PROGRAM TITLE: Higher Nationals in Business

UNIT TITLE: Unit 2: Marketing Essentials

ASSIGNMENT NUMBER: 1

ASSIGNMENT NAME: Assignment 1

SUBMISSION DATE: 28/11/2021

DATE RECEIVED: 28/11/2021

TUTORIAL LECTURER: Phạm Hương Thủy

WORD COUNT: 3000

STUDENT NAME: Nguyễn Mạnh Hưng

STUDENT ID: BKC12428

MOBILE NUMBER: 0383498573

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Summative Feedback:

Internal verification:

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Contents
I. Report introduction ................................................................................................................... 5

II. Company introduction ............................................................................................................. 5

III. The roles of two important positions in marketing function such as marketing
executive, marketing and communications officer or digital marketer, etc. in the context of
internal and external marketing environment. ........................................................................... 6

1. Position 1: Content Creator ............................................................................................... 6

2. Position 2: Digital marketer............................................................................................... 7

IV. Key roles and responsibilities of the marketing in function in your company and in the
context of internal and external marketing environment .......................................................... 8

1. Key roles and responsibilities of the marketing function in the context of internal
marketing environment............................................................................................................. 8

2. Key roles and responsibilities of the marketing in context of the external marketing
environment ............................................................................................................................... 8

V. The interrelationships between the marketing function and other business areas .......... 10

1. The relationship between the marketing department and the research and
development department ........................................................................................................ 10

2. The relationship between the marketing department and the financial department 10

VI. The business objectives and the competitor’s objectives ................................................... 11

1. Vinamilk's business objective:......................................................................................... 11

2. TH true-milk's business objective: .................................................................................. 11

VII. Comparison on the way the company is applying the marketing mix (7Ps) with the
competitor to achieve business objectives. ................................................................................ 11

1. Explanation on how the company has applied the marketing mix (7Ps) to its marketing
strategies. ...................................................................................................................................... 11

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 2. Draw a table comparing the marketing mix of your chosen company and competitors
in the same segment ................................................................................................................. 15

VIII. Choose 2 Ps (the ones which are most significant tactics) applied by EACH company
in the Marketing Mix then evaluate their advantages and disadvantages. ............................ 17

IX. Conclusion.............................................................................................................................. 19

Reference ....................................................................................................................................... 20

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I. Report introduction

To improve sales, the Vietnam Dairy Products Joint Stock Company wishes to organize a
training course for all marketing staff on the roles and responsibilities of marketing in relation to
the internal and external environment. The following report will help you better understand that.
The report is divided into six main sections. The first part will be a general introduction about
Vinamilk. The second part, the main content will be the role of marketing specialist and
marketing event organizer in the context of the internal marketing environment as well as the
external environment of the company. The third part, the key roles and responsibilities of the
marketing in function in the context of internal and external marketing environment. The fourth
part will be the interrelationship between the marketing department, the research and
development department, and the finance department in the company. Part five, the applications
7Ps (Price, Product, People, Process, Place, Promotion) of marketing mix will be demonstrated.
Next, the comparison between Vinamilk and TH true-milk in term of Marketing mix will be
presented. Last but not least, an assessment of the pros and cons of two of the seven marketing
tactics will be analyzed in this report.

II. Company introduction

Vinamilk is the short name of Vietnam Dairy Products Joint Stock Company. Vinamilk is a
company that produces and sells milk and dairy products as well as related equipment and
machinery in Vietnam. According to statistics of the United Nations Development Programme,
this is the 15th largest company in Vietnam in 2007.

The trading code on the Ho Chi Minh City Stock Exchange is VNM. The company is a leading
enterprise in the dairy processing industry, currently holding 75% of the dairy market share in
Vietnam. In addition to strong domestic distribution with a network of 183 distributors and
nearly 94,000 sales points covering 64 provinces and cities, Vinamilk products are also exported
to many countries in the USA, France, Canada, Poland, Germany, Middle East, Southeast Asia,
etc. After more than 30 years of launching to consumers, so far Vinamilk has built 8 factories, 1
factory and is building 3 new factories. With a variety of products, Vinamilk currently has over
200 products of pasteurized milk, pasteurized milk and products made from milk. (admin, 2021)

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III. The roles of two important positions in marketing function such as marketing
executive, marketing and communications officer or digital marketer, etc. in the context of
internal and external marketing environment.

