FACULTY OF MANAGEMENT

Summer Internship Report

SHYAM TELECOM PVT LTD.

SALES AND MARKETING DEPARTMENT

THE STUDY OF SALES AND DEPARTMENT OF SPECTRA

BY UNDER THE GUIDANCE

OF

KULDEEP SINGH TOMAR ALKA SANJEEV

BBA BATCH 2016-2019

 CERTIFICATE

This is to certify that the report titled, “SALES AND

MARKETING” is a study undertaken by KULDEEP SINGH
TOMAR BBA (2016-2018) batch.

The report is the result of his/her own work as declared by

the student in “Declaration from Student of Authentic Work”
which is attached in this report.

ALKA SANJEEV
 DECLARATION

I hereby declare that this project report titled “SALES AND

MARKETING IN SPECTRA”, submitted in partial fulfillment of

the requirement for the award of the degree of Bachelor of

Business Administration to the Department of Management,

School of Management and Business Studies, Jamia

Hamdard, is a record of original work done by me under the

guidance of ALKA SANJEEV The information and data given

in the report are authentic to the best of my knowledge.

This project report is not submitted to any other university or

institution for the award of any degree, diploma or fellowship

or published any time before.

KULDEEP SINGH TOMAR

 ACKNOWLEDGMENT

It gives me great satisfaction and pleasure to present this

report on “SALES AND MARKETING”. I take this opportunity
to owe my gratitude to all those involved during my training
period.

I would like to express my gratitude to SHYAM SPECTRA PVT

LTD. for considering me to be a part of their organisation and
given me the opportunity to complete my summer
internship.

I am very much thankful to my company guide MR. NITIN

SHARMA (CITY HEAD) for helping enhance my knowledge and
skills by pursuing my training under her enlightened
guidance. HE provided me enough opportunity in the
organisation to learn and valuable time to help me.

I would like to thank my university JAMIA HAMDARD

UNIVERSITY, DEPARTMENT OF MANAGEMENT for this
opportunity and my mentor ALKA SANJEEV for her guidelines
throughout this period.
 EXECUTIVE SUMMARY

This is internship report based on the eight weeks period

internship program that I had successfully completed in the
SHYAM SPECTRA PVT LTD SALES DEPARTMENT from
8-June-2018 to 27- July-2018 as a requirement of my BBA
program on Jamia Hamdard University.

The objective of this report is to identify how theories and

concept are discussed in my education program can be
practiced in the aspect of SALES AND MARKETING of
SHYAM SPECTRA PVT LTD.
As usual Primary and Secondary data were used to prepare
this report. Primary data came from my day to day
observation and interviewing employees. Secondary data was
collected by organization Policy book, website and other sales
related books.
 TABLE OF CONTENT
SL TOPIC PAG
NO E NO.
CHAPTER 1
SHYAM TELECOM PVT LTD. (COMPANY
PROFILE)
1.1 INTRODUCTION
1.2 SPECTRA
1.2 HISTORY

1.4 PAST, PRESENT AND FUTURE TRENDS

1.5 MARKET SHARE OF COMPETITION

1.6 PRODUCT SERVICES OFFERED
1.7 OUR PLANS
1.8 HOW DO YOU GET SPECTRANET

1.9 FUTURE PLANS

Chapter 2
ABOUT THE STUDY
2.1 OBJECTIVE OF THE STUDY
2.2 SCOPE OF STUDY

2.3 KEY POINT OF MY RESEARCH STUDY

2.5 RESEARCH METHODOLOGY

 CHAPTER-3
SALES AND MARKETING
3.1 DEFINE OF SALES AND MARKETING

3.2 ROLE OF TECHNOLOGY

3.3 SALES AND MARKETING TECHNIQUES

3.4 HOW TO IMPROVE A SALES AND MARKETING

DEPARTMENT
CHAPTER-4
JOB DESCRIPTION

4.1 JOB DESCRIPTION

4.2 PROCESS
4.3 ELEMENT
4.4 JOB DESCRIPTION AT SPECTRA
4.5 DETAILED OF JOB PROFILE
4.6 AREA ASSIGNED

4.7 TARGET ASSIGNED

CHAPTER-5
LEARNING, FINDING, SUGGESTION,
LIMITATION, ANALYSIS AND CONCLUSION
5.1 LEARNING
5.2 FINDINGS
5.3 SUGGESTIONS
5.4 LIMITATIONS
5.6 ANALYSIS
5.7 CONCLUSION
CHAPTER-1
COMPANY PROFILE
SHYAM TELECOM PVT LTD.
 INTRODUCTION

