Professional Documents
Culture Documents
On
School Of
Management
Science
Lucknow
ACKNOWLEDGEMENT
Date : Gaurav
Kumar Gupta
P
GDM (II nd SEM)
Place : Lucknow
PREFACE
CONTENTS-------
1.Objective
2.Research methodology
3.introduction
4. Data tabulation and analysis
5. Data interpretation
6. Hypothesis testing
7.Recommendation
8.Conclusion
Gaurav Kumar Gupta
PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
9.Bibliography
10.Questionnaire layout
Objective
Methodology
TYPE OF RESEARCH-
Data collection:-
(Primary Data)
(Secondary data)
News paper
Magazine
Internet
STATICAL TOOL’S
SPSS 16.0
MS EXCEL
Parameters of Research
Price plan
Network coverage
Offer’s
Availability in market
RELIANCE
COMMUNICATIONS'
Achiever's Pride
BSNL
INTRODUCTION
STUDENT 22 44%
SERVICE MAN 3 6%
Yes 50 100%
No 0 0%
INTERPRETATION:
All the respondents had mobile connections.
INTERPRETATION:
INTERPRETATION:
TOTAL 120.1049
the market?
Recommendation
FINDINGS
SUGGESTION
BOOKS:
Marketing Research – Paneerselvam
Research Methodology – C.R Kothari
Principles of Marketing – Philip Kotler
Web Resources:
www.trai.gov.in
http://www.rcom.co.in
http://www.bsnl.co.in/about.htm
Magazine
Business standard
Times of India
Economic times
Questionnaire
Name-
Age---
Gender-- Male Female
Profession -- Student Business Man
Service Man
Income level- 10000>50000
50000>200000
Mobile------