Delivery Reports for – bizualized.

com

An SEO (Search Engine Optimization) audit report is a comprehensive analysis of a website's

performance in terms of search engine visibility, usability, and adherence to best practices.

The goal of an SEO audit is to identify areas of improvement and provide recommendations to help
the website rank higher in search engine results pages (SERPs), drive more organic traffic, and
improve the user experience.

Report Prepared by: curiousEngine, Digital Marketing Specialist

Professional Tools used: Ahrefs (Paid Subscription), ScreamingFrog (Licensed)

Date: 12 Aug. 2023

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 Table of Contents
Introduction – SEO and its importance ................................................................................................... 3
Crawling and Indexing of bizualized.com................................................................................................ 4
Robots.txt: Status OK .......................................................................................................................... 6
XML-Sitemap: Status OK; could be improved. .................................................................................... 6
Sitemap Submission to Google Search Console:................................................................................. 7
Searching for own brand in Google. ................................................................................................... 7
Mobile Friendly Test: Can mobile users access bizualized.com? ........................................................ 9
Page indexing status in Google Search Console ................................................................................. 9
On-Page SEO Elements ......................................................................................................................... 10
Page Titles ......................................................................................................................................... 10
Screaming Frog Extract of Page Titles: .............................................................................................. 10
Meta Description .............................................................................................................................. 14
URL Structure .................................................................................................................................... 15
Website Loading Time................................................................................................................... 15
Rank Monitoring for keywords ........................................................ Error! Bookmark not defined.
Competitor Analysis .............................................................................................................................. 16
Off-Page SEO ......................................................................................................................................... 16
116 Dofollow Backlinks to bizualized.com ........................................................................................ 17
Conclusion ............................................................................................................................................. 17

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SEO Audit
An SEO (Search Engine Optimization) audit is a comprehensive analysis of a website to determine
how well it is performing in search engines, primarily Google. The primary goal of an SEO audit is to
identify areas for improvement, so that a website can achieve higher rankings in search results and
consequently receive more organic (non-paid) traffic.

Introduction – SEO and its importance

SEO is important because it helps improve your website's visibility, user experience, credibility, and
overall online presence, while providing a cost-effective and measurable marketing strategy.

After all, a website can only be successful and receive a large volume of qualified traffic if it is visible
on Google and other search engine results and listed high in the rankings.

To ensure that a website meets all the requirements for high visibility on search-engine results pages
(SERPs), a regular SEO audit is indispensable.

Conducting an SEO audit is important for several reasons:

Identify Issues and Opportunities: An SEO audit helps you identify issues affecting your website's
search engine performance, such as technical problems, on-page and off-page SEO deficiencies, and
content gaps. It also uncovers opportunities for improvement, such as underutilized keywords or
potential backlink sources.

Prioritize SEO Efforts: With the insights gathered from an SEO audit, you can prioritize your SEO
efforts, focusing on the most impactful changes first. This helps you allocate resources effectively
and achieve better results in less time.

Benchmark Performance: An SEO audit provides a baseline to measure your website's performance
against, allowing you to track progress over time. Regular audits help you gauge the effectiveness of
your SEO strategy and make data-driven decisions for continuous improvement.

Adapt to Algorithm Updates: Search engine algorithms are constantly evolving to provide better
search results. Regular SEO audits help ensure your website remains up-to-date with the latest best
practices and guidelines, minimizing the risk of penalties or drops in rankings due to algorithm
changes.

Improve User Experience: An SEO audit not only focuses on search engine visibility but also
evaluates aspects related to user experience, such as website structure, navigation, and page load
speed. By addressing these issues, you can create a better experience for users, which can lead to
increased engagement, conversions, and customer satisfaction.

Stay Competitive: Your competitors are likely optimizing their websites for search engines as well.
Regularly auditing your website helps you stay ahead of the competition by identifying areas where
they may be outperforming you and implementing strategies to address these gaps.

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Technical Analysis: Crawling and Indexing of bizualized.com

For any website to be SEO-optimised, it needs to be crawled and indexed by search engines (Google,
Bing etc.).

A website developer can create any kind of beautiful website and fill it with interesting and useful
content, but if the pages have not been crawled and indexed by Google, no one will find it in the
SERPs.

Are there any crawl errors on the website?

This should be checked into the Google Search Console, in the section of Indexing

Is the website secure (https)?

Yes. A valid SSL certificate is found

Are the website content indexed on Google?

With the help of a special query on Google, we notice that 180 pages are indexed in Google for
bizualized.com website.

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Here is the query that has been used: https://bit.ly/bizualized

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Robots.txt: Status OK
robots.txt is a simple text file that webmasters use to communicate with search engine crawlers and
other web robots. It provides instructions on which parts of a website should be crawled and
indexed, and which parts should be avoided.

