALERT

WHAT IT MEANS TO HAVE A DORMANT ALERT

POWER WHY USING ALERT
POWERFEELS
ADVANTAGE: LIKE
FEELSQUICKSAND:
LIKE QUICKSAND:
This is your most exhausting form of communication. It’s how you »» Rather
Your approach
than focusingisonobliging
deadlines
are least likely to impress others. andstructure,
and flexible.youYou’re
enthusiastically
typically
pursue not considered
opportunities. You tend
Try to avoid situations that force you to communicate with your intimidating
to steer toward a and tendthan
goal rather to
dormant Advantage, because this form of communication will know how
become miredto adapt
in the your
details of how

cost you a disproportionate amount of energy and it’s unlikely to message

to get there. to the situation.
set you up for success. »» You
Youarewant others
perceived to like Your
as optimistic.
you.do’With
‘can friends,
attitude you’re
invigorates those
Situations that force you to use your dormant Advantage will act a goodyoulistener;
around and makesatthem
work,
want to
like quicksand. You’ll feel stuck, unable to move forward without you are
follow you.helpful.
You usuallyYou
don’t look at
using up all your energy. typically
how listen
something with
can fail but,an
rather,
open
tend to mind,
focus on taking care
how it can succeed.
It’s important to recognize these types of interactions, because not to force
Although your opinions
you recognize that failure
they can prevent you from making progress and momentum. ona part
is others.
of life,People
it doesn’tconfide
keep you
in you
from because
pursuing you This
your goals. tend
is
SHOULD
SHOULD YOU
YOU LEARN
LEARN HOW
HOW TO
TO ACTIVATE
ACTIVATE THE
THE ALERT
POWER not toALERT
unlike judge.
personalities, who are
ADVANTAGE?
ADVANTAGE? »» practical
You allow and others
cautious.to
make decisions and are
»» You
You thrive
You are notina situations
dominant that allow you
personality, andtodislike
designcontrolling
your own bring an open and adventurous
comfortable letting others
path. Avoid jobs that are highly regimented or tightly spirit to your work. You tend to
others. You don’t want to be the “bad cop.” Avoid situations lead, unlike POWER
embrace ambiguous assignments
in which youYou’re
controlled. must unlikely to be yourco-workers
overtly command most successful if
or clients. personalities, who strive
and unknown challenges. Your quest
forced to constantly measure and manage each meticulous
Instead, find ways to succeed with a more subtle style of to occupy the alpha dog
detail. for variety and new experiences
engagement. position in the group.
usually means you move head-on
When forced to use your dormant Advantage, it exhausts your »» into
Once you
areas andknow yourALERT
ideas that
energy and focus. Because this is your least natural mode personality’s
personalities, dormant
might avoid.
of communication, it requires tremendous additional energy Advantage, you’ll
in order to relate to others in this way. It feels awkward and
»» Once
understand whypersonality’s
you know your these
unnatural. It leaves you drained. tasks feel
dormant like struggling
Advantage, you’ll
through quicksand,
understand why these tasksand
feel like
Here’s your goal: Find more opportunities to apply your top how to avoid
struggling throughspending
quicksand, and
Advantages. ThenThen
top Advantages. you’re far more
you’re likely
far more to exceed
likely to exceed yourto energy
how on those
avoid spending your energy
expectations at every turn. traps.
on those traps.

KNOW
KNOW YOUR
YOUR OWN
OWN VALUE
VALUE SO
SO OTHERS
OTHERS CAN
CAN TOO
TOO
CREATE
CREATE THE
THE TAGLINE
TAGLINE FOR
FOR YOUR
YOUR PERSONALITY
PERSONALITY
Focus
Focus on
on your
your Anthem
Anthem and
and you
you can
can stop
stop worrying
worrying about
about having
having to
to tap
tap
into your dormant Advantage. To learn more about how to apply your
into your dormant Advantage. To learn more about how to apply your
Advantages visit HowToFascinate.com
Advantages visit HowToFascinate.com

11 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING PEDRO SOUSA Hello@HowToFascinate.com | 855.973.2663

ANALYTICS
INTENSITY OF MY ADVANTAGES My Results Total Intensity Possible

How intense is your use of each Advantage? This graph shows the intensity of each Advantage
in your personality. The scores have been normalized to a 10-point scale. The higher the score
the more intense your use of that Advantage. You use all the Advantages, but your top two
Advantages, your primary and secondary, are the ones that shape your personality brand the most.

