Step 2 - Create value from technologic innovation

Individual Contribution

HUMBERTO SUSUNAGA ZAPATA

Code 7710773

Student course
VALUATION AND NEGOTIATION OF TECHNOLOGY - (212032A_611)
Group 212032_18

KARLA NATHALIA TRIANA

Tutor

NATIONAL UNIVERSITY OPEN AND DISTANCE (UNAD).

SCHOOL OF BASIC SCIENCES TECHNOLOGY AND ENGINEERING
INDUSTRIAL ENGINEER
Bogotá, March 30, 2019.
 2

1. INTRODUCTION
Through this work, the technical knowledge in a real company is applied, the competences, the
concepts and the tools seen in the previous phase with respect to the realized. This exercise
allows us to understand the current situation of a company from a strategic perspective, focused
mainly on how value is created from technological innovation.

Where we can evaluate the suitability of the different valuation methods, recognizing the market
conditions for the technological innovations that they find available.
 2. OBJECTIVE
The student analyzes the importance of Technology valuation:

• Intangible assets valuation

• Income approach

• Real options

• Cost approach

• Market approach

as a differentiating factor to stand out in the competitive markets.

 3. READ THE FOLLOWING REFERENCE FOR UNIT 2 AT THE KNOWLEDGE ENVIRONMENT:
GHEŢA, I. M. (2017). Theoretical and Methodological Considerations Regarding the Evaluation of Intangible Assets. (pp 373–376).
Based on the reading and extra information gathered from the internet:
Draft a mind map explaining why the author mentions the following sentence in the article:
“The creation of a successful goodwill is the most important objective in a company”
 4. READ THE FOLLOWING REFERENCES FOR UNIT 2 AT THE KNOWLEDGE
ENVIRONMENT:
 Mc Manus, J. P. (2012). Intellectual Property : From Creation to Commercialisation: A
Practical Guide for Innovators & Researchers. 16. Valuation of Intellectual Property.
 Cohen, J. A. (2005). Intangible Assets : Valuation and Economic Benefit (pp 84-87).

Based on the readings and extra information gathered from the internet:

Build a PowerPoint presentation describing definition and main uses of the following valuation
methods:

 Cost approach

it is based on the calculation of the development costs involved in the creation of the IP, or in the
estimation of the costs required to replace the technology with a similar IP

 INCOME APPROACH

Frequently referred as the ‘economic method’, this approach is based on making revenue
projections derived from using the IP and calculating these for the duration of its use.

 Market approach

Where a value is derived from comparing known transactions for similar IP

 Real options

With this approach, intellectual property rights are considered as a series of financial options.
Therefore, the expected cash flows (as in the discounted cash flows) and the information and
decisions that could affect the value of the patent are taken into account through the Black
Scholes pricing model.

5. ACCORDING TO THE INFORMATION GATHERED IN STEP 1

of the course developing the Survey to identify and characterize medium-sized enterprises for
digital transformation, the company mentioned some computer programs they use for its
activities as a part of the digital transformation, choose one of all the computer programs
mentioned by the company (make sure it is part of the information submitted in step 1) and
search on internet to develop the following:
 6

RTA/ world office business version

The version focused on companies of any size and business direction. This ERP software
provides permanent support in a comprehensive manner in all areas of operation of the company
such as human resources, merchandise, accounting, portfolio, suppliers, systems security, taxes,
treasury, commercial, purchases, budget, audit, production, transactions in Other currencies and
imports. Having at your disposal at all times the necessary information for decision making. Our
system complies 100% with the stable model, work and tax in an integrated manner, becoming
your best ally in compliance with government requirements and in decision making. Includes
International Financial Reporting Standards IFRS

A. Identify at least two other computer programs that can solve the same need for
the company.

ContaDIGITAL®

ContaDIGITAL® is a SaaS (Software as a Service) integrated by an ERP (Enterprise Resource

