Universidad Nacional Abierta y a Distancia

Academic and Research Vice-rector

Activities guide and evaluation rubric – Step 3 –Understand
technology commercialization
1. General description of the course

Faculty or Basic Science, Technology and Engineering

Academic Unit School
Academic Level Undergraduate
Academic Field Disciplinary
Course Name Valuation and Negotiation of Technology
Course Code 212032
Course Type Theoretical Can be yes ☒ N ☐
enable o
d
Number of Credits 3

2. Description of the activity

Number
Type of the
Individual ☒ Collaborative ☒ of 4
activity:
weeks
Moment of Unit
Initial ☐ ☒ Final ☐
evaluation Intermediate:
Delivery Environment of the
Evaluative score of the activity: Collaborative Learning and
activity: 90 Monitoring and Evaluation
Environment
Starting date of the activity: Deadline of the activity:
04/04/2020 03/05/2020
Competence to develop:
The student is capable of developing a negotiation of technologic
assets from products, processes, and systems innovation, with the aim
of achieving the organization social and business goals.

Topics to develop:

Unit 3: Technology negotiation:

 Negotiation
 Negotiation tactics
 Technologic contracts
 Licensing

Steps, phases of the learning strategy to develop

Step 3 - Understand technology commercialization

Activities to develop

Individual:

It is important to clarify: This course is in English and as it is specified

in the Rules and conditions for the development of the course:
The student must develop the proposed activities on due time,
in English. Contributions in different languages won´t be evaluated.

Also, it is important to take into account: Submitting a document that

is not developed by the student will achieve a score of (1)
The students must develop the following activities:
 
1. Read the following references for Unit 3 at the Knowledge
Environment:

 Dolan, J. P. (2017). How to Overcome the Top Ten

Negotiating Tactics. 
 World Intellectual Property Organization (WIPO) & International
Trade Centre (ITC), (2010). Exchanging Value – Negotiating
Technology Licenses, A Training Manual (pp 82-85).
 Mc Manus, J. P. (2012). Intellectual Property : From Creation to
Commercialisation: A Practical Guide for Innovators &
Researchers. Chapter 21: Negotiation and Licensing.
 Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA].

2. Individually, each student of the group must choose one of the

following topics and post its selection in the Collaborative Learning
forum:

a. Top Ten Negotiating Tactics

b. Negotiation process including the four phases: The
preparation, The discussion, The proposing and The
bargaining
c. Negotiation terms
d. Negotiation agreement
e. Technological contracts

3. According to the topic selected previously, using the online tool

Genially, create a “Video Presentation” including:
  Student name, date, group number
 Topic Tittle
 Topic Description
 Examples
 References

Only one student per group must work on each topic, it

means for example, if one student selects Technological
contracts, none of the other four students can present the
“Video Presentation” of Technological contracts, they must
choose another topic. In case a second student present a video
related to Technological contracts, it cannot be evaluated.

Finally, post the link of the Genially “Video Presentation” on

the Collaborative Learning forum.

4. Performing technological surveillance is one of the key activities to

success in technology negotiations, part of it is identifying patents
that have been registered, allowing engineers to understand what
has been done and what are real opportunities to innovate.

According to the computer program described by each student in

the video presented in the Step 2 - Create value from technologic
innovation, chosen from the survey carried out in step 1, the
following activities must be developed:

a) Visit the Practice Learning Environment, Educational

resources and read the Guide for the use of educational
resources – PATENTSCOPE.

b) Choose a key word related to the use given to the computer

program chosen in the previous step (Examples: Accounting,
Sales, Stocks management, CRM, Customer service)

c) Develop a search in PATENTSCOPE database using the key

word selected before, identifying the patent that you find the
 most interesting.

d) Consolidate the findings in the following PATENTSCOPE

Search Diagram:

Good evening Tutora and classmates I deliver the item

4.PATENTSCOPE.

5. Record and post in YouTube a 2 - 3 minutes video where the

student appears himself explaining in English his conclusions
related to the course including:

 Student name
 Group number
 Date
 The importance of understanding valuation and negotiation of
technology to contribute to solve the problem of digital
transformation in Colombia

Post the YouTube link on the Collaborative Learning forum.