1. Position 1: Content Creator

a. The roles of Content Creator in the context of internal marketing environment

A content creator is responsible for providing information and material across any platform or
channel. They usually target a specific end-user/audience in specific contexts. A content creator
can contribute any format: blogs, news, image, video, audio, email, social updates, and other
related content. As such, Content Creator plays an important role in the marketing department. If
the company's marketing department has a good Content Creator, it will contribute to optimizing
the information and images of each product to customers.

And Vinamilk has been very successful in bringing product information to customers through
advertising on television channels, Youtube on the website "giacmosuaviet".

In addition, Vinamilk sponsors Vietnam's national football teams, contributing to increasing

brand recognition to the public.

Moreover, Vinamilk also sponsored difficult children to receive heart surgery and supported poor
children across the country (Đức, 2020), during the Covid pandemic by donating 1.7 million
glasses of milk, equivalent to 12.5 billion VND along with the message "For the health and
safety of children - Join hands to fight Covid-19" (Vinamilk, 2020). Thereby, helping to increase
consumer's sympathy towards the company and attract consumers.

b. The roles of Content Creator in the context of external marketing environment

Content creators plan and introduce good product advertising content, contributing to attracting
supermarkets and large and small agencies to cooperate with the company. That contributes to
expanding distribution channels and bringing products to customers more easily.

In addition, content creators also need to grasp information about trends in the market as well as
competitors to grasp favorable opportunities and trends of the media to build Good promotion
strategy, hitting the psychology of consumers.

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Target customers: Vinamilk's products are mainly aimed at children and mothers before and after
giving birth. Thus, it requires content creators to come up with articles, advertisements or
programs with appropriate content aimed at the right key customers of the company.

2. Position 2: Digital marketer

a. The roles of digital marketer in the context of internal marketing environment

In the era of technology 4.0, the role of Digital Marketers is even more appreciated. Digital
Marketers are tasked with developing plans that help companies spend their marketing budgets
more efficiently, capture more valuable leads, and earn a higher return on investment (ROI). A
good plan with reasonable capital will get consensus from many sides to help implement that
plan better. Digital platforms and the internet are growing strongly, making it easier to bring
information of products such as brands to all ages of consumers through digital platforms.
Vinamilk has made good use of these points by opening accounts on Facebook, Youtube or
building its own website to bring products closer to consumers.

b. The roles of digital marketer in the context of external marketing environment

In this growing digital age, digital marketers need to improve their brand recognition for
consumers on digital platforms, create many marketing articles, to bringing businesses to the
"top" of search on digital technology platforms. They have to make customers come to the
products provided by the business, temporarily putting aside the products of other competitors -
this is the role where creativity and originality play a decisive role. Through today's digital
platforms with large traffic such as Google, Facebook, Youtube, website, etc. Technology users
can easily search for business information, product and service information. From there, increase
traffic, interact with information related to the business, bring opportunities to increase sales and
potential customers for the sales department.

With the development of society, the demand for people's internet access devices is increasing
day by day, so Vinamilk has created short and meaningful advertisements, slogans on its own
website or on other websites and other platforms such as Youtube, Facebook to attract and
increase brand awareness among consumers.

In addition, digital marketers also need to understand the laws of advertising on digital platforms
or sensitive issues to avoid having a bad influence on the brand in the eyes of consumers.

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IV. Key roles and responsibilities of the marketing in function in your company and in the
context of internal and external marketing environment

1. Key roles and responsibilities of the marketing function in the context of internal
marketing environment

The marketing department has the task of defining strategic marketing plan to maximize sales,
bring the products' information and values to the customers, etc.