Planning) and a CRM (Customer Relationship Management). The ERP groups the modules of
Electronic Accounting, Electronic Billing, Payroll, Taxes, Cash and Inventories. The CRM is
designed for the administration of accounting offices. ContaDIGITAL® is developed with
Microsoft Technology (.NET and SQL). ContaDIGITAL® has 2 versions, the SME, which is
ideal for independent professionals, landlords and microentrepreneurs; and the Accountants
version that is ideal for Accounting Offices of any size, independent Accountants and Corporate
Companies. Forget about paying and installing the tedious updates of your software. We encrypt
your information and back it up in a World Class Data Center. Enjoy accounting in real time
with an ERP that integrates all the operations of your company. Work from wherever you are
and with any computer connected to the internet. Avoid duplication of work by collaborating
with your employees, customers or suppliers. The SME version is the ERD of ContaDIGITAL®
that groups the modules of Electronic Accounting, Electronic Invoicing, Payroll, Taxes, Cash
and Inventories.

Plus & Minus

The unique Plus & Minus single file accounting software provides comprehensive,
comprehensive and comprehensive accounting software that is based on a single file system. By
offering time independence, the need for publications and closures is eliminated, which means
that the system is active all the time and does not need to be formally closed.
This system based on transactions and documents also allows records and reports to work
independently from each other and has the ability to keep detailed transaction / document
information indefinitely.
 Plus & Minus is a complete business solution. With solid accounting, sales, purchasing and
reporting capabilities, Plus & Minus helps companies of all sizes improve productivity in their
businesses. It is a powerful software, not specific to the industry, that can easily adapt to each
situation.

B. Find a quotation of the three computer programs to identify its owner,

technical description, prices, and payment terms.

world office version empresarial

150,000 COP / Month
10% discount on annual payment
2,500 monthly sales invoices
4 users with access to Alegra
4 inventory warehouses
POS with unlimited sales
Attach up to 20,000 files
Multi-currency
Integration with other applications
224,900 COP / MES Additional for
Eletronic bills

The version focused on companies of any size and economic activity that require managing large
volumes of information, allowing you to optimize existing resources with planning and control
tools.
Provides permanent support in a comprehensive manner in all areas of operation of the company
such as human resources, inventories, accounting, portfolio, suppliers, systems security, taxes,
treasury, commercial, purchases, budget, audit, production, transactions in other currencies and
imports. Having at your disposal at all times the necessary information for decision making.

ContaDIGITAL®
PACKAGES FOR ONE YEAR
COMPANY (1 RFC)
Pay ten months
AND WE GIVE YOU TWO!
UNLIMITED ACCOUNTING
$ 59.9 * / month
UNLIMITED ACCOUNTING
+1,000 stamps + 1 box license
$ 89.9 * / month

https://view.genial.ly/5e7ba0750ca2920e35bae1e4/presentation-genially-sin-titulo
https://view.genial.ly/5e7ba0750ca2920e35bae1e4/presentation-neder-rodriguez-claro

https://view.genial.ly/5e7ba0750ca2920e35bae1e4/presentation-neder-rodriguez-claro
The SME version is the ERD of ContaDIGITAL® that groups the modules of Electronic
Accounting, Electronic Invoicing, Payroll, Taxes, Cash and Inventories.
The company has access to all modules (except cash) and only pays for the operations it carries
out; thus obtaining the technology (IT) of large companies at a very affordable cost.
This version is ideal for independent professionals, landlords and microentrepreneurs. The
PYME + (Plus) version adds an additional user for your Accountant and other specific functions.

Plus & Minus

Single user license

Single rate of $ 100.0

Additional licenses $ 100.0

per additional user

Plus & Minus Professional: for environments of one or more users, Professional is our software
of accounting, distribution and light manufacturing of 32 bits for small and medium
enterprises. Developed for the growing business, it includes all the basic functions necessary to
manage your business and, in addition, includes many routines that are considered
complements or additional modules by other accounting systems in the middle market.

