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FASCINATION ADVANTAGE

®
ASSESSMENT. Copyright © 2014 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the
case of brief quotations embodied in critical articles and reviews. For information contact Hello@HowToFascinate.com.
YOUR FASCINATION ADVANTAGE
®
REPORT
CUSTOM
REPORT FOR
PASSION
+
INNOVATION
THE CATALYST
D I S C OV E R Y O U R S E L F T H R O U G H
T H E S C I E N C E O F F A S C I N AT I O N
DISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATION
JANE DOE BETSEY MERKEL
2 / 16 THE CATALYST : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
Increase your perceived value by understanding how you communicate most confdently
and authentically
Your Advantages: When you communicate using your natural Advantages, you’re more
authentic and confdent, and that helps you make a positive impression. Find out your
most valuable traits, so you can be rewarded for what you’re already doing right.
Primary and Secondary Advantages: Your most effective and effcient modes of
communication
Dormant Advantage: Your least effective and effcient mode of communication
Your Analytics: The data and detail behind how your personality already
stands apart
INNOVATION
PASSION
POWER
TRUST
MYSTIQUE
PRESTIGE
ALERT
GETTING STARTED
WHAT’S INSIDE YOUR FASCINATION ADVANTAGE REPORT?
If you don’t know your Advantages, no one else will either. This report will describe how you are most
likely to impress and infuence others, so that you can focus on what you’re already doing right.
FIRST LOOK:
NEXT STEPS:
DEEPER UNDERSTANDING:
A quick summary of how the world sees you at your best
Create Your Own Anthem
Optimize Your Team’s Advantages
Fascinate Your Followers
Welcome Letter
At-a-Glance
Meet Your Archetype
n
Your Top 5 Speciality Adjectives: words
to describe how you add value
Archetype Matrix
BETSEY MERKEL
3 / 16 THE CATALYST : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
Inside this report, you’ll learn the cues and signals that you’re intentionally or unintentionally
sending to the world, and the pros and cons of each. You’ll fnd out what you’re already doing
right, so you can do more of it. And, you’ll fnd out which situations could put you at
a disadvantage.
To be more successful, don’t change who you are. Become more of who you are.
Read on, and I’ll show you how.
Sally Hogshead
Creator of the Fascination Advantage
®
CEO and Founder of How to Fascinate
Hello@HowToFascinate.com
Twitter: @SallyHogshead
HELLO JANE,
You’re about to discover the best of yourself
through the science of fascination.
Other assessments measure how you see the world.
This one measures how the world sees you.
If you’ve already done a test such as
Myers-Briggs
®
assessment, DISC or Clifton
StrengthsFinder
®
, you already know how you see
the world. This is different. Now you can fnd out
how others perceive your communication, so you
can focus on your Advantages.
When you communicate using your natural Advantages, you’ll be perceived as more authentic
and confdent — and this helps you make a positive impression.
How? That’s where this report comes in. The Fascination Advantage assessment is built upon
my two decades of leadership with some of the world’s most loved brands, and my team’s
proprietary research on the science of fascination.
Here’s how the world sees you at your best:
THE
CATALYST
YOU ARE
BETSEY MERKEL
HELLO BETSEY,
4 / 16 THE CATALYST : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
YOUR FASCINATION ADVANTAGES
Your PRIMARY Advantage is your most effective mode of communication. When you
communicate with this Advantage, you are your most fascinating and infuential.
Your SECONDARY Advantage describes your second-highest mode of communication.
Like your PRIMARY Advantage, it describes how your personality is most likely to add
value.
When you communicate with your primary and secondary Advantages, you come
across as more confdent and authentic.
Your PRIMARY and SECONDARY Advantages combine to form your Archetype. Your
Archetype indicates how the world sees you.
Your DORMANT Advantage is the one that holds the least potential for you in
fascinating others. It’s how you are least likely to infuence and impress others.
Want to learn more about your Archetype, and how it helps you stand out? Read on to
fnd out more about your personality’s most valuable differences.