The Indian telecommunications Network is the

second largest in the world 860.9 million
telephone connections based on the total number
of telephone users (both fixed and mobile
phone). It has one of the lowest call tariffs in the
world enabled by the mega telephone networks
and hyper-competition among them. It has the
world’s third-largest Internet user-base with over
137 million as of June 2012. Major sectors of the
Indian telecommunication industry are
telephone, Internet, and television broadcasting.
Today it is the fastest growing market in the
world with 8.35 million monthly additions.
Telephone density in the country which is in an
ongoing process of transforming into next
generation network, employs an extensive
system of modern network elements such as
digital telephone exchanges, mobile switching
centers, media gateways and signaling gateways
at the core, interconnected by a wide variety of
transmission system using fiber-optics or
Microwave radio relay networks. The access
network which connects the subscriber to the
core, is highly diversified with different copper-
pair, optic- fiber and wireless technologies. DTH,
a relatively new broadcasting technology has
attained significant popularity in the Television
segment. The introduction of private FM has
given a fillip to the radio broadcasting in India.
Telecommunication in India has greatly been
supported by the INSAT system of the country,
one of the largest domestic satellite systems in
the world.
India 2 possesses a diversified communications
system, which links all parts of the country by
telephone, Internet, radio, television and
satellite. Indian telecom industry underwent a
high pace of market liberalization and growth
since 1990s and now has become the world's
most competitive and one of the fastest growing
telecom markets. The Industry has grown over
twenty times in just ten years, from under 37
million subscribers in the year 2001 to over 846
million subscribers in the year 2011. India has
the world's second-largest mobile phone user
base with over 929.37 million users as of May
2012. It has the world's third-largest Internet
user-base with over 137 million as of June 2012.
The total revenue of the Indian telecom sector
grew by 7% to 283207 crores (US$48 billion) for
2010–11 financial year, while revenues from
telecom equipment segment stood at 117039
crores (US$20 billion). Telecommunication has
supported the socioeconomic development of
India and has played a significant role to narrow
down the rural-urban digital divide to some
extent. It also has helped to increase the
transparency of governance with the introduction
of e-governance in India. The government has
pragmatically used modern telecommunication
facilities to deliver mass education programs for
the rural folk of India. Indian Tele-density, which
was languishing at 2% in 1999, has shown an
amazing jump to 47.89 in 2010 and is set to
increase by 20% in the next five years.
Accordingly, India requires incremental
investments of USD 20-25 billion for the next five
years.
3 Private operators have made mobile telephony
the fastest growing (over 164% p.a.) in India.
With more than 930 million users (both CDMA
and GSM), wireless is the principal growth engine
of the Indian telecom industry. Intense
competition between the four main private
groups - Bharti, Vodafone, Tata and Reliance and
with the State sector incumbents-BSNL and MTNL
has brought about a significant drop in tariffs.
There has been almost 74% in cell phone
charges, 70% in ILD calls and 25% drop in NLD
charges, resulting in a boom time for the
consumers. The Government has played a key
enabling role by deregulating and liberalizing the
industry, ushering in competition and paving the
way for growth. While there were regulatory
irregularities earlier, resulting in litigation, these
have all been addressed now. Customs duties on
hardware and mobile handsets have been
reduced from 14 percent to 5 percent. The Indian
government has merged the IT and Telecom
Ministries to speed up reforms and decision on
the Communication Convergence Bill to enable
the common regulation of the Internet,
broadcasting and telecoms will be taken after the
new Government assumes responsibilities in may
this year. An independent regulatory body (TRAI)
and dispute settlement body (TDSAT) is fully
functional.
Shyam Spectra Pvt. Ltd., previously known as and Citycom
Networks Pvt. Ltd. or spectra net, is
a Gurgaon headquartered internet service provider which
offers fiber optic broadband services to residential, business,
and enterprise customers in Delhi, Gurugram, Noida,
Mumbai, Bengaluru, Chennai, and Pune.
It is licensed to provide broadband, internet, national long
distance, and international long-distance services across India.
Spectranet was founded by Punj Lloyd in 2000 to provide
internet services to small and medium sized businesses in
Delhi/NCR and Bangalore.
India's Shyam Group bought the business from Punj Lloyd in
June 2008. Subsequently, Spectranet expanded its reach
within Delhi/NCR and Bengaluru and also began operations
in Mumbai and Chennai.
In 2012, Spectranet launched Fiber-To-The-Home (FTTH)
services in Delhi, Noida, Mumbai, Chennai, Pune, and
Bangalore. In September 2017, Spectranet rebranded as
'Spectra'.
 The motive behind the re-branding was to build more brand
awareness and to showcase the greater motive behind the
company's mission - "to fix the broken Indian broadband
market"
The website follows business-to-business and business-to-
consumer models. It offers fiber optic broadband and cloud-
based services for residential and business users in Bengaluru,
Chennai, Delhi, Ghaziabad, Gurgaon, Mumbai, Noida, and
Pune.
It provides internet related services such as VoIP,
connectivity, datacenter, voice, collaboration, and security
solutions

