Recommendation:

For the price, They need to make consumers believe that price is correspond with quality.
Vinamilk should do market research to have the best price which can give them most profit
and deal with their competitors like Dutch Lady, TH Milk.
Vinamilk should have the independent organ to check the quality of products and show
them to consumers when the release new products. With that method, consumers will know
which milk is good to buy.
They should adjust the price and policy for each retailer and wholesaler.
About product, Vinamilk was successful to be the milk brand which have the most
consumers, so they need to keep developing and focusing on milk and dairy products.
Vinamilk should renew their packages to make it more stunning.
Consumer will be satifised if Vinamilk keep the quality high like it always.
Having new milk products, flavour will make the consumers more attractive.
Vinamilk can research and apply some advanced technologies from other countries if it
suits the company’s products.
Promotion:
I think their promotion is good, but they still need to renew the advertisements, spend
money running ads. They should build customers relationship in both urban and rural area
, have good sales promotion to attract the clients.
We are living in the technology era, so there is a good sign for Vinamilk to do online
advertising.
They should be more active in charity, keep sponsoring TV programs, game shows and
organize some outdoor activities to give away fresh milk.
They can hire some famous artist to be a brand ambassador.
Place:
Having distribution channeles all around Vietnam, Vinamilk became the biggest milk
brand in Vietnam. Therefore, they should keep focusing on domestic market, especially
rural area.
Vinamilk can try to expanse more market all around the world, export their products.