AT-A-GLANCE
YOUR ARCHETYPE
Your Archetype is a combination of your
PRIMARY and SECONDARY Advantages.
THREE ADJECTIVES THAT DESCRIBE
HOW THE WORLD SEES YOU
1. OUT-OF-THE-BOX
2. SOCIAL
3. ENERGIZING
Your Fascination Advantage is the way in which your personality is most likely to add distinct value.
When you communicate using your Fascination Advantage, you’re operating at your peak performance — and you’re
doing it effortlessly.
VIEW MY REPORT SALLY EXPLAINS YOUR ARCHETYPE
PASSION 01 YOUR PRIMARY ADVANTAGE
INNOVATION 02 YOUR SECONDARY ADVANTAGE
POWER YOUR DORMANT ADVANTAGE
BETSEY MERKEL
Betsey, you're about to find out how
your personality is uniquely
hardwired to fascinate customers,
co-workers, and colleagues. You'll
also find out how your score
compares to our studies of hundreds
of thousands of participants.
Log into your account to watch the
video on the left, in which Sally
describes your unique personality
advantage. Turn the page to view
your Fascination Advantage Report.
5 / 16 THE CATALYST : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
THE CATALYST
MEET YOUR ARCHETYPE
HOW THE WORLD SEES YOU
n
You make a vibrant frst impression
and you’re valued for your enthusiastic
approach and ability to generate ideas
n
Buoyant and social, you embrace new
situations and relationships with zeal
n
You speak with fair and you use expressive
gestures
n
You know how to captivate an audience.
You’re named “The Catalyst” because you
add value by starting action
PRIMARY ADVANTAGE
PASSION
SECONDARY ADVANTAGE
INNOVATION
THE CATALYST
O U T - O F - T H E - B O X
|
S O C I A L
|
E N E R G I Z I N G
|
E N T H U S I A S T I C
|
C R E A T I V E
“HIGHEST AND BEST VALUE” OF THE CATALYST
»
The more opportunities you have to create change, the more others beneft from your
Archetype’s distinct value.
»
With a primary Passion Advantage, you are most likely to contribute when emotionally
involved.
»
You feed off the energy in a room, and resist feeling shut off from the heart of the action.
»
Catalysts usually shine in the spotlight, so you frequently seek personality-oriented careers
such as PR, marketing, and customer service.
WHAT IS NOT THE “HIGHEST AND BEST VALUE” OF THE CATALYST?
»
You are a creative spirit. You often dislike repetitive, linear tasks. If forced to adhere to a rigid
set of rules, you can become bored and distracted.
»
With a secondary Innovation Advantage, you excel when allowed to imagine.
»
You are an out-of-the-box thinker and you often ignore “the box” entirely.
»
You should be free for work that demands untraditional thinking.
BETSEY MERKEL
6 / 16 THE CATALYST : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
You feel passionately about things. Your enthusiasm livens up meetings
and energizes your co-workers. Yet it’s not enough to feel passionately —
you must also learn how to turn that passion into tangible results for your
client or team. Focus on the objectives you want your team to meet and
agree on deadlines. Demonstrate how you contribute to the company’s
success.
Catalysts naturally have colorful personalities, and make friends easily. Even at a rather formal
interview setting you’ll fnd that you quickly warm to them. They communicate with zeal, which
encourages co-workers and customers to get involved in their projects.
When they “turn on the juice,” they can quickly build relationships and spread a message.
They’re at ease in unproven waters. If something becomes too routine or familiar, they like
to challenge or reinvent it. As marketers they keep campaigns fresh; and you fnd they enjoy
trialing new social media platforms.
Catalysts vividly share their ideas and perspectives, which adds energy to conversations. At the
end of a long product development meeting, for instance, they ensure the meeting doesn’t fzzle
out. They wrap up by reinvigorating the team to make the new product a success.