For example: With an investment strategy for product research and development to bring high-
class nutritional choices to consumers, Vinamilk has recently officially launched a new product,
Pasteurized Fresh Milk containing Bird's Nest. Immediately upon launch, the product received
great attention from consumers. In addition to the reason that this is the first pasteurized fresh
milk product on the market containing bird's nest, the product is also highly appreciated for its
nutritional value, especially in supporting health promotion and prevention resistance. (Vinamilk,
2020)

The marketing department is responsible for participating in the company's common goal,
mission and maximizing its profits, while respecting the principles of business ethics.

The marketing department is responsible for creating and disseminating images, messages and
ideas that best communicate the brand values.

For example, Vinamilk has developed video series such as the "Children's Music" series and the
"Vinamilk Farm" video series. Besides, Vinamilk also organizes support programs for poor
children and students across the country during the Covid pandemic.

2. Key roles and responsibilities of the marketing in context of the external marketing
environment

Social: Sustainable marketing plan: Most recently, the program "Sharing the burden of the
epidemic season" was implemented by Vinamilk to subsidize prices with nutritional products
with a budget of 170 billion VND. In addition to direct support on essential consumer goods such
as milk and necessary nutritional foods through the program "Sharing the burden of the epidemic
season", Vinamilk continued to give away 45,000 gifts of nutritional products. for people facing
difficulties because of the epidemic in 3 localities: Ho Chi Minh City, Binh Duong city and Dong
Nai city. (Uyên, 2021)

Customers:
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Vinamilk always listens to and absorbs customers' opinions on product quality and prices
through social media channels such as Facebook, Youtube, Instagram and Linkedin.

Competitors:

Vinamilk is currently facing relatively high competition from domestic and foreign brands such
as TH True Milk, Nestle, Mead Johnson, Abbott. For liquid milk products, Vinamilk is must
compete fiercely with big milk brands such as Dutch Lady, Moc Chau, TH True Milk, etc. In
recent years, TH True Milk has emerged in an amazing way that makes all brands have been
Long-term survival in the industry must also be wary. Therefore, in order to develop and
maintain its position in the market, the marketing department needs to analyze and evaluate
competitors in the market, from which to have the most effective marketing measures to increase
market share.

Government: Vinamilk needs to comply with laws on marketing and advertising such as:

Enterprises advertising goods and services business activities must have a business registration
certificate.

Enterprises advertising for different kinds of products, goods and services must have documents
proving the conformity of products, goods and services according to the provisions of law.

Distributors:

The marketing team is responsible for designing the same pricing policies, profits and
promotions for all distributors in the same country. Additionally, before and after any marketing
campaign, the team should send team members to the point of sale to assist the sales staff and
collect customer reviews through the store. Therefore, distributors will have more confidence
when cooperating with the company.

Suppliers:

Finding good suppliers is not only the task of merchandising or purchasing team, a marketer
partly helps the company choose appropriate resources. Since the team always search for
customers’ feedback on the quality of the products and keep the eyes on their competitors, they
can give the advice to the company on the quality of current competitors and the potential
competitors.

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V. The interrelationships between the marketing function and other business areas

1. The relationship between the marketing department and the research and
development department

Marketing department is responsible for building a system to collect and synthesize information
about prices, products, and competitors. From the analysis and evaluation of the collected
information, the marketing department will give opinions on the decision to improve the existing
product or develop a completely new product for the research and development department.
Marketing department can propose ideas for new products, product design orientation, product
packaging for research and development department from customer reviews. Thereby helping the
research and development department to come up with new products to meet the needs of
consumers in each specific period.

For example: Through market research as well as consumer needs of the marketing department,
they have grasped the current consumer trend of using herbs derived from nature, good for health
and beauty. Thereby, they cooperated with the research and development department and
launched a drink product from reishi combined with honey distilled from nature, convenient for
customers to take care of their health. (Vinamilk, n.d.)

2. The relationship between the marketing department and the financial department

The Marketing department will need to work closely with the financial department to ensure that:
there is sufficient budget to meet research, promotion and distribution needs. The finance
department has a summary of the entire organization to ensure that all businesses operate within
their financial means. They will want all departments to work within their allotted budgets. Like
all departments, marketing may want to overspend if profitable marketing opportunities emerge
during the year. The marketing department is likely to focus on sales volume and building
market share, while the finance department is likely to focus more on cash flow, covering costs,
and returning investment as quickly as possible.

Example: In the campaign "Healthy friends, Healthy Vietnam" implemented by Vinamilk, the
company's marketing department coordinated with the finance department to come up with a
reasonable budget for the campaign of more than 20 billion VND. shoulder to shoulder with the
whole country in the peak anti-epidemic days, that contributes to creating sympathy for
consumers as well as increasing the number of customers for the company. (Vinamilk, 2021)

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VI. The business objectives and the competitor’s objectives

1. Vinamilk's business objective:

Vinamilk's goal is to continue to maintain its number one position in the Vietnamese market and
move towards the goal of becoming one of the top 30 largest dairy companies in the world in
terms of revenue. (Vianmilk, n.d.)

2. TH true-milk's business objective:

TH true-milk's goal is to become the leading food producer (taking the number one position) in
the Vietnamese market for clean products of natural origin. (Admin, 2021)

VII. Comparison on the way the company is applying the marketing mix (7Ps) with the
competitor to achieve business objectives.

1. Explanation on how the company has applied the marketing mix (7Ps) to its
marketing strategies.

a. Price:

In Vietnam, price is always a very important factor and it is a key factor determining the success
or failure of each marketing strategy. And Vinamilk's marketing strategy is also very focused on
this issue. The quality of Vinamilk's products is always of international quality, however, the
selling price of Vinamilk products is cheaper than many other similar products of domestic and
international competitors. Vinamilk's special dairy products for children or the elderly are valued
at only 1/3 of the price of other products of the same type. The dairy market in Vietnam today is
very competitive from product to price. Because the average income of Vietnamese people is
very low, Vinamilk has paid attention to the pricing strategy, so it has gained a great advantage
in the market. For example, a carton of Vinamilk fresh milk 48 boxes 180ml costs 378.000 VND,
while TH True Milk is about 384.000 VND. (CEO360, 2020)

b. Product:

Over time of existence and development, Vinamilk has better understood the needs as well as the
importance of improving product quality to suit every family. Therefore, all Vinamilk products
provide a lot of vitamins and minerals necessary for each user's body. With affordable prices,
Vinamilk provides products with international quality and is trusted and used by many people
every day such as vinamilk yogurt, dielac milk, long-life milk, fruit juice. All products are pure
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natural products and bring health and necessary nutrition to consumers. Not only stopping at
dairy products, Vinamilk has also made great strides when expanding research and launching
VFresh fruit juice to meet the needs of consumers, thereby helping to compete with other soft
drinks.

Convenience of use: Each milk line of Vinamilk has many different sizes that are convenient for
users. For example, Vinamilk 100% Sugar-Free Pasteurized Fresh Milk has 2 sizes, 1l and
180ml; Pasteurized fresh milk containing bird's nest has 2 sizes, 110ml and 180ml.

Best return policy: Vinamilk also has a product return policy. Customers can exchange or return
goods at the time of delivery/receipt in the following cases:

Goods do not match the type, model in the order placed or as on the website at the time of
ordering.

The goods do not have enough quantity, not enough sets as in the order.

The external condition of the product is affected such as broken packaging, peeling, broken, etc.
(Vinamilk, n.d.)

c. Promotion:

Advertising: In order to increase the return from consumers as well as maintain the interest of
mothers and babies, Vinamilk has developed video series such as the "Children's Music" video
series and the "Vinamilk Farm" series. Vinamilk focuses on creating content for children. The
strength of Vinamilk's content is funny animated promotional videos, along with funny and
funny songs and the habit of watching ads by children in Vietnam posted on Vinamilk's Youtube
channel. The best ads for babies can be mentioned such as: Children's music, Children's cartoons,
advertisement for babies eat delicious, ADM Gold Banana Party Cover Contest, educational
programs. Especially, videos such as “Advertisement for babies eat delicious” always receive
large views when viewed regularly by children.