Collaborative:

6. In order to continue developing the diagnosis to understand the

situation in Colombian enterprises of digital transformation, it is
important to write a methodology for the research.
 Research involve the methodology description as a crucial step,
therefore, each group member must read the following
complementary reference from unit 3 at the Knowledge
Environment:

Kuada, J. E. (2012). Research Methodology : A Project Guide

for University Students (pp 59-60).

Based on this information, and its own search on internet, libraries

or other reliable sources, each student posts on the Collaborative
Learning Forum a mind map describing an appropriated research
methodology related to the diagnosis, according to the following
chart:

Individual Methodology Description

Student Name
Date
Type of research
Phases of the methodology
References (Use APA)

7. Based on the reading and taking into account the proposals posted
by each student in activity 6, each group must define a research
methodology according to the following Research Methodology
Description Diagram:
 Methodology to research the
problem of digital
transformation in Colombian
_ rou p n u m b er
enterprises

Type of research
2 1 2 0 3 2G

Phases of the methodology

Describe each phase including the
information collection and the final
presentation of results

References
Use APA guidelines

8. Collaboratively, each group must consolidate a PDF document to be

submitted to the Monitoring and Evaluation Environment according
to the guidelines given below in section Products to deliver by
student, and name it with the following structure:

 VNT_Step 3_Group number

The final report must include the following:

 Cover
 Introduction
 Objectives
 Table of contents
 Genially Video Presentation for each student (Activity 3)
 PATENTSCOPE search diagram for each student (Activity 4)
  YouTube link for each student (Activity 5)
 Individual Methodology Description chart for each student
(Activity 6)
 Research Methodology Description Diagram one per group
(Activity 7)
 References (Use APA)

Environment
Collaborative Learning, Monitoring and Evaluation
for the
Environment
development
Products to Individual:
deliver by
Each student submits to the Collaborative Learning
student
Forum the following:

 Genially Video Presentation for each student

(Activity 3)
 PATENTSCOPE search diagram for each student
(Activity 4)
 YouTube link for each student (Activity 5)
 Individual Methodology Description chart for
each student (Activity 6)

Collaborative:

Each group, through the student that chooses the role

Deliveries, submits to the Monitoring and Evaluation
Environment a PDF document, using APA guidelines
for references, named VNT_Step 3_Group number,
including::

 Cover
 Introduction
  Objectives
 Table of contents
 Genially Video Presentation for each student
(Activity 3)
 PATENTSCOPE search diagram for each student
(Activity 4)
 YouTube link for each student (Activity 5)
 Individual Methodology Description chart for
each student (Activity 6)
 Research Methodology Description Diagram one
per group (Activity 7)
 References (Use APA)

General guidelines for the collaborative work

● Review frequently News and General forums.

● Develop a personal agenda to achieve all
Planning of proposed activities.
activities for ● Do not leave everything to the last minute. 
the ● Participate on due time posting relevant
development information on the forums.
of ● Respect copyright, citing the sources.
collaborative ● Use correct English grammar and spelling
work ● In case of doubt, ask in advance to the due date

Roles to ● Compiler
perform by ● Reviewer
the student ● Evaluator
in the ● Deliveries
collaborative ● Alerts
group

Roles and Compiler: Consolidate the document constituted as

responsibilit the final product of the debate, taking into account
 that the contributions of all the participants have been
included and that only the participants who
participated in the process are included.

Reviewer: Ensure that the writing complies with the

rules of presentation of work required by the teacher.

Evaluator: Ensure that the document contains the

y for the criteria present in the rubric. You must inform the
delivery of person in charge of the alerts so that you inform the
products by other members of the team in case any adjustments
students have to be made on the subject.
Deliveries: Notify delivery times of the products and
send the document in the stipulated times, using the
resources destined for the shipment, and indicate to
the other partners that the delivery has been made.

