Business Plan: "It's Not Easy To Chase Your Dreams. But It's Easy To Chase Your Desired Clothes."

PAMANTASAN NG LUNGSOD NG VALENZUELA
Tongco Street, Maysan, Valenzuela City
BUSINESS PLAN
“It's not easy to chase your dreams. But it's easy to chase your desired
clothes.”
Northwest 56 Street, Malinta, Valenzuela City
123-456-78900
ClothChasers@gmail.com
clothchasers.wixsite.com/my-site-10
https://www.facebook.com/ClothChasers/
ALDAYA, CHRISTIAN JUAN, CRISTINA
BARIAS, LEI LUNTAO, DEJEN
CATUBAY, GABRIEL MARTINEZ, GWYNETH
FABELLON, NICE LAUREN MOLINA, JORDAN
GARCIA, NICOLE SAMSON, CHARLES
May, 2021
TABLE OF CONTENTS
SECTION 1: EXECUTIVE SUMMARY..........................................................................2
SECTION 2: BUSINESS OVERVIEW............................................................................3
SECTION 3: MARKET ANALYSIS AND COMPETITION..............................................5
SECTION 4: SALES AND MARKETING PLAN.............................................................8
SECTION 5: OWNERSHIP AND MANAGEMENT PLAN............................................10
SECTION 6: OPERATING PLAN.................................................................................17
SECTION 7: FINANCIAL PLAN...................................................................................19
SECTION 8: APPENDICES AND EXHIBITS...............................................................25
1
SECTION 1: EXECUTIVE SUMMARY
Executive Summary
Cloth Chasers’ company offers a variety of pre-loved clothes for both men and
women with refreshing style and made with the latest craze. They sell high-quality
products for everyday use suited to the preferences of their target market at a
reasonable price.
Online Selling and Shopping are the recent trends in the Philippines. Though
Cloth Chasers is focused on selling their items online, its aim is to strengthen and
support the non-gender clothing advocacy and long-life cycle of pre-loved clothes for
everyone.
Cloth Chasers is for fashion forward, design oriented and trend conscious
Filipinos aged between 6 and 25 years old, who love to collect items and shop for their
own needs and desires online. It will be challenging for Cloth Chasers to boost up its
market because there are many existing substitute products, which already have a
powerful advertising and customer following. However, the affordability and unique
items of Cloth Chaser can set it apart from these competitors.
The business will initially operate and use web and social media sites to
showcase their products for ordering. Several promos and freebies will be offered to
help it grow by catching the attention of loyal and potential customers. Cloth chasers’
philosophy is being quality-focused, and they deliver the best service an online shop
could give. To sum it up, they have a number of competitive edges that will be used as
an advantage to achieve their goals and objectives.
2
SECTION 2: BUSINESS OVERVIEW
Business Overview
Cloth Chasers is a merchandising business that offers a variety of pre-loved

clothes with different styles, colors and fits to flatter their customers. The aim of the
business is to run apparel that entices people to return not only for the clothes itself but
also for the customers to know Cloth Chasers because of its advocacy about non-
gender clothing, and making a longer life-cycle for used clothes and preventing it to go-
to-waste, thus leading to environmental perks. Essentially, our key commodity is our
own pre-loved clothing, which we sell to declutter our closets thereby earning money. It
also considers selling garments which are on trend. Cloth Chasers ensures to keep
abreast with the customers’ wants and to encourage clothing that is both inexpensive as
well as of good quality for our buyers.
Cloth Chasers are also weighed against the cost competitors. These rivals have
the exact same business concept as with the business, which is why it needs to be
flexible when it comes to growing the venture. Aside from that, the team is creative in
terms of advertising and the product’s quality to be sold. The venture aims for the
Generation Z as the specific target market. Given that they are using social media and
website platforms to market their product, Cloth Chasers are also considering the
demographic segmentation where they can consider the products along with Generation
Z being on the ‘same page’. In addition, this will also prompt for the psychographic and
behavioral segments of the Generation Z which includes their lifestyle preferences,
personality, thriftiness, and the desire to obtain the product because of outfit choices.
Moreover, regarding the uniqueness that the venture can lend to the customers, Cloth
Chasers do include sales and freebies stuff, which can also be useful along with the
clothes being sold.
3
Vision
To be recognized as one of the top performing local apparel within Metro Manila that
supports the non-gender clothing advocacy and long-life cycle of pre-loved clothes for
everyone.
Mission
To build a lifelong customer relationship and ensure their satisfaction by giving good
quality products. To keep the products on fashion trend and make it affordable but can
meet the stylish look of our customers.
Goals
 Position Cloth Chasers as one of the most trusted and recognized business in
clothing industry
 Provide customers with outstanding customer service.
 Acquire 50 new customers within a month and improve other customers' loyalty.
Objectives
 Offer products with high and good quality yet affordable.

