Report on Marketing & Sales Department of Nazdaq Technologies Inc.

by

M.M.Yasser ID: 0610132

An Internship report Presented in Partial Fulfillment Of the Requirement for the degree Bachelor of Business Administration

INDEPENDENT UNIVERSITY, BANGLADESH December 2011

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Report on Marketing & Sales Department of Nazdaq Technologies Inc.

by

M.M.Yasser ID: 0610132

Has been approved by

______________________ Mr. Md.Rajib Rahman Lecturer (Marketing) School of Business

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27th November, 2011 Mr. Md.Rajib Rahman Lecturer (Marketing) School of Business Independent University, Bangladesh.

Subject : Submission of Working Report for the internship Dear Sir, With due respect, I, M.M.Yasser (ID 0610132), would like to inform you that, it is great pleasure for me to submit the Report on the Marketing Department of Nazdaq Technologies Inc., as a requirement for BBA program. While conducting the report, I gathered lots of knowledge about many unknown facts, problems and prospects of technologies and the activities of Nazdaq Technologies Inc. Therefore, I firmly believe that, this report will be able to meet your approval. I would genuinely appreciate to make further corrections where it seems necessary by you. Your kind advice will encourage me conduct more work in future.

Sincerely Yours,

______________________ M.M.Yasser ID 061032

Acknowledgements

I would like to thank my internship program supervisor of IUB Mr. Rajib Rahman from the bottommost part of my heart for his careful guidance, teaching me and giving me instructions which actually helped me to accomplish the internship report successfully. I would like to thank my supervisor Mr. Abdul Wahid Chowdhury and program manager Mr. Rahimuddin Ahmed for giving me the opportunity to perform my internship program under their supervision in Product management and Sales. I would also like to express my humble gratitude to all the colleagues in the organization and specially my department for showing exceptional belief in my capabilities and trust me with different important tasks and helped me with their guidance and sharing their valuable knowledge. Colleagues of my department also helped me incredibly in preparing this report.

Executive Summary

This report has been created in compliance to the Independent University, Bangladeshs requirements of the Bachelors in Business Administration Course BBA 449A Internship. The report includes the company profile, which includes their competencies and their focus on the business concentrated customers, their strategies and planning regarding the customers and how do they deal with them. Then it says about my job responsibilities that I used to do during my work-term in Nazdaq Technologies as an intern. The report includes the way of approach to the individual customers and how the company retains the customers attention from time to time. The lists of local and international customers are also mentioned in it. In the work flows it is shown how some of the company decision-making takes and how I was able to do my work through proper guidance. The Marketing department of Nazdaq Technologies Inc. and my responsibilities, which mostly revolves around the product presentations to clients at Nazdaq Technologies. The Information portrayed in this document, have been collected mainly from primary sources and some secondary sources such as reports with the approval from the nazdaq administration upon the disclosure of the sources. Nazdaq Technologies Inc follows strict code of conduct for which it has to maintain a level of confidentiality.

TABLE OF CONTENTS 1. 1.1 3. 3.1 3.2 4. 5. 6. 7. 8 8.2 9. 9.1 9.3 10 11 12 Introduction Background of the company

PAGE NO. 07 08 08

2. Company Objectives Solution and product introduction Solutions Products Introduction of the products Target market
Work flow of Nazdaq Technologies Inc

09 10 11 12 12

Operation of Marketing Activities Client base Local clients My Assigned Job Responsibilities My Role Working Synergies Conclusion References Appendix

8.1. International clients 14

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1. Introduction:
1.1 Background of the company:
Nazdaq Technologies Inc. is a specialist technology consulting firm that builds advanced, robust and value-added technical solutions to meet business needs. Their extensive expertise in all aspects of Information Technology adds value to the business stakeholders. They also have seasoned experts with extensive experience in working with large, medium & small institutions, in all the major international financial centers and their previous track record of innovative project delivery in mission critical created highly demanding environment in the IT market.

Nazdaq Technologies Inc. was founded in 2009, with offices in New York, London and Dhaka. It is a young and dynamic technological and consulting firm that builds advanced solutions for the industries across the various vertices. The executive team has over 75 years of combined business, in-depth technical and management experience with each member an expert in their respective industries and having had roles in leading global top tier organizations. Nazdaq Technologies have a stellar track record of successful project delivery in highly complex and demanding environments. Their agile, iterative methodology combined with informative management reporting allows us to deliver fast and frequently, giving our clients total control and visibility throughout the project lifecycle. Their clients range from some of the world's largest investment banks, telecoms, hospitals, prestigious retail & manufacturing firms, leading e-commerce sites to start-up companies. They have expertise in the full end to end project lifecycle and entire top to bottom technology stack, including technological devices.