Sales promotions: Vinamilk has promotional programs such as: the program "get 1 box of 100%
vinamilk STTT with any capacity when buying 2 batches of 100% vinamilk 100% pasteurized
fresh milk 110ml or 180ml", the program "Buy promotional Vinamilk milk, get a free set of
Vinamilk milk products. dishes", the program "Vinamilk gives a Car Suitcase or a set of 18
porcelain and stainless-steel items, Scooter".

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Public relations: Vinamilk is the sponsor for the national men's and women's football team, the
national U22/U23/Olympic team for 3 years (2019-2022).

d. Process:

Since the 90s, Vinamilk's leadership has recognized that only by being self-sufficient in raw milk
for production can it be self-sufficient in price, providing consumers with the most stable and
quality dairy products. As a pioneer, Vinamilk initiated the "white revolution" with the dairy
movement in Vietnam by cooperating with farmers. At the same time, Vinamilk also built
"million dollar" dairy farms with large herds and oriented to international standards. (Dương,
2021)

e. People:

Vinamilk is honored to be one of the top 5 companies in terms of the company's remuneration for
employees. To be able to retain the experts, retain the employees, the companies need to have a
maximum remuneration regime. That at Vinamilk has been done very well. It is expressed as
follows:

All officers and employees working at Vinamilk are paid health insurance and social insurance
by the company in accordance with the law and guaranteed benefits for employees.

Employees working at Vinamilk in each position will be fully equipped with labor equipment
and labor protective gear to ensure health, ensure occupational safety and hygiene, and ensure
that there are enough tools and equipment. to be employed. Not only that, the company also
supports a lot for employees to study and work.

One of the benefits that the company gives employees is that the company builds many gyms
such as yoga room, swimming pool, football field, playground for employees working at
Vinamilk. After a stressful and tiring working period, they can take a break, relieve work
pressure, and exercise to improve their health.

Employees are entitled to holidays and Tet bonuses according to the regulations of the State.

The company also regularly organizes birthdays, festivals or trips for company employees to
create closeness and closeness among colleagues.

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All of this contributes to helping employees feel secure to work at Vinamilk, increasing the
working quality of employees and retaining many talents for the company. Thereby helping to
increase service quality. (Hằng, 2020)

f. Place:

Vinamilk brings products to customers through 2 distribution channels: direct and indirect
distribution.

Vinamilk's direct distribution channels include the website "giacmosuaviet" and the Vinamilk E-
shop. Vinamilk's indirect distribution channel is through large stores and supermarkets such as
Big C, Metro, Five mart.

Since 2016, in addition to putting its products in stores, supermarkets and developing retail store
chains, Vinamilk is the first enterprise in the FMCG industry in Vietnam to develop more
commercial channels, electronics to improve the quality of customer service. Currently,
Vinamilk's online sales channel in addition to the website "https://giacmosuaviet.com.vn/" and
the app "Vietnamese milk dream". The company has built a store system on delivery application
platforms, leading fast food in Vietnam such as Shoppe Food, BEAMIN, Grabfood. (BN, 2021)

g. Physical Evidence:

Vinamilk's brand identity system includes:

The first is the logo of Vinamilk. The main symbol in the Vinamilk logo is a combination of
stylized letters and round shapes. Round shape symbolizes perfection, the fullness of product
quality. Inside the Vinamilk milk logo is a stylized VNM letter symbol by soft connecting. The
upper and lower lines in the Vinamilk logo design represent cool and nutritious milk drops.

The secondly, the image of Vinamilk's brand is also associated with the image of colorful,
fragrant green grasslands with funny, healthy cows, dancing and singing, showing the closeness
to nature. However, it attracts the eyes of customers, especially children, who are the main
audience for the company's products.