 Meeting the satisfaction of the customers by giving proper products, addressing
all their complaints, and putting them as one of the top priorities.
 Create unique and new advertisements online and improve marketing strategies
like having sales and freebies.
4
SECTION 3: MARKET ANALYSIS

AND COMPETITION
Market Analysis
Cloth Chaser's target market is Filipinos at the age between 6 and 25 years old
but tends to be overly youth. They are fashion forward, design oriented and trend
conscious individuals, residing in urban areas. They are usually active on social media,
love to collect items and shop for their own needs and desires. To increase the market
penetration, Cloth Chasers offer products that can make it popular especially to the
Generation Z. At the same time, aggressive marketing will be done to increase the
visibility for the business through the use of social media and advertising.
Industry Analysis
Cloth Chasers is a part of the clothing industry and it will compete directly with
several local businesses, especially those who operate in nearby areas. They will
always be the competitor and most of them already have established their brand and
built a strong customer relationship. It can be a good challenge for Cloth Chaser to
compete against the giants and to boost up its market because there are many existing
substitute products. However, the affordability and unique items of Cloth Chaser can set
it apart from these competitors. It has to ensure that they will be consistent in providing
its customer good quality of product. What makes consumers look forward more to
Cloth Chaser is their appealing packaging and additional freebies.
5
Competitive Profile Matrix
BUSINESS QUANTITY PRICE AVERAGE WEEKLY QUALITY

SOLD RANGE PRICE SALES OF
PRODUCT
COMPETITOR A 25 P30-P150 P90 (LOW) P2,250 LOW
COMPETITOR B 17 P100-P450 P275 (HIGH) P4,675 HIGH
CLOTH 20 P49-P299 P174 P3,480 HIGH

CHASERS (AVERAGE)
Summary
As listed above, the number of products being sold by the business varies
according to the price. In addition, prices depend on the quality of the products that they
offer. Among the three businesses, Competitor A has the highest quantity being sold,
but it got the lowest income because their products have low quality that is why the
prices are also low. Competitor B, on the other hand, even though they offer products
with good quality, they got the lowest number of products being sold. It is for this reason
that their price range is high. However, the quantity being sold by Cloth Chasers is not
that high or low. It is in between the two competitors, for the reason that they sell
products with good quality yet affordable. To sum it up, this table shows that Cloth
Chasers is the best buy between competitor A and competitor B as it offers products
with good quality at affordable prices.
6
SWOT Analysis
 High quality of products

 Slow customer growth
 Affordable prices
 Too dependent on new
 It has an environmentally
fashion trend
friendly and appealing
 Lack of reputation
packaging
 Missing expertise in some
 It has several branded products
areas
 Easy and convenient shopping
experience
 Clothes are not gender based
 Online selling and online shopping

 Intense Competition because of
have been a new trend in the
Philippines several brands emerging in the
 Social media and online industry
advertising have expanded its  Price differences between
reach competitors
 Pre-loved or secondhand clothes  Larger competitors get majority of
are more environmentally friendly market share
 Thrift is mainstream now  Increase of tax
 It can delay the creation of fashion  Slow economy
waste by extending the product's
life cycle
7
SECTION 4: SALES AND MARKETING PLAN

Product or Service Offerings
Cloth Chasers provides one of the basic needs of the customers, which are
clothes. They offer various pre-loved clothes with different styles, colors, and most of all,
these are all available for both men and women. Purchasing the products that the
business offers will give the customers the privilege to get pre-loved clothes with high
and good quality at affordable prices. In addition, they have an eco-friendly and
appealing packaging. Cloth Chasers is the most convenient way to purchase pre-loved
clothes from an online selling shop.
Pricing Strategy
Cloth Chasers product price is ranging from P49-P299 depending on the product
size, quality, and condition. The price strategy is a combination of skimming and
penetration pricing. They may price its products with the highest amount that the
customer will pay. This is applicable because Cloth Chasers offers a good quality
product but then, eventually, penetration pricing may occur once its competitors
introduce the similar offer they had. With this, they can already set the product's price
lower than the product of its competitor.
Sales and Distribution
The sales strategy focused on the fast, accessible, and friendly service offered
by Cloth Chasers when someone ordered or purchased products. To increase sales, the
business wants to give good customer service because customers are well delighted
when they feel they are well assisted. Cloth Chasers also prioritize the time allotted in
delivering the products because customers hate delayed services. Lastly, they will offer
8
the best quality of clothes with effective packaging that will not disappoint their
customers.
Advertising and promotion
The business has its own website which can be accessed on

https://clothchasers.wixsite.com/my-site-10 that is definitely accessible by everyone.
Cloth Chasers established this website for the purpose of having its own platform where
it can provide the necessary information, not only about the products being sold, but
also about the firm itself. All the information such as email, contact number, address,
etc. can be reached easily through this website. However, that doesn’t mean that Cloth
Chasers is not using any other platform anymore since it already has its own website.
As a venture, Cloth Chasers believe that in order to gain the best customers, they
should make use of the most available and engaged social media platform as well,
which is Facebook. The venture also considers Facebook as a way of communicating
the products to the public, since it ranks first out of six best social media platforms upon
making a business in 2021, according to lyfemarketing.com followed by Instagram, and
LinkedIn. Moreover, Cloth Chasers is also appending sales occasionally along with
promo offerings regarding the sales promotional method of the venture. In this way, the
business surely makes a boost or uplift on the sales since more customers are
engaging during these events.
Sherman, H. (2020). The 6 Best Social Media Platforms For Your Business in
2021. Retrieved from https://www.lyfemarketing.com/blog/best-social-media-platforms/
9
SECTION 5: OWNERSHIP AND MANAGEMENT

PLAN
Ownership Structure
Cloth Chasers is a sole proprietorship company, which means there is only one
owner and a staff that performs their duties and responsibilities as employees. It is also
not necessary to take any extra measures in terms of creation and taxation, since there
are generally no formal steps and no costs involved. It just requires following local
business registration, license, and permit regulations. The owner owns all of the profits
and has full control over the business.
Management Team
Cloth Chaser is organized into eight functional areas: the manager, financial manager,
advertising, and promotion; sales, inventory, social media manager, graphic designer;
and logistics staff.
 Nice Lauren Fabellon, Owner/Manager
She is in charge of supervising and leading the business operations and employees.
Her task is to ensure the productivity, efficiency, as well as the implementation of
business strategies, and to evaluate the business performance. She also designs the
business strategy and establishes the business’ goals and objectives. Her leadership
and communication skills make her suitable for this role, as good teamwork is vital in a
business success.
 Charles Joshua Samson, Finance
He will perform several accounting and financial tasks in the business. He is in

charge of preparing the budgets, handling the payments, managing financial records,
10
and the payroll documents for the staff. Charles Joshua is a keen observant, and he got
his eyes on every detail. He also has skills in communication and problem-solving.
 Lei Nicolas Barias, Christian Aldaya; Advertising and Promotions
They will be responsible for supervising the advertisement and planning the
programs to generate customer’s interest in Cloth Chaser’s products. They also
estimate the demand for products the business and its competitor’s offer. Lei Nicolas
and Christian possessed analytical and communication skills that are a great help in
determining the promising strategies to boost the business. They are both creative too,
and they can easily generate new ideas.
 Cristina Juan, Inventory Associate
As an inventory associate, she needs to ensure that the inventory count is always
accurate, all the shipments have been accounted for and the number of stocks is
maintained. She has an attention to details, got some communication skills, and has a
basic understanding of math so that computing error can be prevented. Her primary
duty is to track all the data in the business.
 Jordan Molina, Sales
He will perform online sales activities so the business can achieve its desired profit.
He needs to maintain up-to-date product information and can also develop some sales
strategies. His excellent communication skills are important because he is the one who
will respond to the customer’s queries through phone, e-mails, chats, and personal
visits promptly and professionally in order to ensure the satisfaction of the customers.
 Dejen Luntao, Social Media Manager
As a social media manager, she will manage the business’ online presence by
developing a strategy, producing good and witty contents, analyzing usage data,
facilitating customer services, and managing campaigns. Her main responsibility is to
build social media tactics that are both unique and interesting that can bring more
people to the business.
11
 John Gabriel Catubay, Logistics Staff
As a logistics staff, he will be in charge of the transportation, delivery, storage,

packaging, distribution processing, and information processing. He also needs to
ensure that things are delivered quickly and on schedule from the main physical store to
the consumer.
 Gwyneth Eirish Martinez, Nicole Garcia; Graphic Designers
As the graphic designers in the business, they will be responsible for creating visual
innovations that can inspire, instruct, and fascinate customers. They will create the
general layout and design for product advertisements, website, brochures, social media
promotion, as well as the packaging design. They are essential for developing a
business personality and optimizing the marketing campaigns across social media.
Human Resources
Human Resource Management (HRM) is an important aspect of Cloth Chasers.

