Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword or section
Like this
P. 1
Marketing Concepts

Marketing Concepts



|Views: 4,412|Likes:
Published by emailforrajesh

More info:

Published by: emailforrajesh on Jul 22, 2009
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less





Introduction to MarketingIntroduction to MarketingConceptsConcepts
Dr.Sita MishraDr.Sita Mishra
Learning ObjectivesLearning Objectives
Define marketing
Outline the steps in the marketingprocess.
Identify the core marketplace concepts.
Discuss the marketing managementorientations that guide marketing strategy.
Describe the major trends and forces thatare changing the marketing landscape inthis new age of relationships.
The New EconomyThe New Economy
Increased buying power.Increased buying power.
Greater variety of goods and services.Greater variety of goods and services.
Increased information.Increased information.
Enhanced shopping convenience.Enhanced shopping convenience.
Greater opportunities to compareGreater opportunities to compareproduct information with others.product information with others.

Activity (25)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Arshiya Jabeen liked this
fatdoge liked this
Rajnas Moosa liked this
driremes liked this
shaza443 liked this
Dan Kibet liked this
chanfei221 liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->