C. Analyze and compare the three computer programs in relation to its advantages or
disadvantages according to its price.
D. Taking into account the information gathered, make conclusions in relation to the
relevance of the cost of software in Colombia in relation to the problem of study (How
to promote digital transformation in Colombian medium-sized enterprises)

We can conclude that the relevance of the cost of a software in Colombia in relation to the study
problem (How to promote digital transformation in medium-sized Colombian companies), which
is high if you want to meet expectations 100%, is one of the reasons why these tools are not
implemented so important and necessary in the medium-sized company, this added to the low
disclosure and the little accompaniment on the part of the promoters of the implementation of
these mechanisms which generate that the little interest that has to implement these changes does
not yet fully recognized the potential of the Digital Transformation as a tool for change and as a
way to improve the competitiveness between organizations. One of the important aspect is that
the solution that is being presented has connectivity and a continuous monitoring and compatible
with the infrastructure that the client has. Where possible, these solutions should be open
protocol to allow all its elements and their devices can be monitored and read in their variables,
so that the company or he can make correct decisions about their operation. In addition, it is
essential that the technological infrastructure that is implemented have a guarantee of efficiency,
redundancy and high reliability that will make the difference in the market.

E. Record and post in YouTube a one (1) minute video where the student appears
explaining in English the computer programs findings and its conclusions about the cost-
benefit analysis, taking into account the research problem. In the video, the student must
present itself, including its name, date and avoiding any mention of the person or
company surveyed.
 6. CONCLUSIONS
An entire organization today must be concerned with identifying intellectual property as an
asset, since this intangible capital, in recent years has been improving the opportunities of
generation, new technologies, competition in their products, and improved performance. in the
processes it performs. The task is not easy, since this change can change mentalities in the
members of the organization. of your search for solutions within the organization.
 7. BIBLIOGRAPHY
Centro de comercio internacional. 2017. 7° CUMBRE DE TRANSFORMACIÓN DIGITAL
2017 – ANDI (Asociacion Nacional de Empresarios de Colombia). Tomado de:
http://www.intracen.org/noticias/2017-Summit-of-ANDI-National-Employers-Association-of-
Colombia-on-Digital-Transformation-en/
Delong, JV, y Palmer, TG (2018). Proposición: La propiedad intelectual debe ser protegida.(pp
44-46) La razón, Obtenido
de http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?direct=
true&db=f5h&AN=131307271&lang=es&site = eds-live & scope = site
Kuada, JE (2012). Metodología de la investigación: una guía de proyectos para estudiantes
universitarios (pp 38-40). Frederiksberg C [Dinamarca]: Samfundslitteratur Press. Obtenido
de http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?direct=
true&db=nlebk&AN=503632&lang=es&site=eds-live&scope=site&ebv=EB&ppid= pp_38
GHEŢA, IM (2017). Consideraciones teóricas y metodológicas sobre la evaluación de activos
intangibles. (pp 373-376). Lecturas contemporáneas en derecho y justicia social, 9 (2).Obtenido
de http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?direct=
true&db=a9h&AN=126542114&lang=es&site=eds-live&scope=site
Mc Manus, JP (2012). Propiedad intelectual: de la creación a la comercialización: una guía
práctica para innovadores e investigadores. 16. Valoración de la propiedad intelectual.Prensa de
roble. Obtenido
de http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?direct=
true&db=nlebk&AN=1008965&lang=es&site=eds-live&scope=site&ebv=EK&ppid= Página -
- 20
Cohen, JA (2005). Activos intangibles: valoración y beneficio económico (pp 84-87).Hoboken,
Nueva Jersey: Wiley. Obtenido
de http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?direct=
true&db=nlebk&AN=130922&lang=es&site=eds-live&scope=site&ebv=EB&ppid= pp_C1
Portafolio. 2018. Transformación digital para empresas en la nueva economía. Tomado de:
https://www.portafolio.co/economia/transformacion-digital-para-empresas-en-la-nueva-521459
Ryder, RD, y Madhavan, A. (2014). Propiedad intelectual y empresa: el poder de los activos
intangibles. (pp 5-7). Los Angeles: Publicaciones Sabias Pvt. Ltd. Obtenido
de: http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?direct=
true&db=nlebk&AN=821413&lang=es&site=eds-live&scope=site&ebv = EB & ppid = pp_7