The Human Resource Management will aid the management of the clothing line
business. The human resources management is responsible for the overall performance
of the business. The purpose of HRM is to achieve success by ensuring the appropriate
human resources are acquired with the necessary skills, training employees if any gaps
in skills are identified, team building strategies are clearly defined, and team activities
are effectively managed.
Cloth Chasers will need to acquire and hire the following:
Management team – is responsible for managing the team and project budget. They
are the planner and setter of goals for the teams.
12
 Manager (1 position)
Duties and Responsibilities:
- in charge of supervising and leading the business operations and employees
- evaluate the business performance
- designs the business strategy and establish the business’ goals and objectives
- must possess leadership and communication skills
Salary: P100-P120 per month
 Financial Manager (1 position)
- can perform several accounting and financial tasks in the business
- in charge of preparing the budgets, handling the payments, managing financial

records, and the payroll documents for the staffs
- must possess communicative skills and problem-solving skills
 Advertising and Promotions Manager (2 positions)
- supervising the advertisement and planning the programs to generate customer’s

interest
13
- estimate the demand for products the business and its competitor’s offer
- must possess analytical and communication skills
- should be creative
 Inventory Associate (1 position)
- ensure that the inventory count is always accurate, all the shipments have been
accounted for and the number of stocks is maintained
- primary duty is to track all the data in the business
- must possess attention to details, got some communication skills, and have a basic
understanding of math
 Sales Associate (1 position)
- perform online sales activities
- develop some sales strategies
- maintain up-to-date product information
- must possess communication skills
14
 Social Media Manager (1 position)
- manage the business’ online presence by developing a strategy
- producing good and witty contents
- analyzing usage data
- facilitating customer service
- manage campaigns
- build social media tactics that are both unique and interesting that can bring more
people to the business
 Logistics Staff (1 position)
- in charge for the transportation, delivery, storage, packaging, distribution processing,

and information processing
- ensure that things are delivered quickly and on schedule from the main physical store
to the consumer.
15
 Graphic Designers (2 positions)
- responsible for creating visual innovations that can inspire, instruct, and fascinate
customers
- create the general layout and design for product advertisements, website, brochures,
social media promotion, as well as the packaging design
- develop a business personality and optimize marketing campaigns across social

media
16
SECTION 6: OPERATING PLAN

Development
As stated, Clothe Chasers offers a variety of stylish pre-loved clothes. These pre-
loved clothes were carefully picked by the sellers themselves that are obtained from
their fashion closets. Other products might not come directly from the staff but might
also be obtained from other people. The sellers ensure that the clothes were cleaned
properly and will cause no harm to the customers. Once done, the clothes will then be
taken pictures of and will be added to the website to be sold online.
The process given below was the procedures followed by the staff;
1. The staff carefully selected the pre-loved clothes that they do not use anymore.
Some might not come directly from the staff and might be from other people.
2. The clothes undergo a proper laundry procedure to ensure that it is sanitary.
3. The sellers will then take a picture of the clothes which will be displayed on their
website for the customers to pick for themselves.
Equipment
 Mobile Phone
Use: to communicate with the customers; for customer service
 Computer Set
Use: to accept, organize and process the orders
 Printer
Use: for receipts, bar codes, and contact information
17
Supplies
 Preloved Clothes
Description: Clothes that are previously owned but loved and cared by the owner,
clothes that have high quality even if it is used
Source: The owners will be supplier; thus, if ever the supply of the owners is not
enough, we will buy from resellers who sell bundles of preloved clothes
 Personalized Keychain for freebies
Description: The buyer will send their name or whatever word they want to put in the
keychain and the seller will personally calligraphy it. It is exclusively for 1 word only.
Customers will be given for every certain amount of purchases reached.
Materials:
1. Calligraphy Pen
2. Acrylic Keychain
3. Paper Price
Source: Shopee
Objectives:
1. To feel that all their orders are special