2. Company Objectives:
Goals:
nazdaqs objective is to help their clients understand the business obstacles that the clients face during their business operation and find the best solutions to that problem. nazdaq work tirelessly with their clients to help them see where they can profitably apply technical innovations to their business problems, enhance productivity, increase operational efficiency, reduce operating costs and finally access new markets.

Competencies:
The executive team has over 75 years of combined business, in-depth technical and management experience with each member an expert in their respective industries and having had roles in leading global top tier organizations. As Nazdaq Technologies is an MNC, it has the advantages of hiring expertise from other geographical location to cope up with the latest technologies trend and resource. And as of these they mainly focuses on IT sector, Educational Sector, Telecommunication sector, Banking sector, Multinationals.

3. Solution & Product Introduction:

3.1 Solution:

Banking Solutions Health care Solutions

E-Commerce Solutions

3.2 Product: Interactive Board Desktop Virtualization

4. Introduction of the products:

Introduction of the product nazdaq-Ketab Interactive Board: nAZDAQ-KETAB interactive board is a product exclusively marketed by Nazdaq Technologies, which is originated from Jordan. This is a product which involves human-computer interaction technologies targeting next-generation computers in emerging segments in each of education, enterprise, and consumer markets. The interactive board has developed is disruptive mobile computing platform which bridges the gap between humans and computers. nAZDAQ-KETAB flagship platform based product enabling ubiquitous computing like nAZDAQ-KETAB Engage. nAZDAQ-KETAB Engage is a collaboration and interaction solution series for education and corporate markets designed from the bottom-up to fit demanding needs of users in learning and working environments requiring use of enriching content and productivity applications. Such environments are ideally in-classroom tutoring, brainstorming and general presentation sessions.

Introduction of the product Desktop Virtualization (thin client) Virtualization is a software technology that is rapidly transforming the IT landscape and fundamentally changing the way that people compute. Simply put, virtualization technologies insert a thin layer of software (called a "hypervisor") on hardware or a host operating system. This software lets you run multiple operating systems and applications on a single physical machine, sharing the resources of that machine across multiple environments The technology was first used by IBM in the 1960s in order to more efficiently use the expensive processing power of mainframe computers. With today's powerful hardware, this technology is now able to be run on regular servers, or even on desktop PCs and is fast becoming a de facto standard in IT environments worldwide.

Uses of Desktop Virtualization: A simple use for desktop virtualization involves remote administrationwhere the controlling computer will work almost the same as on a duplicate desktop, except that the actions of the controlling computer may be almost unnoticeable on the remote computer display. This differs from simple remote desktop software in that several people can use the same controlling computer at once, without disturbing each others' work. This could be useful for several administrators doing different tasks on the same server. It can also be used for using hardware attached to the controlled computer, without disturbing a person who may already be using the computer. However, a major use spreads the resources of one machine to several users. In some cases one can buy one large computer (or server) and several thin clients or dumb terminals, rather than purchasing a complete computer for each physical workstation. The controlling thin-client computers need only enough resources to run the remote controlling software, therefore virtualization can provide a very simple and cheap computing system. Users of such a "thin client" or "dumb terminal" may not even know that "their" software actually runs on another computer. If one already has enough computers, but they are not powerful enough, only one new computer may be needed, with the old ones re-usable as thin clients.

5. Target Market
Target Customers: Nazdaq Technologies is a rapidly growing firm and the desktop virtualization and interactive board market, so there is a big prospect of this in Bangladesh competing with the developed countries. As Nazdaq Technologies is mainly focusing on IT sector, Educational Sector, Telecommunication sector, Banking sector, Multinationals.

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6. Work flow of nazdaqTechnology:

Fig-1: Shows the company flow chart. Work flow description: Over here, after assessing the market by the marketing department and communicating with the interested customers, the marketing teams sits with the sales team to assess the customers current requirements and after putting the details onto it, the marketing and sales team passes this to the administration to take the decision which product or solution is to be provided to the
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customers, the admin add their own thought to it by researching and finding the background of the problems experienced by the customers. After concluding their outcomes, they pass it to the development department if it is to be solved by software solutions, and if their outcomes are to be solved by the hardware solutions then they pass it to the support department, where the support team deploys the products by nazdaq technologies. And after the development or product deployment is done, and then the payment is dealt with the customers in presence of the marketing and administration. And in this way the work flow carries on.

7. Operation of Marketing Activities:

Marketing department activities of Nazdaq Technologies moves from phase to phase, depending upon the occasions, demand and requirements. Steps of the marketing activities are given below: Distributing newsletter and technological updates to existing customers and potential customers Sending gratitude cards and gift items(e.g. EID cards, Birthday cards, new year cards, key rings, mugs) to prospective customers Promotional activities like free demonstration to potential customers. Attending IT fairs and seminars like BUET Convocation fair, most of the fairs organized by Bangladesh Computer association..