When everyone else gets stuck, Catalysts can find unexpected ideas. For instance, when you
need to shift an overstocked item and nobody seems able to find clients, they’ll come up with
a way to sell it through a totally new market channel. People often hire them for their ability to
develop fresh solutions.
WELLSPRING
1. OUT-OF-THE-BOX
2. SOCIAL
3. ENERGIZING
4. ENTHUSIASTIC
5. CREATIVE
THE CATALYST’S
TOP 5 SPECIALTY ADJECTIVES
ONE-MINUTE
COACHING TO
THE CATALYST
APPLY YOUR TOP 5 ADJECTIVES
You can use these adjectives to create your Anthem. Your Anthem
is the tagline for your personality. An Anthem is a very short phrase,
only two or three words. Just like an advertising tagline, your
Anthem pinpoints what makes you most valuable.
SAMPLE ANTHEM FOR THE CATALYST: ENERGIZING CONNECTION
HERE’S AN EXAMPLE: MEET DIRK
Dirk sells cars. He has developed a welcoming method: the minute
someone comes into the showroom, they are provided immediate
contact. Nobody walks in through the door without being greeted
within fve minutes. When the customer goes on a test drive,
they get to pick which car they want to drive, even if they aren’t
planning on buying that particular model. Dirk makes sure that every
customer or potential customer leaves with a positive impression of
a car salesman. Because he wants them to tell their friends.
AT MY HIGHEST
VALUE I DELIVER:
ENERGIZING
CONNECTION
Learn more about creating
your own Anthem on page
14 of your report.
BETSEY MERKEL
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SECONDARY FASCINATION ADVANTAGE
®
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THE 49 PERSONALITY ARCHETYPES
CREATED BY SALLY HOGSHEAD
DISCOVER MORE AT HOWTOFASCINATE.COM
EMAIL: HELLO@HOWTOFASCINATE.COM
©2014 FASCINATE, INC.
ALL RIGHTS RESERVED
THE
ANARCHY
Volatile • Startling
Chaotic
THE
CATALYST
Out-of-the-Box • Social
Energizing
THE CHANGE
AGENT
Inventive • Untraditional
Self-Propelled
THE
AVANT-GARDE
Original • Enterprising
Forward-Thinking
THE
EVOLUTIONARY
Curious • Adaptable
Open-Minded
THE SECRET
WEAPON
Nimble • Unassuming
Independent
THE
COMPOSER
Strategic • Fine-Tuned
Judicious
THE
ROCKSTAR
Bold • Artistic
Unorthodox
THE
DRAMA
Theatrical • Emotive
Sensitive
THE
RINGLEADER
Motivating • Spirited
Compelling
THE
CONNOISSEUR
Insightful • Distinguished
In-the-Know
THE
AUTHENTIC
Approachable • Dependable
Trustworthy
THE SUBTLE
TOUCH
Tactful • Self-Sufcient
Mindful
THE
COORDINATOR
Constructive • Organized
Practical
THE MAVERICK
LEADER
Pioneering • Irreverent
Entrepreneurial
THE PEOPLE’S
CHAMPION
Dynamic • Inclusive
Engaging
THE
AGGRESSOR
Dominant • Overbearing
Dogmatic
THE
VICTOR
Respected • Competitive
Results-Oriented
THE
GRAVITAS
Dignifed • Stable
Hardworking
THE VEILED
STRENGTH
Realistic • Intentional
To-the-Point
THE
ACE
Decisive • Tireless
Forthright
THE
TRENDSETTER
Cutting-Edge • Elite
Progressive
THE
TALENT
Expressive • Stylish
Emotionally-Intelligent
THE
MAESTRO
Ambitious • Focused
Confdent
THE
IMPERIAL
Arrogant • Cold
Superior
THE
DIPLOMAT
Levelheaded • Subtle
Capable
THE
ROYAL GUARD
Elegant • Astute
Discreet
THE
EDITOR-IN-CHIEF
Productive • Skilled
Detailed
THE
ARTISAN
Deliberate • Thoughtful
Flexible
THE
BELOVED
Nurturing • Loyal
Sincere
THE
GUARDIAN
Prominent • Genuine
Sure-Footed
THE
BLUE CHIP
Classic • Established
Best-In-Class
THE
OLD GUARD
Predictable • Safe
Unmovable
THE
WISE OWL
Observant • Assured
Unrufed
THE
MEDIATOR
Steadfast • Composed
Structured
THE
PROVOCATEUR
Clever • Adept
Contemporary
THE
INTRIGUE
Discerning • Perceptive
Considerate
THE
MASTERMIND
Methodical • Intense
Self-Reliant
THE
ARCHITECT
Skillful • Restrained
Polished
THE
ANCHOR
Protective • Purposeful
Analytical
THE
DEADBOLT
Unemotional • Introverted
Concentrated
THE
DETECTIVE
Clear-Cut • Accurate
Meticulous
THE
QUICK-START
Prolifc • Thorough
Diligent
THE
ORCHESTRATOR
Attentive • Dedicated
Efcient
THE
DEFENDER
Proactive • Cautionary
Strong-Willed
THE
SCHOLAR
Intellectual • Disciplined
Systematic
THE
GOOD CITIZEN
Principled • Prepared
Conscientious
THE
ARCHER
On-Target • Reasoned
Pragmatic
THE CONTROL
FREAK
Compulsive • Driven
Exacting
INNOVATION
You change the
game with creativity
PASSION
You connect
with emotion
POWER
You lead
with command
PRESTIGE
You earn respect with
higher standards
TRUST
You build loyalty
with consistency
MYSTIQUE
You communicate
with substance
ALERT
You prevent
problems with care
INNOVATION
You change the
game with creativity
PASSION
You connect
with emotion
POWER
You lead
with command
PRESTIGE
You earn respect with
higher standards
TRUST
You build loyalty
with consistency
MYSTIQUE
You communicate
with substance
ALERT
You prevent
problems with care
B
E
T
S
E
Y

M
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R
K
E
L
8 / 16 THE CATALYST : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
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BETSEY MERKEL
Hello@HowToFascinate.com | 855.973.2663 9 / 16 THE CATALYST : DEEPER UNDERSTANDING
ARCHE TYPE
PASSION IN THE POPULATION PRIMARY PERSONALITY DESCRIPTORS:
n
Creates strong and immediate emotional
connections
n
Communicates expressively (such as
colorful language and humor)
n
Attractive personal and professional style of
interaction
n
Inspires people to become involved
advocates
n
Attuned to the 5 senses: taste, touch, scent,
sound and sight
n
Quickly creates warm emotional
connections
WHO YOU ARE:
n
Expressive
n
Intuitive
n
Engaging
HOW YOU ADD VALUE:
»
You captivate others with your vibrant and
attractive style of communication.
»
Your approachable and transparent style
makes you an “open book.”
»
You intuitively understand ideas and
feelings of others.
EXAMPLES OF LEADERS WHO USE PASSION:
Leonardo Da Vinci, Ronald Reagan, Audrey
Hepburn, Oprah Winfrey, George Lucas
HOW TO APPLY PASSION AT WORK:
PASSION is one of the most immediately
fascinating Advantages. With PASSION
as your primary Advantage, you capture
widespread attention through colorful
words, ideas, and actions. Now it’s time to
understand how to develop and apply that
style of communication, so that you can more
strategically persuade and inspire people
throughout your job and career.
MY PRIMARY ADVANTAGE: PASSION
THE
PASSION
PERSONALITY
EXPRESSIVE
.
INTUITIVE
.
ENGAGING
VIEW THIS VIDEO ONLINE.
PASSION 01 MY PRIMARY ADVANTAGE
T HE DRAMA
T HE PEOPL E ’ S CHAMPI ON
T HE TAL E NT
T HE BE LOVE D
T HE I NT RI GUE
T HE ORCHE ST RATOR
T HE CATALYST
S ECONDARY PRI MARY
PASSION INNOVATION
PASSION PASSION
PASSION POWER
PASSION PRESTIGE
PASSION TRUST
PASSION MYSTIQUE
PASSION ALERT
BETSEY MERKEL
My primary trigger is PASSION.
19% of the people who took the
Fascination Advantage test also use
PASSION as their primary trigger.
Hello@HowToFascinate.com | 855.973.2663 10 / 16 THE CATALYST : DEEPER UNDERSTANDING
INNOVATION 02 MY SECONDARY ADVANTAGE
INNOVATION IN THE POPULATION SECONDARY PERSONALITY DESCRIPTORS:
n Embraces opportunities for change and
exploration
n Driven by a profound sense of adventure
and creativity
n Captivates with spontaneity and a quick wit
n Values creativity and cutting-edge thinking
n Attracts attention because of changing the
game
WHO YOU ARE:
n Creative
n Independent
n Entrepreneurial
HOW YOU ADD VALUE:
»
You quickly solve problems with fresh
solutions.
»
You’re able to generate ideas that surprise
people with a new perspective.
»
People watch to see what you’ll do next,
because you thwart tradition.
EXAMPLES OF LEADERS WHO USE
INNOVATION:
Madonna, Albert Einstein, Amelia Earhart,
Frank Lloyd Wright, Betty White
HOW TO APPLY INNOVATION AT WORK:
You are curious, unconventional, and seek new
options. Want to channel these uncommon
talents to reach your ultimate career potential?
Once you tap into your natural INNOVATION,
you can better persuade and captivate your
co-workers, your boss, and your customers.
MY SECONDARY ADVANTAGE: INNOVATION
THE
INNOVATION
PERSONALITY
CREATIVE
.
VISIONARY
.
ENTREPRENEURIAL
VIEW THIS VIDEO ONLINE.
INNOVATION
PASSION
POWER
PRESTIGE
TRUST
MYSTIQUE
ALERT
is the language of CREATIVITY
is the language of RELATIONSHIPS
is the language of CONFIDENCE
is the language of EXCELLENCE
is the language of STABILITY
is the language of LISTENING
is the language of DETAILS
BETSEY MERKEL
My secondary trigger is INNOVATION.
17% of the people who took the
Fascination Advantage test also use
INNOVATION as their secondary trigger.
Hello@HowToFascinate.com | 855.973.2663 11 / 16 THE CATALYST : DEEPER UNDERSTANDING
POWER MY DORMANT ADVANTAGE
WHAT IT MEANS TO HAVE A DORMANT POWER
ADVANTAGE:
This is your most exhausting form of communication. It’s how you
are least likely to impress others.
Try to avoid situations that force you to communicate with your
dormant Advantage, because this form of communication will
cost you a disproportionate amount of energy and it’s unlikely to
set you up for success.
Situations that force you to use your dormant Advantage will act
like quicksand. You’ll feel stuck, unable to move forward without
using up all your energy.
It’s important to recognize these types of interactions, because
they can prevent you from making progress and momentum.
WHY USING POWER
FEELS LIKE QUICKSAND:
KNOW YOUR OWN VALUE SO OTHERS CAN TOO
CREATE THE TAGLINE FOR YOUR PERSONALITY
Focus on your Anthem and you can stop worrying about having to tap
into your dormant Advantage. To learn more about how to apply your
Advantages visit HowToFascinate.com
You are not a dominant personality, and dislike controlling
others. You don’t want to be the “bad cop.” Avoid situations
in which you must overtly command co-workers or clients.
Instead, fnd ways to succeed with a more subtle style of
engagement.
When forced to use your dormant Advantage, it exhausts your
energy and focus. Because this is your least natural mode
of communication, it requires tremendous additional energy
in order to relate to others in this way. It feels awkward and
unnatural. It leaves you drained.
Here’s your goal: Find more opportunities to apply your
top Advantages. Then you’re far more likely to exceed
expectations at every turn.