Awards and Recognition

 In 2012 - Wins National Telecom Award for
“INNOVATIVE SOLUTIONS FOR MOBILE
DATA”.
 In June 2017 - Spectra pips Airtel in home
broadband speed in June: Netflix
HISTORY
Shyam Telecom is a global supplier of RF
repeaters ,optical distributed antenna systems IP
cellular backhaul solutions and other wireless
signal enhancement accessories
Shyam Telecom is a leading global telecom
equipment manufacturer supplying innovative
indoor and outdoor wireless signal enhancement
solutions for more than 100 networks on five
continents. The company designs and
manufactures cost effective RF repeaters, optical
distributed antenna solutions, IP cellular backhaul
systems and signal enhancement accessories
that enable mobile operators, real estate
developers, neutral-host providers and
businesses to provide seamless wireless
coverage within their networks.

Shyam Telecom has been manufacturing RF and

fiber equipment for over 30 years, enabling
reliable mobile communication for SMR, US
Cellular, GSM 900, DCS 1800, CDMA, PCS,
iDEN®, UMTS, AWS and Public Safety. The
product line is designed to provide solutions that
meet all of today’s network standards, wireless
protocols and frequencies to ensure coverage
today and state-of-the-art technology to meet the
needs of the future.
Catering to global markets, Shyam Telecom is
present in most countries either through its
subsidiaries or through its business partners.
PAST PRESENT AND FUTURE TRENDS
Shyam Telecom has a long track record of
building RF signal products. Started in India more
than 30 years ago, Shyam has continued to
develop new technologies that address new
market demands. Shyam Telecom is present in
most countries either through its subsidiaries or
through its business partners.

1976 – Shyam Antenna Electronics begins to lead

design, development, manufacturing and
installation of RF equipment in the South-Asian
region.

1979 – Shyam introduces the first cable TV

installation in India at the newly opened Hotel
Maurya Sheraton in New Delhi.

1980 – Shyam begins manufacturing CATV

equipment such as modulators, amplifiers, and
accessories.

1982 – Shyam Antenna Electronics starts

manufacturing colour TV antennas and boosters
to cater to booming demand.

1983 – India starts satellite transmission to cover

the entire region. To bring media to the masses,
Shyam manufactures satellite antennas and
associated equipment.
1984 – Shyam integrates satellite TV antennas
and cable TV systems to bring rural masses into
the mainstream.