A robots.txt file has not been found. For eg, on https://www.bizualized.com/robots.txt, there is
nothing. This is not good. A robots.txt file should be specified.

XML-Sitemap: Status OK; could be improved.

An XML sitemap is a structured file that lists all the important pages, posts, and other content on a
website, making it easier for search engine crawlers to discover and index the site's content. The file
is typically named "sitemap.xml" and is located in the root directory of the website for instance:

An XML sitemap serves the following purposes:

Improves content discoverability: By providing a comprehensive list of URLs, a sitemap helps search
engine crawlers find and index all the important content on your website, even if the internal linking
is not optimal.

Informs search engines about updates: When you add, update, or delete content on your website,
the XML sitemap can be used to inform search engines about these changes, allowing them to crawl
and index the new or updated content more quickly.

Prioritizes content: An XML sitemap can include information about the priority of each URL, which
indicates to search engines which pages are more important than others. This can help search
engines determine which content to crawl and index first.

Provides metadata: In addition to listing URLs, an XML sitemap can also include metadata about
each URL, such as the last modification date, change frequency, and priority. This information helps
search engines understand how often the content is updated and how it should be crawled.

http://www.bizualized.com/sitemap.xml has been detected.

This sitemap could be improved.

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Sitemap Submission to Google Search Console:
Webmaster of Bizualized.com should Submit to a GSC property after having done verification

Creating and submitting an XML sitemap is considered a best practice for SEO, as it ensures that
search engines can easily discover and index your website's content. Most modern content
management systems (CMS) can automatically generate XML sitemaps, and there are also online
tools and plugins available for manual creation.

Once you have created an XML sitemap, you should submit it to search engine webmaster tools,
such as Google Search Console or Bing Webmaster Tools, to help search engines discover and index
your content more efficiently.

Searching for own brand in Google.

To see how well Google recognizes your site as a brand, we have run a Google search with the brand
name:

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There is a Google My Business Profile for Bizualized. The rating is 5.0 which is good for 4 reviews
obtained.

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The meta description could had been improved for the main home page:

Mobile Friendly Test: Can mobile users access bizualized.com?

Website should be easily accessible through smartphones and other mobile devices without
restrictions as more than 50% of online users are now on mobile.

Mobile Usability Results in Google Search Console:

This should be checked in the Google Search Console property.

Best Practice Recommendations:

• Use a responsive website design (website theme/template) that automatically adapts to the
screen size of the device being used.
• Check if fonts need to be changed or button sizes.

Page indexing status in Google Search Console

This should be checked in Google Search Console

To Do: Fix 404 errors that are appearing in the Indexing Part of the GSC.

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On-Page SEO Elements
Page Titles
Title tags are an important on-page SEO element for several reasons:

Relevance: Title tags help search engines understand the topic and relevance of a webpage. By
including your target keywords in the title tag, you signal to search engines that your content is
relevant to those keywords, which can improve your rankings in search engine results pages (SERPs).

Click-Through Rate (CTR): The title tag is the primary text that users see in search results, and a well-
crafted, enticing title can encourage users to click on your listing. A higher CTR can lead to more
organic traffic and potentially improved rankings, as search engines may consider CTR as a ranking
factor.

User Experience: A clear and descriptive title tag helps users understand what they can expect from
your page before they click on it. This can enhance the user experience by setting appropriate
expectations, reducing bounce rates, and increasing time on site.

Screaming Frog Extract of Page Titles:

There are some page titles over 60 characters which needs fixing. But overall, there are no missing
page titles, which is a good sign.

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Does the page title contain the main keyword?

The page titles shlould be optimized per keyword for each page title. These are the current page
titles:

Page Title

Bizualized - Your Business Visualized!

SEO UNLEASHED

Bizualized - Press Release Services

Celevideos - Case Studies - Bizualized | Real-World Business Analytics Solutions

Bizualized - Get your Free SEO Assessment

Bizualized - Content Development Services

Yauco Yoga - Case Studies - Bizualized | Real-World Business Analytics Solutions

The Future of Digital Marketing in Orlando: Bizualized's Vision for a Thriving Tech Ecosystem - Blog -
Insights & Advice from our Team.

Bizualized - Case Studies - Stories of Success!

Bizualized - Web Development Services

Bizualized - Online Advertising Services

Bizualized - Legal Notice - Terms and Conditions.

Bizualized - Local Marketing Services

Chef. Xavier Torres - Case Studies - Bizualized | Real-World Business Analytics Solutions

Bizualized - Email Marketing Services

Bizualized - Graphic Design Services

Unleash Your Business's Online Potential with our New SEO Guide - Now Available for Free
Download - Blog - Insights & Advice from our Team.