SHOULD YOU LEARN HOW TO ACTIVATE THE POWER
ADVANTAGE?
»
Your approach is obliging
and fexible. You’re
typically not considered
intimidating and tend to
know how to adapt your
message to the situation.
»
You want others to like
you. With friends, you’re
a good listener; at work,
you are helpful. You
typically listen with an
open mind, taking care
not to force your opinions
on others. People confde
in you because you tend
not to judge.
»
You allow others to
make decisions and are
comfortable letting others
lead, unlike POWER
personalities, who strive
to occupy the alpha dog
position in the group.
»
Once you know your
personality’s dormant
Advantage, you’ll
understand why these
tasks feel like struggling
through quicksand, and
how to avoid spending
your energy on those
traps.
BETSEY MERKEL
TRUST MY DORMANT ADVANTAGE
WHAT IT MEANS TO HAVE A DORMANT TRUST
ADVANTAGE:
This is your most exhausting form of communication. It’s how you
are least likely to impress others.
Try to avoid situations that force you to communicate with your
dormant Advantage, because this form of communication will
cost you a disproportionate amount of energy and it’s unlikely to
set you up for success.
Situations that force you to use your dormant Advantage will act
like quicksand. You’ll feel stuck, unable to move forward without
using up all your energy.
It’s important to recognize these types of interactions, because
they can prevent you from making progress and momentum.
WHY USING TRUST FEELS
LIKE QUICKSAND:
KNOW YOUR OWN VALUE SO OTHERS CAN TOO
CREATE THE TAGLINE FOR YOUR PERSONALITY
Focus on your Anthem and you can stop worrying about having to tap
into your dormant Advantage. To learn more about how to apply your
Advantages visit HowToFascinate.com
There are many ways to become a trusted and valued partner.
The TRUST Advantage is one way, but there are other ways.
If you do not naturally enjoy repeating the same process over
and over, you will never reach your full potential in a job that
forces you to follow a rigid path.
When forced to use your dormant Advantage, it exhausts your
energy and focus. Because this is your least natural mode
of communication, it requires tremendous additional energy
in order to relate to others in this way. It feels awkward and
unnatural. It leaves you drained.
Here’s your goal: Find more opportunities to apply your top
Advantages. Then you’re far more likely to exceed
expectations at every turn.
SHOULD YOU LEARN HOW TO ACTIVATE THE TRUST
ADVANTAGE?
»
You have an entrepreneurial
approach to your career. At
work, you dislike falling
into ruts, or performing
the same duties every day.
You appreciate variety and
actively seek new ways
to accomplish a problem.
When co-workers or clients
bring you challenges, they
know you’ll help them fnd
new opportunities.
»
You intuitively know how
to persuade others through
your self-expression and
enthusiasm. You typically
fnd it easy to brainstorm
ideas.
»
You love to explore. As a
result, people are attracted
to your expressive and
curious nature. You are
unlikely to be seen as
boring.
»
Once you know your
personality’s dormant
Advantage, you’ll
understand why these tasks
feel like struggling through
quicksand, and how to
avoid spending your energy
on those traps.
Hello@HowToFascinate.com | 855.973.2663 12 / 16 THE CATALYST : DEEPER UNDERSTANDING
MY ADVANTAGES, COMPARED TO AVERAGE POPULATION
This graph shows how your personality compares with the hundreds of thousands of others who
have taken the Fascination Advantage Assessment. (For more in-depth information on your
Primary, Secondary, and Dormant Advantages, see the “ADVANTAGES” section of this report.)
INTENSITY OF MY ADVANTAGES
How intense is your use of each Advantage? This graph shows the intensity of each Advantage
in your personality. The scores have been normalized to a 10-point scale. The higher the score
the more intense your use of that Advantage. You use all the Advantages, but your top two
Advantages, your primary and secondary, are the ones that shape your personality brand the most.
A PIE CHART OF MY
PERCENTAGES
This chart shows the
percentage of each Advantage
in your personality.
Do you have a very high
percentage of one Advantage?
A high percentage indicates
a more consistent and
concentrated use of one
certain trait.
A COMMONLY ASKED QUESTION
What if I have the same percentage
for multiple advantages?
The Fascination Advantage
measures your results to a tenth
of a percent. The assessment has
“tie-breaker” questions built into the
algorithm. Your report refects your
top two scores.
My Results Total Intensity Possible
My Results Average of All Users
ANALYTICS
BETSEY MERKEL
Hello@HowToFascinate.com | 855.973.2663 13 / 16 THE CATALYST : DEEPER UNDERSTANDING
OPTIMIZE YOUR TEAM’S ADVANTAGES
EACH PERSON ON YOUR TEAM HAS A CERTAIN WAY OF ADDING VALUE.
INNOVATION
PASSION
POWER
PRESTIGE
TRUST
MYSTIQUE
ALERT
INNOVATIVE PROBLEM-SOLVER
RELATIONSHIP-BUILDER WITH
STRONG PEOPLE SKILLS
A LEADER WHO MAKES DECISIONS
OVERACHIEVER WITH
HIGHER STANDARDS
STABLE, RELIABLE PARTNER
SOLO INTELLECT BEHIND-THE-SCENES
PRECISE DETAIL MANAGER
Think of your own
team. Which of the
Advantages
do you see?
On a team,
differences matter
more than strengths.
Diversity strengthens
a team and makes it
more multifaceted, as
long as each person
understands and
develops his strong
suit. Leaders need to
know how to tap into
their team’s variety
of Advantages so
that they can help
each person develop
signature areas of
performance.
When you identify
the natural
communication styles
within your group,
you’ll begin to see
the patterns behind
how your team is most
likely to succeed.
Fail to recognize
these patterns, and
your group will likely
be unproductive or
conficted.
Want to tap into
the best of your
employees and
team members?
We can identify
your team’s
overall top
traits, including
a “Heat Map”
of your group’s
collective
Advantages and
pitfalls.
To get more info
about our group discounts, Team Anthem Kit, workshops or online training,
visit us at HowToFascinate.com/Teams.
In our research with high-performing teams, we consistently see how crucial it is to recognize that
individuals add value differently. Each member of the team needs to know her own highest value, and
that of her teammates.
Teams with a diversity of Advantages can allow each person to develop a signature area of performance.
Identify the natural communication styles within your group, and your team will become more engaged
and productive. Fail to recognize these patterns, and your group can be disconnected or conficted.
HOW YOUR CO-WORKERS ADD VALUE
THE 49 PERSONALITY ARCHETYPES
SECONDARY ADVANTAGE
P
R
I
M
A
R
Y
A
D
V
A
N
T
A
G
E
INNOVATION
INNOVATION PRESTIGE POWER MYSTIQUE ALERT PASSION TRUST
PRESTIGE
PASSION
TRUST
POWER
MYSTIQUE
ALERT
You change the game
with creativity
You change the game
with creativity
You earn respect with
higher standards
You lead
with command
You communicate
with substance
You prevent problems
with care
You connect
with emotion
You build loyalty
with consistency
You earn respect with
higher standards
You connect
with emotion
You build loyalty
with consistency
You lead
with command
You communicate
with substance
You prevent problems
with care
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
BETSEY MERKEL
Hello@HowToFascinate.com | 855.973.2663 14 / 16 THE CATALYST : DEEPER UNDERSTANDING
An Anthem is a very short phrase, only two or three words. Just
like an advertising tagline, your Anthem pinpoints what makes you
most valuable. This short phrase goes a long way toward a positive
impression. When you’re confdent and authentic, you’re more likely
to impress and infuence your listener.
The Anthem Method is very easy, because we’ve already done the
heavy-lifting for you. The words might already be waiting for you
inside this report.