1986 – Shyam starts manufacturing EPBX and

telephone receivers to expand communication to
the masses.

1987 – Shyam ventures into manufacturing PCS.

1988 – Shyam Telecom Ltd. is incorporated to

manufacture wireless communication equipment.
Shyam Telecom begins designing and
manufacturing Multi-Access Rural Radio, VHF-
UHF point to multipoint radios, digital radios,
telephone exchanges and SCADA.

1992 – Shyam Telecom starts manufacturing RF

Terminals for V-SAT.

1995 – Shyam Telecom Ltd., along with its

partners, starts GSM operations in the Indian
state of Rajasthan under the brand name of Oasis
Cellular.

1997 – Shyam Telecom Ltd. introduces wireline

and broadband services in Rajasthan, following
the auction of fixed-line licenses.

1997 – Recognized by the Government of India,

the Department of Science & Technology awards
Shyam Telecom the 1997 Award of Excellence in
Research & Development.
2000 – Shyam Telecom starts V-SAT services in a
joint venture with Essel Group of India.

2002 – Shyam Telecom begins manufacturing

Cor-Dect equipment.

2002 – Leveraging its experience in telecom

equipment manufacturing and telecom services,
Shyam Telecom starts design and development
of RF repeaters, in-building systems, optical DAS
and accessories to cater to the paradigm shift
taking place in the mobile services.

2005 – To address the North and South American

markets, Shyam Telecom starts operations in
New Jersey.

2008 – Shyam introduces wireless IP solutions in

its product portfolio.
MARKET SHARE OF COMPETITON

COMPANYS NO. OF
CONNECTION
(AT PER 1LAKH)
AIRTEL 70000

ACT 18000

HATHWAY 10000

EXCEITAL 4500

SPECTRA 1200

No of connection (at per 100000 connections)

80000
70000
60000
50000
40000
30000
20000
10000
0
Airtel ACT Hathway Execital Spectra

No of connection
PRODUCT AND SERVICES OFFERED

What we offer in the technology

FTTH (Fiber to the Home)

Fiber to the home (FTTH) (also spelled Fiber to
the x) or fiber in the loop is a generic term for
any broadband network architecture using optical
fiber to provide all or part of the local loop used
for last-miletelecommunications. As fiber optic
cables are able to carry much more data than
copper cables, especially over long distances,
copper telephone networks built in the 20th
century are being replaced by fiber.
Residential areas already served by balanced
pair distribution plant call for a trade-off between
cost and capacity. The closer the fiber head, the
higher the cost of construction and the higher the
channel capacity. In places not served by
metallic facilities, little cost is saved by not
running fiber to the home.
Fiber to the home is the key method used to
drive next-generation access (NGA), which
describes a significant upgrade to the Broadband
available by making a step change in speed and
quality of the service. This is typically thought of
as asymmetrical with a download speed of
24 Mbit/s plus and a fast upload speed. The
Definition of UK Superfast Next Generation
Broadband OFCOM have defined NGA as in
"Ofcom's March 2010 'Review of the wholesale
local access market" "Super-fast broadband is
generally taken to mean broadband products
that provide a maximum download speed that is
greater than 24 Mbit/s. This threshold is
commonly considered to be the maximum speed
that can be supported on current generation
(copper-based) networks."

GPON (Gigabit Passive Optical Networks)

Gigabyte Passive Optical Networks (GPON’s) are
networks which rely on optical cables to deliver
information.  GPON’s are currently the leading
form of Passive Optical Networks. GPONS offer up
to a 1:64 ratio on a single fiber. As opposed to a
standard copper wire in most networks, GPON’s
are 95% more energy efficient. In addition to
efficiency, gigabyte passive optical networks
provide a low cost solutions to adding users
through splitters which make GPON’s desirable in
populated areas. 

A TDMA, time division multiple access, format is

used in GPON in order to designate bandwidths
to each ONU. Depending on the service provider
and how they decide to allocate the bandwidth,
each ONU can receive a downstream rate of
2.488 Gbits/s. 

