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Marketing Concepts

Marketing Concepts

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Published by emailforrajesh

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Published by: emailforrajesh on Jul 22, 2009
Copyright:Attribution Non-commercial

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05/14/2013

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Introduction to MarketingIntroduction to MarketingConceptsConcepts
Dr.Sita MishraDr.Sita Mishra
 
Learning ObjectivesLearning Objectives
Define marketing
Outline the steps in the marketingprocess.
Identify the core marketplace concepts.
Discuss the marketing managementorientations that guide marketing strategy.
Describe the major trends and forces thatare changing the marketing landscape inthis new age of relationships.
 
The New EconomyThe New Economy
 –
Increased buying power.Increased buying power.
 –
Greater variety of goods and services.Greater variety of goods and services.
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Increased information.Increased information.
 –
Enhanced shopping convenience.Enhanced shopping convenience.
 –
Greater opportunities to compareGreater opportunities to compareproduct information with others.product information with others.

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