Warnings: Ensure that the members of the group are

notified of new developments and inform the teacher
through the work forum and messaging of the course,
which has been sent the document
Use of Use APA format. Edition 6th
references
The APA Standards is the most used style of
organization and presentation of information in the
area of social sciences. These are published under a
Manual that allows to have the scope in the forms in
which a scientific article must be presented. Here you
will be able to find the most relevant aspects of the
sixth edition of the Manual of the APA Rules, such as
references, quotations, elaboration and presentation
of tables and figures, headings and seriation, among
others. You can check how to implement them by
 entering the page
http://centrodeescritura.javerianacali.edu.co/index.p
hp?
option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=
Plagiarism
policy
In the agreement 029 of December 13, 2013, article
99, the mistakes that infringe upon the academic
order, among others, are the following: paragraph e)
“To plagiarize is to present as your own work the
whole or part of a writing, report, task or document of
invention performed by another person. It also implies
the use of cites or lack of references, or includes cites
where there is no coincidence between them and the
reference” and paragraph f)”To reproduce, or copy for
profit, educational resources or results of research
products, which have intellectual rights reserved for
the University”.

The academic punishments that the student will face

are:
a) In case of academic fraud proved in the
academic work or evaluation, the score achieved will
be zero (0.0) without leading to disciplinary measures.
b) In case of plagiarism proved in the academic
work of any nature, the score achieved will be zero
(0.0), without leading to disciplinary measures.

To know how the documents must be cited, check the

following document:
Centro de Escritura Javeriano ( ) Normas APA. Sexta
edición. Taken from
 http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

9. Evaluation rubric

Evaluation rubric

Collabora
Activity
Individual Activity ☒ tive ☒
type:
Activity
Moment of Unit
the Initial ☐ Intermed ☒ Final ☐
evaluation iate:
Performance levels of the individual
Assessed activity Scor
Aspects Low e
High score Media score
score
Understand The student The student The 30
the mains submits to the submits to the student
aspects of Monitoring and Monitoring and does not
intangible Evaluation Evaluation submit any
assets Environment a Environment a file to the
negotiation Genially Video presentation Monitoring
Presentation describing and
describing the some of the Evaluation
valuation information Environme
methods, related to nt,
evidencing a negotiation, describing
synthesis of the licensing and negotiatio
main topics to technologic n,
understand contracts, but licensing
negotiation, it is not and
licensing and following the technologi
technologic given c contracts
contracts, guidelines
including
student name,
date and group
 number

(up to 30 (up to 15 (up to 0

points) points) points)
The student
submits to the
The student
Monitoring and
submits a The
Evaluation
document student
Environment a
including just does not
Understand diagram
part of the submit any
technology s including the
PATENSCOPE finding
urveillance PATENSCOPE
search diagram from the 20
mechanisms search
or, it is missing PATENTSC
evidencing one
some of the OPE
interesting
given search
patents and its
guidelines
relation to the
problem of study
(up to 20 (up to 10 (up to 0
points) points) points)
Understand The student The student The 15
the submits a 2 - 3 submits a video student
valuation minutes video explaining does not
and through a himself, its submit any
negotiation YouTube link, conclusions in video
of including its relation to the proposing
name and date, importance of its
technology
explaining the valuation conclusion
and the
himself, its and negotiation s in
relevance of findings and of technology relation to
the study of conclusions, in and the valuation
digital relation to the relevance of and
transformati importance of the study of negotiatio
on in the valuation digital n of
companies and negotiation transformation technology
to face the of technology missing some and the
challenge of and the of the given study of
real market relevance of the guidelines digital
competition study of digital transforma
transformation tion
 (up to 15 (up to 8 (up to 0
points) points) points)
Performance levels of the collaborative
Assessed activity Scor
Aspect Low e
High score Media score
score
The student
The student
posts in the
posts in the
Collaborative
Collaborative
Learning forum
Learning forum
a research The
a chart that
Design a methodology student
includes student
research proposal does not
´s name, and
methodology forgetting the post any
date, evidencing
to solve the structure, or research 15
a clear research
digital the proposed methodolo
methodology to
transformati methodology is gy
research the
on problem not clear or
digital
appropriate for
transformation
a diagnosis
problem
research
(Up to 15 (Up to 8 (Up to 0
points) points) points)
The student
submits to the
The student
Monitoring and The
submits the
Evaluation student
PDF document,
Environment a does not
but it does not
PDF, according submit the
Strengthen present a clear
to the proposed PDF
written com methodology
structure, document
munication s for the 10
including a with the
kills research or it is
complete final
missing some
research collaborati
of the given
methodology ve report
guidelines
description
diagram
(Up to 10 (Up to 5 (Up to 0
points) points) points)
Final score 90