Bizualized - Online Marketing and Advertising Agency

Bizualized - Social Media Services

Empowering Orlando's Small Businesses: How Bizualized Levels the Playing Field with Big Brands -
Blog - Insights & Advice from our Team.

Bizualized - SEO Services

Bizualized - Blog - Insights & Advice from our Team.

Bizualized - Get in Contact With Us!

SEO in 2023: The Evolution and How to Stay Ahead with Bizualized - Blog - Insights & Advice from our
Team.

Digital Marketing for New Businesses - Blog - Insights & Advice from our Team.

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Want to Stay Competitive? SEO Keeps Brands Relevant in their Industry - Blog - Insights & Advice
from our Team.

The Magic of Bizualized: How Orlando's Premier Full Stack Digital Agency Transforms Businesses -
Blog - Insights & Advice from our Team.

10 Ways to Optimize Your Website for Better Search Engine Rankings - Blog - Insights & Advice from
our Team.

Bizualized's Recipe for Conversion: Crafting High-Performing Landing Pages that Deliver Results -
Blog - Insights & Advice from our Team.

Understanding Google Analytics 4 (GA4): The Latest Update and Its Impact on Your Business - Blog -
Insights & Advice from our Team.

Why Email Marketing Isn't Going Anywhere and is Still Relevant for your Business - Blog - Insights &
Advice from our Team.

From Startup to Success: The Inspiring Journey of Orlando's Full Stack Digital Agency, Bizualized -
Blog - Insights & Advice from our Team.

News - Blog Categories

Paid Advertising - Blog - Insights & Advice from our Team.

How to Measure the Success of Your Digital Marketing Campaigns - Blog - Insights & Advice from our
Team.

A New Dawn Approaches: Entering the ChatGPT Era - Blog - Insights & Advice from our Team.

Tako Glass - Case Studies - Bizualized | Real-World Business Analytics Solutions

5 Ways to Boost Your Online Presence with Bizualized's Marketing Services - Blog - Insights & Advice
from our Team.

The Role of Data Analysis in Making Informed Marketing Decisions - Blog - Insights & Advice from our
Team.

The Importance of Building an Online Community for Business Success - Blog - Insights & Advice from
our Team.

Experience the Power of Integrating Technology and Marketing with Our Full-Service Solutions - Blog
- Insights & Advice from our Team.

Website Design - Blog - Insights & Advice from our Team.

Why Online Marketing is Essential for New Business Owners - Blog - Insights & Advice from our
Team.

Top 10 Online Marketing Trends for 2023 - Blog - Insights & Advice from our Team.

Bizualized's Guide to Building a Strong Online Presence: Strategies for Digital Branding Success - Blog
- Insights & Advice from our Team.

5 Reasons Why Your Business Needs a Strong Digital Presence in 2023 - Blog - Insights & Advice from
our Team.

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How Technology is Keeping Businesses Alive - Blog - Insights & Advice from our Team.

Why SEO Is Still Vital for Your Website in 2023 - Blog - Insights & Advice from our Team.

Unethical SEO Techniques: How Some Marketers Cross the Line for Higher Rankings - Blog - Insights
& Advice from our Team.

The Power of Online Marketing: Transforming Small Businesses in the Digital Age - Blog - Insights &
Advice from our Team.

Understanding Your Target Audience: A Guide for Small Businesses - Blog - Insights & Advice from
our Team.

Redefining Local SEO: How Bizualized Optimizes Businesses for Greater Online Visibility - Blog -
Insights & Advice from our Team.

Bizualized's Winning Formula: Combining Creativity, Technology, and Strategy for Business Success -
Blog - Insights & Advice from our Team.

How to Use SEO to Drive Traffic and Sales - Blog - Insights & Advice from our Team.

Brand Development in the Digital Age: Navigating Social Media and Beyond - Blog - Insights & Advice
from our Team.

Embracing Transformation: How Bizualized Empowers Small Businesses to Flourish - Blog - Insights &
Advice from our Team.

Deko Gecko - Case Studies - Bizualized | Real-World Business Analytics Solutions

Millennium Parking Systems - Case Studies - Bizualized | Real-World Business Analytics Solutions

Bridging Language Barriers: The Power of Bizualized's Bilingual Digital Strategies - Blog - Insights &
Advice from our Team.

Optimizing Business Performance: The Bizualized Blueprint - Blog - Insights & Advice from our Team.

Graphic Design - Blog - Insights & Advice from our Team.

5 Benefits of Using a Digital Agency - Blog - Insights & Advice from our Team.

Understanding the Impact of Voice Search on SEO Strategy - Blog - Insights & Advice from our Team.

The Rise of Voice Search: Optimizing Your Website for Voice Assistants - Blog - Insights & Advice
from our Team.