The upstream rate however will receive less than

its maximum due to the sharing of other ONUs.
The ONUs will communicate with the OLT and it
will determine the distance and time delay for
every subscriber. 
WHAT DO WE OFFER – PLANS
HOW DOU YOU GET A SPECTRA CONNECTION
 Future Plans
Spectra vision
“The why, the how and the what To make life
better. That is our only and only reason to exist.
This is why we do things the way we do them.”

• Two-fold
#1 service provider to SMB in Metros
• Delhi, Noida, Gurgaon, Bangalore, Mumbai, and
Chennai
• 60,000 customers
#1 home broadband service provider in
Delhi/NCR
• #2 or #3 home broadband service provider in
Bangalore
• 1 Million customers
 CHAPTER-2
ABOUT THE STUDY
OBJECTIVES OF THE STUDY
The main objectives of the study are as follows:
1) To understand the process of sales and
marketing
2) To know the source of selling and
marketing at various level.
3) To analyse the functioning of sales and
marketing
4) To identify the probable area of
improvement

SCOPE OF THE STUDY

The benefits of the study for the researcher is
that it helped to gain knowledge and experience,
also provide the opportunity to explore the
practicality and understanding the prevalent
sales and marketing job.

Key points of my research study are:

1.To understands and analyses various sales and
marketing factors including sales and marketing.
2.suggest any measure for improvement.

RESEARCH METHODOLOGY
The type of information you want to gather about
your customers, market or competitors will
influence the research methods you choose.
There are different ways to gather information
(from primary or secondary sources) and
different types of information to gather
(quantitative and qualitative). You may use any
combination of these research approaches to get
the results you need.

Primary and secondary research

Primary and secondary research relate to
the way you gather information.

Primary research
Primary research (or field research) gathers
original information directly for your purpose,
rather than being gathered from published
sources. Primary research includes:
surveys
direct observations
interviews and focus groups that are developed
and conducted by you or your researcher.
Primary research gives you control over the type
of questions you ask and information you gather.
Primary research results can be extremely
valuable; however, they can also be much more
time-consuming and costly to gather than
secondary research.

Secondary research
Secondary research (or desk research) gathers
existing information through available sources.
Secondary research examples include:
information on the internet
existing market research results
existing data from your own stock lists and
customer database
information from agencies such as industry
bodies, government agencies, libraries and local
councils.
Secondary research allows you to make the most
of existing information about your market.
However, it can be a challenge to find the
information you really need.
QUANTITATIVE AND QUALITATIVE
Quantitative and qualitative research defines
the type of information you gather.

QUANTITATIVE RESEARCH
 Quantitative research gathers numerical
data. Quantitative research includes:
 surveys on customer return frequency
 sales figures
 industry product sales numbers
 online or phone questionnaires
 financial trends.

QUALITATIVE RESEARCH
 Qualitative research gathers views and
attitudes. Qualitative research includes:
 focus groups with customers and potential
customers to understand their feelings and
attitudes towards your products and services
 formal and informal conversations with
customers about their satisfaction with your
business
 visits and reviews of competitors to
understand their products and customer
service practices.
 CHAPTER-3
REVIEW OF LITERATURE
 
 1.Jatin (2008) This study finds that companies
with sound customer strategies can use that
ultimate loyalty program as a differentiator in
an increasingly muddled market. In an
increasingly competitive market, customer
loyalty efforts can play a major part in the
attraction of new customers and the retention
of current ones. Marketers dealing in the
telecommunications arena are established
in an exciting era of industry growth. As
consumers' choices expand, the importance
of a sound customer relationship
strategy becomes more and more important
for the success of the company

 
3.Kumar (2008), in their study titled “Customer
Satisfaction and Discontentment on internet
Service: A Study” analyzed that at present,
services marketing plays a major role in the
national economy. In the service sector,
telecom industry is the most active and
attractive. Though the telecom industry is
growing rapidly, India's telecom density is less
than the world's average telecom density as
most of India's market is yet to be covered. This
attracts private operators to enter into the Indian
telecom industry survive in the market.