2. To promote repeat purchase and discover the business
3. To reward loyal customer
18
SECTION 7: FINANCIAL PLAN

Start-up cost requirements
PRODUCT UNITS VARIABLE VARIABLE SELLING SELLING

COST PER COST PRICE PER PRICE
UNIT UNIT
Printed Tees 3 P149 P447 P199 P597
Pocket Tees 3 P149 P447 P199 P597
Stripes Tees 3 P99 P297 P149 P447
U- Neck T- shirt 3 P59 P177 P89 P267
Overrun T- shirt 3 P59 P177 P149 P447
Sleep T- shirt 3 P29 P87 P49 P147
Crop top 3 P49 P147 P99 P297
Long Sleeve 3 P89 P178 P129 P258
Crop top
Denim Skirt 3 P149 P447 P179 P537
Down Skirt 3 P49 P147 P89 P267
Acid-Washed 3 P149 P447 P249 P747
Maong Pants
Wide Leg Pants 3 P249 P747 P299 P897
Tie Dye Long 3 P149 P447 P249 P747
Sleeves
Jacket 2 P199 P398 P259 P518
TOTAL 40 P4,590 P6,770
19
Cloth Chasers
Projected Statement of Comprehensive Income
For the Month Ended May 31, 2021
Week 1 Week 2 Week 3 Week 4

SALES P6,770 P9,156 P11,600 P16,314
Less: Cost of P4,590 P6,156 P7,842 P11,000

Goods Sold
GROSS P2,180 P3,000 P3,758 P5,314
PROFIT
Expenses:
Supplies P100 P100 P100 P100
Expense
Advertising
Expense P50 P60 P50 P60
Salaries
Expense P300 P300 P300 P300
Travel Expense P50 P54 P60 P40
Utilities Expense P100 P100 P100 P100
TOTAL
EXPENSE P600 P614 P610 P600
NET INCOME P1,580 P2,386 P3,148 P4,714
20
Cloth Chasers
Projected Statement of Financial Position
ASSETS
Current Assets:
Cash P6,770 P9,156 P11,600 P16,314
Total Assets P6,770 P9,156 P11,600 P16,314
LIABILITIES AND OWNER’S EQUITY
Accounts Payable 0 0 0 0
Total Liabilities 0 0 0 0
Owner’s Capital
P5,190 P6,770 P8,452 P11,600
Net Income
P1,580 P2,386 P3,148 P4,714
Total Owner’s Equity P6,770 P9,156 P11,600 P16,314
Total Liabilities & P6,770 P9,156 P11,600 P16,314

Owner’s Equity
Cloth Chasers
21
Projected Cash Flow Statement

TOTAL CASH REVENUE

Revenue from P6,770 P9,156 P11,600 P16,314
Product Sales
CASH DISBURSEMENTS
Cash Payments for
Supplies P100 P100 P100 P100
Cash paid to
Employees/Owners P300 P300 P300 P300
Travel Fees
P50 P54 P60 P40
Advertising
P50 P60 P50 P60
Utilities Payments
P100 P100 P100 P100
Cash Payments for
Inventory P4,590 P6,156 P7,842 P11,000
TOTAL CASH
DISBURSEMENTS P5,190 P6,770 P8,452 P11,600
NET INCREASE IN
CASH P1,580 P2,386 P3,148 P4,714
OPENING CASH
BALANCE P5,190 P6,770 P8,452 P11,600
CLOSINGCASH P6,770 P9,156 P11,600 P16,314

BALANCE
22
Graphs
23
Cloth Chasers
Break- Even Analysis
Formula:
Fixed Cost = Total Cost of Production – (Variable cost per unit x Total number of units made
Total cost of Production= Fixed Cost + Variable Cost
FIXED COST P500 P500 P500 P500
Variable Cost P4,590 P6,156 P7,842 P11,000
Total Cost of Production P5,090 P6,656 P8,342 P11,500
Total number of Units 40 54 68 96
Formula:
Selling Price Per Unit= Total Selling Price/ Total number of Units made
SELLING PRICE PER P169 P170 P170.5 P170
UNIT
Formula:
Variable Cost Per Unit= Total Variable Cost of Products/Total number of Units made
VARIABLE COST PER P114.75 P114 P115 P114.5
UNIT
Formula:
Breakeven point in Quantity= Fixed Cost/ (Selling Price Per Unit- Variable Cost Per Unit)
BREAKEVEN POINT IN 10 Units 9 Units 9 Units 9 Units
QUANTITY
PROFIT TARGETS:
24
#Units to sell/week to generate= Fixed Cost + Profit / (Selling Price Per Unit- Variable Cost
Per Unit)
P1,000 profit 28 Units 27 Units 27 Units 27 Units
SECTION 8: APPENDICES AND EXHIBITS
25
Resume
CHRISTIAN ALDAYA
Home Address : 0047 Bukid St.,
Malinta, Valenzuela City
Cellphone Number : 09292163741
E-mail Address : aldayachristian15@gmail.com
Date of Birth : August 11, 2002
Gender : Male
EDUCATION YEAR GRADUATED

in progress (2021)
Senior High School
MALINTA NATIONAL HIGHSCHOOL
2019
Junior High School
MALINTA ELEMENTARY SCHOOL
2015
Elementary School
Leadership Skills: Was a Red Cross Youth member and able to attend
different leadership development programs.
Skills / Technical Skills: Was able to attend seminars and training about using
Qualifications editing softwares and how to be digital literate. Can perform tasks easily
with the help of equipment and technology such as computer and mobile
phones.
 3rd Honorable Mention SY. 2014-2015