The Impact of the Google Business Profile - Blog - Insights & Advice from our Team.

Email Marketing - Blog - Insights & Advice from our Team.

Social Media - Blog - Insights & Advice from our Team.

Content Development & Press Releases: Make Moves with a Strong Content Strategy - Blog - Insights
& Advice from our Team.

What is Local Marketing? - Blog - Insights & Advice from our Team.

Bizualized: Your One Stop Shop for a Marketing Agency in Florida - Blog - Insights & Advice from
our Team.

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Local Listings & Reputation Management That Represent Your Company - Blog - Insights & Advice
from our Team.

Business - Blog Categories

Product - Blog Categories

Meta Description
A meta description is an HTML attribute that provides a brief summary of a webpage's content. It is
typically displayed in search engine results pages (SERPs) below the title tag and URL. The purpose of
the meta description is to give users an idea of what to expect from the page before they click on the
search result. While meta descriptions do not directly impact search engine rankings, they play a
crucial role in influencing click-through rates (CTR) and user experience.

Meta Descriptions data is present, which is good. But this can be optimized.

Meta descriptions for each page should be optimized for (140 – 160 characters)

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Does the meta description contain the main keyword?

URL Structure
Errorneous, long URLs can lead to an accumulation of error pages and negatively affect the user
experience.

Is the URL structure as short as possible?

Website Loading Time: Does the website load quickly?

If a website is not is loading very slowly then it is not a good sign not only for user experience but
also for Google. The loading time of a web page should be kept to a minimum and can be influenced
by many factors (for eg. Image size)

7 keywords researched and analysed

Using the rankings of the website’s pages in Google Search Results, one can control the success, as
well as the errors of the SEO optimization measures. For this purpose ranking should monitored in a
professional SEO tool for the following keywords:

• orlando digital marketing agency

• digital marketing agency orlando
• digital marketing agency in orlando
• digital marketing agency orlando fl
• full service digital marketing agency
• top digital marketing agency Orlando
• digital marketing agency seo

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Competitor Analysis
Below are 3 competitors against which bizualised could be competing :

https://321theagency.com - 321 The Agency | A Creative Digital Marketing Agency

https://thriveagency.com - Digital Marketing Agency | Thrive Internet Marketing Agency

https://www.chatterbuzzmedia.com - Orlando Digital Marketing Agency | Tampa & New York

Growth Marketers

Off-Page SEO
Off-page SEO refers to the strategies that are used to improve the website's search engine ranking
through activities that occur outside of the website. While on-page SEO focuses on optimizing
content and website structure, off-page SEO is all about building links and social signals that point
back to the site. Here are some key off-page SEO techniques:

Link building: Building high-quality backlinks is a crucial element of off-page SEO. This involves
getting links to your site from other relevant, authoritative sites. Some effective link-building
strategies include guest posting, broken link building, and influencer outreach.

Social media marketing: Social media platforms are a great way to build brand awareness and drive
traffic to your site. By sharing engaging content on social media, you can attract followers who may
share your content and link back to your site.

Online directories: Submitting your website to online directories such as Yellow Pages, and Google
My Business can help improve your local SEO and increase visibility to potential customers.

Content marketing: Creating high-quality, informative content such as blog posts, infographics, and
videos can attract links from other sites and help establish your brand as an authority in your
industry.

Influencer marketing: Partnering with influencers in your industry can help increase brand visibility
and attract links to your site. By creating engaging content that resonates with their audience,
influencers can help drive traffic and improve your site's search engine ranking.

Forum participation: Engaging in online forums and communities relevant to your industry can help
build your brand's reputation and attract links back to your site.

Off-page SEO is an ongoing process that requires consistent effort and creativity. By implementing
these strategies, you can improve your site's visibility and attract more traffic and customers.

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116 Dofollow Backlinks to bizualized.com

There are currently a good number of backlinks to the bizualized.com. However, some backlinks
seem to be coming from not good websites also like Japanese website. These need to be disavowed.

Conclusion
The detailed SEO audit for bizualized.com paints a vivid picture of the current state of the website's
SEO, laying out both strengths and opportunities for enhancement. While the site is performing well
in several key areas, specific actions can be taken to further optimize and improve its ranking on
search engine results pages (SERPs).

In summary, bizualized.com has laid a robust foundation in its SEO strategy but requires a focused
effort to iron out identified issues. Taking action on the insights and recommendations from this
audit will not only help in aligning with SEO best practices but also contribute to a better user
experience, increased visibility in search engines, and ultimately, higher organic traffic. Continual
monitoring and regular re-audit will enable bizualized.com to stay aligned with the ever-evolving
landscape of SEO, maintaining its competitive edge and building on its success.

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