Final Project Digital

Marketing
Introduction
Introduction
Our campaign is about the outbreak pandemic Covid19. Our purpose is to educate people about
this virus and give knowledge about all the things related to Covid19. We do hope our campaign
can make people aware how dangerous this virus is. We hope by giving this information we can
make people less scared and know what they should or shouldn’t do.

We do this campaign because :

1. This is our final project.
2. We do aware many people still not understand about many things.
3. Many people still not take this virus seriously.
4. By understanding what happening make us less scared.
Digital Marketing Strategy
Mission
Providing educational information about
COVID-19, with interestingly packaged
content and simple explanations
Target Audiences
Our target audiences is all circles, where people
who need information about COVID-19. More
precisely focused on lay people who are still
difficult to understand information about the
outbreak of COVID-19 because it uses an
explanation language that is too scientific and
standard
Target Audiences
Our target audiences is all circles, where people
who need information about COVID-19. More
precisely focused on lay people who are still
difficult to understand information about the
outbreak of COVID-19 because it uses an
explanation language that is too scientific and
standard
Goal
1. Increase our content follower
2. Make a brand awareness
3. Making an positive campaign
Objectives
1. Increase campaign follower with a minimum
20 persons
2. Increasing interaction with follower for
making brand awareness
3. Increase our positive campaign with a
minimum of 3 topics
KPI
1. For social media follower must have a minimum of 20 followers
compared to previous a day which only reached 5 followers
2. Making feed post content with a minimum 3 topics and 2 story
post compared to previous which only making 1 topic for feed
post content
Strategy
1. Maximize brand awareness by promoting our
campaign content via sharing link the LINE and make
story about the campaign content by mentioning our
official instagram account campaign
2. Create own e-mail marketing for reaching some
people who doesn’t have instagram account
Tactics
1. Create interesting content post design on our
instagram campaign account
2. Making story content on Snapgram
Metrics
1. The total number of people visiting and
following our instagram account campaign
2. The total number of people visiting and see
our snapgram in instastory