Special Awards /  rd
3 place GramLit English Quiz Bee (division level) Year 2017
Honors /  3rd Honorable Mention SY. 2018-2019
Certificates
Activities &  Computers and Technology (designing and creating

Interests attractive layouts for publications and marketing materials)
 Performing Arts (Singing)- A member of Pamantasan ng Lungsod
ng Valenzuela Singers Year 2019-present.
LEI NICOLAS M. BARIAS
26
Home Address : 5 Fortune St. Palasan, Valenzuela

City
Cell Phone Number : 0995 216 0182
E-mail Address : klsbarias@gmail.com
Date of Birth : December 22
Gender : Male

PAMANTASAN NG LUNGSOD NG VALENZUELA in progress (2021)
Senior High School
POLO NATIONAL HIGH SCHOOL 2019
Junior High School
PIO VALENZUELA ELEMENTARY SCHOOL 2015
Elementary School
Skills / Qualifications Interpersonal Skills:

Can work well with other people and is able to contribute efforts
efficiently within a team. Has a willingness to learn and is hardworking
who can be productive with minimum supervision.
Leadership Skills:
Has attended leadership development programs in Junior High School,
and is able to lead and organize a group task competently and
effectively.
Management Skills:
Mindful with every detail of work, and loves organizing stuff in order to
achieve a better outcome.
Special Awards /  A Rank 12 Junior High School Completer with High Honors
Honors / Certificates (S.Y. 2018-2019)
 Recently Ranked 4th place in class with High Honors (S.Y. 2020-
2021)
Activities & Interests  Creativity Skills (doing artsy crafts, drawing, sewing)
 Organization Skills (creating time table, file sorting, and listing
daily or weekly tasks)
 Collaboration Skills (dancing, sports)
27
JOHN GABRIEL S. CATUBAY

Home Address : 42 – B Cadena de Amor St. Balangkas,
Valenzuela City
E-mail Address : gabrielcat0224@gmail.com
Date of Birth : November 1, 2002
Gender : Male
EDUCATION YEAR
GRADUATED
Senior High School in progress (2021)
NUESTRA SENORA DE GUIA

ACADEMY 2019
Junior High School
NUESTRA SENORA DE GUIA
ACADEMY 2015
Elementary School
Field of Study Accountancy, Business and Management
 Cooking skill
 Communication skill
Skills / Qualifications
• Perfect Attendance Awardee SY. 2019-2020

Special Awards / Honors /
• With Honors Awardee SY. 2019-2020
Certificates
•
• Basketball Skills (good IQ at playing basketball, Tall
and attack the basket)
Activities & Interests
• Gaming Skills (Skilled player at mobile and computer
games)
28
NICE LAUREN R. FABELLON

Home Address : 35 Flaviano St. Karuhatan
Valenzuela City

E-mail Address : laurenicefabellon@gmail.com
Date of Birth : November 27, 2002
Gender : Female

in progress (2021)
Senior High School
MALINTA NATIONAL HIGHSCHOOL
2019
Junior High School
2015
Elementary School
Leadership Skills: Lead a project and task in school, organize a study

group, Can act with integrity, fairness, and a strategic mindset.
Skills / Qualifications Mathematical Skills: Was able to attend different mathematics

training in highschool
 Perfect Attendance Awardee SY. 2015-2019

Special Awards /  Consistent With Honors Awardee SY. 2015-2019
Honors / Certificates  2 Honorable Mention
nd
SY. 2018-2019
 Business and Finance Commerce (prepare and examine
financial records)
Activities & Interests  Computers and Technology (designing and creating
attractive layouts for publications and marketing materials)
29
NICOLE D.M. GARCIA

Home Address : 21 Jasmin St Balangkas,
Valenzuela City
E-mail Address : nixgarciaaa@gmail.com
Date of Birth : September 6, 2003
Gender : Female

in progress (2021)
Senior High School
POLO NATIONAL HIGH SCHOOL
2019
Junior High School
ARCADIO F. DEATO ELEMENTARY SCHOOL
2015
Elementary School
Field of Study Accountancy, Business and Management Strand