8. Client base:
8.1 International Customers:
REUTERS D- SECURITIES UBS HSBC JP Morgan
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CALYON CITI-BANK DEXIA BANK OF AMERICA 1800 WHEEL CHAIR.COM BARCLAYS ITALIA
And many more

8.2 Local Customers:

Robi (an axiata company) Honda DHS motors Square Hospitals LTD Dhaka Dental Medical College Lexicon Medicals Birdem Rangpur Medical College
And many more

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9. My Assigned Job Responsibilities:

Fig-2: Shows my job responsibilities.

9.1 My Role:
Among various products and services I was given the opportunity to work in the marketing sales department of Nazdaq Technologies for three months. During my period as an intern in the Product Management and sales, I have been assigned to work on sales under marketing department. Among all the products and solutions of Nazdaq Technologies, I was given the responsibilities to work on two of their product, Interactive Board and Desktop virtualization.

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My assigned supervisor in Nazdaq Technologies was Mr. Rahimuddin Ahmed Mozumder, who is the program manager of the company. So I got the opportunity to work with all the members of the team at various projects at various times. My key responsibility as an Intern, which is given in the flow chart is explained below: Request from client: When the strategies and the clients were set, and the client asks for the product presentation and product demonstration, it was my responsibility to pass the message to the authority for the next step to follow. Negotiation and planning presentation: After assessing the customers previous and existing conditions, the marketing team and sales teams sits together to share ideas and experience, and I was one of them to take part in the discussion if I have any, and then the marketing team starts negotiation and setting the plans and strategies to approach the client and to negotiate the deal. Human resource assessment: After the marketing team is done with the planning, it was the next step taken by the HR, they allocate the resources which team to take care of that individual client and create presentation. Planning the presentation: After I m allocated by the HR to the specific customers, we the sales teams, used to sit together for planning the presentation, what are their existing infrastructure is, what needs to be added to the presentation and what the customer needs. Preparing the presentation: After we were done with planning of the presentation, it was my responsibilities to create the slides as I was the main presenter and I had to maintain the sequences in the way I feel comfortable to present the presentation.

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Giving the presentation: After we were all set for the presentation, we used to go to the presentation venue 30 minutes before the schedule time in order to set our presentation set-ups and after that we used to deliver our presentation on the product. Create the report: After we were done with the presentation, we had to write an assessment on the presentation that we delivered, whether the client will be a good prospect for the company. How much is the possibility for us to sell the products and then send it to the management. Stated above are the responsibilities that I had to meet almost every day as part of my routine tasks. Apart from these responsibilities I also had to get involve in different projects and work as per needed. My colleagues were very helpful and they believed in me a lot to assign me different kind of activities in order to ensure that I gather valuable experience and knowledge about how products are developed and maintained throughout their lifetime.

9.2 Working Synergies:

For implementing of any of our product or services. The split the total deployment into phases, from the very first phase of development, we form a working group involving hardware support team and software support team. This working team works together in developing and testing the products. The Product team presents their requirements for development of the product to the working group, the hardware support and software support works individually, sometimes together make it feasible to the customers at the end.

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10. Conclusion:
After getting an opportunity to do the internship in this pioneer in this form of technological company of Bangladesh has been a great experience. It was a great honor for me to work in such a professional company where everything is so organized and perfect. The corporate culture that I learned from Nazdaq Technologies Inc, is a thing to be mentioned especially and adapting to it was a big challenge in such an early stage of my career. The things I learnt from real time work experience for the first time has indeed been a privilege. Being actively involved in the development of products and services has definitely increased my corporate knowledge about technological industry and developed leadership skills as I was entitled to plan and carry out different projects. To work in such a big organization was a pressure itself and adapting to this pressure was also a new experience. After completion of my work tenure as an intern, I feel blessed to have learned so many things in such a short span of time. New learnings and helpful attitude of colleagues is a thing to be remembered for a long time. I certainly believe this experience of working in Nazdaq Technologies will help me to be a successful professional in life and also work as an added advantage for the years to come. Thanks to Nazdaq Technologies for giving me a head start in my career.

11. References:
Kotler, Philip; Principal of Marketing ; 2008,; McGraw-Hill, USA Quarterly Business report of nazdaqTechologies. Inc. www.Nazdaq Technologies.com www.ketabtechnologies.com www.citrix.com www.atrust.com www.google.com www.wikipedia.com

11. Appendix: Inter active Board

Virualization: