Professional Documents
Culture Documents
YOUR BUSINESS
Created by Peter Morz
What is a landing page.
WHY DO YOU NEED A LANDING PAGE
Landing page is a single page, a purpose of which
is to generate leads. Normally visitors come to a
landing page after clicking a link in an
advertisement email, search results, banners, etc.
So, a landing page is not the same as a homepage,
it's a special place where potential customers land
after they've read your advertisement.
Landing page key differences
from one page site
AUDIENCE
Landing pages are created for visitors which come from certain marketing or social campaigns, so you should have some
ideas about their interests, and specifity. This is not like an organic traffic for homepages.
DESIGN
A landing page normally has a simplified design. It's purpose is to bring a visitor to an end action, like singing up or
purchsing, so it avoids any distractors as a navigation or unnecessary graphics. The design suggests only three possoble
actions: subscribe, convert, leave.
CONTENT
Landing pages contain information about one topic, which exactly you use for your campaign. You don't want to give visitors
an impression about all sides of your business, but to feed them with a piece of data which would bring them to the next
stage of your sales funnel. If you want to sell bananas, tell about bananas, not all fruits which your shop has.
Good landing page example
The image and headline catch the reader’s eye. The sign up
form is clear enough to bring readers to an action.
Good landing page
example
Clear design, call-to-action button catches
an eye of a visitor.
HOW WILL I CREATE
A LANDING PAGE FOR YOU?
1. Find out a THERE ARE DIFFERENT TYPES OF
LANDING PAGES
purpose of a CLICK THROUGH
landing page The main idea of this landing pages is to bring visitors
through a block / blocks of usefull (from a seller's point
of view) information to make them finelly coming to
an original website where to complete a transaction.
PROVIDE AN INFORMATION
MICROSITE
ATTRACTIVE DESIGN
I use modern tools and my creativity to make the landing
page looking stunning and memorable. for my business
MOBILE FRIENDLY
The page will look nice both on wide and small mobile
screens.
PROFESSIONALITY
I have an experience of developing, designing and
programming for web for more then 5 years. I have
everytime an idea how to intergate a feature which you
wish.
READY?