The third is the songs "Bright eyes with high shape", "Rise high in Vietnam".

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 2. Draw a table comparing the marketing mix of your chosen company and
competitors in the same segment

Marketing mix Vinamilk TH true-milk

Price Cheap price High price

For example, a carton of For example, một thùng

Vinamilk fresh milk 48 sữa tươi TH true-milk 48
boxes 180ml costs 378,000 hộp 180ml giá 384.000
VND. VND.

Product Vinamilk has many TH True Milk only

product lines, diverse in focuses on producing
types, models and designs pasteurized fresh milk.
such as liquid milk,
yogurt, powdered milk,
powdered snacks,
condensed milk, ice cream,
cheese, etc.

Promotion Advertising: Advertising Advertising: Advertising

on TV channels or on on TV channels or on
other platforms such as other platforms such as
Youtube, Facebook, etc. Youtube, Facebook, etc.

Sales promotions: Sales promotions: TH

Vinamilk has promotional true-milk has promotional
programs such as: the programs such as: buy
program "get 1 box of four get one free, buy five
100% vinamilk STTT with get one free, etc.
any capacity when buying Public relations: TH true-
2 batches of 100% milk donated 7,200 cups

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 vinamilk 100% of TH true-milk fresh milk
pasteurized fresh milk to the anti-epidemic force,
110ml or 180ml", etc. sponsored milk for
children in the highlands.
Public relations: Vinamilk
is the sponsor for the
national men's and
women's football team, the
national
U22/U23/Olympic team
for 3 years (2019-2022).

Process Vinamilk built the first TH true-milk builds a

dairy farm in 2007 dairy farm, contributing to
contributing to supply supply autonomy.
autonomy.

People All officers and employees Employees at TH are

working at Vinamilk are
paid health insurance and
social insurance premiums
by the company in
accordance with the law,
and are entitled to holidays opportunities for
and Tet bonuses according
to the State's regulations.
The company also
regularly organizes
birthdays, parties or trips
for company employees to
create closeness and
cared for and provided
with many benefits such
as: policies to attract
talents, attractive salary
and bonus regimes,
unexpected salary
increases; preeminent
health insurance,
periodical health check,
study/training
opportunities paid for by
the Group, many
meaningful activities to

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 intimacy among take care of employees'
colleagues. physical and mental
health, etc.
The company built many
gyms such as yoga room,
swimming pool, football
field, playground for
employees working at
Vinamilk.

Place Direct distribution through Direct distribution through

Vinamilk E-shops and True Mart stores and
website. Indirect website. Indirect
distribution through agents distribution through agents
and supermarkets. and supermarkets.

Physical Evidence TH vinamilk's brand TH true-milk's brand

identity system includes:
logo of Vinamilk; the
songs "Bright eyes and tall
shape", "Standing up
Vietnam"; pictures of the
whole meadow with funny
dairy cows; etc.
identity system includes:
TH true-milk's logo; TH
true-milk farm system; the
message "The essence of
nature is kept intact in
every drop of fresh milk";
ect.

VIII. Choose 2 Ps (the ones which are most significant tactics) applied by EACH company
in the Marketing Mix then evaluate their advantages and disadvantages.

VINAMILK

1. P1: Place

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+ Advantages: The development of Vinamilk's e-commerce channels will help improve customer
service quality. At that time, customers will not have to go to stores or other agents and
distribution supermarkets but can still buy the products they want through Vinamilk's website.

+ Disadvantages: Buying and delivering goods through delivery platforms, fast food can affect
the quality of products when delivered to customers such as insufficient quantity of products,
wrong product types and models as in the order, the item was damaged in packaging, etc.

2. P2: Price

+ Advantages: Low product prices will help products easily reach consumers with not too high
income. Thereby, helping the company stand firm in the market in the context of the dairy
market with fierce competition from more than 40 enterprises and hundreds of brands of milk of
all kinds of multinational corporations.