4.Rajat (2008) analyzed the importance of yield

management and discrimination pricing in
telecommunication sector. Yield Management is
the process of allocating the right type of
capacity or inventory unit to the right kind
of customer at the right price so as to
maximize revenue or yield.
Yield
Management and dynamic pricing strategies
could be usefully applied to preserve and
increase profitability. Yield Management
techniques can help telecom operators and
similar companies to optimize the benefits
they can derive from a subtle management of
information networks and partnerships. However,
such an approach is more diffi cult to
implement in the telecommunications
industry than in the airlines sector because of
the diffi culty to control (and sometimes to
refuse) network access to customer.

5.Shankar (2006) This article examines the

emergence of innovation and value creation
for enhancing customers' experience, as a
result of increasing competition in the Indian
telecom industry during the late 1990s and
early 2000s. The report provides a detailed
account of the evolution of the Indian telecom
industry. It traces various developments in the
industry before, during and after the
liberalization of the Indian telecom sector. It
also provides information about the increasing
popularity of cellular services which led to the
emergence of several private telecom
operators like Bharati Tele Ventures,
Hutchison Telecom, Idea Cellular Ltd, Reliance
Telecom Ltd,etc.

6.Heena (2005) The purpose of this study is

to enhance understanding of the club’s role in
the customer relationships of a
telecommunications company by re-
considering the concepts of frequency
and commitment in a telecom-customer club.
Study found an umbrella concept for the club
regarding loyalty: A keeping function, which
divided the customer club in two ways, the
affective role makes the customer stay with the
company and the calculative role with a more
inferred loyalty function. The expressions that
were not connected to loyalty are the
attracting function. So, it seems obvious that
customers do not merely look at certain parts of
the club offering where loyalty is concerned: they
evaluate the club and their relationship with
the service provider according to different
criteria.
 CHAPTER-4
JOB DESCRIPTION OF SPECTRA
 Job Description

Job description is an important document, which

is descriptive in nature and contains the final
statement of the job analysis. This description is
very important for a successful recruitment
process.

Job description provides information about the

scope of job roles, responsibilities and the
positioning of the job in the organization. And
this data gives the employer and the
organization a clear idea of what an employee
must do to meet the requirement of his job
responsibilities.

Job description is generated for fulfilling the following

processes –

 Classification and ranking of jobs

 Placing and orientation of new resources
 Promotions and transfers
 Describing the career path
 Future development of work standards

A job description provides information on the following

elements –

 Job Title / Job Identification / Organization Position

  Job Location
 Summary of Job
 Job Duties
 Machines, Materials and Equipment
 Process of Supervision
 Working Conditions
 Health Hazards

JOB DISCRIPTION AT SPECTRA


 NATURE OF JOB ASSIGNED
 The main purpose of the job was to identify and
open the alternative channel which can
significantly contributes into the growth of the
business
 These alternative channels were known as spectra
shop
 Spectra shops includes –
 • Mobile shops / showrooms
 • Gadget store
 • It shops
 • Cctv installation and service provider
 JOB DISCRIPTION STATMENT

Trainee
Marketing and Sales
Trainee
Reports To: The Trainee will report to B2B sales manager

(Nitin Sharma).

Job Overview: The Trainee has to t make an effort in learning the culture of the
organisation he/she has to work with sales and marketing team and use their
skills to achieve the weekly target

Responsibilities and Duties:

 Identification of potential are for marketing
 Identification evaluation sign up of potential shops having large foot fall
 Training on product and process
 Daily foot fall tracking and prospect generation
DETAILED JOD PROFILE
As a marketing and sales trainee we have to use
our many skills to achieve our target as while
working in market as collecting data and closing
up deals we have to use our watching skills we
have to grab the opportunity as we see because
the market is flooded with competition.
Spectra is a start-up company although Spectra
is been in the competition pool for a while but it
has newly entered the consumer market so we
have to make an effort for promoting the brand
tackle the opportunity when we see in the local
market deal with the local shops as they would
allow us to put our brand name out.
We have to make the shops which have a large
number of foot fall as our brand partner so that
they can help in the lead generation.
As a marketing trainee we have to keep a daily
record of foot fall in the system while working in
a Telecom sector we have to learn and get
training in their product and service.
AREA ASSIGNED
While working in Spectra we have work in
different sectors such as sales marketing
customer representation research  so the area
for all the sectors were different 

Sales Department 
While working in sales we have met the people
who were interested in purchasing the Spectra
service 

Area 
Moslty the area under sales covered south Delhi 

Major area worked were 

Green park , Saket , Nehru place , Malviya Nagar 

Marketing Department
While working in marketing department the main
focus was to find out shops that were ready to
our brand promotion 

Major area worked were

Nehru place Okhla phase 3 and Green park
Customer representative 
While working in CRM (customer representative
management) the main focus was to get the
customer feedback on service 

This part was majorly done on calls 

Research and development department 

While working in R&D we have to get the data
from the market about working in of spectra and
competition market in the area 

Major area worked are 

Nehru place  saket malivya nagar
 TARGET ASSIGEND

NO OF
WEEK AREA WORK NO OF ACHIEVED
TARGETS TARGETS
Introduction
WEEK 1 OFFICE training Nill Nill
learning of
CRM
Survey to
WEEK 2 MALVIYA Identify that
NAGAR AND telecom
SAKET shops are 5-8
reday for 7
spectra
promotion
Spectra shop
WEEK 3 NEHRU survey and
PLACE AND finding out 10-15 15
CONNAUGHT lead partners
PLACE
Spectra shop
WEEK 4 NEHRU survey and
PLACE finding shops 15 15
for
promotion
MALVIYA Evaluation of
WEEK 5 NAGAR AND spectra shop 10 9
GREEN PARK
MALVIYA Evaluation of
WEEK 6 NAGAR AND spectra shop 10 8
SAKET
Evaluation of
WEEK7 OFFICE all the Nill Nill
information
collected
Filing and
WEEK 8 OFFICE preparation Nill Nill
of reports
WEEK TO WEEK ON JOB EXPERIENCE
 CHAPTER-5
LEARNING, FINDING,
SUGGESTIONS,
LIMITATIONS, ANALYSIS
CONCLUSION.
LEARNINGS
1.Interaction with the buyers and mannerism of
words and work.
2. Consumer grievance and what the consumer
thinks will buying a product.
3. The value of discipline and punctuality.
4. Rules associate with the organisation
5. Different criteria for influencing work with in
organization and the market.

MAJOR FINDINGS
 Internet industry is shaping on a daily basis
 High speed internet is need of customers as
his usage has shifted from communication to
entertainment and security surveillance with
electrical appliances are control through
internet
 So many giants are upgrading them from
20/30/40 mbps to 100/150/300 mbps band
even taking gbps

GROWTH PROSPECTS
 Company can grow as the clients now
required a high-speed connection
 Company is target the residential society as
if they cover the whole building the
installation cost will be less for the customers
SUGGESTIONS
 Payment policy should be more accurate and
timely.
 A little more friendly environment.
 Reasonable price of the product.
 Improve services to customer.
 Guidance should be proper

LIMITATIONS
 particularly when dealing with business-to-
consumer customers, and when calls are
made in the evenings.
 customer lists can be very costly
 training staff can be time-consuming and
costly
 customer lists may not always be clean and
opted-in - this leaves you with a potential risk
of breaking the law
 DATA ANALYSIS

This data has been collected at the market area

of Saket Malviya Nagar, Green park, Kalkaji
market from electronic showrooms.

