WELCOME

GUIDE

Optimize the Business Accuracy

www.digitalzonein.com

1
 INTRODUCTION

03 Welcome
A quick summary of our commencement and
the various services offered by Digitalzone

Overview 04
Digitalzones skillset and beliefs that are
followed in the highest regard

05 Our Promise to You

We strive hard and put in our best to exceed
your expectations each time

How we work 06
A detailed clarification about
procedures at Digitalzone

12 Trade Reference

Important Contacts 14

2 Optimize the Business Accuracy

 WELCOME

Welcome to Digitalzone!
We are delighted that you have trusted us at Digitalzone to manage your varied processes

DID YOU of Digital Marketing, Demand Generation, Lead Generation, Whitepaper Syndication,
Event Management and Data Management with a view to ensure prominent marketing and
KNOW? consistent presales techniques.
The objective of this guide is to give you an insight about the services we offer - to help you
Digitalzone offers anticipate our efforts to attend to your needs.
one of the most Digitalzone is a global cohesive sales and marketing process outsourcing company that
comprehensive specializes in assisting companies to build sales pipeline with a view to reducing sales cycle
time of products/services.
lead generation
service in India. As part of our expertise, we also help generate market visibility, buildawareness and
establish business relationships in new markets. With over 23 years of immaculate experience
However, it is in the field, dedicated program managers and cutting-edge marketing software exclusively
attentive client designed for Digitalzone, we are an unparalleled choice for all your marketing initiatives.
service that truly We are extremely proud of our record of accomplishments and our honored partners can
attest to the fact that our lead generation methodologies are efficient, guarantee timely
sets us apart. delivery and are available at a pleasantly surprising cost!

Mohammad Tareequddin - CEO

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 OVERVIEW

Professional service firms come across diverse challenges when it comes to lead generation:
Play by the right tactics to generate effective and quality leads, encourage constant lead
generation activities, develop a strategy to get the attention of busy decision makers;

REMEMBER: measure, track and improve beneficial means of lead generation etc.
Know your Audience:
A critical step in choosing the right tactics is to understand your base target. Marketing
101 focuses on target, target and target. Targeting, however, goes much beyond the
Digitalzone helps general profile of a client and includes their point of view, decision-making approach, and
you maximize expectations from potential service providers.
your sales funnel Make Measurement a Top Priority:
with a view to It is difficult to zero down on reliable tactics without measuring results. By becoming rigorous
increasing ROI. in measurement, the need for effective strategy increases. One needs to determine where
clients come from, the origination of leads, a number of qualified leads generated, proposal
Call us on : win rate etc. Alongside, effective tracking, measurement, and analysis are also critical.
020-65003210 The Right Person for the Right Position:
Professional service firms often merge the responsibility of delivering business with generating
leads, leading sales conversations, closing deals and managing clients. The result? Lead
generation activities come to a halt when delivery staff engages with clients. High success
rate with lead generation is possible when a team operates wholly on generating new leads.
Time structures should not determine lead generation.

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 OUR PROMISE TO YOU

Digitalzone abides by certain commitments to ensure we provide exceptional service paired

with flawless experience.
DATABASE:
DID YOU With minute research and significance on quality, the accuracy of our database is 95%.
FOLLOW-UP:
KNOW? We ensure all our client communications are systematically stored in a CRM aligned with
proper follow-up dates. This ensures no call is missed and increases our hit rate leading to
effectiveness in obtaining guaranteed leads.
Digitalzone
CAMPAIGN MANAGEMENT:
provides a free Our communication approach for effective marketing is based on the AIDA strategy that
sample of 20 works to seize customers Attention, initiate Interest, create Desire and prompt Action.
leads to every AVOID FILTERATION:
partner who Digitalzone ensures the data collected is pertinent and thereby reduces overheads to
eliminate unwanted statistics.
commences
QUALITY ASSURANCE:
their operations We use Q-Mark, a strong and stringent validation tool to help legalize and qualify lead
with us. generation and assure perfect execution.
We make certain an exclusive project manager dedicatedly handles each campaign to
ensure persistent updates, reviews and reports throughout the campaign.
Our primary focus lies in providing our partner firms with competent, cost-effective
and premium quality lead generation solutions.