IN OUR STUDY WITH AT&T SALES AND CUSTOMER SERVICE, EMPLOYEES
WERE 200% MORE LIKELY TO RECOGNIZE THEIR MOST VALUABLE
DIFFERENCES AFTER WRITING THEIR OWN ANTHEM.
APPLY WHAT YOU’VE LEARNED SO FAR:
CREATE YOUR ANTHEM
Ever struggled to fnd
the right words to
describe yourself? For
instance, started to
introduce yourself, or
sat down to write a
resume, and then felt
uncertain about exactly
what to say?
You need a simple,
persuasive phrase to
confdently describe
how you are most
likely to add value.
And you need to
do it in roughly 9
seconds, to ft within
the average attention
span. Otherwise you’ll
lose your listener’s
attention.
CREATE YOUR ANTHEM NOW: [NEED PRICE FROM SALLY]
Apply your Anthem to describe
yourself in a snapshot. A few
examples:
n
New business materials
n
Resume
n
LinkedIn profle
n
Website
Once you have a tagline for your
personality, you can make it
extremely easy for others to grasp
what you bring to the table.
Co-workers can quickly tap into your
top qualities.
FIND THE PERFECT WORDS TO DESCRIBE HOW THE WORLD SEES YOU AT
YOUR BEST! CREATE YOUR ANTHEM NOW: HowToFascinate.com/ANTHEM
YOUR ANTHEM: THE TAGLINE FOR YOUR PERSONALITY
Here’s how:
Instead of focusing
on your strengths,
describe how you are
different.
Your Archetype lights
the way to your
personality’s most
valuable differences.
The next steps is to
create your Anthem:
the tagline for your
personality.
IN OUR PILOT PROGRAM WITH UNILEVER,
EMPLOYEES WERE 34% MORE CONFIDENT
AFTER THE ANTHEM PROGRAM.
BETSEY MERKEL
$177
Hello@HowToFascinate.com | 855.973.2663 15 / 16 THE CATALYST : DEEPER UNDERSTANDING
YOU’VE SEEN THE BEST OF
HOW THE WORLD SEES YOU
FACEBOOK
Facebook.com/HowToFascinate
TWITTER
@SallyHogshead
YOUTUBE
Youtube.com/SallyHogshead
TWITTER
@HowToFascinate
EMAIL
Hello@HowToFascinate.com
»
The greatest value you can add is to become more of
yourself. via @SallyHogshead #HowToFascinate
»
Every time you communicate, you are either adding
value or taking up space. via @SallyHogshead
»
When you want to stand out, your strengths matter
less than your differences. via @SallyHogshead
»
You don’t LEARN how to be fascinating.
You UNLEARN boring. via @SallyHogshead
#HowToFascinate
»
If you don’t know your own value, don’t expect
anyone else to. via @SallyHogshead #HowToFascinate
WE LOVE TO CONNECT WITH YOU!
GET FASCINATING IDEAS HERE:
FASCINATE YOUR FOLLOWERS
TWEET THIS:
SEE THE REST OF
HOW THE WORLD SEES YOU
HOW THE WORLD SEES YOU: DI SCOVER YOUR HI GHEST
VALUE THROUGH THE SCI ENCE OF FASCI NATI ON
AVAILABLE JULY 2014
Combining marketing and neurology with a decade
of proprietary research and studies inside world-class
companies, author Sally Hogshead describes how your
personality is most likely to fascinate your team, clients,
and organization.
BETSEY MERKEL
16 / 16 THE CATALYST Hello@HowToFascinate.com | 855.973.2663
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No amendments, alterations or changes may be made to this document or the underlying Fascination Advantage
®

Assessment without frst obtaining the express written permission of How To Fascinate.
Fascination Advantage
®
, Discover How The World Sees You
®
, How To Fascinate
®
, each of the 7 Fascination Advantages,
and the 49 Fascination Archetypes are trademarks of How To Fascinate and/or Sally Hogshead. All other trademarks and
copyrights are property of their respective owners.
BETSEY MERKEL