Analytical Skills:
Having the ability to deconstruct information for the betterment of
understanding
Skills / Qualifications
Organizing Skills:
Giving everything to obtain the desired outcome, focusing on
different tasks for the effectivity and efficiency.
Intrapersonal skills:
coping up with challenges within me and having emotional
intelligence
Special Awards / Honors /  With Honors Awardee SY. 2018-2019
Certificates
 Socializing Skills (capability to facilitate good interaction
with others}
Activities & Interests  Communication Skills (can able to comprehend and
understand with different or wide variety of people)
 Financial Managing (good at handling finances)
30
CRISTINA C. JUAN
Home Address : 40 N. De Galicia St.
Maysan Valenzuela City

Cell phone number : 09452875764
E-mail Address : juancrstina@gmail.com
Date of Birth : September 9, 2002
Gender : Female

In progress (2021)
Senior High School
MAYSAN NATIONAL HIGH SCHOOL
2019
Junior High School
MAYSAN ELEMENTARY SCHOOL
2015
Elementary School
Skills / Qualifications  Oriented in Microsoft Word, Excel, and

PowerPoint
 Quality writing and communication skills
 Fast learner and has a high level of responsibility
Special Awards / Honors /  S.Y 2014-2015

Certificates 3rd Honorable Mention
Writer of the Year
 Perfect Attendance Awardee S.Y 2015-2019
 With honors awardee S.Y 2016-2020
Activities & Interests  Basic editing (simple layout and design)

 Compile records
31
DEJEN M. LUNTAO
Home Address : O. Fernando St., Malanday,
Valenzuela City

E-mail Address : dejenluntao0803@gmail.com
Date of Birth : April O8, 2003
Gender : Female

in progress (2021)
Senior High School
MALANDAY NATIONAL HIGH SCHOOL
2019
Junior High School
SANTIKAN ELEMENTARY SCHOOL
2015
Elementary School
Field of Study Accountancy, Business, and Management

Relevant Work Experience Cashier at Fruit Shake Store (Summer of 2019)
Cashier at Sari-Sari store
Skills / Qualifications Communicating Skills

Perseverance, Motivation and Teamwork
Organizing and Planning

Special Awards / Honors / Certificates  With Honors Awardee SY. 2013 - 2021
• Most Friendly Awardee SY. 2017- 2018
• Budgeting my allowance
Activities & Interests • Financial Planning
• Socializing Skills
32
GWYNETH EIRISH G. MARTINEZ

Home Address : 3049 F. Bautista St. Ugong,
Valenzuela City
E-mail Address : gwynetheirishmartinez@gmail.com
Date of Birth : February 28, 2003
Gender : Female
in progress (2021)
Senior High School
SITERO FRANCISCO MEMORIAL NATIONAL HIGH
SCHOOL 2019
Junior High School
ST. CATHERINE COLLEGE OF VALENZUELA
Elementary School 2015
Computer Skills:
Knows how to use Microsoft Word, Excel, and PowerPoint.
Skills / Qualifications Time Management Skills:

Always meet the deadline and disciplined enough to turn out
distractions.
Collaboration Skills:
Listens and acknowledge the feelings, concerns, opinions and
ideas of others. Notify others of problems in a proper manner.
Special Awards / Honors /  With Honors Awardee SY. 2016-2020
Certificates  Loyalty Awardee SY. 2014-2015
 Editing (creative layouts for marketing websites,
brochures, calling cards)
Activities & Interests
 Budgeting (allowance management, monitors income and
expense)
 Sports (teamwork and camaraderie skills)
33
JORDAN A. MOLINA
Home Address : 34 B A. Pablo St. Karuhatan,
Valenzuela City.
E-mail Address : molinajordan0x@gmail.com
Date of Birth : April 29, 2003
Gender : Male
Civil Status : Single
Nationality : Filipino
YEAR
EDUCATION
GRADUATED
PAMANTASAN NG LUNGSOD AT VALENZUELA
in progress (2021)
Senior High School
VALENZUELA CITY SCHOOL OF MATHEMATICS AND
SCIENCE 2019
Junior High School
2015
Elementary School
Relevant Work Experience N/A

Skills/Qualifications  Technologically Adept
 Fast-Learner
 Critical Thinker
Special  Perfect Attendance (2016-2019)
Awards/Honors/Certificates  With Honors Awardee (2020)
Activities & Interests  Web Designing
 Programming
Objective To obtain new skills and knowledge that will help improve
myself.
34
CHARLES JOSHUA P. SAMSON

Home Address : 3050 F. Bautista St. Ugong,
Valenzuela City
E-mail Address : cjpsamson0122@gmail.com
Date of Birth : January 22, 2003
Gender : Male