A PIE CHART OF MY A COMMONLY ASKED QUESTION

PERCENTAGES What if I have the same percentage
This chart shows the for multiple advantages?
percentage of each Advantage The Fascination Advantage
in your personality. measures your results to a tenth
of a percent. The assessment has
Do you have a very high
“tie-breaker” questions built into the
percentage of one Advantage?
algorithm. Your report reflects your
A high percentage indicates
top two scores.
a more consistent and
concentrated use of one
certain trait.

MY ADVANTAGES, COMPARED TO AVERAGE POPULATION My Results Average of All Users

This graph shows how your personality compares with the hundreds of thousands of others who
have taken the Fascination Advantage Assessment. (For more in-depth information on your
Primary, Secondary, and Dormant Advantages, see the “ADVANTAGES” section of this report.)

12 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING PEDRO SOUSA Hello@HowToFascinate.com | 855.973.2663

OPTIMIZE YOUR TEAM’S ADVANTAGES
EACH PERSON ON YOUR TEAM HAS A CERTAIN WAY OF ADDING VALUE.

Think of your own HOW YOUR CO-WORKERS ADD VALUE

team. Which of the
Advantages
do you see?
INNOVATION INNOVATIVE PROBLEM-SOLVER

RELATIONSHIP-BUILDER WITH
On a team, PASSION STRONG PEOPLE SKILLS

differences matter
more than strengths. POWER A LEADER WHO MAKES DECISIONS

OVERACHIEVER WITH
Diversity strengthens PRESTIGE HIGHER STANDARDS
a team and makes it
more multifaceted, as TRUST STABLE, RELIABLE PARTNER

long as each person

understands and MYSTIQUE SOLO INTELLECT BEHIND-THE-SCENES
develops his strong
suit. Leaders need to ALERT PRECISE DETAIL MANAGER
know how to tap into In our research with high-performing teams, we consistently see how crucial it is to recognize that
their team’s variety individuals add value differently. Each member of the team needs to know her own highest value, and
of Advantages so that of her teammates.
that they can help Teams with a diversity of Advantages can allow each person to develop a signature area of performance.
each person develop
signature areas of Identify the natural communication styles within your group, and your team will become more engaged
and productive. Fail to recognize these patterns, and your group can be disconnected or conflicted.
performance.
Want to tap into THE 49 PERSONALITY ARCHETYPES
When you identify
the best of your
the natural
SECONDARY ADVANTAGE

employees and INNOVATION

You change the game
PASSION
You connect
POWER
You lead
PRESTIGE
You earn respect with
TRUST
You build loyalty
MYSTIQUE
You communicate
ALERT
You prevent problems

communication styles
with creativity with emotion with command higher standards with consistency with substance with care

team members?
within your group,
INNOVATION
You change the game Steph B. Patrick J.
with creativity

you’ll begin to see We can identify PASSION

Jodie H. Daniel V.
your team’s
You connect

the patterns behind

with emotion

overall top
PRIMARY ADVANTAGE

POWER Michael J.
how your team is most You lead
with command Rohan Q.
Ellie L.

likely to succeed. traits, including PRESTIGE

You earn respect with Jack B.

a “Heat Map”
higher standards

TRUST

Fail to recognize of your group’s You build loyalty

with consistency
Jeanne M.

these patterns, and collective MYSTIQUE

You communicate
with substance
Ryan A.

your group will likely Advantages and ALERT

pitfalls.
You prevent problems Del S.

be unproductive or
with care

conflicted. To get more info

about our group discounts, Team Anthem Kit, workshops or online training,
visit us at HowToFascinate.com/Teams.

