Module 7

SEM: Live Project

SEM & Display

Name: Jaya Maurya

Website link: Banarasiya.in
Q1: Your campaign problem statement and information provided (Budget provided, Campaign objective)

Problem statement: To create ads that are relevant that “who has
interested in banarasi saree”, who want’s to buy banarasi saree . which
create the target audience who would be interested to wear and keep
long time this type of content.

Budget provided for Search Ads campaign is 990/-

Budget provided for Display Ad campaign :500/-

Objective: To get Sale on Banarasiya.in with search ads and using

Display campaign for lead.
 Q2: Here you need to list out the keywords which you have used in the search campaign. You need to
justify the reason behind choosing these keywords.

Keywords:- Shop Online, pure banarasi silk sarees, Latest Collection, Buy online saree
banarasisarees, banaraskisaree, banarassaree, traditionalweaves, banarasiya, DivineLore,
banarasiweaves, banarassilksarees, banarassilk, banarassarees, banarasifabric, banarassuits,
sareecollection, weddingsaree, fashionstyle, fashion, wearhandloom, indianweddingsaree,
weddingmonth, vintagesarees, silksarees, handloomsarees, handloomlove

Reasons to choose the keywords which are there in my search campaign :-

The keywords regarding the online shopping and fashion
1. These keywords had mid volume and medium traffic according to the keyword planner tool as all the keywords are
neither long tail key words or are in between long term and single head keywords.
2. 2. Also, these keywords match intent of someone who might land on this page. Since there are a lot of keywords which
I used for the search campaign
Q3: Identify the low performing keyword for your search ad from the result. What approach/steps would you take to
increase the Quality Score of the low-performing Keyword? Mention at least two steps.

1) Add negative keywords.

2) Use those keywords which are relevant to ads.
Q4: Here you need to share the screenshot of search campaign summary.
Q5: Here you need to share the screenshot of your search ad copy.
Q6: Here you need to share the screenshots of search campaign result summary. Mention areas that require
improvement and areas which fared well. This should cover the important metrics like CTR, Clicks, Impressions, CPC,
etc. You also need to mention bid adjustments for optimising your ads on four parameters:
•Devices:- All devices
•Gender & Age:- 18- 65
•Location:- pan India
•Ad schedule:- Nov-2022
Q7: Here you need to share the screenshot of your display campaign summary.
Q8: Here you need to share the screenshot of the display ad which you had created.
Q9: Here you need to share the screenshot of display campaign result summary. Mention areas that
require improvement and areas which fared well. This should cover the important metrics like CTR, Clicks,
Impressions, CPC, etc. You also need to mention bid adjustments for optimizing your ads on four
parameters:
•Devices:- All devices
•Gender & Age:- 18-65
•Location , Pan India including Qatar, Singapore, USA (North America), UK (Australia)
•Ad schedule :- 10 Feb 2023
Q10: You are running an ad campaign to increase awareness for the website and bring in more quality traffic. The
metrics to track are Impressions, Clicks, Search Impression Share and Click through Rate (CTR). Now, assuming that the
industry average CTR for your industry is 2% and yours is lower than that. What are the possible actions that you can
take to improve the CTR? Mention at least two actions.

1- Target those location where ad can get more clicks means

choosing specific location rather then selecting whole counter.
2- Choose the correct schedule to run ad. Ad can get more clicks if
they run on right time.
Q11: Identify at least three possible websites where your display ads for your blog should run and also give reasons
for the same.

1-shopping website:- my page is related to shop online and all shopping website is best where I
can run my display ads

2- fabindia:- Nowadays people loves to fabindia. My ad is likely to be more people If i run ad of

my products on fabindia.

3- International Boutique Websites:- Banarasi saree is one of the history of India. Many people
want to keep it in heritage. International is a good place to display such sarees.
Q12: Describe your approach to search and display campaign in 250 words or less. Discuss what target audience you
have identified for your landing page and how you have approached targeting, campaign structure and your ad copy.
(Your description must include which blog and location you targeted and the reason for doing so.)

1- The page that I have chosen for the assignment is :- banarasiya.in

Objective:- to get leads and sales

2- Target Audience:- My target audience of my ads were on who has interested in heritage sarees.

3- Location Targeting
• Search ad:- Pan India
• Display Ad:- Pan India, Qatar, Singapore, Us(North America) UK(Australia)