PAMANTASAN NG LUNGSOD NG VALENZUELA in progress (2021)
Senior High School
SITERO FRANCISCO MEMORIAL NATIONAL HIGH 2019
SCHOOL
Junior High School
SILVESTRE LAZARO ELEMENTARY SCHOOL 2015
Elementary School
Skills / Qualifications Computer Skills:

Has basic knowledge in Adobe Photoshop and knowledgeable
in Microsoft Word.
Communication Skills:
Can cope-up and communicate with other people.
Active Listening Skills:

Open for all constructive criticisms and attentive to all the
instructions given.
Special Awards / Honors /  With Honors Awardee (S.Y. 2016-2020)

Certificates  Most Outstanding Red Cross Youth Awardee (S.Y.
2017-2019)
Activities & Interests  Organization Skills (finance tracking, listing daily

tasks, and file sorting)
 Budgeting (creating a budget plan)
35
Website
36
37
38
39
Social Media Site
40
Brochure
41
Poster
42
Business Card
43
Advertising Video
44

Business Plan: "It's Not Easy To Chase Your Dreams. But It's Easy To Chase Your Desired Clothes."

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Business Plan: "It's Not Easy To Chase Your Dreams. But It's Easy To Chase Your Desired Clothes."

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PAMANTASAN NG LUNGSOD NG VALENZUELA

Tongco Street, Maysan, Valenzuela City

Northwest 56 Street, Malinta, Valenzuela City

ALDAYA, CHRISTIAN JUAN, CRISTINA

BARIAS, LEI LUNTAO, DEJEN

CATUBAY, GABRIEL MARTINEZ, GWYNETH

FABELLON, NICE LAUREN MOLINA, JORDAN

GARCIA, NICOLE SAMSON, CHARLES

SECTION 1: EXECUTIVE SUMMARY..........................................................................2

SECTION 2: BUSINESS OVERVIEW............................................................................3

SECTION 3: MARKET ANALYSIS AND COMPETITION..............................................5

SECTION 4: SALES AND MARKETING PLAN.............................................................8

SECTION 5: OWNERSHIP AND MANAGEMENT PLAN............................................10

SECTION 6: OPERATING PLAN.................................................................................17

SECTION 7: FINANCIAL PLAN...................................................................................19

SECTION 8: APPENDICES AND EXHIBITS...............................................................25

SECTION 1: EXECUTIVE SUMMARY

SECTION 2: BUSINESS OVERVIEW

Cloth Chasers is a merchandising business that offers a variety of pre-loved

 Offer products with high and good quality yet affordable.

SECTION 3: MARKET ANALYSIS

Competitive Profile Matrix

BUSINESS QUANTITY PRICE AVERAGE WEEKLY QUALITY

COMPETITOR A 25 P30-P150 P90 (LOW) P2,250 LOW

COMPETITOR B 17 P100-P450 P275 (HIGH) P4,675 HIGH

CLOTH 20 P49-P299 P174 P3,480 HIGH

 High quality of products

 Online selling and online shopping

SECTION 4: SALES AND MARKETING PLAN

Sales and Distribution

Advertising and promotion

The business has its own website which can be accessed on

SECTION 5: OWNERSHIP AND MANAGEMENT

 Nice Lauren Fabellon, Owner/Manager

 Charles Joshua Samson, Finance

He will perform several accounting and financial tasks in the business. He is in

 Lei Nicolas Barias, Christian Aldaya; Advertising and Promotions

 Cristina Juan, Inventory Associate

 Jordan Molina, Sales

 Dejen Luntao, Social Media Manager

 John Gabriel Catubay, Logistics Staff

As a logistics staff, he will be in charge of the transportation, delivery, storage,

 Gwyneth Eirish Martinez, Nicole Garcia; Graphic Designers

Human Resource Management (HRM) is an important aspect of Cloth Chasers.

Cloth Chasers will need to acquire and hire the following:

Duties and Responsibilities:

- in charge of supervising and leading the business operations and employees

- evaluate the business performance

- must possess leadership and communication skills

Salary: P100-P120 per month

 Financial Manager (1 position)

Duties and Responsibilities:

- can perform several accounting and financial tasks in the business

- in charge of preparing the budgets, handling the payments, managing financial

- must possess communicative skills and problem-solving skills

Salary: P100-P120 per month

 Advertising and Promotions Manager (2 positions)

Duties and Responsibilities:

- supervising the advertisement and planning the programs to generate customer’s

- must possess analytical and communication skills

Salary: P100-P120 per month

 Inventory Associate (1 position)