Name: Tanzil Hossain

Roll: 2020110000004

Course Code: BUS 111/1111

Course Title: Introduction to Business

Section: A
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Introduction:

VISION:
 To grow as a dynamic, innovative footwear company and make shoes accessible to
everyone.
 To be a market driven manufacturer and distributor, maintaining a commitment to the
country, culture, tradition and environment in which they operate.
 To build a worldwide family of satisfied customers.

MISSION:
 To be the customer's destination of choice through their exclusive and unique designs.
 To be successful as market responsive organization, with footwear as its ideal business.
 To remain the most respected footwear company.
 To maintain well communication with customers.

GOALS:
 Their main goal is customers satisfaction.
 To become an ideal footwear company by maintaining traditional and cultural
manufactures.
 To provide great service to their customers.
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1) PLACE:
**Head quarter: Switzerland.
**Branch: Europe, America, Mexico, Singapore, Bangladesh etc. In Bangladesh Its branches are-
Dhaka, Chattogram, Comilla, Barisal, Rajshahi, khulna etc.
**Company Location: Lausanne, Switzerland.
**Distribution point: Bata Corporation is a multinational company. So, its service is worldwide.
Customers can purchase their products by visiting the branches of their country, also they can
purchase products through online.

2) PRICE:
The price of a product is influenced by a number of factors, such as manufacturing cost,
competition, market conditions, and quality of the product. A product's pricing always based on
its cost of production, manufacturing, and distribution. So, an organization should maintain the
price of a product by adding a percentage of the manufacturing costs to the selling price to
make a profit. Also, they have to follow the market condition to make profit. If the product has
a low market price then they should maintain the profit price for the product. They should
always calculate a profitable part from their earning section by selling their products. By this
way, there has no option to loss and easily the organization can get success. This system is also
helpful and do simplify investment appraisal decisions for example using required rate of
return. It is easy to understand and calculate the price and also useful when setting the price of
new and innovative products. So, there has no way to have loss in business.
**COSTS:
An organization should concern about their price point for lower class customer. At first, an
organization should analyze their customers. Because the price point will be exclusively based
on what their customers are willing to pay, they’ll need to confidently know what that price
point. Management must be able to estimate demand at different price levels, because an
organization can have higher class and lower-class customer. So, they should be always
concerned about their customers. They have to give sometimes offers or sales for their low-
class customer, otherwise customer will get disappointed and this can harm their business.
That's why, they should serve a well service for all types of customer.
**VALUE:
An organization can differentiates their products by adding features or services that their
competitors don't have and for that, customers will pay more for their products. On the other
hand, they can produce uncommon and unique products which their competitors don't have.
They must understand the customers need and want. Customers always want to buy money-
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worthy products. So, they have to give guarantee of their products and they should prove as a
loyal organization to their customers. By these things they can get more value from the
customers and can make more profit than their competitors. If they can develop a positive
brand reputation in the marketplace, they will be able to influence customer purchase decisions
more frequently. People will look at their product, recall what others have said, and choose
them over the competition. So that's why their products quality has to increase.

3) Promotion:
An organization can promote their products:
 By advertising on newspaper, magazine, television, google and also on social media. They
have to notice that the products must appeal to people intellectually.
 By writing blog posts about their business or products quality.
 By giving contest and giveaways on social media.
 By giving offers and sales on their products.
 By upgrading their products and services.
 Can spread the world about their services and products via email.
 By miking about their product details.
 By branding their products.
 By giving extra customer services.
 By improving the quality of their products.
 By well communication with customers

4) Products:
Bata Corporation is a multinational footwear and fashion accessory manufacturer and retailer.
The company “Bata Corporation" is the world's leading shoemaker by volume and has a retail
presence of over 5,300 shops in more than 70 countries and production facilities in 18
countries. They have started online services too. And their mission is to remain the most
respected footwear company all around the world. They serve exclusive and designing
footwear for both men and women and also for children. As they are a multinational company
so their services are worldwide. They have many branches in whole world. There designs of
footwear are so unique and exclusive. They make great shoes which accessible to everyone.
They dedicate themselves to discovering new shoe materials, developing modern shoe
technologies, and creating fresh footwear that carries style with comfort.