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 How we work
Cold Calling A

=
Step
Step 04
Step 03 Finally, reap your
Step 02 Pick the top 5
rewards. However,
01 most effective
you may also go
back to the previous
Measure your techniques step and shuffle
Experiment with results and and implement your techniques
an array of different track progress them for a occasionally.
techniques for larger project
lead generation on
a small scale

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 How we work
Digital B
Marketing

Digitalzone is like
a breath of fresh air,
Email social Blog quick turnaround
of lead requirement
at a fair and
reasonable price.
They are always
responsive to any
Landing Page complex question

with Form we pose.

Nishit Sharma, MD
Electronic Corporation
of Tamil Nadu Ltd.

Offer Given and

Lead Generated

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 How we work
Demand
Generation with C
Social Media

Generate Demand from

better customers
Market Collateral Branding &
Segmentation Development Differentiators

Win/Loss Buyer Pursuit Campaign Value Product

Analysis Profiling Strategies Planning Proposition Development

analyze propose position

8 Optimize the Business Accuracy

 How we work
Demand
Generation with C
Social Media

y Pro
Events score Qualif pos
e
re ro
tegy rtu ut ge ne
Str
a nu e a go
Eng tia
te

Content Demand Unqualified Leads Lead qualified opportunities

Sales
Win

Generation Marketing feedback Nurturing delayed opportunities

Interactive
te
rep ma
or
t auto
Direct LOST
Response Measure

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 How we work

OUR SERVICE EXPERTIZE SOLUTIONS

Lead Generation, International Business &
01 Nurturing & Progression Market Intelligence
05
Search Engine
Demand Generation
02 Optimization
06
Database management
Account Profiling (contact list development, database
03 cleansing/scrubbing) 07
Event Recruitment
Whitepaper Syndication e.g. Webinars, Webcasts
04 trade shows etc 08

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 How we work

Multi-model Lead Generation

Branding Events Public Relations Direct Mail Content Marketing Phone Calls
Seminars Identify and
Advertising Editorials Self Mailer Articles
Work Shops Verify Contacts
Sponsorships Public Speaking Postcards Blogs
Webinars D  evelop
Newsletters Press Release Dimensional Podcasts
Teleseminar Relationships
Events Content Mail E-books
Conferences
News Coverage Personal Letters Video G  ain Internal
Tradeshows
A rticle Speaking Referrals
Executive
Placement U  ncover
Briefings
Business Needs
O  pt-in for
E-mail Social Media Online Marketing Website Referrals Content
Notification
Organic Search Identify Sales
Blog
One-to-one Paid Search Search Engine Vendors Ready Leads
Podcast
One-to-many N ewsletter Optimization Consultants Invite to
RSS
Newsletters Sponsorships Landing Page Customers Upcoming
Video
Banners Pay-per-click Partners Events
Twitter
Portais R  e-engage Past
Linkedin
O nline Opportunities
Directores

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 Trade Reference

12 Optimize the Business Accuracy

 Trade Reference

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 Contact US

US Office Headquarters
10343 Federal Blvd, C-5 Level
Unit J-104 Westminster, Amanora Chambers(East),
CO 80260 Amanora Park Town,
+1- 720-732-9398 Hadapsar, Pune,
Maharashtra-411028, India

020 - 650-03-210 | www.digitalzonein.com | contact@digitalzonein.com

Mohammad Tareequddin Rushikesh Pawar Kunal Sharma
CEO Director of Operations Business Development Manager
+91-7774052680 +91-9850830707
ksharma@digitalzonein.com
mtareeq@digitalzonein.com rpawar@digitalzonein.com

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