+ Disadvantages: When product prices are low, it will raise new questions for new consumers
about whether the product's quality is better than other products, and whether the production
process is hygienic and safe. or not. That will negatively affect the number of products sold and
Vinamilk's competition with dairy products of other brands.

TH TRUE MILK

1. P1: Place

+ Advantages: Like Vinamilk, the distribution of products through e-commerce channels will
improve the quality of customer service. With the form of online ordering, customers only need
to place orders through means such as smartphones or computers without having to go to the
point of sale to buy products. Besides, tracking information of each specific product as well as
the price on e-commerce channels will be more convenient than at the selling location.

+ Disadvantage: In addition to the above benefits, if the management of transporting products to

customers is not guaranteed, problems will arise such as delayed delivery, insufficient delivery or
not. correct product in order, etc. That affects the reputation of the company as well as losing
customers' trust in the company.

2. P2: Price

+ Advantages: With a skimming strategy (pricing the product as high as possible), TH true-milk
has successfully hit the consumer's mind with the mindset that "high price means good quality".

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Thereby attracting customers who are well-off families with children, young people and people
who like natural products who care about health issues as soon as they come to the Vietnamese
market.

+ Disadvantages: With high product pricing, TH true-milk focuses on customer groups who are
well-off families. Meanwhile, Vietnam is currently a developing country with a low average
income. That affects access to TH true-milk's products for people with small and medium
incomes. Since then, it has had a significant impact on competition with other dairy brands,
especially Vinamilk.

IX. Conclusion

Over 45 years of sustainable development, Vinamilk has not only become the leading dairy
company in Vietnam but also affirmed its brand position on the international map. In order to
maintain its position in the country against other brands such as TH true-milk and Nutifood, the
marketing department in particular and the company as a whole need to diversify products and
actively research. and produce new products that benefit consumers. And to be able to do that,
employees in the marketing department need to understand their duties and roles in each specific
job. Through this newsletter, they will be able to clearly understand their position and then do
their job well.

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Reference

Admin, 2021. ctmcrop. [Trực tuyến]

Available at: https://ctmcorp.vn/muc-tieu-cua-th-true-milk/
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admin, 2021. hanimex. [Trực tuyến]

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[Đã truy cập 28 11 2021].

BN, 2021. thitruongbiz. [Trực tuyến]

Available at: https://thitruongbiz.vn/huong-dan-su-dung-ung-dung-mua-sua-vinamilk-ship-tan-
giuong-con-duoc-giam-gia-kich-san-2583.html
[Đã truy cập 28 11 2021].

CEO360, 2020. CEO360. [Trực tuyến]

Available at: http://www.ceo360.vn/chien-luoc-gia-cua-vinamilk/
[Đã truy cập 28 11 2021].

Đức, T., 2020. Công an thành phố Hồ Chí Minh. [Trực tuyến]
Available at: https://congan.com.vn/tu-thien/vinamilk-tai-tro-kinh-phi-giup-cac-benh-nhi-kho-
khan-duoc-phau-thuat-tim_97913.html
[Đã truy cập 28 11 2021].

Dương, Á., 2021. Thuonghieu. [Trực tuyến]

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trang-trai-cua-trieu-phu-sua-tuoi-viet-nam
[Đã truy cập 28 11 2021].

Hằng, N., 2020. 365 tìm việc. [Trực tuyến]

Available at: https://timviec365.vn/blog/luong-nhan-vien-vinamilk-sieu-khung-thu-hut-nhieu-
nhan-tai-new13344.html
[Đã truy cập 28 11 2021].

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Available at: https://cungcau.vn/san-se-kho-khan-voi-cong-dong-mot-trong-ba-muc-tieu-cua-
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[Đã truy cập 28 11 2021].
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Vianmilk, không ngày tháng Vinamilk. [Trực tuyến]
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[Đã truy cập 28 11 2021].

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Vinamilk, 2020. Vinamilk. [Trực tuyến]

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Vinamilk, không ngày tháng giacmosuaviet. [Trực tuyến]

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