1.Are you using services/product offered by

spectra?
a) yes
b) no

ANS-Yes-55%
No-45%

yes no 4th Qtr

2.What kind of service you have?
Pre-Paid
Post-Paid

ANS- Pre-Paid 84%

Post-Paid 16%

Sales

3.Reason for association with the spectra?

a) promotional schemes
b) demand
c) service quality
d) others
ANS- Promotional schemes-25%
Demand- 45%
Service quality-20%
 Others- 20%

promotinal schemes demand

service quality other

4.Reason why you are not dealing with

services/product offered by spectra?

a) credit policy
b) promotional material
c) scheme
d) supply of product

ANS- The CREDIT POLICY is the only reason of

dealing with services/product offered by
spectra.

5.Does the company give proper response to

your queries?
a) yes
b) No

ANS-
Yes-79%
No-21%
 yes no

6.Have you ever faced problem related to the

services of spectra?
a) always
b) sometimes
c) never

ANS-
Always-15%
Sometimes-50%
Never-55%

always sometimes never

7.Does the problem gets resolved by retailer

support desk?
a) yes
b) no

ANS-
Yes-95%
No-5%

8.How do you rate the customer schemes of

the company out of 100%?
a) highly satisfactory
b) satisfactory
c) average
d) dissatisfactory

ANS-
Highly satisfactory-30%
Satisfactory-20%
Average- 45%
Dissatisfactory-5%
 highly satisfactory satisfactory
average dissatisfactory

9.How do you rate the schemes delivered to

the retailers?
a) highly satisfactory
b) satisfactory
c)average
d)dissatisfactory

ANS-
Highly satisfactory-47%
Satisfactory-25%
Average-5%
Dissatisfactory-23%
 highly satisfactory satisfaction average dissatisfactory

10.How do you rate the retailer’s support of the

company?
a) highly satisfactory
b) satisfactory
c) average
d) dissatisfactory

ANS-
Highly satisfactory-60%
Satisfactory-25%
Average-20%
Dissatisfactory-5%

highly satisfactory satisfactory average dissatisfactory

11.How do you rate the margin in spectra

services?
a) highly satisfactory
b) satisfactory
c) average
d) dissatisfactory

ANS-
Highly satisfactory-50%
Satisfactory-30%
Average-10%
Dissatisfactory-10%
 highly satisfactory satisfactory
average dissatisfactory

12.How do you rate the retailer grievance

handling mechanism of the company?
a) highly satisfactory
b) satisfactory
c) average
d) dissatisfactory

ANS-
Highly satisfactory-75%
Satisfactory-20%
Average-5%
Dissatisfactory-0%
 highly satisfactory satisfactory average dissatisfaction

13.Do customers feel happy when their

problems are solved by retailers help desk?
a) yes
b) no
ANS- YES, all customers feel happy and
satisfied when their problems are solved by
retailers help desk.

14.How do you rate the credit facility of

spectra?
a) highly satisfactory
b) satisfactory
c) average
d) dissatisfactory

ANS-
Highly satisfactory-15%
Satisfactory-13%
Average-32%
Dissatisfactory-40%

highly satisfactory satisfactory

average dissatisfactory

15. How much time does it take for delivering

the services after order?
a) 6 to 12 hours
b) 1 to 2days
c) 1 to 7days
d) after 7 days

ANS-
6 to 12 hours-70%
1 to 2days-15%
1 to 7days-10%
after 7 days-5%
6 to 12 hours 1 to 2 days 1 to 7 days after 7 days
 Conclusion
During this project researcher went through
the working culture of the organisation
functionality of sales team and the
identification of market potentiality apart of
the data collection about the given problem.
So, as whole it can be said organisation
emphasis more on teamwork, motivating the
employees and building the friendly
environment. According to the company
more than 90% of the business (sales) is
done through direct marketing by their
enthusiastic sales team. Since, this project is
all about customers satisfaction and sales
about the service so it is highly depend on
the way of delivering services.
 Since, spectra is the strongest service
provider amongst the private players and
customer also perceive it as a strongest
brand so, it has to maintain a high customer
base with providing them complete
satisfaction. Practicing a proper customer
relationship management can only do it and
spectra implement it properly. So why it is
now among top names in India.