NEWLO

OK
STYLE
NEWLOOK STYLE

PRESENT UN: RUVE SANTAMARIA

PRESENT FOR: -ARBOLEDA ANDRES
-CARVAJAL TATIANA
- OVALLE FELIPE
-PEREZ LAURA
- RODRIGUEZ VARGAS SEBASTIAN

INS.EDU.TEC. THE SACRED FAMILY

GRADE: 10-2
IBAGU TOLIMA
2016

INTRODUCTION
Inside this included world, the companies to survive and the new
investments that you deposit to the market to be able to develop, must

orientate his efforts to offer services of added value or new ways of

commercializing the products, towards distribution channels mas
accessible to the buyers, but supporting the quality and the levels of
prices.
Before this, the opportunities for new companies that contemplate this
idea as the base to enter to the market, will be able to have wide
strengths if they take advantage of them to bring together them in his
benefit. This way there is had that as beginning there has been
conceived an idea of business that originates in the exploitation of an
alternative method of sale, which directs by force of commercialization
up to the buyer by means of the direct sale of door to door or office in
office by means of catalogues of clothes.
For what one presents an option inside this type of products, from a line
of wardrobe with innovative cuts, of great quality and with precious
ended, in such a way that they satisfy the need of beauty and innovation
of the clientas. Therefore one was seeking to introduce a line of products
with original designs of own brand " NEWLOOK STYLE ", which was
entering to the market with a line of wardrobe directed the public, who
takes as a source the current trends of the mode and the design and
combines them with exelentes finished and material carefully selected.
Therefore aspects are had that in this project diverse aspects were born
very in mind on the business, which have to see principally with the
analyses on the creation of the company, the considerations of
marketing and financiers, on the introduction of the own brand and that
variable were born in mind for the development of the brand on the
domestic market.

MISSION
We are a market leader, orientated to offering the best quality and
variety in products and services of sale, offering to him to our clients the
best call options, possessing the establishments that possess the best
environment comfort and safety, obtaining hereby his confidence and
loyalty; offering to the cities in which we have presence the only style of
attention and quality of life to his settlers.
To offer the clients who like the good one to dress, clothes of the highest
quality to the best price of the market, always trying to have modelaje
that this to the current with the last of the mode, in order that this way it
could develop his daily activities illuminating his beauty and highlighting
his elegance.

VISION
To be the chain of shops for departments in the Central American region
that offers the best quality and variety in services of sale and products
to his clients, to generate a value added to the cities to which we come
and to contribute to the development of our collaborators and
shareholders, strengthening our solidity by means of the planeacin and
the teamwork.
To position ourselves on the market as a successful and socially
responsible company with great national recognition thanks to our
products, quality, prices and service, always respecting the rights and
the work both of our collaborators and of our clients, this way to
continue growing and to offer our products in the whole interior of the
country.

I TARGET
To be a successful generating company of employments. To be the most
important organization in all the areas that shape it. To obtain an
important number of clienes captive. To position ourselves in the textile
branch as one of 10 more important companies. To be attentive and
opened to the trends of the mode and needs of the company, to
assimilate and to answer them in proactive and practical form, keeping
like that the force of the philosophy of the company. To cover to the
maximum the demand of our clients to offer a total satisfaction To

support always the lowest prices to comparison of our direct

competition. To offer elegance, comfort and style to all our clientele.
Points:
1. To establish the current situation of the sector of sales of clothes for
catalogue.
2. To identify diverse aspects on the competition as positioning,
differentiation, partificipacion and products of the competition.
3. To identify the products mas requested, needed and accepted by the
segment of the clients.
4. To establish a trend on the basis of the investigations on the different
designs, ranges of prices and options of payment for the sale for
catalogue of these products.
5. To identify the principal ones and mas suitable suppliers of the sector,
this way as the different options that these offer, the costs and his
services, in such a way that this is the base for the selection of the
suppliers of raw material.
6. To determine the potential, the profile and the conduct of purchase of
every segment of market with relation to these products.
7. To identify the different options for the design of the catalogue and
the different articles.
8. To identify to the different advertising means, that according to the
buyers serious feasible to promote the catalogue.

DESCRIPTION OF THE PRODUCT

DESCRIPTION OF THE BOUGHT PRODUCTO-SERVICIO

 THE PRODUCT OR SERVICE:

The articles that are commercialized in this business
can gather in crowds in the following lines:
Line for: shirts, vests / poles, huntresses,
jerseys, trousers, pirates, sandals, sweatshirts,
etc.
.Line for ladies: shirts, vests, huntresses,
skirts, dresses, clothes of holiday, leggings,
trousers, pirates, shorts, sweatshirts, dresses
Complements: belts, handkerchiefs, caps,
purses, etc. The activities of the business
begin with the purchase of the goods. This
purchase must be perfectly planned to achieve
that the stock is as exact as possible so that a
good assortment of articles is guaranteed but
avoiding unnecessary storages, especially in
fashion goods passenger.
THE MARKET
According to the evolution of the basket of the
purchase, the expense in textile places in fourth place
of importance in the familiar revenue to the third
party. 37,5 % of the textile turnover came from the
sale of woman's articles; 32,3 % of the man's clothes;
20,9 % and 9,3 % of the child's clothes.

in this sector it is necessary to bear in mind the

existence of an important seasonal component: the

reductions. This way, 18 % of the sales of the textile

sector centers in the first eight weeks of the year.
SALES PLAN
Diverse means Can be used: press, radio, yellow
pages... though the habitual thing on having initiated
the activity is to realize mailing or I deliver door-todoor and to create for it a leaflet with the most
attractive articles.
Nevertheless, the best advertising for this business
type is the mouth-to-mouth resuscitation that
trasmiten the persons who are satisfied by the
realized purchases. For this motive, to provide a qualit
service reporting and advised the client it is the best
strategy of communication that can develop.
The communication, therefore, is realized in the own
establishment. For it, the seller must be perfectly
prepared to advise of the best way the client.

BUDGET
Sales of clothes.................. 300 Euros.

You offer.......... 700 Euros.

We give............................ 1000 Euros.
The capital........................ 200 Euros.
Subsidies.......................... 500 Euros.
IVA Reperti.100 Euros.
Monthly Earnings.................
2170 Euros
Quarterly Earnings................ 6510
Euros

PAYMENTS
Purchase of goods............ 250 Euros.
Supported IVA......... 75 Euros.
Soils.................................. 1300 Euros.
Advertising....................... 50 Euros.
Supplies........ 150 Euros.
Financial expenses........ 400 Euros.
Amortization of debts... 900 Euros.
Purchase of the place..... 1000 Euros.
Quarterly expenses..............
4125 Euros.
Quarterly benefit............... 2385 Euros

CONCLUSIONS:
1. In order that the aims are fulfilled it is necessary
that execute all the strategies here raised and that
takes to himself a periodic control of the achievements
of the project.
2. In order that the brand positions in necessarily that
the client receives sufficient guarantees on the quality
of the product and demas additional services in such a
way that the total satisfaction is achieved.
3. The parameters mas important that the clients
consider to the moment to confirm the price with
regard to the value of the article and the quality of the
materials, though also one could have analyzed that
another point of great importance is the quality of the
finished ones
4. The clients think that the advertising must be
realized by means of television and the magazines
mas known or fashionable, which indicates that from
this podra to achieve the positioning wished in the
target market and that the advertising for these
means should manage to expire with the wished aims
of communication.