13 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING PEDRO SOUSA Hello@HowToFascinate.com | 855.973.2663

APPLY WHAT YOU’VE LEARNED SO FAR:
CREATE YOUR ANTHEM
Ever struggled to find
the right words to
describe yourself? For
instance, started to
introduce yourself, or
sat down to write a
resume, and then felt
uncertain about exactly
what to say?
You need a simple,
persuasive phrase to
confidently describe
how you are most
likely to add value.
And you need to
do it in roughly 9
seconds, to fit within
the average attention
span. Otherwise you’ll
lose your listener’s
attention.
Here’s how:
Instead of focusing
on your strengths,
describe how you are
different.
Your Archetype lights
the way to your
personality’s most
valuable differences.
The next steps is to
create your Anthem:
the tagline for your
personality.
14 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
YOUR ANTHEM: THE TAGLINE FOR YOUR PERSONALITY
An Anthem is a very short phrase, only two or three words. Just
like an advertising tagline, your Anthem pinpoints what makes you
most valuable. This short phrase goes a long way toward a positive
impression. When you’re confident and authentic, you’re more likely
to impress and influence your listener.
The Anthem Method is very easy, because we’ve already done the
heavy-lifting for you. The words might already be waiting for you
inside this report.
IN OUR STUDY WITH AT&T SALES AND CUSTOMER SERVICE, EMPLOYEES
WERE 200% MORE LIKELY TO RECOGNIZE THEIR MOST VALUABLE
DIFFERENCES AFTER WRITING THEIR OWN ANTHEM.
CREATE YOUR ANTHEM NOW:
Apply your Anthem to describe
yourself in a snapshot. A few
examples:
nnNew business materials
nnResume
nnLinkedIn profile
nnWebsite
Once you have a tagline for your
personality, you can make it
extremely easy for others to grasp IN OUR PILOT PROGRAM WITH UNILEVER,
what you bring to the table. EMPLOYEES WERE 34% MORE CONFIDENT
AFTER THE ANTHEM PROGRAM.
Co-workers can quickly tap into your
top qualities.
FIND THE PERFECT WORDS TO DESCRIBE HOW THE WORLD SEES YOU AT
YOUR BEST! CREATE YOUR ANTHEM NOW: HowToFascinate.com/ANTHEM
PEDRO SOUSA Hello@HowToFascinate.com | 855.973.2663
LEARN MORE ABOUT THE SCIENCE OF FASCINATION
GROW YOUR BUSINESS BUILD YOUR TEAM BECOME INTENSELY VALUABLE

Whether you want to know more about your key

personal differences, or you want to introduce
the Fascination Advantage® system to your
team, we have the perfect solution for you.

GET STARTED TODAY! CLICK ONE OF

THE OPTIONS BELOW:

DO YOU WANT TO... DOES YOUR TEAM WANT TO...

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ÌÌ Turbocharge team performance?
ÌÌ
Increase your prices or salary?
ÌÌ Tap into each person’s advantages?
ÌÌ
Ace the interview?
ÌÌ Improve communication?
ÌÌ

CLICK HERE FOR A CLICK HERE FOR A

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TWEET THIS:
»» The greatest value you can add is to become more of
yourself. via @SallyHogshead
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value or taking up space. via @SallyHogshead

Twitter »» When you want to stand out, your strengths matter

@SallyHogshead less than your differences. via @SallyHogshead

Twitter »» You don’t LEARN how to be fascinating. You

@HowToFascinate UNLEARN boring. via @SallyHogshead
Email »» If you don’t know your own value, don’t expect
Hello@HowToFascinate.com anyone else to. via @SallyHogshead

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